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Tag: Akanksha Singhal

  • Bella Vita Organic appoints Akanksha Singhal as VP, marketing & brand

    Bella Vita Organic appoints Akanksha Singhal as VP, marketing & brand

    Mumbai: A beauty and skincare brand, Bella Vita Organic (BVO) has announced the appointment Akanksha Singhal as vice president – marketing & brand.

    In her new role at BVO, Singhal will collaborate with verticals across the organisation to develop brand strategy, PR initiatives, social media strategies, refine advertising solutions and content strategy.

    Singhal has been part of the digital marketing industry for over 15 years on both the brand and agency sides. She is skilled in creating advertising sales strategies and marketing solutions for brands across digital platforms. Prior to BVO, Singhal has worked with Cheil Worldwide, DigitasLBi, Reprise Media, and AkkiDokie Digital.

    Commenting on the appointment, BVO founder & CEO, Aakash Anand said, “Singhal’s deep understanding comes with a strong skill set in media, brand positioning and solutions, integrated marketing communication strategies, all of which will be beneficial for the brand. We are sure that with the wealth of experience and hands-on expertise that she brings to the table, she will raise the bar in the building and managing a dynamic team and brand.”

    Singhal has a diverse range of skills having delivered campaigns for Indian brands that span mass media, SEO, social, content, and data analytics. During her career journey, she has been presented with “Most Talented Social Media Professional in India Year 2013” by CMO Asia & ABP News. Another set of awards in her bag are “Social Media Entrepreneur of the Year 2016” by Youth Marketing Summit; “Woman Entrepreneur of the Year 2016” by Digital Marketing by Skilled India Entrepreneurs, “Woman Super Achiever Award for the Year 2017” by Femina World Women Leadership Congress & “Woman Leadership Award for the Year 2018” by ET NOW and MODI Awards.

    Speaking about her new role, Singhal said, “I believe digital has become the new normal and my objective here at BVO will be to take it to newer heights as a brand and hopefully create breakthrough branding concepts that would make the brand a known name in every household.”

  • Akanksha Singhal joins Tonic Worldwide as business head – North

    Akanksha Singhal joins Tonic Worldwide as business head – North

    MUMBAI: Independent digital agency, Tonic Worldwide has announced the appointment of Akanksha Singhal as its business head – north. Singhal will be leading the agency's operations in North and will be based out of its Delhi office.

    With more than 13 years of experience in both the agency and brand side, Singhal is an experienced professional with a demonstrated history of working in the marketing and advertising industry. Prior to Tonic, Singhal worked at Cheil Worldwide, DigitasLBi and Reprise Media. She has worked with brands across many industries including Samsung, Coca Cola, Microsoft, Axis Bank, Dabur, Reckitt Benckiser, Adidas, Bata, Jet Airways, Mothercare, ThumsUp, Kotak Mahindra Bank, Meizu, InFocus, Jockey and many more.

    Commenting on the appointment, Tonic Worldwide founder and CEO Chetan Asher said, “Akanksha’s deep understanding of the medium and her entrepreneurial spirit makes her the ideal person to build our Delhi operations while keeping our human focused approach at the core. We plan to grow our Delhi office aggressively this year and Akanksha coming on-board will give new impetus.”

    Talking about her new assignment, Singhal said, “Eclecticism converges at Tonic Worldwide, where multifaceted teams have consistently created memorable, business-driving work. I’m honoured and elated to join the team.”