Tag: Akanksha Seda

  • Empowering women with extra-ordinary short films on ShortsTV

    Empowering women with extra-ordinary short films on ShortsTV

    NEW DELHI: This International Women’s Day, ShortsTV celebrates women who strive to make the world a better place to live in. Available on platforms such as Tata Sky, Dish TV, d2h, Airtel DTH, and Airtel Xstream, ShortsTV has a line-up of movies that embraces female empowerment. The Women’s Day catalogue includes renowned Indian short films and five documentary short films from women directors about the perseverance and passion of women entrepreneurs that are commissioned by Mastercard.

    DEVI, directed by Priyanka Banarjee

    A tale of sisterhood. A tale of suffering. A tale of truth. A 13-minutes film, Devi is a closed-room drama about disparate group of women sitting in a room together. The film sheds light on how victims of sexual violence, despite being so different from each other, ended up sharing the same fate.

    CUDDLY, directed by Karan B Shetty

    The film is a simple day-to-day conversation between a mother and a daughter against a quiet night. The treatment gives birth to some moments that are relatable (especially the fight between the mother and the daughter about food).

    KHANE ME KYA HAI, directed by Akanksha Seda

    A story about a mother-daughter duo discussing their sex lives. What makes it interesting is the fact that they talk about it without even using the term ‘sex’. Nor do they cross their so-called line of morality. Their dialogues are loaded with food puns. The way they spice up their simple conversation makes this film a delightful treat.

    HARFA, directed by Elle Mische

    Learning is a lifelong pursuit, often brimming with a wealth of books and experts on every topic imaginable. But when Irena Orlovic went searching for ways to help teach her young daughter with a developmental disability, she discovered only empty bookshelves in her native language. What began as an educational journey of her own led her to start Harfa, a publishing house founded with an entrepreneurial spirit and a desire to help teach an entire country.

    JUSTICE OF THE PIES, directed by Michelle Marrion

    Basil key lime, blue cheese praline pear, lavender lemon—mouth-watering pies by chef Maya-Camille Broussard delight all five senses. Created to honour her father’s legacy as a Chicago criminal defence attorney who could never say no to a good pastry, Justice of the Pies serves not only the most inventive pies in town but also the city’s future talent, by teaching skills like nutrition and budgeting to kids from underserved communities while they bake their first delicious pie.

    ONGANIC FOODS, directed by Lisa Madison

    After starting her own garden, journalist Ekta Jaju uncovered that modern farming practices were causing profound health effects on small farmers in her district. Ekta began educating hundreds of farmers about the dangers of pesticides and showing them a better way through organic farming. Her mission quickly blossomed into a thriving business based on sustainable agriculture.

    SARAH’S BAG, directed by Nadia Naffa

    Sarah’s Bag follows the story of solicitous entrepreneur Sarah Beydoun. Sarah found local resources and damaged materials to make handbags, while using employment to give the women their dignity back and a means to support their families. Sarah’s Bag takes you inside the lives of those given a second chance.

    TALENTO INCLUIR, directed by Renata Sette:

    In a split second, life changed for Carolina Ignarra. Following a harrowing accident, she would need to traverse the crowded streets of São Paulo, Brazil, in a wheelchair forever. Driven to educate managers on the meaning and value of inclusivity, Carolina started Talento Incluir to help promote new pathways for employers to value, hire and redefine what it means to be top talent.

    Watch these inspiring short films on Tata Sky ShortsTV, ShortsTV Active, and Airtel ShortsTV

  • Blush Originals to release Papa Reji’s story

    Blush Originals to release Papa Reji’s story

    MUMBAI: The inspiring tales of real life heroes, people who stood up against all odds, the stories that will melt everyone’s heart are the stories that Culture Machine’s Blush is set to recite under its Blush Original vertical. Encouraged by the heart-warming response for its first documentary-narration on Bollywood stunt woman Geeta Tondon, Blush has come up with a new story based on Papa Reji to be released on Father’s Day.

    Papa Reji Thomas gave up his government job and started the Bless Foundation to shelter HIV+ve kids that have been abandoned by their families. Reji shelters 22 children, he takes care of their medical treatment, their living expenses and their education with the help of public donations. He has so far managed to rehabilitate 90 percent of the kids brought under his care. His wife and kids stay with these children as one big family, giving these kids parental care and a place to call home.

    public://reji.png

    The channel calls Papa Reji’s story a reality check. During times when we are stuck with our worldly problems, people with the least amount of money and huge hearts are making a difference. “It does not take a big bank account to help people, it takes determination and a very big heart” expressed Blush channel director Akanksha.

    The film on Geeta Tondan narrated the tale of how she survived an ugly marriage, of her escape from brothels and her bringing up her two young children. It recounted how Geeta made her space to do stunts for Deepika Padukone and Alia Bhatt as Bollywood’s leading stuntwoman.

    public://geeta.png

    Blush has content under many verticals like Unblushed, which has stories of outstanding celebrity heroes, and Blush Verdict for its entertainment column. The Original space is entirely dedicated to the real life stories that deserve to be told. “We wish to inspire people through these strong hearted humans, Blush Originals is a celebration of humanity and spirit that people have to live it” explained Seda.

    In spite of Blush being a women-centric content creator, Blush Originals is planning to not only concentrate on female stories, but also narrate any inspiring story from a chaiwala to an up market entrepreneur. Any tale that can inspire. Seda asserted that through digital platforms it has become much easier to create awareness among people and have them share what they have gone through. Digitization has brought people together to empathize and understand the other person’s journey, and Blush is planning to make most of it. It is also open to creating something around a concept and connect various individual stories to it.

    Each documentary is planned to be shot in its own taste say the makers. All the productions are in-house, shot with Sony F7 and 5D Mark III cameras. Blush Originals is set to release one documentary per month. The production team has informed that its is ready with two more videos to be released in July and August.

    Explaining about the people to be showcased, the makers said that they pick up stories amongst themselves. “These are the people we come across day by day, it could be my friend or a neighbor or just someone I run into. There is a story everyone has and every story deserves to be told” added Seda.

    There is no specific search team. It is an in-house task to find people. The makers also claim that they have such a good response after the first video that stories are coming to them now.

    On the marketing and promotion front, Blush is majorly using cross promotion with its sister YouTube channel Being Indian. Otherwise it is pushing the videos through regular online marketing strategies. “Documentaries have reached the right audiences through digitization” commented Seda while explaining the promotion front.  

    There are no tie ups with any brands or sponsors as of now. These documentaries are intellectual properties of Blush.

  • Blush Originals to release Papa Reji’s story

    Blush Originals to release Papa Reji’s story

    MUMBAI: The inspiring tales of real life heroes, people who stood up against all odds, the stories that will melt everyone’s heart are the stories that Culture Machine’s Blush is set to recite under its Blush Original vertical. Encouraged by the heart-warming response for its first documentary-narration on Bollywood stunt woman Geeta Tondon, Blush has come up with a new story based on Papa Reji to be released on Father’s Day.

    Papa Reji Thomas gave up his government job and started the Bless Foundation to shelter HIV+ve kids that have been abandoned by their families. Reji shelters 22 children, he takes care of their medical treatment, their living expenses and their education with the help of public donations. He has so far managed to rehabilitate 90 percent of the kids brought under his care. His wife and kids stay with these children as one big family, giving these kids parental care and a place to call home.

    public://reji.png

    The channel calls Papa Reji’s story a reality check. During times when we are stuck with our worldly problems, people with the least amount of money and huge hearts are making a difference. “It does not take a big bank account to help people, it takes determination and a very big heart” expressed Blush channel director Akanksha.

    The film on Geeta Tondan narrated the tale of how she survived an ugly marriage, of her escape from brothels and her bringing up her two young children. It recounted how Geeta made her space to do stunts for Deepika Padukone and Alia Bhatt as Bollywood’s leading stuntwoman.

    public://geeta.png

    Blush has content under many verticals like Unblushed, which has stories of outstanding celebrity heroes, and Blush Verdict for its entertainment column. The Original space is entirely dedicated to the real life stories that deserve to be told. “We wish to inspire people through these strong hearted humans, Blush Originals is a celebration of humanity and spirit that people have to live it” explained Seda.

    In spite of Blush being a women-centric content creator, Blush Originals is planning to not only concentrate on female stories, but also narrate any inspiring story from a chaiwala to an up market entrepreneur. Any tale that can inspire. Seda asserted that through digital platforms it has become much easier to create awareness among people and have them share what they have gone through. Digitization has brought people together to empathize and understand the other person’s journey, and Blush is planning to make most of it. It is also open to creating something around a concept and connect various individual stories to it.

    Each documentary is planned to be shot in its own taste say the makers. All the productions are in-house, shot with Sony F7 and 5D Mark III cameras. Blush Originals is set to release one documentary per month. The production team has informed that its is ready with two more videos to be released in July and August.

    Explaining about the people to be showcased, the makers said that they pick up stories amongst themselves. “These are the people we come across day by day, it could be my friend or a neighbor or just someone I run into. There is a story everyone has and every story deserves to be told” added Seda.

    There is no specific search team. It is an in-house task to find people. The makers also claim that they have such a good response after the first video that stories are coming to them now.

    On the marketing and promotion front, Blush is majorly using cross promotion with its sister YouTube channel Being Indian. Otherwise it is pushing the videos through regular online marketing strategies. “Documentaries have reached the right audiences through digitization” commented Seda while explaining the promotion front.  

    There are no tie ups with any brands or sponsors as of now. These documentaries are intellectual properties of Blush.