Tag: Akanksha Saxena

  • JioCinema and Deutsche Welle collaborate to bring exclusive content: “Megacity Mindset” series

    JioCinema and Deutsche Welle collaborate to bring exclusive content: “Megacity Mindset” series

    Mumbai: JioCinema, India’s leading digital entertainment platform, is thrilled to announce its collaboration with German international broadcaster Deutsche Welle (DW) for the launch of “Megacity Mindset”, an inspiring five-part series showcasing remarkable individuals across India’s vibrant and influential cities.

    Created by documentary filmmakers Naomi Phillips and Akanksha Saxena (DW), “Megacity Mindset” explores the unique stories and mindsets driving success and innovation in Mumbai, Delhi, Chennai, Bengaluru, and Kolkata. Each episode features exceptional individuals who have excelled in their respective fields and made a significant impact on their cities.

    Commenting on the launch, Daniel Schulz and Jaya Oberoi from DW‘s Asia Distribution Team, said, “Megacity Mindset” is a powerful up-close narrative, filled with endearing insights into the lives of extraordinary people who have embraced the city’s attitude – to call their own. The protagonists have allowed us proximity to see facets of their lives, combined with lasting impressions and statements that hopefully leave an imprint on the viewers. We are thrilled to partner with Jiocinema, to distribute this docuseries to reach India’s diverse audience who are interested in both entertainment, as well as informative content. At DW, we remain dedicated to focusing on thought-provoking stories that continue to inspire curious minds.”

    Commenting on the partnership, Viacom18 head – Branded Content Vivek Mohan Sharma said “We are excited to join forces with Deutsche Welle to present ‘Megacity Mindset’ which offers an intimate and compelling look into the lives of remarkable individuals who have adopted and thrived in the spirit of their cities. This collaboration with us at JioCinema allows us to bring a series rich with heartfelt insights and personal stories from India’s most dynamic cities to our audience. At Viacom18, we are dedicated to pushing the boundaries of content with offerings that not only entertain but also enlighten. ‘Megacity Mindset’ showcases the diverse talents and groundbreaking ideas shaping the future of India.”

    In Mumbai, Bollywood star and casting director Abhishek Banerjee shares his journey in the entertainment industry, offering insights into the dedication required to thrive in this competitive metropolis.

    Moving to Delhi, the series highlights pilot and high-flyer Capt. Zoya Agarwal, who is breaking barriers and empowering women in traditionally male-dominated fields.

    In Chennai, Tamil star rapper Arivu represents the ethos of excellence with his boundary-breaking music and powerful lyrics that resonate with audiences worldwide.

    Bengaluru, India’s Silicon Valley, showcases the innovative spirit through virtual human Kyra, who is revolutionizing connectivity both online and in real life.

    Lastly, “Megacity Mindset” takes viewers to Kolkata, where poet-writer Karuna Ezara Parikh and emerging talents redefine the city’s cultural landscape through creativity and passion.

    Each episode of “Megacity Mindset” offers a compelling narrative of resilience, ambition, and creativity, showcasing diverse talents and perspectives that drive these megacities.

    Join us on this captivating journey as we explore the essence of success and the transformative power of mindset in India’s dynamic urban landscapes.

    “Megacity Mindset” is produced by DW and is exclusively available for streaming on JioCinema.

  • BookMySports,  Comprehensive Sports Platform launched by Harbhajan Singh

    BookMySports, Comprehensive Sports Platform launched by Harbhajan Singh

    MUMBAI: Online sports platform, BookMySports announced the launch of its website and conducted a product demonstration with popular Indian cricketer Harbhajan Singh at The Taj Mahal Hotel. Users and corporate firms can now book sports facilities or create their own sports tournaments online within a matter of minutes.

     

    Present at the launch, BMS CEO & co- founder Akanksha Saxena said, “We are aiming at increasing the capacity utilization of sports facilities across cities by connecting the sports lovers to them through our online platform. The idea came up through my personal experience and was created as a solution to our own problems with finding spaces to play”. She further added that BookMySports has products tapping the entire value chain spanning across the sports ecosystem. According to an independent report, the size of global sports industry is estimated between USD 480bn to USD620bn, growing at a CAGR of 3.5%.

     

    Co-founder & CEO Sameer Thapa highlighted an opportunity in BookMySports to perfectly synchronise a financially viable enterprise with a socially relevant need to pursue sports and fitness across demographics. He stresses the online platform that engages with all the stakeholders of sports ecosystem through its comprehensive product interventions, thereby, enhancing commercial scope and viability of the business in addition to improving their good will.

     

    BookMySports will enable the industry to derive benefits from better management of demand and supply, introducing operational efficiencies and benchmarking transparency in the pricing and service delivery for users. The growing interest in sports combined with a technology enabled platform and ease of access will further enhance the market size.

     

    The platform covers major sports such as football, aerobics, swimming, volleyball, cricket, tennis, basketball, rifle shooting and many more. It provides relevant information on the sports infrastructure to benchmark the expectations that users must have and help in price discovery. In the process, users do not have to depend on hearsay when looking to book facilities to play sports. Parents too need not physically scout for sports academies to enrol their children. The map view on the website further enables in discovering facilities and academies in nearby locations.

     

    Harbhajan Singh who inaugurated the product was quite excited to be associated with a sports dedicated start-up, focused at promoting a culture of sports and fitness. “While I was growing up I had immense love just not for cricket but every kind of sport, however, we have persistently witnessed a lack of access to sports ground and other facilities. An online solution to this problem was unimaginable till now.” commented Harbhajan.

     

    He also spoke about the relevance of the product in metro cities where people especially the youth do not seem to find the time, space or like-minded communities to actively pursue sports and fitness activities. The start-up has associated with multiple sports academies in Delhi-NCR and just started operations in Bangalore. As per our internal sources, they have plans to expand operations across 6 cities in India and globally by March 2016.