ITV

Tag: Akanksha Foundation

  • BARC shows it cares for children

    BARC shows it cares for children

    MUMBAI: BARC India is treading the path of altruism by adopting four public schools and an alumni hub in Mumbai to provide them with better educational facilities and make it fun.

    The initiative titled BARCares will commence from Diwali and the schools cater to the underprivileged parts of the community. BARC India CBO Romil Ramgarhia says, “We believe an initiative like this, on behalf of our stakeholders, not only adds value but also adds commitment for an overall enthused and motivated performance as a responsible joint industry body representing the three apex bodies of IBF, AAAI and ISA in our country.”

    The ratings agency isn’t bound by law to undertake any Corporate Social Responsibility (CSR) activities. “We are taking education for a cause to contribute for the sake of society,” adds Ramgarhia.

    BARC India has tied up with NGO Akanksha Foundation that has been working in this space for over 20 years and runs more than 20 schools in Pune as Akanksha schools helping more than 7000 students so far. The NGO conducts the first assessment to identify schools that need help.

    The four adopted schools are Wadi Bunder Mumbai Public School in Mazgaon, DN Nagar Mumbai Public School in Andheri, Natwar Nagar Mumbai Public School in Jogeshwari and Mahatma Phule Jyotibha Mumbai Public School in Masjid Bunder. Donated items include functional desktops, laptops, whiteboards, atlas, desks, chairs, curtains, fans, paints and paintbrushes.

  • #SantaIsStuck: MTV beats demonetisation blues

    #SantaIsStuck: MTV beats demonetisation blues

    MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided to help him out in getting the gifts delivered to little ones out there with its new campaign, #SantaIsStuck.

    The channel has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign.

    With this campaign, the channels requested the people to step in and play Santa for all those little kids out there. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154758556225102/

    Moreover, taking its legacy forward and sticking to its motto, Music is for everyone, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message through a girl, lip- syncing and enacting the Christmas carol.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154760608615102/

  • #SantaIsStuck: MTV beats demonetisation blues

    #SantaIsStuck: MTV beats demonetisation blues

    MUMBAI: It is that time of the year when the smell of cakes fill the air, carols are sung and gifts are exchanged! As the country celebrated Christmas, MTV helped Santa Claus break free from the shackles of demonetization. With everyone’s going through a cash crunch (including Santa), MTV decided to help him out in getting the gifts delivered to little ones out there with its new campaign, #SantaIsStuck.

    The channel has joined hands with Akanksha Foundation to help get the gifts delivered to little ones with its cheeky campaign.

    With this campaign, the channels requested the people to step in and play Santa for all those little kids out there. MTV wants to help connect the Santas with little ones where Santas can donate books, toys, clothes and make this Christmas a happy one for them.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154758556225102/

    Moreover, taking its legacy forward and sticking to its motto, Music is for everyone, MTV has come up with a video for the deaf and the dumb this Christmas. Beautifully encapsulating the message through a girl, lip- syncing and enacting the Christmas carol.

    Link to the video: https://www.facebook.com/mtvindia/videos/10154760608615102/

  • Cannes Lions 2014: HUL’s ‘Kan Khajura Tesan’ campaign brings glory to India!

    Cannes Lions 2014: HUL’s ‘Kan Khajura Tesan’ campaign brings glory to India!

    MUMBAI: While there have been many discussions around the reach and effectiveness of mobile in the marketing eco-system, not many brands have captivated this platform for impressive communication.

    Looks like it’s time to rethink. HUL has gone ahead to prove that mobile marketing in India too can create a lot of noise. ‘Kan Khajura Tesan,’ a campaign rolled out by HUL was an effort to reach out to the media dark areas. ‘The Kan Khajura Station’ a 15 minute free, on-demand, entertainment channel introduced by HUL was a service where people could call and get entertained for free.

    The brand created a new media through a rudimentary mobile phone that brought people out of media darkness and connected them with the world. According to the brand, this activity was done at a cost of under 4 US cents per person. This campaign was executed in Bihar and Jharkhand. 

    Click here to watch the campaign…

    This particular work bagged a Gold in Mobile Lions category at Cannes this year. This is the first time an Indian mobile marketing campaign has received a Lion in this category. Introduced in 2012, the mobile category rewards the best creative work which lives on or is activated by a mobile device, app or mobile web.

    The creative agency for this campaign was Lowe and Partners, India, while PHD India was the media agency. Lowe and Lintas which submitted this work under the Mobile Lions got a Gold.  

    It can be noted that for this campaign both PHD India and Lowe & Partners have been listed as winners in Media Lions category too. The two Gold Lions have been won under the sub-categories of use of audio and use of mobile devices.

    Another work that bagged a Bronze Media Lion is O&M campaign for The Akanksha Foundation (Schools). Overall, 92 Media Lions were given away. McCann Lima’ ‘Happy ID’ campaign for Coca Cola grabbed the Grand Prix in this category.

    In the outdoor category McCann Worldgroup India bagged two Silver and two Bronze Lions. The Silver Lion was awarded for the campaign for Big Babol’s ‘Tangerine’, ‘Mango’ and ‘Pear’ entries. The agency won two bronze Lions for Premier Kitchen Tissues’  ‘Cat’, ‘Bear’ and ‘Camel’ campaign series.

     

     

     

     

     

    A total of 129 awards have been given in Outdoor Lions this year. Whybin/TBWA Group Melbourne won the Grand Prix for its entry ANZ Gaytms for ANZ Bank under this category.

  • Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals

    Cannes Lions 2014: 6 Indian entries make it to Cyber Lions finals

    MUMBAI: Finally, Indian agencies have made it to the finals of Cyber Lions this year. While no India entries qualified to the shortlist of this category last year, this time six Indian entries have been shortlisted.

     

    O&M India’s campaign, ‘Google Reunion’ under the subcategory- storytelling and ‘Barter’ in the subcategory- charities, public health and safety, public awareness messages has made it to the shortlist in this category too. JWT India’s work for Nike called ‘Make Every Yard Count’ got shortlisted under three subcategories: use of co-creation & user generated content; clothing, footwear & accessories and use/curation of image/s.

     

    Interestingly, 22 Feet Tribal Worldwide’s ‘Push the Pin’ campaign for Tata Global Beverages has qualified for the final round as well. This entry was submitted under the sub category co-creation & user generated content.

     

    Launched in 1998, Cyber Lions honours excellence in online digital communications and gives key players in this industry an annual meeting point.

     

    It can be noted that no Indian work has made it to the shortlist of Product Design category.