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Tag: Akanksha Dhamija

  • Zupee Partners with KBC for ghar baithe jeeto jackpot contest

    Zupee Partners with KBC for ghar baithe jeeto jackpot contest

    MUMBAI:  Marketers could learn from this collab between Sony and skill-based gaming platform Zupee on how to acquire customers and retain them. The two have partnered to increase stickiness for the Amitabh Bachchan-hosted millionaire  (in India it is the crorepati ) show,  Kaun Banega Crorepati. 

    Titled, ‘ghar baithe jeeto jackpot’ contest, offering viewers a chance to win cash prizes by showcasing their knowledge and skills.

    The contest, which began on 24 January 2025, awards Rs 1 lakh each to five winners every week. Participants can join from the comfort of their homes by answering questions aired “during” KBC episodes. (So obviously those eager to pocket the Rs 1 lakh will do more than watch, they probably will watch the episodes with a magnifying glass and volume  on full.)

    Zupee  COO Akanksha Dhamija, said: “Our aim is to make skill-based games accessible to everyone. The ‘ghar baithe jeeto jackpot‘ contest offers millions the chance to win big by leveraging their knowledge and skills.”

    Sony Pictures Network India head of sales for network channels Sandeep Mehrotra added: “KBC has always celebrated knowledge and aspiration. This collaboration with Zupee enhances viewer engagement, making the dream of winning big more accessible.”

    To participate, viewers must download the Zupee app, tune in to KBC on Sony Entertainment Television every Friday at 9 pm, and submit answers via the app by Monday midnight. Winners are announced during the following Friday’s episode, with a new question aired weekly.

    Zupee, founded in 2018 by IIT Kanpur alumni Dilsher Singh Malhi and Siddhant Saurabh, is India’s largest skill-based ludo platform. The company is backed by investors such as WestCap Group, Matrix Partners India, and Orios Venture Partners.

    This collaboration marks a new chapter in interactive entertainment, bringing together Zupee’s expertise in skill-based gaming and KBC’s knowledge-driven format to reward  Indian viewers

  • Playground S4 on Amazon MX Player elevates reality gaming

    Playground S4 on Amazon MX Player elevates reality gaming

    Mumbai: Amazon MX Player, Amazon’s free video streaming service, has continued to deliver the highest quality gaming entertainment in India with the reality show Playground, currently streaming its fourth season. The show aims to unite contestants from diverse regions and backgrounds. It drew over 14 million viewers across India in the first three weeks of its launch, a 50 per cent increase over season three.

    As India’s first ever reality gaming show, Playground S4 continues its search for the next ‘New Age Star’, with a more dynamic and enhanced experience. Featuring top-notch gaming content, tougher challenges, and an innovative format, Season 4 has surpassed expectations, capturing the attention of major brands in the country. The show’s blend of gaming, drama, and entertainment has brought in major sponsors like Hero MotoCorp and Tecno mobile for the second time and MAAC for the fourth consecutive year. In a further big win, Zupee, one of India’s leading skill-based gaming apps, has come on board as the ‘co-powered’ sponsor, cementing the show’s reputation and success.

    Amazon MX Player director & head Karan Bedi, shared his excitement about the show’s success, “Playground S4 has set new benchmarks in the gaming entertainment space. The positive response from viewers and advertisers is a testament to our vision of providing premium, free entertainment to our audiences across India. The show’s high engagement comes from its mix of unique gaming challenges and reality television drama, making it a top choice for young adult viewers. We have even more exciting challenges and mentors lined up as we progress towards the finale!”

    Zupee COO Akanksha Dhamija says, “We’re excited to partner with Playground S4, as it perfectly aligns with our commitment to innovative, skill-based gaming. At Zupee, our focus is on creating meaningful engagement and delivering joyful experiences through games that are relevant to all gamers, which makes this collaboration an ideal fit.”

    Presented by Hero MotoCorp and co-powered by Tecno mobile and Zupee, Official Gaming Partner, Playground S4 streams exclusively on Amazon MX Player, with episodes airing daily at 12 pm, available through its apps on mobile, Amazon shopping app, Prime Video, Fire TV and Connected TVs.