ITV

Tag: Ajith Karimpana

  • Furlenco gets a front-row seat with RCB, adds comfort to cricket chaos

    Furlenco gets a front-row seat with RCB, adds comfort to cricket chaos

    MUMBAI: The boundaries aren’t just being hit on the field this T20 season—they’re being broken in the bleachers too. In a move that might make your sofa jealous, Furlenco has parked itself smack in the middle of the cricketing carnival. Yes, they’ve gone full throttle as the official furniture partner for Royal Challengers Bengaluru (RCB) in the 18 edition of the Indian T20 League 2025.

    After dipping its toes into the Women’s T20 League earlier this year, Furlenco has now cannonballed straight into the main pool. This time, it’s all about adding plush, posh, and pizzazz to the matchday madness. And honestly, who wouldn’t want a recliner while watching a nail-biting super over?

    As part of the tie-up, Furlenco has kitted out the hospitality stands at Bengaluru’s iconic Chinnaswamy Stadium. Think less plastic chair, more posh parlour. Spectators can now soak in sixes and style in one sitting. Meanwhile, the RCB squad won’t be left lounging around either—Furlenco is sprucing up their team room (dubbed the RCB HQ) into a cosy, chic lair for strategy, stretching, or just sulking after a collapse.

    Not stopping at cushions and couches, Furlenco will also host a dedicated fan kiosk at the stadium—a one-stop shop for cricket lovers to engage in fun activities and get hands-on with the brand’s home hacks.

    Off the field, Furlenco flexed its thought-leader muscles by sponsoring the RCB Innovation Lab Indian Sports Summit powered by Leaders. Held on 14-15 March 2025, the event saw the who’s who of the sports world chew over serious topics like business of sports, tech, and policy. Venue partner? The Padukone Dravid Centre for Sports Excellence.

    Furlenco CEO & founder Ajith Karimpana couldn’t hide his glee, “Furlenco is thrilled to be the Official Furniture Partner of Royal Challengers Bengaluru for the Indian T20 League 2025. This collaboration strengthens our association with the RCB team while enhancing the fan experience at the stadium. As the league approaches, we are excited to bring comfort, style, and engagement to cricket enthusiasts through our presence in the Hospitality Stands, players’ team room, and the fan engagement zone. Additionally, our support for the RCB Innovation Lab Indian Sports Summit underscores our commitment to driving sports innovation and elevating the overall cricketing experience.”

    RCB COO Rajesh V Menon chimed in with matching enthusiasm, “We are thrilled to announce Furlenco as our Official Furniture Partner. Their expertise in creating functional and stylish spaces perfectly aligns with RCB’s commitment to providing world-class experiences for both our players and fans. With Furlenco’s presence in key areas of the stadium and their support for the RCB Innovation Lab Indian Sport Summit, this partnership significantly enhances the overall fan engagement experience.”

    In a league where brands usually just slap on a logo, Furlenco has pulled out the rug (literally) to embed itself in every layer of the cricketing chaos. From beanbags to brainstorming, the brand is not just watching the match—it’s in it.

  • Furlenco rolls into Kolkata with a bold and innovative ad strategy

    Furlenco rolls into Kolkata with a bold and innovative ad strategy

    Mumbai: Furlenco, has expanded its operations to Kolkata, marking its foray into the eastern region. This move aligns with the company’s mission to provide hassle-free, premium furniture rental solutions to urban dwellers. With a customer base exceeding 300,000 across more than 25 cities, Furlenco has established a strong presence in Bengaluru, Mumbai, Delhi-NCR, Hyderabad, and Pune.

    To celebrate its entry into Kolkata, Furlenco has launched a distinctive taxi-top advertising campaign, embracing the city’s rich culture. The initiative transforms the iconic Kolkata taxis into mobile billboards showcasing Furlenco’s premium furniture range. Featuring furniture setups atop the vehicles, the campaign highlights the comfort and convenience offered by the brand’s rental solutions, aiming to engage the city’s diverse audience and boost brand visibility.

    Furlenco CEO & founder, Ajith Karimpana stated, “At Furlenco, our goal has always been to simplify urban living by offering stylish and sustainable furniture solutions that adapt to our customers’ needs. With Kolkata joining our growing network, we are excited to empower more people with the freedom to create comfortable and functional spaces without long-term commitments.”

    With shifting consumer preferences, rental solutions are increasingly becoming the preferred choice for urban dwellers who value convenience and flexibility over ownership. Furlenco’s subscription-based model removes the burden of upfront costs, heavy deposits, and logistical challenges, allowing customers to adapt seamlessly to their evolving needs.

    As a pioneer in the furniture rental industry, Furlenco remains committed to its core values of convenience, affordability, and sustainability. By providing stylish, sustainable, and cost-effective furniture options, the brand is redefining urban living across India.

  • ITW Playworx gets communications mandate from furniture firm Furlenco

    ITW Playworx gets communications mandate from furniture firm Furlenco

    MUMBAI: Furniture rental and lifestyle brand Furlenco has signed ITW Playworx, the brand solutions arm of ITW Universe, as its strategic communications partner.  The partnership will focus on driving Furlenco’s communication strategies to enhance its brand narrative and build stronger connections with its target audience.

    As part of this mandate, ITW Playworx, which says it is India’s only full-stack agency offering a complete range of services through a single window,  will craft and execute a comprehensive PR strategy for Furlenco, leveraging innovative approaches to elevate the brand’s visibility. Additionally, ITW Universe will work closely with its  marketing team to amplify the brand’s presence through outdoor advertising (OOH) and sports marketing platforms, ensuring an integrated and impactful outreach.

    Said Fluorenco CEO & fonder Ajith Karimpana: “Furlenco has always strived to create exceptional experiences for the customers by offering premium, flexible home solutions. Partnering with ITW Playworx aligns with our goal of engaging meaningfully with our audience. We are confident this collaboration will help us achieve greater visibility and strengthen our brand’s positioning in the market.”

    ITW Playworx CEO Sidharth Ghosh  said, “Furlenco is redefining modern living, and we are proud to partner with a brand that resonates with urban India’s aspirations. At ITW Playworx, we craft purpose-driven strategies that elevate brands and build deeper emotional connections. This partnership is a valuable opportunity to showcase our expertise in impactful storytelling.”

    ITW Universe co-founder  Bhairav Shanth  opined, “We are excited to be working with a truly new economy brand like Furlenco on boosting its brand presence and salience. An interconnected consumer market requires strategies that are truly integrated across multiple channels and building on the work that ITW Playworx will be doing we will also be helping the brand with a holistic 360 plan spanning across multiple touchpoints such as digital/OTT, sports marketing, OOH and more.”

    ITW Playworx aims to position Furlenco as not just a furniture rental platform but a lifestyle brand that resonates with the modern Indian consumer.