Tag: Ajit Pawar

India Today Conclave 2024 Mumbai is Back on 25th- 26th September, 2024

Mumbai: The India Today Conclave 2024 Mumbai will feature a rich tapestry of influential voices from various sectors, reflecting India’s ongoing evolution amidst global challenges. India has demonstrated remarkable resilience and leadership in the face of dynamic disruptions, emerging as a confident and assertive global player.

Key distinguished speakers include Nitin Gadkari, Union Minister of Road Transport and Highways; Eknath Shinde, Chief Minister of Maharashtra; Chirag Paswan, Union Minister of Food Processing Industries; Devendra Fadnavis and Ajit Pawar, Deputy Chief Ministers of Maharashtra; P. Chidambaram, Member of Parliament, Rajya Sabha; and Aaditya Thackeray, President of Yuva Sena.

Other notable speakers are Sri M, a Spiritual Teacher, Social Reformer, Educationist, and Author; Puneet Chhatwal, MD & CEO, Indian Hotels Company Limited; Darshan Mehta, President & CEO, Reliance Brands Limited; Saif Ali Khan, Actor; Manu Bhaker, Olympic Bronze Medallist; Kiran Rao, Producer, Screenwriter, and Director; Richa Chadha, Actor and Producer; Triptii Dimri, Actor; and Navya Naveli Nanda, Entrepreneur, Women’s Rights Advocate, and Podcaster.

Register & Book your seat here- https://subscriptions.intoday.in/conclave/registration?utm_source=PR

This assembly of key figures from politics, business, sports and entertainment is poised to shed light on the future direction of India’s position on the global stage.

The list of speakers:

Nitin Gadkari I Union Minister of Road Transport and Highways

Eknath Shinde I Chief Minister, Maharashtra

Chirag Paswan I Union Minister of Food Processing Industries

Devendra Fadnavis I Deputy Chief Minister, Maharashtra

Ajit Pawar I Deputy Chief Minister, Maharashtra

P Chidambaram I Member of Parliament, Rajya Sabha

Sri M I Spiritual Teacher, Social Reformer, Educationist, Author

Saif Ali Khan I    Actor

Gaurav Gogoi    I Deputy Leader, Congress Parliamentary Party, Lok Sabha

Supriya Sule I Member of Parliament (Lok Sabha), NCP—(Sharadchandra Pawar)

Priyanka Chaturvedi I Member of Parliament, Rajya Sabha; Deputy Leader, Shiv Sena

Milind Deora I    Member of Parliament, Rajya Sabha (Shiv Sena)

Shambhavi Choudhary I Member of Parliament (Lok Sabha), LJP

Tanuj Punia I    Member of parliament (Lok Sabha), INC

Sasikanth Senthil I Member of parliament (Lok Sabha), DMK

Sanjna Jatav I Member of parliament (Lok Sabha), INC

Yaduveer Krishnadatta Chamaraja Wadiyar    I Member of Parliament (Lok Sabha), Bharatiya Janata Party

Sunil Ambekar I Akhil Bharatiya Prachar Pramukh, RSS

Aaditya Thackeray I President, Yuva Sena

Ashish Shelar I President, BJP Mumbai

Dr Raj Ragoowansi I Plastic & Aesthetic Surgeon

Radhika Gupta I MD & CEO, Edelweiss Mutual Fund

Naresh Arora I Co-Founder, Design Boxed

Robbin Sharma I Founder Director, Showtime Consulting

Meeran Chadha Borwankar I Former Commissioner of Police Pune and Chief of Crime Branch Mumbai

Prabha Chandra I Senior Professor of Psychiatry and Dean of Behavioral Sciences, National Institute of Mental Health and Neurosciences

Navneet Munot I MD & CEO, HDFC Asset Management Company; Chairman, AMFI

Manish Chokhani I Director, Enam Securities

Puneet Chhatwal I MD & CEO, Indian Hotels Company Limited

Darshan Mehta I President & CEO, Reliance Brands Limited

Saurabh Kumar Sahu    I Managing Director & Lead – India Business, Accenture

Savi Soin I President, Qualcomm India

Rajendra Korde I President, Dharavi Redevelopment Samiti

Rahul Shewale I Former Member of Parliament; Former Standing Committee Chairman, MCGM

Manu Bhaker I Olympic Bronze Medallist

Jaspal Rana I Asian Games Gold Medallist & Pistol Coach

Avani Lekhara I Paralympic Medallist, Shooting

Hokato Hotozhe Sema I Paralympic Medallist, Shot Put

Navdeep Singh I Paralympic Medallist, Javelin

Rakesh Chaurasia I Flute Maestro and Grammy Award Winner

Kiran Rao I Producer, Screenwriter, Director

Richa Chadha I Actor & Producer

Guneet Monga I Producer

Triptii Dimri I Actor

Navya Naveli Nanda I    Entrepreneur, Women’s Rights Advocate, Podcaster

Speakers: https://www.indiatoday.in/conclave-mumbai/2024/speakers

September 19, 2024
Adjust and Glance unite to unveil ‘The Cricket Playbook for Growth Marketers’

Mumbai: As India gears up for another exciting cricket season, marketers and advertisers across India are set to gain invaluable insights from the report titled ‘The Cricket Playbook for Growth Marketers’, jointly presented by mobile marketing analytics platform Adjust and one of the world’s leading Smart Lock Screen platforms, Glance. It is a guide for growth marketers who want to leverage this opportunity for mobile advertising, providing a unique avenue to deliver delightful consumer experiences.

The report covers trends and insights on user behavior and content consumption during the cricket season and best practices for engaging with cricket enthusiasts especially on smart surfaces. It encourages growth marketers to embrace artificial intelligence and machine learning to generate personalised content at scale, tailor user experiences, drive efficiencies and measure success. Employing device-based attribution models will improve accuracy, minimise ad fraud and maximise returns on campaign spends.

InMobi Group chief business officer Vasuta Agarwal said, “Owing to soaring costs during this sporting tournament, mobile becomes a preferred, innovative and lucrative medium for advertisers compared to traditional platforms. In fact, 73 per cent of IPL viewers tuned into the tournament digitally last year, and 30 per cent prefer watching it solely on mobile. The advent of smart surfaces like the Glance smart lock screen that facilitate effortless app downloads with a single tap is a game changer. We are glad to share these insights with the marketing community in collaboration with an industry partner like Adjust.”

Cricket fans are diverse, tech-savvy and highly engaged on their mobile devices and use it as the second screen for live match updates, browsing, ordering and socializing. They consume content in various languages and formats and prefer it to be instant and seamless.

Glance revealed interesting smart lock screen insights based on the 128 million users that tuned in for periodic updates of India’s favorite cricket tournament in 2023. The platform received 2.6 times higher engagement on video with a distinct surge in activity in the second half of the day, and 35 per cent of cricket content engagement came from vernacular languages. 70 per cent of cricket viewers were Gen Z and millennials, 65 per cent were male, 30 per cent were aged 45 plus and 55 per cent were from tier-I cities. While the highest cumulative engagement came from the South Indian region, Delhi, Maharashtra, and Uttar Pradesh were the most engaged states.

According to Adjust data, the country’s most popular sporting season drives higher app installs, session lengths and retention rates for various app categories, especially streaming, news, gaming, e-commerce, and food delivery. Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13 per cent and 45 per cent greater installs respectively. Streaming apps saw the longest session lengths, with the average session length having increased from 20.24 minutes to 32.48 minutes. The largest retention was in games, up three percentage points from 21 per cent to 24 per cent.

“Adjust empowers marketers to navigate the dynamic landscape of mobile advertising with confidence and precision. Our robust measurement solutions enable marketers to seamlessly evaluate user quality across diverse acquisition channels, including innovative platforms like Glance. With Adjust’s comprehensive user lifecycle tracking and innovative products like incrementality, marketers can unlock the full potential of their campaigns, harnessing the power of tentpole sporting events to drive growth and maximize ROI. Together with Glance, we’re shaping the future of app marketing, delivering actionable insights and best practices to fuel success in the competitive mobile landscape,” added Adjust director of partnerships – APAC Ajit Pawar.

As per the report, marketers should consider the context and content of their campaigns to connect with cricket fans, strategizing for before, during and after matches. They should also explore new formats and channels such as polls, quizzes, interactive units and smart lock screens to create immersive, interactive and engaging experiences.

Six tips for marketers to maximise success during the cricket season:

1. Enable seamless app installs on the first mobile touchpoint.

2. Tap into match moments to create intuitive experiences and re-engage consumers.

3. Enable discovery with a single tap to let fans get your app and their content before they unlock their phones.

4. Stay present and relevant throughout the cricket season.

5. Focus on data-driven decision-making by measuring success and observing usage trends,

6. Understand the assisting influence of various channels to drive conversion.

To read more about The Cricket Playbook for Growth Marketers, visit https://inmo.bi/3wVmlYS

March 20, 2024
Hyundai Exter shines at Zee Chitra Gaurav Awards

Mumbai: The prestigious Zee Chitra Gaurav Awards, an annual event hosted by the Zee Marathi, celebrates excellence in both artistic and technical aspects of the Marathi-language film industry in India. The award ceremony attracts top talents from the industry and has a history of successful collaborations with renowned brands. This year marked a significant milestone as Hyundai, with their latest offering Exter, joined as a co-sponsor for the Zee Chitra Gaurav Awards for the first time.

During the event, Hyundai Motors India the chief operating officer Tarun Garg had the honour of felicitating deputy chief minister of Maharashtra, Ajit Pawar. Marathi Superstar Siddarth Jadhav delivered a captivating performance with Hyundai Exter, adding to the glamour of the evening. Additionally, key personalities from Zee Marathi partnered with Hyundai for the engaging ‘Aapli Manasa, Aapli Car’ contest. The collaboration extended to various Hyundai showrooms across Maharashtra, garnering an enthusiastic response from the audience. The inaugural collaboration between Zee Chitra Gaurav Awards and Hyundai as co-sponsors proved to be a resounding success for both parties.

Zee Entertainment Enterprises Ltd. chief growth officer, ad revenue Ashish Sehgal said – “We are thrilled to partner with Hyundai Motors in this curated 360-degree promotional campaign, leveraging the massive reach and popularity of our shows and characters. Zee Marathi has deep-rooted connections with people across Maharashtra and this campaign ably synergizes the brand values of Hyundai and Zee to create everlasting bonds with the audiences. Looking forward to creating more such memorable experiences for our consumers and wishing superlative business outcomes for Hyundai, as we grow together.”

ZEE Entertainment Enterprises Ltd chief cluster officer, North, West & premium channel Amit Shah said, “The collaboration with Hyundai for the Zee Chitra Gaurav Awards has been a resounding success, showcasing the perfect blend of creativity and innovation in the entertainment industry. The positive feedback highlights the productive outcome of this partnership, indicating a successful and mutually beneficial relationship between the two entities.”

Highlighting the transformative effect of the collaboration on the event, Zee Marathi chief channel officer V.R. Hema shared, “Each year, Zee Chitra Gaurav flourishes with exceptional content and unwavering industry support. Our continuous improvement is fuelled by sponsors who amplify our event’s reach and impact. Collaborating with Hyundai Motor this year posed unique challenges, but our extensive teamwork ensured a memorable experience. We eagerly anticipate more such partnerships to elevate our content and meet brand objectives for our clients.”

March 18, 2024
Mumbai’s cable TV operators battle on Maharashtra entertainment tax

MUMBAI: There’s a battle royale brewing in India’s entertainment and commercial capital Mumbai. On one side is the Cable Operators’ & Distributors Association (CODA) led by its president Anil Parab. On the other side is the Maharashtra government.

Parab has threatened to switch off all news channels – including Marathi, English and Hindi – when the Maharashtra assembly convenes for its Monsoon session starting 15 July. What’s bugging cable operators is the entertainment tax that is levied by the Maharashtra government.

“At Rs 45 per subscriber, it is too high,” says InCable managing director Ravi Mansukhani.

Parab says that this should be brought down to Rs 15 per set top box or subscriber. “We had agreed to the government’s demand to take it up to Rs 45 from Rs 30 per subscriber earlier because they said cable TV subscriber connectivity declaration was at 30 per cent at that time. Now with digitisation coming in and declarations going up to 100 per cent we believe the tax should go down. Not only will the government’s entertainment tax collections go up, it will also be fair to the cable TV community.”

Entertainment tax in Delhi is Rs 20, while in others it is zero and yet others keep it in the five per cent to six per cent range. Estimates are that the government has collected around Rs 3.34 crore in entertainment tax from the cable TV operators this year.

Parab, a legislator and lawyer himself, says he had even met up with deputy chief minister Ajit Pawar on the same earlier, and has asked for a meeting with Maharashtra revenue minister Balasaheb Thorat this week. “I hope to get a positive response. If we don’t then the news channel blackout will spread to the rest of Maharashtra too as I have been getting calls from those in the interiors too expressing their support.”

Parab is quite clear none of the channels will be spared, not even Doordarshan. “We will go all the way,” says he.

Indeed. Are those in the corridors of power in Maharashtra listening?

July 8, 2013
ABP Majha’s 7 wonders of Maharashtra

MUMBAI: It was late in the evening. The anchors Ashwin Bapat and Prajakta Dharmadhikari (those familiar with them will know them as ABP Majha news professionals) were ready in their Indian attire on stage which had an old world ambience, of times gone past, with magnificent golden heritage pillars bedecking it.

In the audience were chief guest, Maharashtra deputy chief minister Ajit Pawar and tourism minister Chhagan Bhujbal.

The occasion: Marathi news channel ABP Majha’s evening get together to unveil a programming initiative ‘7 wonders of Maharahtra’ as decided by a jury and ABP Majha viewers.

Ajit Pawar and Rajiv Khandekar in conversation

The locations in Maharashtra which made it to the list: The Ajanta Caves, Lonar Crater, Raigad Fort, Kas Plateau , Daulatabad Fort, Chhatrapati Shivaji Terminus and Global Pagoda.

Supported by Maharashtra Tourism, the initiative saw almost 2.2 million votes pouring in from TV viewers. And the prominent jury panel included big names like Asiatic Society’s president Aroon Tikekar, conservation architect Vikas Dilawari, MTDC (Maharashtra Tourism Development Corporation) MD Dr. Jagdish Patil, film actress and author Nishigandha Wad, heritage conservation committee chairman V Ranganathan, ABP Majha chief editor Rajiv Khandekar and archaeologist Arvind Jamkhedkar.

Speaking about the selection process jury member, archaeologist Jamkhedkar said, “60 locations were chosen by channel and out of that we had selected 14 locations for the audiences to vote upon. In my personal opinion, I feel that these kind of shows will certainly boost the Maharashtra tourism.”

“ABP Majha realises the rich heritage and culture of the state of Maharashtra. ‘7 Wonders of Maharashtra’ is a step forward to reinforce the belief of every Maharashtrian in their heritage. The state has a lot of wonders, but the ones who will make it to the list of top 7 wonders will be decided by a stringent process of selection by the eminent jury and citizens voting.”Added media content & communication services (MCCS) CEO Ashok Venkatramani, “The marketing team came up with the idea of this event. We are trying to do something different from other channels. Our idea has always been to link with the society in a better manner.”

Ajit Pawar, Chhagan Bhujbal and Rajiv Khandekar

“We have seen our share of viewing rising during events because ‘Majha is a Raja’, added MCCS chief revenue officer & COO Avinash Pandey.”

ABP Majha chief editor Rajiv Khandekar says a lot went into coming up with the 7 Wonders of Maharashtra concept. “We selected 350 places across the state and then we spoke to the experts from the districts and asked people, which place they would want to add in this list? Every day we were telecasting about the nominated places. Promos were constantly on air and we also telecast a thirty minutes special show. We have carried news capsules in our bulletin also.”

From (L-R) Rajiv Khandekar, Dr. Jagdish Patil, Chhagan Bhujbal, Avinash Pandey and Ashok Venkatramani.

The Marathi news channel already produces events like Majha Sanman Puruskar, Bappa Majha and Majha Maharashtra 20-20.

June 7, 2013