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Tag: Ajio

  • Youngun crafts AJIO’s self-love fashion therapy campaign

    Youngun crafts AJIO’s self-love fashion therapy campaign

    Mumbai: This Valentine’s Day, AJIO, an online fashion platform,  introduces an innovative #VdayNahiMeDay campaign, urging individuals to celebrate  themselves, whether single or navigating a ‘situationship.’ The campaign, conceptualised by  Youngun, brings forth an innovative solution ‘drip treatment,’ a stroke of genius from the mastermind Dr. Drip, a fictional persona created for this narrative.

    Dr Drip invents the ‘drip treatment’ to tackle love problems— 2 in 10 lack affection, and 23 million youth haven’t received any Valentine’s gifts. Those in ‘situationships’ seek attention. Dr Drip’s  Lab presents vibrant colours and trendy styles, transforming Valentine’s Day into a celebration of self.  With a nod to contemporary culture, the campaign cleverly merges in category-specific lines,  encouraging individuals to prioritize ‘fit checks’ over ‘DM checks’ and ‘fashion deals’ over ‘sad feels.’

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by AJIO.com (@ajiolife)

     

    Youngun CEO and founder  Saksham Jadon shared, “Me-Day is not just a campaign; it’s a  movement to redefine Valentine’s Day. It’s about embracing oneself, prioritizing self-love, and indulging in retail therapy. AJIO’s commitment to empowering individuals aligns seamlessly with  our vision to break stereotypes and celebrate uniqueness.”

    Youngun Brand Strategy  Simmi said, “We’ve always seen people cribbing about being single and crying on Valentine’s Day. They’re not at fault because we only made this day about romantic love, leaving singles feeling left out and other people focusing all their energy on their partners rather than themselves. Remember the saying “kisi aur ko bhi tabhi pyaar kar sakte  hain jab khud se pyaar karte hain”? So, what better way to indulge in self-care than some retail therapy? To establish this sentiment, we came up with an ad idea showing a humorous lab  setup where singles, portrayed as patients, are receiving the cure for their blues – a drip of self-love through retail therapy!”

    As Valentine’s Day approaches, AJIO encourages everyone to turn V-Day into Me-Day, exploring the latest fashion trends and expressing their individuality.

    In addition to the video asset, the outdoor leg of the campaign has begun to get noticed too!  

     

     

     

     

  • Truecaller bolsters its advertising offering with power-packed ad solutions

    Truecaller bolsters its advertising offering with power-packed ad solutions

    Mumbai: Truecaller Ads, the leading in-app publisher in India, has broadened its offerings significantly acing the advertising game over the past year. The new solutions are a reflection of Truecaller ads commitment to accelerate brands growth in areas that matter.

    The well-designed proprietary ad formats prioritise the user experience, making ads less intrusive and more enjoyable for consumers. Additionally, brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimization and audience targeting.

    Campaigns executed on the Truecaller Ads have yielded impressive outcomes, displaying a 2X growth in lower funnel metrics for brands in sectors including gaming, travel, fintech, and more, as compared to the previous year’s campaigns.

    Furthermore Truecaller’s proprietary new ad format “Click to experience” has been used by influential brands like Ajio.com and APV for their marquee grand annual sales and blockbuster movie releases, giving an immersive and innovative experience to the brands.

    Sharing their delightful experience with Truecaller Ad solutions, AJIO marketing head Arpan Biswas said: “At AJIO, we always strive to drive innovative & distinctive brand engagement for our customers. With the “Click to Experience” Ad innovation we tried to enhance the user experience and connect with them better.”

    Highlighting further, PivotRoots director of media Jinit Shah praised the innovative ad format, saying, “With Truecaller’s new format, we were able to break the clutter with a very eye-catching solution that blended seamlessly with our creative strategy for Prime Video’s latest campaign.”

    A key driver of Truecaller Ads consistent campaign success is its strategic approach to execution, incorporating custom audience targeting and the “triple R”  (“RRR”) mantra: Real-time retargeting for engaged but yet to convert users, re-engagement for non-transacting users, and re-marketing to first-party audiences through secure API integration with CRM and MMP platforms. This ensures that brands can consistently achieve their campaign objectives in a privacy compliant and secure manner

    Speaking about the evolution of Truecaller’s Ad solutions, Truecaller VP of global ads business Sagar Manikpure stated, “In the ever-changing marketing landscape, the challenges faced by marketers are more complex than ever. From engaging the right audience to optimizing campaigns for maximum impact, the demands are relentless. Our customised Ad solutions are engineered to meet these challenges head-on, providing marketers with the solutions and insights they need to negotiate this ever-evolving landscape. With our strategic approach, proprietary solutions, and innovative ad formats, we empower them to overcome obstacles, refine their strategies, and achieve impressive results. We’re here to help the brands throughout their sales funnel and contribute meaningfully to their success.”

    Combining this strategic approach with the proprietary solutions, present a full range of solutions that help brands achieve their marketing objectives across the entire sales funnel.

    Alongwith TC Ad server and the proprietary ad formats, Truecaller Ads very own DSP solution has come out of private beta and is now available for all marketers. The DSP powers TC’s Audience Extension solution which helps marketers reach TC’s unique and scalable audiences outside TC, across 1000 pl publishers. TC DSP significantly expanded it’s capabilities in 2023 where TC’s audiences can now be mapped and targeted on most of India’s leading OTT platforms

    Apart from OTT, TC DSP has also launched an innovative ‘rich media’ video ad format named “Video+” a hybrid of video and interactive banner which combines video’s top-funnel impact, along with providing lower-funnel CTA inside the video environment. Together these initiatives are a significant expansion of Truecaller’s video ad offerings in the market.

    Capping off a fantastic year, TC DSP kicked of Q4 by launching an offline-to-online retargeting solution allowing Advertiser’s to retarget their offline 1P user/customers on TC Ad Server as well as TC DSP. In the future, the platform will focus on further improving engagement metrics, building an ML based optimization engine , and building more templates that support Rich-Media formats (HTML).

  • Eloelo app launches digital campaign for its game show with Aakash Chopra

    Eloelo app launches digital campaign for its game show with Aakash Chopra

    Mumbai: Eloelo live entertainment app, has launched a digital campaign for its live game show, ‘Diwan-e-Cricket.’ The campaign video highlights the craze of the cricket World Cup in India. Eloelo’s game show ‘Diwan-e-Cricket,’ is an engaging cricket quiz show hosted by celebrated cricket analyst, Aakash Chopra. Cricket enthusiasts can prepare for a thrilling experience and compete for Rs one lakh in cash prizes and the chance to meet Aakash Chopra live.

    Aakash Chopra’s X (tweet) on the campaign:

     

     

    Brands like Meesho, Ajio, Pizza Hut, Zee5, boAT, AbhiBus, Asian Paints, Coin Switch, Parle-G, and Zepto also reacted to the campaign on X (Twitter).

    Starting on  8 October 2023, ‘Diwan-e-Cricket’ will captivate viewers during the innings break of every India match in the ODI World Cup. Aakash Chopra, former Indian cricketer, renowned commentator, popular YouTuber, and esteemed columnist, will kick off the dynamic live show with insightful match commentary and offer an opportunity for Eloelo app users to interact with him on the live show. The quiz will follow, featuring four options per question and a countdown timer. The contestant with the most accurate responses will have the opportunity to claim enticing cash rewards.

    Host of the game show Aakash Chopra said, I am excited to host Diwan-e-cricket exclusively LIVE on the Eloelo App which is one of the leading live streaming platforms in India. Cricket is of course a sport that unifies the entire nation and the way Eloelo has envisioned the show, with both live interactivity with users and a fun game show combined into a first-of-its-kind concept is what really got me interested. It combines the nation’s interest in the ongoing World Cup with a deewangi for cricket in general, in a unique and fun way. Cricket lovers are sure to love the show.

    Eloelo CEO Saurabh Pandey emphasised the company’s unwavering commitment to creating interactive entertainment that aligns seamlessly with Indian sensibilities. He commented, “At Eloelo, our aim is to tap into the shifting consumer behaviour from TV-based content consumption to mobile-based content consumption. With the World Cup fever across the country, we want to extend our app users a chance to not only engage with their favourite game live with an expert but also stand a chance to win big. ‘Diwan-e-Cricket’ is in line with our social games offerings that have cultural resonance with a core layer of interactivity to them.”

    Get ready for an exhilarating experience throughout the ICC World Cup Tournament as ‘Diwan-e-Cricket’ blends entertainment with exciting cash rewards. This exclusive event, hosted on the Eloelo platform with 37 million users and 120K creators, invites participants from every corner of India to seize the opportunity to win INR 1 lakh in cash prizes!

    Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.

    Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.  

  • Terribly Tiny Tales partners with AJIO to launch its Raksha Bandhan IP ‘Tied For Life’ S1

    Terribly Tiny Tales partners with AJIO to launch its Raksha Bandhan IP ‘Tied For Life’ S1

    Mumbai: As the festive fervour of Raksha Bandhan envelops the nation, Terribly Tiny Tales, India’s most loved content company has launched its first-ever Raksha Bandhan IP, titled ‘Tied For Life S1’ with a human touch, in collaboration with AJIO. This light hearted campaign celebrates the timeless bond of sibling love and encapsulates the spirit of Raksha Bandhan with real and memorable stories.

    The hero piece of the campaign is a 90-seconds Instagram video, directed by Shubham Sinha and produced by Sharanya Rajgopal and Anuj Gosalaia along with executive producer, Pracchi Batnagar. Amazingly cinematographed by Arindam Bhattarjee, the film is beautifully penned by Ritu Mago.

    Featuring the sibling duo Pooja Gor and Darsheel Safary, the film highlights the everyday special moments that siblings share striking a relatable chord with the viewers. Released on 26 August, the film showcases the fun banter, the feeling of belonging shared by siblings, and especially, the unexpressed, underlying love between the duo. By introducing these incredibly talented actors and showcasing nuanced insights, the film definitely enraptures the audience, leaving them craving for more! While beautifully delivering the message that the festival is not just about the gifts but the expressed gestures as well, the film also fosters the celebration of love, protection, compassion, support, and a memorable, life-long relationship. Tied For Life S1 is styled by AJIO, infusing the campaign with charm and a high fashion-quotient.

     

     

    A rakhi is not merely a thread; it symbolizes feelings intertwined with everlasting affection. Constant brawls, a never-ending desire to kill each other, and the buried emotion hidden behind walls all dissipates during the occasion of Raksha Bandhan. Reflecting on these moments and emotions and encouraging everyone to cherish this invaluable relationship, TTT through this campaign, elevates the celebration spirit for brothers and sisters in the country inviting the audience to gift their siblings something special from @ajiolife’s stunning collection, this Raksha Bandhan.

    TTT CEO Anuj Gosalia perfectly captures the campaign, “Raksha Bandhan is one festival that’s unlike any other. Of course it’s beautiful, full of love and emotional but most of all, it’s playful! Just like the relationship between siblings.

    With Tied For Life S1, we bring to life the mischief, the love, that is expressed through indirect ways and the comfort of siblingship. The campaign celebrates the everyday-ness of the bond and truly captures the reality of Raksha Bandhan. It’s taken many notches up being styled by AJIO’s stunning collection making it a fashionably festive season.”

    TTT has been constantly building its own IPs, powered by various brands. To break through the noise, TTT has always leaned more towards human and real storytelling for festive campaigns that are closer to the sentiment of the community. This time, the platform has raised the creative ante to take the Raksha Bandhan occasion beyond #SiblingLove by crafting several bite-sized tales and snackable videos of siblinghood with thoughtful approaches while highlighting the multifaceted relationship between all brothers and sisters.

  • Global Creator Network wins AJIO’s social and content mandate

    Global Creator Network wins AJIO’s social and content mandate

    Mumbai: On Tuesday, Ajio announced the hiring of OML Entertainment’s branded content arm, Global Creator Network (GCN), to handle its social and content mandate. This new collaboration will bring a spunk, verve, bold and fresh perspective to Ajio’s digital communication.

    In line with its brand philosophy—celebrating fearlessness and uniqueness-Ajio is constantly looking to bring a fresh, current, and accessible perspective to personal style. GCN, with its industry expertise and talent network, will look after end-to-end executions of campaigns and content that will help Ajio stay ahead of the competition.

    GCN will work to design and craft innovative, engaging, and effective content for Ajio in tune with the current trends and tastes. Ajio, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on-trend, and at prices that are the best you’ll find anywhere.

    As a part of the mandate, GCN will build a robust brand strategy, creative first social campaigns with IPs, creator activations, and enable the brand to build a community of like-minded people across various social media platforms such as Facebook, YouTube, Twitter, and Instagram. The digital marketing communication will be designed to elevate the brand’s presence in the minds of the consumers using effective branded content strategies.

    Commenting on the win, GCN senior vice president of branded content Devarshi Shah, said, “As a team, we are excited to be associated with a popular and loved brand like Ajio. It would be interesting to build a fresh line of digital communication strategies that are futuristic yet relevant in today’s time. Our focus will be to create meaningful, innovative, and fresh content strategies. The aim is to keep the brand ahead of the competition with campaigns that click.”

  • Ajio steps up to bat with new IPL campaign

    Ajio steps up to bat with new IPL campaign

    NEW DELHI: Fashion e-commerce platform Ajio has released a film for the IPL season highlighting its wide range of offerings which extends from premium to popular global brands. The 45-second TVC will be aired on mainline media channels (both IPL and non-IPL channels) and on digital platforms like YouTube, Facebook, and Hotstar. The campaign will be aired during this season’s IPL with three 15-second down-edits as well.

    The film is one epic game of cricket unfolding on the stark backdrop of a massive airstrip, played by some of the hottest international models in town.

    True to the bold, high-on fashion idiom of the brand, the film is set to feet thumping track and raises a visually stunning toast to cricket. All to drive home the point that ‘The world’s best fashion brands play here’.

    A quirky cocktail of fashion and cricket, the campaign underlines Ajio’s position as the Powerhouse of Brands with over 6,00,000+ styles from 2000+brands.

    The campaign and film is conceptualised by Phantom Ideas, the Bangalore-based creative hot shop known for its work for fashion brands like Ajio, Benetton, Forever21, Reliance Trends, John Players amongst many others, and directed by the highly acclaimed fashion filmmaker Razy.

    Phantom founder and Chief Creative Officer Robbie Anthoney said, “The idea was to have two wildly different worlds collide to dramatic effect –cricket and fashion. We see Ajio as a playground where some of the coolest brands in fashion can come together in fresh, unexpected ways. Cricket was just the right backdrop to give this idea the kind of scale—and style— that Ajio is synonymous with.”