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Tag: Ajio

  • Credit where it’s due as festive shoppers swipe big this Diwali

    Credit where it’s due as festive shoppers swipe big this Diwali

    MUMBAI: Looks like this Diwali, Indians didn’t just light up their homes, they swiped their way to sparkle too. A new survey by Paisabazaar reveals that over 42 per cent of credit card users spent upwards of Rs 50,000 on festive shopping this year, signalling that big-ticket buying is firmly back in fashion.

    The festive cheer wasn’t limited to diyas and discounts, it spread right across credit limits. About 22 per cent of respondents spent between Rs 50,000 and Rs 1 lakh, while one in five splurged over Rs 1 lakh on their cards during Diwali. The survey, which covered over 2,300 users, paints a clear picture of India’s growing comfort with credit as a strategic spending tool.

    When it came to what they bought, home appliances topped the wishlist at 25 per cent, followed by mobiles, gadgets and accessories at 23 per cent, and apparel at 22 per cent. Furniture and décor made up 18 per cent of spends, while gold and jewellery accounted for 12 per cent proof that both sparkle and substance drove shopping choices this season.

    But it wasn’t all impulse. The study revealed that 91 per cent of shoppers planned their purchases around card-specific offers and festive deals. Less than 10 per cent relied solely on their card’s standard cashback or reward structure. Clearly, today’s consumers are not just shopping, they’re strategising.

    “Consumers are using credit cards more intelligently, timing their high-value purchases with festive offers and card-linked deals,” said Paisabazaar CEO Santosh Agarwal. “This growing financial awareness shows how value and convenience are driving credit card use.”

    The benefits are paying off too. Nearly 71 per cent of respondents owned shopping-specific credit cards that offered cashback or festive rewards, while 15 per cent received seasonal deals even without such cards. For many, cashback remained the biggest draw chosen by 20 per cent of users followed closely by co-branded offers (19 per cent) and accelerated reward points (18 per cent).

    Among those opting for EMIs, No-Cost EMI emerged as the clear winner, attracting 56 per cent of users, while 29 per cent chose EMIs to unlock extra discounts and 10 per cent used them simply to spread payments more comfortably.

    Interestingly, shoppers were equally at home online and offline 48 per cent said they preferred a mix of both. The hunt for better deals drove most of them to e-commerce giants, with 83 per cent claiming they found the best discounts on platforms like Amazon and Flipkart. Together, the two dominated with a 43 per cent preference rate, followed by Myntra (15 per cent), Meesho (10 per cent), and other platforms such as Ajio, Nykaa, Zepto and Tata Cliq accounting for 32 per cent collectively.

    Paisabazaar, head of credit cards Rohit Chhibbar summed it up aptly: “This festive season marked the rise of the value-savvy shopper, one who plans, compares, and capitalises on every offer. Cashback, rewards, and no-cost EMIs have made credit cards indispensable for festive spending.”

    In short, this Diwali, shoppers didn’t just chase lights, they chased the right swipes.

     

  • Bengaluru roundtable by Indiantelevision.com & mfilterit concludes on a high note

    Bengaluru roundtable by Indiantelevision.com & mfilterit concludes on a high note

    BENGALURU: The Bengaluru edition of Indiantelevision.com Group and mfilterit’s closed-door roundtable proved to be a power-packed and highly successful gathering of India’s app economy leaders. Themed “Build winning app acquisition & engagement strategy using AI & analytics”, the event on 12 September brought together an exclusive panel of senior voices from well-established brands. With candid conversations, practical insights, and real-world case studies, the session set a new benchmark for dialogue around the future of app marketing in India.

    Indiantelevision.com Group chief business officer Soumitra Sahu said, “At Indiantelevision.com, we see ourselves as enablers of meaningful conversations that move the industry forward. The Bengaluru roundtable was a reflection of that, bringing together diverse voices from India’s thriving app economy to candidly address both opportunities and blind spots. What stood out was the willingness of leaders to go beyond surface metrics like installs and really dig into questions of quality, transparency, and long-term engagement.”

    “By partnering with mFilterIt, we wanted to create a forum that doesn’t just spotlight challenges but also equips marketers with actionable insights to build sustainable, growth-focused strategies. Judging by the energy in the room and the quality of ideas exchanged, this event was a resounding success and a step toward shaping a stronger digital ecosystem for all,” Sahu added.

    The forum underscored how the conversation in today’s attention-deficit era has shifted: installs alone no longer define success. Instead, cleaner traffic, genuine engagement, and sustainable ROI are the new imperatives. Moderated by  WPP Medi national head – performance marketing Satheesh Kumar, the powerhouse panel included industry moguls from Phonepe’s Indus Appstore, Ajio, Rapido, Pocket FM, Jar, redbus, Payrupik, Stable Money, My Growth Club, and mfilterit.

    Durgesh Rathore of mFilterIt highlighted the session’s depth and practical value, noting that discussions around KPIs, media mix, and the challenges posed by SRNs and third-party channels made the forum highly engaging. He emphasised that despite reliance on standard validation metrics, brands still face gaps due to opaque models, underscoring the need for robust checks and AI-driven solutions.

    Rathore also valued the opportunity to exchange insights with industry veterans. “Presenting in front of a focused group of industry peers was a proud moment. The insightful exchanges with veterans like Pawandeep Singh and Utkarsh Garg provided diverse perspectives and a deeper understanding of the evolving digital ecosystem,” he noted.

    Reflecting on the value of the discussion, Phonepe Indus Appstore VP product Rohit Utmani said, “The discussion was an insightful, high-quality exchange. The most valuable aspect was the focus on real-world examples and best practices from the panelists’ companies.”

    “It was refreshing to learn from their practical experiences on scaling, rather than relying on a traditional market research approach. It was also great to hear the positive reception to Indus Appstore and the enthusiasm that developers in the ecosystem have about exploring our platform as a new way to acquire users,” he added.

    For moderator Satheesh Kumar, the event exceeded expectations. 
    “My expectation was to have a candid, insightful discussion around the opportunities and challenges in the app ecosystem, particularly on growth, fraud prevention, and attribution. The session absolutely lived up to that, with panelists openly sharing their practical experiences and perspectives.”

    “What I enjoyed most was the diversity of viewpoints, each panelist brought a unique lens from their respective industries, which made the discussion rich and well-rounded. It even went to the extent where the panelists started building on each other’s points of view, turning the session into a super engaging conversation rather than a typical Q&A. What made it truly insightful was that the dialogue wasn’t limited to just app marketing, it naturally expanded into broader aspects of marketing, product, and business strategy,” Kumar added.

    From highlighting fraud patterns like CTIT anomalies, invalid OS versions, and click hijacking, to stressing the importance of independent AI-powered validation, the session offered a roadmap for marketers to move beyond vanity installs toward growth-focused, transparent, and efficient strategies.

    For Indiantelevision.com Group, co-hosting the roundtable augmented its role as a trusted knowledge partner for the industry, while for mFilterIt, it further demonstrated its leadership in shaping cleaner, more accountable digital ecosystems.

  • Oxpecker hits it out of the park with Washington Sundar as brand face

    Oxpecker hits it out of the park with Washington Sundar as brand face

    MUMBAI: When a cricketer known for his calm grit partners with a brand built on hustle, you know the pitch is perfect. Oxpecker, India’s next-gen activewear and athleisure label, has roped in Indian international cricketer Washington Sundar as its first-ever brand ambassador marking a bold new chapter in its journey to redefine how India sweats, stretches, and shows up.

    For Washington, the association goes beyond logos and photo shoots. “What excites me most is seeing a young entrepreneur identify a real gap in the market and build an activewear brand that’s stylish, functional, and uncompromising on performance,” he said. “Oxpecker has the potential to inspire people to show up every day with confidence, in comfort and style.”

    And that mantra “Show Up” is at the heart of Oxpecker’s new campaign and its first brand film starring Sundar. From dawn workouts to late-night travel, the film showcases the all-rounder’s consistency as more than just a cricketing skill: it’s a life skill. The message is simple being a champion isn’t about chasing perfection, but about showing up, day after day.

    The Oxpecker difference lies in its blend of sweat-wicking, breathable, odour-resistant fabrics, engineered for India’s weather, and its mid-premium positioning that offers international quality without international price tags. Every piece is designed to empower individuality while being proudly Made in India, for India and beyond.

    Founded in 2023 by 20-year-old entrepreneur and Oxpecker founder Dev Raval and Oxpecker co-founder Nitesh Raval, the brand was born out of frustration with the lack of good choices in the Indian market. “Consumers either compromise on quality with budget options or overspend on international brands. With Oxpecker, we bridge that gap,” said Dev Raval. “Washington Sundar, consistent both on and off the field, perfectly embodies our spirit of showing up.”

    In less than two years, Oxpecker has built serious momentum:

    ●    Launched in 2023 with a disruptive vision.

    ●    Partnered with 150 plus influencers, strengthening its digital-first presence.

    ●    Secured listings on Amazon, Myntra, and Ajio, building strong e-commerce traction.

    ●    Now unveiling its first brand film with Washington Sundar, cementing its identity.

    The campaign’s visuals are more sweat than sparkle: Sundar powering through intense drills, long practice hours, and the grind of everyday travel all while Oxpecker gear keeps him comfortable and game-ready. The film underscores a universal truth: performance isn’t about spotlight moments, it’s about consistency, and showing up is already half the battle won.

    With cricket’s rising all-rounder as its face, Oxpecker is betting big on India’s fitness-conscious millennials and Gen Z, who want gear that works hard without burning a hole in their pockets. If Washington Sundar embodies composure at the crease, Oxpecker is looking to embody resilience in the wardrobe proving that for champions, on the field or off it, the secret lies in one mantra: Show up.

  • Indiantelevision.com, mFilterIt co-host Bengaluru roundtable on AI-led app marketing

    Indiantelevision.com, mFilterIt co-host Bengaluru roundtable on AI-led app marketing

    BENGALURU: With India’s app economy mushrooming and companies locked in a race for clicks and engagement in an era of attention deficit, the question is no longer just about investing in app marketing, it’s about making every install count. To address this challenge, Indiantelevision.com Group and mFilterIt co-hosted a closed-door roundtable in Bengaluru on September 12, themed “Build Winning App Acquisition & Engagement Strategy Using AI & Analytics.”

    “In an ecosystem, where installs alone no longer define success, it is critical to focus on cleaner traffic, sharper strategies, and genuine engagement. That’s why we are delighted to co-host this forum with mFilterIt—a partner whose expertise in AI and analytics has been pivotal in redefining transparency and trust in the digital ecosystem. By co-hosting this forum with mFilterIt, we aim to equip marketers with insights that go beyond the numbers and help shape sustainable, growth-focused approaches for the industry,” noted Indiantelevision.com, chief business officer, Soumitra Sahu.

    The invite-only forum brought together senior voices from leading brands to discuss sharper strategies for app marketers. The focus was not only on driving installs but also on ensuring genuine user engagement, maintaining cleaner traffic, and improving key efficiency measures such as cost per install (CPI) and cost per engagement (CPE). 

    The shifting ground of app acquisition

    With user acquisition campaigns increasingly driven by affiliates, India’s top brands are beginning to face blind spots in their frameworks. Attribution platforms may be able to measure installs, but optimisation and bot detection often fall outside their scope. This is where independent validators such as mfilterit have entered the picture, deploying AI-powered algorithms and layered checks that uncover wasted ad spend and fraud patterns usually missed by traditional systems. 

    A powerhouse panel

    The discussion was moderated by WPP Media, national head – performance marketing, Satheesh Kumar and featured senior leaders including Rohit Utmani of Phonepe’s Indus app store, Manas Prakash of Ajio, Pawandip Singh of Rapido, Akansha Kumari of Pocket FM, Utkarsh Garg of Jar, Satheesh Chinnappan of redbus, Saravanan G of Payrupik, Kirtiman Phadke of Stable Money, Rajat Srivastava of My Growth Club, Durgesh Rathore of mfilterit, and Jagmeet Singh of mfilterit. Together, they brought perspectives from diverse verticals of India’s booming app economy.

    Cracking the code

    The agenda stressed on some of the toughest questions in app marketing today. Among them was how brands can detect wasted ad spend and improve ROI, what critical metrics validate app ad traffic and highlight potential risks, and how incent walls distort campaign outcomes. A key theme: why marketers must challenge the data they receive from platforms and affiliates instead of taking it at face value. Fraud samples, like unusual CTIT patterns, installs from invalid OS versions, click hijacking, incent traffic, and even fake orders, further demonstrated how affiliate monitoring and real-time validation can uncover non-compliant activities and wasted spend. By highlighting these real-world patterns, the session demonstrated how independent checks bring more rigour, transparency, and efficiency to app marketing campaigns. 

    Why it matters

    By the end of the session, participants gained a clearer view of the blind spots in user acquisition and a sharper understanding of how AI and big data can improve campaign outcomes. They also walked away with a roadmap to elevate their strategies with real-time insights, helping ensure that every install delivers value rather than vanity. For Indiantelevision.com group, co-hosting the event reinforces its role as a knowledge partner to the industry. Together with mfilterit, it aims to provide marketers with a forward-looking agenda at a time when the quality of engagement, rather than sheer quantity, defines sustainable growth.

  • Panchayat fans elect early release, season 4 now drops on 24 June

    Panchayat fans elect early release, season 4 now drops on 24 June

    MUMBAI: Panchayat fans have spoken, and Prime Video has listened. The wildly popular rural dramedy is returning sooner than expected — with season 4 now set to stream from 24 June, pulling ahead from its earlier 2 July release date.

    What caused the shift? A quirky, tongue-in-cheek referendum-style campaign where cast members made mock “election promises” to release the show early — but only if fans cast their votes (read: likes, shares, hashtags).

    The social media blitz went viral, with the hashtag #PanchayatNow trending and a brigade of brands jumping into the fray with punny pleas and snackable slogans.

    From AJIO and Pepperfry to McCain, Taco Bell, Ixigo, and True Elements, everyone threw their hat into the digital ring. The campaign — crafted by The Zoya Co. — merged humour, nostalgia, and cultural relevance, turning brand posts into fan love letters.

    Speaking on this campaign, McCain India retail – digital lead, Sumati Kapur said, “Panchayat is more than just a show, it’s a reflection of the everyday Indian family dynamic, rooted in culture, community, and shared experiences. At McCain, we saw a natural synergy in collaborating with a show that every household relates to. Our hot and crispy snacks are a staple in family conversations, chai breaks, and everything in between just like the moments Panchayat so effortlessly captures. This partnership allowed us to create meaningful noise by placing McCain at the heart of relatable, real storytelling that resonates across generations.”

    The fan-first push is not just a win for early binge-watchers — it reflects Panchayat’s cult status. The series has struck a chord with audiences for its grounded humour and affectionate portrayal of small-town India.

    With season 4 promising a fiery face-off between Pradhanji and Bhushanji, and the usual dose of satire, soul, and sideways glances, the early drop is just the trailer to a bigger, better panchayat.

    Bring on the ballots — and the binge.

    Burger King: “Agar Panchayat Jaldi Aagaya toh Manju Devi ka manifesto menu mein chhap denge” IG

     

     

    Taco Bell: “Agar Panchayat Jaldi Aagaya toh Phulera ke har matdata ke liye Naked Taco Bilkul Muft Muft Muft!

     

     

    AJIO: “Agar Panchayat Jaldi Aagaya toh hum naye kapdo ki gram sabha bula lenge  

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by AJIO.com (@ajiolife)

     

    Rapido: “Agar Panchayat Jaldi Aagaya toh Rapido parcel mein sirf lauki bhejenge

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Rapido (@rapidoapp)

     

    PepperFry: “Agar Panchayat Jaldi Aagaya toh Sachiv ji ko bed linen ke sath Bed free.

     

     

    Abhibus India: “Agar Panchayat Jaldi Aagaya toh har Phulera wasi ko milegi abhibus par ek free seat”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by AbhiBus (@abhibusindia)

     

    TBH: “Agar Panchayat Jaldi Aagaya toh Lauki ke chips banayega TBH Honest style mein!

     

     

    Mc Cain: “Agar Panchayat Jaldi Aagaya toh Sachiv ji ke table par ab lauki nahi Mc Cain Aloo Tikki hoga

     

     

    Go Ibibo: “Agar Panchayat Jaldi Aagaya toh Binod ko Phulera ke bahar ki dunia hum dikhayenge

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Goibibo (@goibibo)

     

     

  • The Bear House hares into physical retail with Rs 50 crore fund infusion

    The Bear House hares into physical retail with Rs 50 crore fund infusion

    MUMBAI: The Bear House, a Bengaluru-based contemporary menswear brand, has secured Rs 50 crore in Series A funding led by JM Financial India Growth Fund III, as it prepares to claw its way deeper into India’s competitive fashion landscape.

    The sartorial upstart, which has built its reputation on “elevated core” menswear for young professionals who need versatile attire that transitions seamlessly from boardroom battles to evening revelry, plans to use the investment to expand its brick-and-mortar presence, shore up working capital, and beef up marketing efforts.

    Having conquered the digital sphere through its own website and major fashion marketplaces including Myntra, Ajio, Flipkart and Nykaa, The Bear House recently opened its first physical outpost in Bengaluru last month. With fresh capital now in its coffers, the brand aims to unleash approximately 20 additional stores across India over the next two years.

    “We are optimistic about the growth of India’s online branded apparel market, especially in the men’s business-casual segment,” said JM Financial managing director, private equity Siddharth Kothari. “The Bear House has demonstrated impressive growth by leveraging its unique design sensibilities and direct-to-consumer strategy to build a loyal customer following.”

    For a company that has thus far ruled exclusively in the digital realm, the push into physical retail represents a significant evolution in its growth strategy. Founded in 2017, the brand has cultivated a reputation for chic, uncluttered designs catering to urban professionals who want to look sharp without appearing trussed up.

    “This growth capital infusion will help us accelerate our expansion plans and strengthen our brand’s presence,” said The Bear House  co-founder Harsh Somaiya. “As we scale our offline footprint and invest in brand-building, we remain focused on staying true to our design philosophy.”

    Perhaps most impressive is that The Bear House has managed to build a Rs 150 crore+ online brand while remaining bootstrapped and profitable—no small feat in an industry where red ink often flows as freely as champagne at a fashion week after-party.

    Dexter Capital served as the exclusive advisor on the transaction, with its investment arm, Dexter Ventures, also participating in the funding round.

    “Today’s young professional consumer is looking for a stylish persona at work and outside without compromising with comfort,” noted  Dexter Ventures general partner Anuradha Agrawal, adding that the company’s success stemmed from Somaiya’s manufacturing expertise paired with his co-founder Tanvi’s design skills.

  • Ajio and Asos bring a summer of style sizzler to LFW, with cinema royalty in tow

    Ajio and Asos bring a summer of style sizzler to LFW, with cinema royalty in tow

    MUMBAI: Reliance Industries’ online luxe and fashion platform Ajio teamed up with Asos, the online fashion behemoth, to deliver a right proper Summer of Style at Lakmé Fashion Week. And, darling, it was a corker. The collaboration, exclusively available on Ajio in India, brought Asos’s latest transition line to the runway, proving that global fashion can indeed have a desi twist.

    The show, a veritable feast for the eyes, showcased an eclectic mix of shirts, trousers, skirts, dresses, and co-ord sets, all designed with a breezy, contemporary aesthetic. Hindi cinema’s own Tara Sutaria and Veer Pahariya strutted their stuff as showstoppers, embodying Asos  bold yet relaxed vibe.

    “Fashion’s about confidence, innit?” said Tara Sutaria, “and Asos nails it. Walking for LFW is always a thrill, and this year’s summer of style with Ajio was no exception.” 

    Veer Pahariya echoed the sentiment, adding, “Asos has always pushed the boundaries of fashion, and this collection is no different. Walking for A Summer of Style was a thrilling experience, and I can’t wait for more people to discover these looks on Ajio.”

    The Asos transition line, presented in three distinct collections, catered to every sartorial whim:

    * Botanical Garden/Resort: Think breezy, nature-inspired looks perfect for escaping the city’s stuffiness.

    * Pastel Stories: Dreamy, soft hues for those who prefer a touch of effortless elegance
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    * Monochrome: A bold black-and-white affair for the modern minimalist who likes things sharp.

    “We’re proud to bits to bring Asos’ latest collection to India,” said Ajio CEO Vineeth Nair. “We’re all about bringing global fashion to Indian consumers, and this collaboration nails that.”

    Asos managing director wholesale  Michelle Wilson added, “India’s a right exciting market for us, and our partnership with Ajio has helped us reach a growing audience of fashion-forward types. The response has been smashing.”

    Following the runway spectacle, Ajio and Asos hosted a swanky stakeholder event, giving industry bigwigs a sneak peek at the collection. It was a right royal knees-up, and a testament to the power of fashion to bring people together. 

  • Ajio crashes prices and breaks barriers with AI-generated ad campaign

    Ajio crashes prices and breaks barriers with AI-generated ad campaign

    MUMBAI: What happens when artificial intelligence meets high fashion? A campaign so cutting-edge, it practically stitches itself. India’s premier fashion e-tailer, Ajio, has made history with ‘The Great Fashion Price Crash’, its first-ever AI-created mass media campaign, proving that technology isn’t just reshaping fashion—it’s remodelling the way it’s sold.

    As a brand known for pushing creative boundaries, Ajio leveraged generative AI to craft a campaign that mirrors the rollercoaster emotions of stock market crashes—only this time, it’s fashion prices tumbling, not shares. With discounts from 50 per cent to 90 per cent on top international brands, this isn’t just a sale; it’s an economic reset for your wardrobe.

    Ajio’s AI-powered creative process was nothing short of a technological marvel. Over 2,000 AI-generated images were transformed into 200+ video clips, culminating in a stunning 22-scene film. AI also orchestrated the campaign’s music and voiceover, thanks to advanced tools like Kuki (Eipi Media’s proprietary text-to-music tool) and Elevenlabs for voice synthesis. And if that wasn’t mind-blowing enough, the entire production cycle—from script to post-production—wrapped up in just four days.

    “At Ajio, we constantly look for ways to innovate, both in the way we connect with our audiences and how we execute our storytelling,” said Ajio CMO Arpan Biswas. “Leveraging Gen AI for this campaign has allowed us to create high-quality content with exceptional production value while staying true to the consumer sentiment that drives our sales. ‘The Great Fashion Price Crash’ is a bold reflection of the times we live in, and we are thrilled to offer unmatched deals to our customers while setting a new benchmark in advertising.”

    Visually, the film delivers a striking narrative: a financial market in freefall, except this time, instead of plummeting stock prices, fashion prices nosedive. The high-octane AI-powered visuals bring the metaphor to life, showing premium fashion becoming more accessible with every price drop.

    “This project has been an exciting challenge,” said Eipi Media founder & CEO Rohit Reddy, the agency behind the campaign. “AI has given us the flexibility to create a visually compelling, high-production-value campaign at an unprecedented speed. The ability to iterate, refine, and execute at scale has been remarkable. While the entire campaign was AI-generated, our expertise in filmmaking played a crucial role in screenplay, direction, and cinematography, ensuring a polished final output. We’re proud to be part of Ajio’s journey in pioneering AI-driven advertising.”

    The campaign employed a fleet of AI tools, including Chatgpt, Perplexity, Midjourney, Kuki, Elevenlabs, Hailou AI, Runway ML, Kling, and Pika Labs, each playing a pivotal role in scripting, image generation, animation, voice synthesis, and post-production.

    Beyond the ad, the Ajio All Stars Sale is shaping up to be the retail event of the year, featuring 6,000+ brands and 2.2 million curated styles across apparel, accessories, footwear, and beauty. Shoppers can grab exclusive discounts, limited-period deals, and an extra 10 per cent off on select bank credit and debit cards.

    By fusing AI with fashion, Ajio isn’t just riding the tech wave—it’s leading the charge, proving that the future of fashion advertising is digital, dynamic, and driven by data.

    If this campaign is any indication, the industry should brace itself—because ‘The Great Fashion Price Crash’ is only the beginning.

  • AJIO Grazia Young Fashion Awards 2024 to raise future of fashion and style at a star-studded evening

    AJIO Grazia Young Fashion Awards 2024 to raise future of fashion and style at a star-studded evening

    Mumbai: The world of fashion is gearing up for a spectacular night as the AJIO Grazia Young Fashion Awards 2024, is set to illuminate Mumbai on 26 March 2024. This star-studded celebration promises an evening brimming with excitement, glamour, and jaw-dropping looks, epitomizing the fearless spirit of fashion and style.

    From urban wear to eveningwear, indie cool to menswear, footwear to sustainable fashion, and jewellery, this year’s awards boast an array of categories that push the boundaries of style and ingenuity. Embracing Urbanwear, Eveningwear, Indie Cool, Menswear, Footwear, Label Alert, Sustainable Fashion, and Jewellery, each category represents a fusion of creativity, craftsmanship, and innovation, mirroring the dynamic fashion panorama in India and beyond. In addition to honouring the brightest young talents in the fashion realm, the ceremony will shine a spotlight on trendsetters from the entertainment world who continue to inspire and influence the way we dress and express ourselves.

    Worldwide Media director and  ZENL BCCL TV & Digital Network  CEO Rohit Gopakumar, expressed, “The Grazia Young Fashion Awards have been a beacon of innovation, creativity, and trendsetting within the fashion industry. As we gear up for the upcoming edition, we look forward to witnessing the convergence of talent in fashion design and style trendsetters. We are excited to see the next generation of trailblazers redefine the fashion landscape.”

    Grazia India editor Mehernaaz Dhondy added, “With the Grazia Young Fashion Awards, we aim to spotlight the next generation of style and fashion pioneers who are ready to serve unforgettable looks. It’s a night of boundless possibilities, where fashion meets art and style meets substance.”

    After a spectacular celebration of fashion prowess in the previous edition by young designers and celebrated stars such as Ayushmann Khurrana, Vicky Kaushal, Varun Dhawan, Karan Johar, Rashmika Mandana, Janhvi Kapoor, Vijay Varma, Mrunal Thakur, Ishaan Khatter, and Sobhita Dhulipala, each leaving an indelible mark with their unique instinct, we eagerly anticipate welcoming the next wave of fashion and style.

    Mark your calendars for the AJIO Grazia Young Fashion Awards 2024, where fashion enthusiasts and industry insiders will converge to celebrate excellence, creativity, and the transformative power of style. Grazia.co.in for further updates as we count down to the most anticipated fashion extravaganza of the year. Catch all the action in real-time on Grazia India’s social media platforms on 26 March.