Tag: Ajay Thakur

  • Hitchki X Naagin Sauce unveil their ‘Uff Uff Mirchi Wings Challenge’

    Hitchki X Naagin Sauce unveil their ‘Uff Uff Mirchi Wings Challenge’

    Mumbai – Hitchki is thrilled to announce its exciting collaboration with Naagin Sauce. From 15 July to 30 July, all Hitchki outlets in India will host the ‘Uff Uff Mirchi Wings Challenge.’ This unique partnership aims to take your taste buds on a thrilling adventure with a specially curated menu that celebrates the love for fiery and flavorful chicken wings.

    The ‘Uff Uff Mirchi Wings Challenge’ invites all spice enthusiasts to join and test their courage against the spiciest chicken wings. The challenge will showcase a variety of hot wings, each more tempting than the last, all prepared with Naagin’s special sauces. Participants who successfully finish the chicken wings challenge within the time limit will triumph and secure a place on the leaderboard, along with exciting rewards from Hitchki and Naagin Sauce. At the end of the 15-day contest, the participant with the fastest completion time will be crowned the ultimate winner and receive an exciting prize.

    Expressing his excitement on the collaboration, Hitchki head chef Ajay Thakur said, “We are thrilled to partner with Naagin Sauce for the ‘Uff Uff Mirchi Wings Challenge.’ This collaboration will allow us to showcase the vibrant and bold flavors of Indian chillies through our specially curated chicken wings menu. Our mirchi wings promise an exhilarating flavor journey, combining intense spices with creative culinary techniques to deliver a dining experience that our guests won’t forget. We invite everyone to indulge in this fiery fiesta and discover the unique burst of flavors that Hitchki has to offer.”

    The special menu features five uniquely crafted chicken wings dishes, each highlighting a different aspect of Indian spice. The ‘Naagin Meri Priyatama’ offers chicken wings marinated in Karnataka’s Byadgi chilli and a 65 Masala spice blend, lightly batter-fried and pitched in Naagin’s The 65 Hot Sauce, with a mild heat level of 3/10. Also, a fun fact, the oil extracted from Byadgi chillies are used in the preparation of nail polish and lipstick! Next, the ‘Thumkeshwari’ brings an aromatic spice blend with Sankeshwari chillies, featuring Kentucky-style breaded chicken wings pitched in Naagin’s Original Sauce, with a moderate heat level of 4/10. Try this dish if you can as Sankeshwari chilli are also known as Kolhapuri Lavangi Mirchi!

    For those who crave a bit more heat, the ‘Kanta Laga’ presents black peppered chicken wings tossed in Naagin’s blend of Kantha Bomb Sauce, offering a spiciness level of 6/10. Dare to try ‘Bhoot Bhulaiyaa’ with Bhut Jolokia in Smoky Bhoot Sauce with a heat level of 8/10, certified as the world’s hottest pepper. Finally, for the ultimate spice lovers, ‘Mai Nagin … Nagin’ dares you to indulge in ghostly-crazy-fiery-spicy chicken wings made with a limited-edition hot sauce created exclusively for Hitchki in collaboration with Naagin. This dish boasts a scorching heat level of 10/10, as the Hitchki X Naagin Sauce is mercilessly hotter than Bhut Jolokia chili, which is known to be 170 times spicier than Tabasco Sauce.

    Commenting on the association, Naagin co-founder Arjun Rastogi said, “We are incredibly excited to partner with Hitchki to celebrate Chicken Wings! Our sauces are crafted with a deep respect for Indian chillies and flavors, and this collaboration allows us to showcase their versatility and intensity in a fun and engaging way. The ‘Uff Uff Mirchi Wings Challenge’ is set to be an unforgettable experience for all spice lovers.”

  • STAR SPORTS UNITES CRICKET WITH KABADDI!

    STAR SPORTS UNITES CRICKET WITH KABADDI!

    National : Star Sports, India’s number one sports broadcaster has created a one-stop destination for all Indian fans to follow their favourite sport. With the country caught up with cricket fever, the network is gearing up for the second most watched sport after cricket with VIVO Pro Kabaddi League. The league is set to begin on July 20th and ahead of the big opening, Star Sports brings fans an amalgamation of cricket and Kabaddi with a few programming and marketing initiatives.

    Integrating Kabaddi onto the largest cricketing platform by the network is an effort to showcase the growth of the league and to introduce popular Kabaddi heroes like MVP of season 6 ‘Hi-Flyer’ Pawan Sehrawat, ‘DUBKI KING and Record Breaker’ Pardeep Narwal, ‘Ice Man’ Ajay Thakur, RAID MACHINE and ‘Showman’ Rahul Chaudhari, SEASON 6 DEBUTANT ‘Baahubali’ Siddharth Desai and the Iranian ‘Sultan’ Fazel Atrachali.

    VIVO PRO KABADDI is fast gaining traction across the country and has received a lot of LOVE and support from cricketers from INDIA and around the world.  

    Irfan Pathan and Brett Lee have indulged in a friendly Kabaddi match during the pre-show Philips Hue Cricket Live for the ICC Cricket World Cup. Stephen Fleming has played and motivated talented group of young kabaddi players. Captain cool Mahendra Singh Dhoni has lent his support by being part of the VIVO PKL Campaign. Shikhar Dhawan’s famous moustache look and his adopted celebratory Kabaddi Thigh Five will stay among all cricket and Kabaddi fans. Team India captain Virat Kohli is not far behind, he has graced his presence at various matches in the past and has enjoyed the sport as a spectator. Star Sports’ initiative of bringing cricketing fans closer to Kabaddi is one-step towards the sport growing leaps and bounds with every passing season. Through clever marketing initiatives, including branding during the ICC Cricket World Cup 2019 to launching the main thematic campaign “ ISSE KUCH TOUGH NAHI" for VIVO PKL 7 during the games, the network has left no stone unturned in creative enough preseason buzz ahead on the July 20th opening in Hyderabad.

    Another promo launched by Star Sports integrating Kabaddi in the cricketing field of play was with Pardeep Narwal. During a cricket match, Pardeep Narwal is seen shifting a sight screen with just one push – #ISSETOUGHKUCHNAHI to make sure the game goes on. When it comes to overcoming the toughest of challenges with a winning smile, no one does it better than the King – the promo beautifully integrates cricket and sums up that the Genius ‘Record Breaker’s strength and sheer POWER.

    VIVO PKL SEASON 7, returns with a new format on July 20th 2019. The opening match will be between Telugu Titans and U Mumba followed by Season 6 champions Bengaluru Bulls taking on three-time champions, Patna Pirates. Fans can catch the LIVE coverage with telecast beginning at 7:00 pm and matches beginning at 7:30 pm on the Star Sports Network and Hotstar in multiple languages including Marathi, Tamil, Kannada, Telugu, English and Hindi.