ITV

Tag: Ajay Singh

  • HRX joins forces with RuPay Prime Volleyball League powered by A23 as official fitness partner

    HRX joins forces with RuPay Prime Volleyball League powered by A23 as official fitness partner

    Mumbai: HRX, India’s pioneering homegrown fitness brand co-owned by Hrithik Roshan and Exceed Entertainment, is delighted to announce HRX as the official fitness partner for the upcoming season of RuPay Prime Volleyball League powered by A23 (PVL), set to kick off on 15 February 2024. This collaboration between PVL and HRX is a testament to their shared commitment to promoting fitness, athleticism, and sportsmanship.

    HRX has become a symbol of fitness and lifestyle. The brand’s ethos aligns seamlessly with the values of Prime Volleyball League, and with this partnership – it further solidifies HRX position in the sports domain. As the official fitness partner, HRX will play a pivotal role in enhancing the overall well-being and performance of PVL athletes.

    HRX business and marketing head Ajay Singh, expressed his enthusiasm about the partnership, stating, “At HRX, our mission has been to make Fitness more and more accessible to a billion Indians. Sports is at the core of a Fit Nation. Volleyball is a great example of a sport that demands agility, strength, and endurance, and we are thrilled to be associated with the Prime Volleyball League in supporting the athletes on their journey to excellence. Together, we aim to promote the importance of fitness and well-being in the sports community.”

    Prime Volleyball League’s MD and co-founder, Baseline Ventures India Pvt Ltd’s Tuhin Mishra also shared his excitement about the collaboration, saying, “We are proud to welcome HRX as the Official Fitness Partner for RuPay Prime Volleyball League powered by A23. This partnership goes beyond just sponsorship; it is a shared commitment to fostering a culture of health and fitness within the volleyball community. We believe that with HRX’s expertise, our athletes will receive the best support to enhance their physical conditioning, ultimately raising the level of competition in the league.”

    The collaboration will include various initiatives to promote fitness awareness, training programs, and interactive sessions with HRX experts for PVL athletes. This partnership is expected to elevate the league’s profile and contribute to the overall growth of volleyball in the country.

    As RuPay Prime Volleyball League powered by A23 gears up for an action-packed season, the association with HRX is set to bring a new dimension to the league, reinforcing the importance of fitness in the world of sports.

  • SpiceJet’s Ajay Singh may take control of NDTV, latter denies (updated)

    SpiceJet’s Ajay Singh may take control of NDTV, latter denies (updated)

    MUMBAI: NDTV may change hands as its founders — Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding — are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue.

    Singh, it was earlier reported, will have controlling stake in NDTV of around 40 per cent and the promoters Roy and his wife will hold around 20 per cent in the company.

    Sources had told the Indian Express that SpiceJet CMD Ajay Singh, of who was also part of the BJP’s 2014 poll campaign, has bought a majority holding in the news channel. Ajay Singh is set to take control of NDTV along with editorial rights, the source was quoted as saying

    The CBI had in June conducted searches at the residences of the Roys. Refuting the allegations, NDTV had said that the CBI had filed its FIR based on a complaint by a “disgruntled” former NDTV consultant.

  • Indian Boxing Federation invites bids for pro league

    MUMBAI: Now it’s the turn of the pugilists to get their own league. The Indian Boxing Federation (IBF) is seeking to license the Indian Boxing League to agencies or organisations. It has invited companies to  bid for the licence through a tender notice issued today.

    The IBF is looking at licensing the league for 10 years to ensure continuity and a return on investment for the company that invests in the league.

    The national boxing body BFI president Ajay Singh had mentioned late last year,  that the federation was working on sorting out  few issues. “Barring those, we would definitely be launching a league in 2017,” he had said.

    Several announcements have been made about leagues being organized  in India. The Super Boxing League  was announced earlier this year by by Royal Sports Promotions in association with the Asian Boxing Council. But, the BFI withdrew support to it, saying it would not allow its boxers to participate in it. It however went ahead with the league which is underway in Delhi.

    The BFI league’s tender documents are available on its website and the last date for submitting the bid document is 16 August 2017.

    Also Read :

    MTV’s Nescafe Labs picks 12 finalists

    Pro-boxing  in India would gain if Vijender is world champ: Neerav Tomar

    Super Fight League will have niche audience: SPNI

    Sports TV 2016: Digital explosion, player consolidation & confusion

     

  • SpiceJet launches first TV campaign with a daily life image

    SpiceJet launches first TV campaign with a daily life image

    MUMBAI: Do you miss the delicious flavour of piping hot food or the luxury and comfort of your own space while travelling on board? SpiceJet gets up close and personal with its customers to pop these questions in a series of exciting TV commercials that the airline has launched after scripting the greatest aviation turnaround perhaps the world has ever seen!

    Decoding the phrase ‘absence makes the heart grow fonder’ and centred on a powerful consumer insight, SpiceJet in another outgoing effort is all set to grab your mind this month. Underlining the significance of a hot meal, spacious leg room and knocking off queues from your travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour.

    SpiceJet CMD Ajay Singh said “It is our grand vision to make every Indian fly which comes with the added responsibility of rephrasing ‘luxury’ for our customers. Underlining the minor details goes a long way in adding value to the ‘experience’ a brand renders and that is what our efforts are driven towards. We want to reach out to every Indian who is waiting to experience the red hot spicy affair with SpiceJet and our campaign adds a more exciting flavour to our sustained efforts.”

    SpiceJet was amongst the first low cost airlines to offer hot meals for sale on board, the first to offer dedicated extra legroom seats in a specially configured cabin, and the first to innovate in multiple other ways. While millions of travellers have relished the taste of the red, hot, spicy flying experience first-hand, the airline took a step forward to inform the mass customers about the benefits of flying with SpiceJet. The two key differentiators identified being – Hot Meals and SpiceMax

    Chief Marketing Officer Debojo Maharshi said “Our campaign mirrors the spirit of celebrating everyday moments with SpiceJet. Through fun, engaging and slice of life situations the commercial persuades the consumer to make a smarter choice by choosing to fly with us. Publicis has done a fabulous job conceiving a campaign which offers the perfect balance of messaging and drama.”

    “Our mandate was not just about creating communication for these key differentiators, but to also provide consumers with a compelling argument about why SpiceJet is the right choice for them. A strong consumer insight is what was required”, added Publicis Capital CEO Hemant Misra. 
    Publicis Capital NCD Joy Mohanty said, “The life truth was that there are times when you willingly compromise and eat a cold meal, be cramped for space, and even stand in a queue. But you never need to compromise when you’re flying, thanks to SpiceJet.”

    Conceived and created by Fingerprint Films, and directed by Karan Shetty, the campaign is already up and running across all the popular digital and social networking sites, and is set to break on television soon. Having received very positive response the campaign flags off the exciting times that lie ahead for SpiceJet.
     

  • SpiceJet launches first TV campaign with a daily life image

    SpiceJet launches first TV campaign with a daily life image

    MUMBAI: Do you miss the delicious flavour of piping hot food or the luxury and comfort of your own space while travelling on board? SpiceJet gets up close and personal with its customers to pop these questions in a series of exciting TV commercials that the airline has launched after scripting the greatest aviation turnaround perhaps the world has ever seen!

    Decoding the phrase ‘absence makes the heart grow fonder’ and centred on a powerful consumer insight, SpiceJet in another outgoing effort is all set to grab your mind this month. Underlining the significance of a hot meal, spacious leg room and knocking off queues from your travel schedule among others, the airline flaunts a set of commercials thoughtfully placed through everyday life situations and narrated with a dash of humour.

    SpiceJet CMD Ajay Singh said “It is our grand vision to make every Indian fly which comes with the added responsibility of rephrasing ‘luxury’ for our customers. Underlining the minor details goes a long way in adding value to the ‘experience’ a brand renders and that is what our efforts are driven towards. We want to reach out to every Indian who is waiting to experience the red hot spicy affair with SpiceJet and our campaign adds a more exciting flavour to our sustained efforts.”

    SpiceJet was amongst the first low cost airlines to offer hot meals for sale on board, the first to offer dedicated extra legroom seats in a specially configured cabin, and the first to innovate in multiple other ways. While millions of travellers have relished the taste of the red, hot, spicy flying experience first-hand, the airline took a step forward to inform the mass customers about the benefits of flying with SpiceJet. The two key differentiators identified being – Hot Meals and SpiceMax

    Chief Marketing Officer Debojo Maharshi said “Our campaign mirrors the spirit of celebrating everyday moments with SpiceJet. Through fun, engaging and slice of life situations the commercial persuades the consumer to make a smarter choice by choosing to fly with us. Publicis has done a fabulous job conceiving a campaign which offers the perfect balance of messaging and drama.”

    “Our mandate was not just about creating communication for these key differentiators, but to also provide consumers with a compelling argument about why SpiceJet is the right choice for them. A strong consumer insight is what was required”, added Publicis Capital CEO Hemant Misra. 
    Publicis Capital NCD Joy Mohanty said, “The life truth was that there are times when you willingly compromise and eat a cold meal, be cramped for space, and even stand in a queue. But you never need to compromise when you’re flying, thanks to SpiceJet.”

    Conceived and created by Fingerprint Films, and directed by Karan Shetty, the campaign is already up and running across all the popular digital and social networking sites, and is set to break on television soon. Having received very positive response the campaign flags off the exciting times that lie ahead for SpiceJet.
     

  • Hathway promotes Milind Karnik

    Hathway promotes Milind Karnik

    MUMBAI: For long, Hathway Cable & Datacom old-timer Milind Karnik has been mandated with running the cable TV MSO’s secretarial operations as company secretary. Now he has been given a new role: as the head of commercial – all India and also the western India head. Karnik has been with Hathway since 1998 and he has resigned from his earlier position to take up the post, Hathway informed the BSE on 6 December. Replacing him is Ajay Singh, who has been appointed as company secretary and compliance officer.

     

    Singh has an experience of 17 years. He has moved to Hathway from Real Networks India. Prior to this, Singh has worked with Drishtee Dot Com, Rangs Technologies and PACL India.

     

    While Karnik was already handling the commercial business in the western region, in his new role, he will be handling the all India commercial business for Hathway.

     

    “With digitisation, one needs to get the consumer billing and consumer application form in place for phase I and II respectively. This is a huge task. Also, in my new role, I will be working towards successfully completing phase III and phase IV of digitisation in western India,” informs Karnik, who plans to focus more on DAS phase III and IV now.

     

    Karnik will work with Hathway subsidiaries including Hathway Bhawani and Hathway Rajesh as well. He will serve on the GTPL Hathway board.

     

    Karnik will also handle commercial business in hotels which has a different tariff structure. “Hotels are still not digitised and so I will be concentrating on that as well.  We need to explain to the 3-Star and 5-Star properties where room base is 50 and above that digital feed is better than analogue,” he says.

     

    “In the case of hotels, we also aim to focus on pay per view, which is a niche segment. That apart, I will be dealing with internet bandwidth in the commercial segment,” he concludes.

  • Hotelogix awards digital marketing mandate to Two55am

    MUMBAI: Gurgaon-based digital media agency Two55am has bagged the digital and online marketing mandate of cloud-based service for the hospitality industry Hotelogix headquartered at Noida.

    The company services small and medium hospitality businesses in almost 50 countries.

    The agency’s responsibilities include providing digital strategy, online marketing, social media services and event planning for Hotelogix in a bid to increase the visibility, appeal and customer base for their proprietary Property Management System.

    Hotelogix CEO and co-founder Aditya Sanghi said, “Our goal is to build a global brand and do this via effective online marketing. It’s been over two years that we have been scouting for an online marketing partner that understood online B2B marketing and could help us compete in the highly challenging markets of North America and Europe, until we finally teamed up with Two55am. Working with them has been a pleasure.”

    Two55am co-founder Ajay Singh said, “Digital marketing is a powerful tool in the modern age and more so for a company like Hotelogix that is involved in providing IT and technology services to the hospitality sector. It is a great opportunity to leverage our core strengths to develop a stronger brand image and greater marketing reach for Hotelogix. We look forward to working closely with them to exceed their expectations.”

    Hotelogix was incorporated in March 2008. Its founders, Prabhash Bhatnagar and Aditya Sanghi, harnessed their rich management experience of over two decades along with their in-depth knowledge of the technology and hospitality industries, to create Hotelogix, an end-to-end solution for small and mid-size hotel properties worldwide.