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Tag: Ajay Pratap Singh

  • Taboola and SportsKeeda forge an exclusive two-year content partnership

    Taboola and SportsKeeda forge an exclusive two-year content partnership

    Mumbai: Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a two-year partnership with Sportskeeda, a prominent, global sports content platform. This collaboration is set to elevate user engagement, expand audience reach, and unlock monetization possibilities by delivering premium, high-quality content recommendations to Sportskeeda’s readers.

    Sportskeeda, a well-known sports content platform, is a ‘Great Place to Work’ certified organisation and holds an impressive global rank of 8 on Similar Web, demonstrating its substantial and highly engaged audience. Through this strategic partnership, Sportskeeda aims to maximize revenue by enhancing audience engagement and providing its readers with tailored and relevant content recommendations.

    Under the exclusive agreement, Taboola will provide recommendations to Sportskeeda on Desktop, Mobile, and Accelerated Mobile (AMP) pages, along with integrated video capabilities. This offering will be live on all international traffic, covering prominent regions such as the US, UK, Canada, and Australia.

    Sportskeeda CEO Ajay Pratap Singh expressed his enthusiasm for the partnership, and said, “We are thrilled to collaborate with Taboola to offer our readers a seamless and engaging content experience. Taboola’s reputation for superior performance and emphasis on delivering high-quality content perfectly align with our goals, making this partnership truly exciting for us.”

    Taboola CEO Adam Singolda said, “We are excited to partner with Sportskeeda, a widely respected and highly visited sports publisher all around the world. As their global footprint grows, we continue to provide the foundation on which they can deliver more personalized content recommendations to Sportskeeda readers, driving continuous engagement and returning audiences. Together, we will drive innovation, elevate reader engagement, unlock new avenues for revenue growth and more.”

    Taboola’s journey towards building new technologies helps various platforms from all domains to drive reader engagement and stimulate consumers’ interest by discovering the content of their choice.

    Learn more about Taboola’s recommendation platform and services here. 

  • Sportskeeda founder Porush Jain exits; Ajay Pratap Singh takes the reins

    Sportskeeda founder Porush Jain exits; Ajay Pratap Singh takes the reins

    Mumbai: On Friday, sports news content and gaming site Sportskeeda announced an interesting turn of events by bringing onboard the company’s current COO, Ajay Pratap Singh, as its new CEO. Singh will replace the incumbent founder & CEO Porush Jain, who has decided to exit the company.

    Back in 2019, Nazrana bought a 67 per cent stake in Sportskeeda for Rs 44 crore. Now it has paid Rs 20 crore to buy an additional 6.05 per cent stake in the company. Nazara picked up the stake from Jain through a secondary sale in order to consolidate its shareholding in profitable subsidiaries.

    On sharing about his exit from Sportskeeda on Linkedin, Jain relished the thought that he is financially free to do what he wants.

    His post reads, “My dreamy journey at Sportskeeda ends today as I successfully exit the company. From sweeping the office floor myself to sweeping the market share! From a mere sports blog to a company doing $15 million ARR.”

    “No doubt Sportskeeda will continue its growth journey. Super proud of the leadership team that I have built. Currently relishing the thought that I can do anything in this world now! Maybe a new start-up, an NGO, an angel investor and mentor, a traveller, or maybe a gardener,” it added.

    Jain further shared a timeline of his journey, he noted that it took five years to get the model right.

    “2009: Starting Up! from the College Dormitory; 2012: Sportskeeda gets $1MM in seed funding; 2014: SK gets the model right after burning almost 85% of the fund. The company turns profitable; 2017: 10x growth in 3 years; 2019: Nazara Tech acquires majority stake. VC gets 15x+ exit. Mentor gets 50x; 2021: SK grows 4x (users) in two years. Revenue 5x, Profit 30x!”

    “If you are passionate about Sports! You should join us. Life is great when your passion makes money for you!”, he stated.

    Commenting on this event, Nazara’s founder Nitish Mittersain said, “Sportskeeda continues to grow very rapidly across its core markets of the US and India, having doubled its revenue every year for the last three years. I am sure it will continue to make even greater strides under Singh’s able leadership. The market for sports content is deep and offers huge growth opportunities in the coming years.”

    Speaking about Jain’s exit and on joining his new role, Singh said, “It was a great learning experience working alongside Jain. Being the brand’s founder, he was instrumental in taking Sportskeeda to where it is today. With his continued guidance as a mentor to me and the team, we hope to take Sportskeeda to even greater heights.”

  • HDFC Life Partners with Sportskeeda for IPL 2020

    HDFC Life Partners with Sportskeeda for IPL 2020

    Mumbai: HDFC Life Insurance Company, one of India’s leading life insurance companies, signs an official sponsorship agreement with Sportskeeda for IPL 2020.

    With the sporting world still gradually being reinstated to normalcy, the biggest franchise T20 cricket tournament – Indian Premier League 2020 promises to be that rush of adrenaline which will get people of the country cheering and in high spirits again.

    Sportskeeda, whose reach and brand recognition are unrivaled in the Indian cricket and sports world, expect over 45 million monthly users and 800 million monthly impressions on the website during the span of the cricketing extravaganza and will be at the forefront of bringing the IPL frenzy to the users with a series of innovations that promise an experience like never before.

    Read more news on HDFC Life

    The all-new customized HDFC Life's ‘Live IPL Tracker’ will help users stay updated on their favorite teams, showcasing detailed statistics in the form of a visual treat, that will transform the run-of-the-mill data points into a snazzy fan experience. This lies in line with HDFC Life that has proven to be an award-winning one-stop comprehensive life insurance solution provider for all things, including a range of individual and group insurance solutions that meet various life stage needs of customers like protection, pension, savings and investments, health, etc.

    Apart from this, other impactful and design-led properties shall also be provided to HDFC Life that will take user engagement to the next level by enhancing the overall fan experience and the association will increase awareness and help in building relevance of the various life insurance solutions provided by HDFC Life.

    HDFC Life EVP e-commerce and digital marketing Vishal Subharwal said, “Increasing the awareness of protection & risk transfer using appropriate life insurance products is critical, especially given that the world is emerging from a pandemic. The staging of the IPL is a testimony that things are surely but slowly getting back to normal. With Sportskeeda, we have the right platform to reach out to the right audience groups and raise awareness about HDFC Life's products.”

    Sportskeeda head marketing and partnerships Ajay Pratap Singh said that they had previously worked with HDFC Life during the 2019 IPL season and that it is an absolute pleasure to serve them again! Hope to make this endeavor a grand success.