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Tag: Ajay Kumar Meher

  • SonyLiv can monetise content bundles better using Evergent solution

    SonyLiv can monetise content bundles better using Evergent solution

    MUMBAI: Evergent will now empower SPNI to onboard new customers for SonyLiv and monetise live sports. Its comprehensive revenue and user lifecycle management platform supports identity, entitlements, product catalogue and payments across two major media platforms and multiple devices.

    Evergent Technologies, a provider of cloud-based, user lifecycle management solutions for video service providers, has announced a collaboration with Sony Pictures Network India (SPNI) and its SonyLiv premium video-on-demand (VOD) service.

    This would enable Sony to expand beyond its initial push to consumers in India. With Evergent’s User Lifecycle Management solution, SonyLiv can support identity, entitlements and better monetise content bundles across both live and on-demand media platforms.

    SonyLiv provides multiscreen engagement on all devices to millions of users. Sony wanted to leverage that success by expanding into other geographic territories, and has selected Evergent because of its expertise in deploying a global OTT service.

    As part of the collaboration, Evergent will provide identity and user management, entitlement for provisioning content access, revenue management to track global payments by product and region, and product catalogue management for personalising products, bundles and promotions across a range of devices.

    “SPNI has extensive content they want to monetise and want to better manage the customer journey with a cost-effective carrier-scale platform,” said Evergent’s founder and CEO Vijay Sajja. “Companies today require a modern, comprehensive tool set to actively manage video delivery, billing and users accounts in flexible and compelling ways that drive customer acquisition, reduce churn, and maximize predictable revenue.”

    According to SPNI senior VP and head of IT and post-production Ajay Kumar Meher, “By teaming up with Evergent, we can expand our reach offering live streaming video content of select sporting events and personalize offers based on a user’s profile, device or geography.”

  • SPN to use Nice analytics for OTT, On-Demand videos

    SPN to use Nice analytics for OTT, On-Demand videos

    BARCELONA: Nice People at Work (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement.

    By utilizing NPAW’s YOUBORA solution, SPN will be able to deliver quality television content via the internet.

    Launched in 1995, SPN is one of India’s largest Hindi language content providers in the Indiansub-continent, airing local hits such as Kaun Banega Crorepati, CID, Taarak Mehta Ka Ooltah Chashmah among others. SPN has integrated with YOUBORA analytics to accommodate the growing demand for OTT and On Demand videos, to present quality content equal to conventional television to its online viewers.

    YOUBORA, NPAW’s award winning analytics and business intelligence platform, leads the industry in providing content providers with detailed read-outs of the video delivery ecosystem. With this tool, content providers can respond appropriately to delivery issues, thereby boosting audience engagement, satisfaction and consequently loyalty by minimizing experience problems such as buffering or lag time. Such disruptions are managed easily with YOUBORA’s real time data collection capabilities, the most granular in the industry including the platform’s SmartModules.

    “Too often, South Asia is overshadowed by the Far East, Western Europe and America where business opportunity is concerned. We feel privileged to assist Sony Pictures Networks India (SPN) in delivering superior video experiences to their audience.” said NPAW’s CEO, Ferran Gutiérrez, of the agreement.

    “Our audience deserves the best experience possible when they turn to their computer or any device to watch their favorite programming”, said Ajay Kumar Meher, Sr. VP – IT & Post Production of Sony Pictures Networks India (SPN). “The real-time quality and audience engagement metrics provided by YOUBORA leads the industry in this regard, and we are excited SPN will have access to this resource.”

    NPAW is a Business Intelligence and Big Data company serving the online video industry. Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

  • SPN to use Nice analytics for OTT, On-Demand videos

    SPN to use Nice analytics for OTT, On-Demand videos

    BARCELONA: Nice People at Work (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement.

    By utilizing NPAW’s YOUBORA solution, SPN will be able to deliver quality television content via the internet.

    Launched in 1995, SPN is one of India’s largest Hindi language content providers in the Indiansub-continent, airing local hits such as Kaun Banega Crorepati, CID, Taarak Mehta Ka Ooltah Chashmah among others. SPN has integrated with YOUBORA analytics to accommodate the growing demand for OTT and On Demand videos, to present quality content equal to conventional television to its online viewers.

    YOUBORA, NPAW’s award winning analytics and business intelligence platform, leads the industry in providing content providers with detailed read-outs of the video delivery ecosystem. With this tool, content providers can respond appropriately to delivery issues, thereby boosting audience engagement, satisfaction and consequently loyalty by minimizing experience problems such as buffering or lag time. Such disruptions are managed easily with YOUBORA’s real time data collection capabilities, the most granular in the industry including the platform’s SmartModules.

    “Too often, South Asia is overshadowed by the Far East, Western Europe and America where business opportunity is concerned. We feel privileged to assist Sony Pictures Networks India (SPN) in delivering superior video experiences to their audience.” said NPAW’s CEO, Ferran Gutiérrez, of the agreement.

    “Our audience deserves the best experience possible when they turn to their computer or any device to watch their favorite programming”, said Ajay Kumar Meher, Sr. VP – IT & Post Production of Sony Pictures Networks India (SPN). “The real-time quality and audience engagement metrics provided by YOUBORA leads the industry in this regard, and we are excited SPN will have access to this resource.”

    NPAW is a Business Intelligence and Big Data company serving the online video industry. Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

  • Sony ties up with Mobicule to manage ad inventories

    Sony ties up with Mobicule to manage ad inventories

    MUMBAI: Sony Entertainment Network has tied up with Mobicule Technologies to device a mobile application that will enable Sony’s sales force to generate the available advertisements spot inventory report and view the same on BlackBerry, Android and iOS devices, thereby increasing workforce efficiency.

     

    The earlier model as followed by the network included a coordinator, who would assess the ad inventory and communicate the relevant required information to sales team through daily printouts or updates. In the system, the sales team did not have direct access to real time information. Mobicule Technologies has now developed an interactive application, which is integrated with the backend system, providing all required data to employees via their handheld devices.

     

    The application aims at optimising the utilisation of available resources and ensures transparency in operation, guaranteeing a seamless operational experience. The application allows data to be updated real time, enhancing productivity, maximising revenue and increasing time efficiency of the sales team. In addition to making processes quicker, the data is displayed in interactive and graphical representations, making the app user friendly and easy to comprehend. A representative can view a sales revenue graph channel-wise, region-wise, programme-wise, executives-wise and the like.

     

    Instead of searching through file cabinets in order to update a customer, the employees at Sony now have all current data on their mobile phones. Mobicule Technologies CEO Siddharth Agarwal said, “We focus our research and developments in the mobile application space to enable companies enhance their efficiency, employee engagement and customer satisfaction. Sony Entertainment has been known for its innovation and this application provides a competitive mobile edge to their business, enabling access to real time information and track the performance at each level of the sales hierarchy.”

    “In the recent past, the entertainment industry has seen a plethora of changes spurred by the use of latest technologies. We at Sony believe in innovation along with the strategic directions in availing information for the right people at the right place in the right time. With this application we have been able to achieve desired excellence which has a catapulting effect on user’s delight,” said Sony Entertainment Network CIO Ajay Kumar Meher.