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Tag: Ajay Kakar

  • Effie Awards 2011 entries are now open

    Effie Awards 2011 entries are now open

    MUMBAI: The Ad Club Bombay has invited entries for the 2011 Effie India Awards. The last date for sending entries is 11 November, 2011.

    The award acknowledges an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India. While the International Effie Awards are hosted every year in New York, since 2001 The Ad Club Bombay has been the Asian partner that has helped to organise the Effies in India.

    Incidentally Effies is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

    Effie 2011 Committee chairperson Ajay Kakar said, “For over a decade, the Effies India has become the gold standard in measuring communication effectiveness for marketing excellence. This is reflected both in the quality and the number of entries which the awards have been attracting every year – a startling increase from 53 in 2001 to 276 in 2010. As integrated advertising and alternative media become important influences for most business categories, this year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential. This move, we believe, will further increase the popularity of these awards.”

    The new categories included this year, in keeping with the international format are:

    • Electronic Goods has been added as an additional sub category under Consumer Durables,
    • Corporate Advertising is sub divided into Corporate Reputation & Social Cause,
    • Internet & Mobile Advertising has been clubbed as Digital Advertising (Online / Mobile Communications)
    • B2B Advertising, Rural Advertising & Regional Advertising have been introduced as three new categories.

    Any company (client, creative agency, media agency, digital agency, etc.) can take the lead on entering Effie. But they should work with all relevant partner companies to submit the strongest case.

    The award ceremony is scheduled for Wednesday, 14 December at 6.30 pm at the Royal Western India Turf Club, Mahalakshmi, Mumbai.

  • Shashi Sinha made prez of Bombay Ad Club

    Shashi Sinha made prez of Bombay Ad Club

    MUMBAI: Lodestar UM CEO Shashi Sinha has taken guard as the new Bombay Ad Club president for 2011-12, replacing Bennett, Coleman and Co. Ltd (BCCL) director Dr. Bhaskar Das who occupied the position for two consecutive terms.


    Times Television Network‘s CEO Sunil Lulla has been elected vice president.


    The other significant positions include Aditya Birla Group – Financial Services CMO Ajay Kakar as the new secretary, while BCCL director Sujoy Ghosh has been made the joint secretary. Mudra Max CEO Pratap Bose is the new treasurer.


    Talking to Indiantelevision.com, Sinha said that the priority would be to engage advertisers from across the country.


    “We are planning to hold some of our awards functions outside Mumbai. At least, take half the judging process to Delhi and then take it to Bangalore. Goafest was quite controversial, while Emvies doesn‘t really get the clients to participate. On the other hand, Effies gets active participation from clients. So, we will try to use this opportunity to engage more people from outside Mumbai,” an elated Sinha added. 
     
    Ad Club‘s new managing committee includes Percept‘s Ajay Chandwani, Brandscapes Worldwide‘s Pranesh Misra, BBH India‘s Subhash Kamath, Concept Advertising‘s Vivek Sushanti, Ogilvy India‘s Madhukar Sabnavis, Star India‘s Gayatri Yadav and JWT India‘s Tarun Chauhan.


    Non-award properties such as creative workshops suffered in the face of economic crisis and a shift can be expected in the new tenure.


    On the team appointment, Sinha said: “It‘s a good mix of old and new members. That will reflect in our work as well. We will continue with the old policies and implement some new ones as we go along.”


    Moreover, Effies Apac will be a priority as it is going to be held in India this year.