Tag: Ajay Devgn

  • ‘Drishyam:’ A dull affair

    ‘Drishyam:’ A dull affair

    MUMBAI: Drishyam belongs to a genre, which is tried very seldom. It is a thriller involving two families and, hence, can be termed a family thriller. The film can be likened to 36 Ghante (1974), inspired by Desperate Hours or Kanoon Kya Karega (1984), which in turn was a lift from Cape Fear (1964) and such.

    The film was first made in Malayalam as Drishyam (2013) following the success and acclaim and awards, it was remade in Telugu as Drushyam in (2014) followed by a Tamil remake as Papanasam (2015).

    The advantage of making Drishyam, despite it being a film for limited audience, is that it has a script that can be made very economically which the makers do while also cutting down on costs with its casting of non-celebrity performers. The fact that the film needs only two or three locations further curtail the making costs.

    Ajay is an uneducated (4th fail) orphan who grows up doing odd jobs to finally start his own video cable network in a small town in Goa. Married with two daughters, one of whom is adopted, he is totally devoted to his family and their wellbeing. He would sacrifice his life for their sake if it came to that. As much as he may love his family, his love for movies comes first and he even stays back in his office to watch movies all night. While watching movies, his reactions are that of a typical front-bench audience. Yes, and that effect continues when he watches a Sunny Leone movie; he immediately wants to go home to his wife, Shriya Saran.

    Ajay’s daughter, Ishita Dutta, has been shortlisted by her school to go on a camp for students from various schools. Here, another boy at the camp shoots her video while she is taking a bath. He starts blackmailing her and would delete the video only if she would let him have sex with her. He tells her to be prepared for him that night. All the pleading of Ishita fails to work as the boy is determined to have his way. When Shriya walks in to the outhouse to find his daughter with the boy and realises what is happening, she too pleads with the boy. His condition is that he would delete the video and spare Ishita if Shriya complies with his wishes instead.

    While attempting to get the cell phone out of his hand Ishita picks up a rod to hit the boy on his hand but ends up fatally hitting him on his head. It is a rainy night but mother and daughter decide to get rid of the body instantly and bury it in a compost ditch dug by Ajay. Ajay has a habit of putting his landline off the hook so that his movie watching is not disturbed. The two have to wait till he returns.

    It is only after this stage that the film starts generating some interest as Ajay gets rid of the boy’s car and dispatches his cell phone to faraway places by dumping it on a transport carrier so that it could not be traced.

    Now, not waiting for the car or cell to be discovered, he starts building alibis for himself and his family and also trains his wife and daughters to face the interrogation, which, he is sure, will be inevitable. After all, he may not be literate but the films he watches all night long have taught him a lot and it comes handy now in a kind of reverse version of Slumdog Millionaire.

    Not long after, the boy’s car is found in a lake and the wheels start moving. The entire state police force is employed to find out details for, after all, a spoilt brat he may be, but he was the son of the director general of the state police, Tabu.

    Ajay takes two days off with his family to create alibis involving totally unrelated people to the case: a restaurant owner, a bus conductor, a cinema projector operator etc and also makes his presence recorded at a bank ATM on the day the incident happened.

    Finally, what points a finger at Ajay is a local cop who hates him and is keen to get back at him. He claims he saw Ajay drive away in the yellow car belonging to the missing boy. The family is summoned in Tabu’s presence. However, Ajay can prove his innocence as all witnesses created by him vouch for his being at their places respectively on the day of the incident. As a senior cop Tabu’s instincts tell her that what was going on was too good to be true but then, it also strikes her that the alibis were cleverly manipulated as an afterthought. But, Tabu’s belief can’t stand in court and she decides to use third degree to elicit a confession.

    This is the last and interesting part, which is the final twist to the story bringing the film to a satisfactory end.

    For a thriller, the film is too long drawn at 163 minutes. The first half is almost static just establishing Ajay’s two priorities: his family and his films. Though the direction good, the fact remains that the film has been made in three other languages earlier. There is nothing in the name of distractions or relief and, really, nobody of interest in the cast except Ajay; rest being unknown or little known faces. Even the so-called villain is a nondescript policeman; no strong villain, no strong hero. The songs are in the background and not of popular appeal. Editing needed to be much crisper. Dialogue is routine. Background score is good. Photography is apt.

    It is a film about performances and on that count, most of the actors do well. Ajay, the vengeful cop Kamlesh Sawant, and the girl playing his younger daughter Mrinal Jadhav, excel. Ajay does not have to either show his muscles or raise a fist. Shriya and Ishita are good. Tabu playing the tough cop is okay. Rajat Kapoor is ornamental.

    Drishyam has a limited appeal for a select audience with patience, which one is bound to have after paying high admission rates at high-end multiplexes, which is where Drishyam can expect to find its audience to some extent.

    Producers: Kumar Mangat Pathak, Viacom 18 Motion Pictures, Abhishek Pathak.

    Director: Nishikant Kamath.

    Cast: Ajay Devgn, Tabu, Shriya Saran, Rajat Kapoor, Ishita Dutta, Kamlesh Sawant, Mrinal Jadhav.

  • psLIVE allies tea brand Parivar with ‘Drishyam’ for effective marketing

    psLIVE allies tea brand Parivar with ‘Drishyam’ for effective marketing

    MUMBAI: psLIVE, the experiential marketing division from the Dentsu Aegis Network, has facilitated a marketing tie-up of the tea brand Parivar with Nishikant Kamat’s soon-to-release Drishyam.

     

    As part of the tie-up, Sapat International has created a co-branded television commercial (TVC) with Drishyam in an attempt to capitalise on this psLIVE-helmed partnership.

     

    Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print and outdoor campaign. Releasing on 31 July, Drishyam stars Ajay Devgn, Shriya Saran and Tabu in lead roles.

     

    Viacom18 Motion Pictures VP marketing Rudrarup Datta added, “Drishyam introduces a brand new genre in the Indian film industry as a ‘family thriller’… The film is based on the tangled lives of two families and reaches out to the same target audience that Parivar tea reaches out to. This was therefore a natural association and we are delighted with this alliance.”

     

    psLIVE vice president Sidharth Ghosh said, “Drishyam seemed to be a perfect fit for the tea brand Parivar as both seamlessly blend with each other. This association will increase the brand recall. At psLIVE, we are extremely delighted having initiated this integration.” 

  • Shruti Hassan to star opposite Ajay Devgn in Milan Luthria’s ‘Baadshaho’

    Shruti Hassan to star opposite Ajay Devgn in Milan Luthria’s ‘Baadshaho’

    MUMBAI: Milan Luthria has cast Ajay Devgn and Shruti Hassan as the lead pair in his upcoming film Baadshaho.

     

    Luthria, who is known to give his actors a look makeover, be it Vidya Balan in The Dirty Picture or Devgn in One Upon a Time in Mumbai, is working towards doing the same with Hassan.

     

    Another leading lady for the movie is likely to be finalized shortly.

     

    Co-produced by T-Series’ Bhushan Kumar and Luthria’s, Baadshaho is slated to release on 25 March, 2016.

  • Viacom18 takes ‘digital first’ marketing route for Ajay Devgn’s ‘Drishyam’

    Viacom18 takes ‘digital first’ marketing route for Ajay Devgn’s ‘Drishyam’

    MUMBAI: Ajay Devgn’s Drishyam, which is slated to release this year, has become the talk of the town with its first look trailer launch, which depicts Devgn in the all new avatar of Vijay Salgaonkar.

     

    Produced by Viacom18 Motion Pictures, Drishyam has employed innovative marketing strategy and released the trailer on Facebook, which went viral in no time, scoring one million hits in 24 hours. The trend soon caught up on other social media platforms as well.

     

    Viacom18 Motion Pictures vice president marketing Rudrarup Dutta said, “Drishyamis a film, which is high on content and intrigue. We went ‘digital first’ with the trailer as the target was richer engagement with our audiences. We are delighted with the response on all social platforms, where not only did the trailer generate views but also a high no of likes and shares too setting the pace for a unique and innovative campaign that is to follow.”

     

    Effectively using social media as a platform, the Unlock Drishyam App was launched on Facebook, where the gamer must find clues and answers, which eventually led along Vijay’s trail in the film. Unfolding the game’s mystery gave the gamer insights into the trailer much before its launch. In this exclusive tie up with Facebook, winners had the trailer appear automatically on their timelines.

     

    The concept was extended to on-ground promotions at multiplexes, where in association with Mid-Day, Mail Today and I-next (Dainik Jagran), people saw a ‘real news’ front page cover on the newspapers distributed at theaters, brining alive the real and relatable content of the film.

     

    Drishyam is directed by Nishikant Kamat and also stars Tabu essaying the role of a female police officer IG Meera Deshmukh. The movie is set to release on 31 July.

     

  • Zee Action to celebrate Ajay Devgn’s birthday on 2 April

    Zee Action to celebrate Ajay Devgn’s birthday on 2 April

    MUMBAI: Movie channel Zee Action, will celebrate India’s most successful star Ajay Devgn 46th birthday with a special ‘Action Devgan’ day long fest. The channel known to pack a punch with its interesting line-up of action movies will air five super hit films of the actor back to back starting 9 am to 9 pm on Thursday, 2 April 2015.

    The ultimate action hero, Ajay Devgn known to display death defying stunts has already proved his acting prowess with two National Awards. With a view to entertain audiences, Zee Action is all set to showcase the crime drama Apaharan, directed by Prakash Jha and also stars Nana Patekar. Followed by Gundaraj, the film where he met his wife and talented actress Kajol. Next in the line is Aakrosh, directed by Priyadarshan, the film also stars Akshaye Khanna, Bipasha Basu, Paresh Rawal and Reema Sen in the lead roles. The intense actor’s debut film Phool Aur Kaante will air and the special will conclude with Ajay Devgn’s romantic drama Jaan starring Twinkle Khanna.

     

  • Choreographer Ganesh Acharya to star as main protagonist in ‘Hey Bro’

    Choreographer Ganesh Acharya to star as main protagonist in ‘Hey Bro’

    NEW DELHI: Veteran choreographer Ganesh Acharya, who has also made occasional appearances in films as an actor, is for the first time playing the protagonist of a Hindi action film, Hey Bro, slated for release this week.

     

    Addressing a press meet, Acharya said, “It’s a comedy film and my I am playing the character of Gopi, who just found out who had a twin brother who was a policeman and the story goes on.”

     

    Directed by Ajay Chandok, the film stars Maninder Singh, Nupur Sharma, and Hanif Lal among others and has been produced by Rahul Mittra.

     

    The film is thus a story about twin brothers with a twist. This is the first time that the audience will see Ganesh as a leading actor and not just a choreographer.

     

    The song ‘Birju’ will see special appearance of various popular faces of Bollywood including Amitabh Bachchan, Akshay Kumar, Hrithik Roshan, Ajay Devgn and Ranveer Singh amongst others.

     

    “I am very much happy and excited about this movie. I had an amazing experience working with my co-actors and they are very professional, I must say. Hope the movie does well in the theatre,” said Acharya.

     

    Mittra added, “It has different and fresh star cast that will be seen on the screen for the first time. I hope the audience will like the chemistry and the wonderful tracks the movie has.”

     

    The music of the film has been composed by music directors Nitz n Sony, who have experimented with the sound of their music and have not stuck purely to one music genre. 

     

    “This is my debut film and I am doing it with so many great people, it’s truly like a dream come true. I always wanted to do roles with all of them and this movie has an amazing star cast,” said Sharma.

     

    The movie is produced by Ganesh Acharya’s wife Vidhi Acharya and written by M.Salim.  

  • ‘Kick’, ‘Bang Bang’ and ‘Action Jackson’ to vie for worst films of 2014 at Golden Kela awards

    ‘Kick’, ‘Bang Bang’ and ‘Action Jackson’ to vie for worst films of 2014 at Golden Kela awards

    NEW DELHI: While ‘Kick’ and ‘Bang Bang’ are among the nominees for the worst of Bollywood in 2014, Ajay Devgn, Sonakshi and Sonam Kapoor also feature in the nominations for the seventh annual Golden Kela Awards.

    Given on the lines of the Razzies (Raspberry) awards in Hollywood, this year’s awards will be presented on 14 March in Delhi.

    The nominations have been announced and Voting opens tomorrow at www.goldenkela.com.
    Like in previous years, there will be some Special Awards other than the mainstream awards, like Bas Kijiye Bahut Ho Gaya Award, Dara Singh Award for the Worst Accent, Khooni Dracula Award for the Most Creatively Named Horror Film and the Shakti Kapoor Award for Misogyny in Film. These awards will only be announced at the official awards ceremony.
    Claiming these to be the most honest and truthful awards, Golden Kela founder Jatin Varma said, “This just keeps getting better every year! Bollywood never ceases to amaze, and we at Golden Kela actually look forward to the bizarre imagination of some of our filmmakers!” 

    “After having to sit through the excruciating screenings of the likes of Jai Ho, Humshakals, Action Jackson and Xpose amongst many others, we got to the fun part – having a good laugh and listing the nominations for the crappiest movies of the year!” Varma said.

    Interestingly, Rani Mukherjee features in the worst actor male category for her role in Mardaani.
    The nominees for the 7th Annual Golden Kela Awards:

  • Viacom 18 Motion Pictures lines up seven Hindi films for 2015

    Viacom 18 Motion Pictures lines up seven Hindi films for 2015

    MUMBAI: After a successful 2014 with films like Queen and Mary Kom, Viacom18 Motion Pictures (VMP) is all set to release a slew of films this year.

    The studio has lined up as many as seven Hindi movies as well as two big Hollywood franchise films.

    The first movie to release from VMP’s stable is Sanjay Leela Bhansali’s action drama titled Main Gabbar, starring Akshay Kumar. The movie is set to release on 1 May.

    The second film is the Ajay Devgn starrer Drishayam, which is directed by Nishikant Kamath. The movie is the Hindi remake of the highly acclaimed and box office trailblazer wherein the same lead role has been essayed by likes of Mohanlal (Kannada), Venkatesh (Telugu) and Kamal Hassan (Tamil). The film is slated to go on floors in March and will release in September – October this year.

    Additionally, VMP will also release the Kalki Koechlin starrer Margarita with a Straw that has already been creating ripples on the international film circuit with its TIFF and NETPAC Best Asian Film Awards world premiere, BFI London European premiere, BIFF Asian premiere. The movie also won Kalki the Best Actress award at 18th Tallinn Black Nights Film Festival in Estonia.

    Furthermore, building upon the success of OMG – Oh My God, VMP is now producing its sequel titled Dharam IN Sankat, which is a satirical drama. The movie stars Paresh Rawal, Naseeruddin Shah and Anu Kapoor.

    The studio is also readying a sequel to Pyaar Ka Punchnama as the battle of sexes continues in Pyaar Ka Punchnama 2, a film that rocked the youth with its first edition.

    Next in line is the comeback film of veteran director – Ramesh Sippy, who is donning the director’s hat after 15 long years. Catering to the youth as well as the family audiences, the studio’s next offering is Sippy’s Shimla Mirchi. The movie stars Hema Malini along with Rajkumar Rao and Rakul Preet.

    VMP will also be releasing the story of the mountain man – Manjhi starring Nawazuddin Siddique in the lead directed by Ketan Mehta.

    On the Hollywood front, the studio will be hosting two epic franchises – Terminator – Genisys starring Arnold Schwarzenegger and Mission Impossible 5 starring Tom Cruise.

    Viacom18 Motion Pictures COO Ajit Andhare said, “VMP’s choice of films are centered around content that the new India wants to watch. This studio has consistently produced films that are shaping the new age Indian cinema whether it was Kahaani and Gangs of Wasseypur in the past or films like Bhaag Milkha, Madras Café, Queen and Mary Kom recently. These films have found box office success and also emerged as winners in best film category across various awards. As a studio we are constantly looking to define and shape a new mainstream that does not see box office success and acclaim as two different goalposts but one seamless outcome, our films in 2014 demonstrated this and our slate for 2015 further builds on that approach.”

  • ‘Action Jackson’…Twin torture

    ‘Action Jackson’…Twin torture

    MUMBAI: The trend of action has crossed the satiation point and has reached the point of immediate return. Time to stop these super human action scenes, where just one blow can cause a guy to fall or make a speeding car do summersaults. This film is one more addition to a single screen theme made for multiplexes where, only Salman Khan has been able to carry them through.

    Ajay Devgn is a Superman in his both roles, that of Vishi and AJ, though he does not wear a cape with his underwear outside. While Ajay in India is a small time crook partnered by his sidekick, Kunaal Roy Kapoor. Sonakshi Sinha is an unlucky girl whose luck changes when she opens a mall dressing room door and happens to watch Devgn in his birthday suit. After that, things stop going wrong with her. She thinks her luck has changed after watching Devgn’s lower body sans pants or underclothes. The makers’ idea of comedy is that, all her four female friends also want to watch Devgn to change their luck. The humour is totally lost on the viewer.

    For most of the first half, the Devgn in India monopolises the screen, generally romancing Sonakshi and doing nothing important. He is supposed to be a mandavli king in Mumbai, the guy who is an unofficial arbitrator of disputes who is available at a price. You are shown him hitting someor continuity of events.

     

     

    Producers: Gordhan Tanwani, Sunil Lulla.

    Director: Prabhu Dheva.

    Cast: Ajay Devgn, Sonakshi Sinha, Yami Gautam, Manasni Mamgai, Kunaal Roy Kapoor.

     

    As if one Devgn was not trying your nerves with his personal video games where he destroys innumerable uniformed red suit guys armed with guns and Ninja-to, the Ninja swords, the other can do even better. He is the trouble-shooter cum shooter for an Indian don operating from Bangkok. The don here is a caricature, probably drawn by a cartoonist, inspired by the villains from Farz (1967) or Dr No (1962) or Shaan (1980).

    The villain is sinister, his sister, Manasvi Mamgai, is even more so. She displays a bust line any man would be attracted to which the Bangkok Ajay Devgn is not for whom she has developed the hots. Because this lad is committed to the love of his life, Yami Gautam. Manasvi wants Devgn at all costs and orders to kill Yami who is already pregnant though not married to Devgn yet. But, Yami has this strength to survive all assaults which could prove fatal for any normal being.

    As if the first part was not bad enough, the two Devgns meet to share the burden of the second half. And, if the film was not going anywhere so far, now it does; it goes haywire! You don’t know which Devgn is which and you are also convinced, nor does the director!

    This film has no script nor a definite track. The direction by Prabhu Dheva is pits, most amateur. Actually, the film is grossly directionless; there is no continuity from a sequence to another one. Even choreography, which is Prabhu’s forte, is pathetic. As for performances, Devgn is poor, Sonakshi is rank bad, Yami tries to match her and the villain is comic. The only good portrayal comes from Manasvi, playing a maniacal lover. Kunaal Roy  Kapoor is a liability.

    The film is poor on all counts including music, continuity, editing, photography and dialogue.

    Action Jackson is the worst film of the year and may even win the worst film of the decade status!

    ‘Bhopal: A Prayer For Rain’…Miniaturised version?

    Producers: Sumanto Roy, Ravi Walia.

    Director: Ravi Kumar.

    Cast: Rajpal Yadav, Tannishtha Chatterjee, Martin Sheen, Mischa Barton, Kal Penn, Fagun Ivy Thakrar, Manoj Joshi, Joy Sengupta, Martin Brambach, David Brooks.

     

    December 2014 marks 30 years since the world’s worst disaster, The Bhopal Gas Leak tragedy took place. The incident is reported to have killed over 3500 people, blinded many, led to deformed new-borns and has survivors who live with handicaps and all suffered because of the lethal MIC (Methyl Isocyanate) gas leak from the pesticide maker giant Union Carbide Plant in Bhopal.

    To make it a human interest story and avoid documentary approach, the film involves a settlement of poor labourers who have built their jhoogi jhopdis around the Carbide plant because most of them work for the company. The film keeps in centre the protagonist, Raghuvir Yadav, and his family to make it a story instead of a documentary.

    Yadav gets his first entry into the Carbide plant as a sweeper and soon graduates to look after the safety division. Now, he controls the release of MIC, its temperatures and controls he knows nothing about. This responsibility is thanks to the death of his neighbour who died because of a cyanide leak on his body.

    Meanwhile, the manager at the plant is worried about the plant closing down due to a famine which has left the Carbide product unsold and gathering at the factory following failure of crops.

    There are a couple of guys who are aware of the risk factor of the Carbide unit; one of them is the company’s Safety Officer while the other is the publisher of the local rag, a two page newspaper, Motwani, played by Kal Penn.

    It is the day Yadav is getting his 17 year old sister married in his basti next to the plant and the negligence and cutting corners leads to the lethal MIC gas leak where thousands die.

    The film has excellent performances by Yadav, Tanishta and, of course, Martin Sheen, who plays Warren Anderson, the CEO of the plant at that time.

    Bhopal: A Prayer For Rain is just about 29 years too late to touch today’s generation. Also, gas tragedy is trivialised with limited footage at the end.

    ‘Sulemani Keeda’….Of the makers!

    Producers: Various.

    Director: Amit V Masurkar.

    Cast: Naveen Kasturia, Mayank Tiwari, Aditi Vasudev, Karan Mirchandani, Krishna Singh Bisht, Rukshana Tabassum, Razzak Khan

     

     

    Sulemani Keeda, I suppose, is a Mumbai slang for someone with adventurous instincts which, more often than not, are sure to backfire on him. As you go through this 90 minute film, you realize that almost half a dozen producers who invested their bit in the film, can claim to have the same Sulemani Keeda. The film has been in the tins for over two years and was also screened at the MAMI a couple of years back.

    It is the story of two friends, Naveen Kasturia and Mayank Tewari, who are aspiring film writers and are struggling to get a foothold in the film industry. Most of the time, they don’t even get an entry into an actor’s or producers’ office who, otherwise, are a household name. They live on rent together and as they can’t always pay rent on time, they are exploited piecemeal by the landlord’s son, Krishna Singh Bisht. And, he too writes couplets and aspires to be part of this duo.

    The pair gets to showcase their talent only among a bunch of friends and after one such occasion, Mayank is attracted to a girl, Aditi Vasudev, who is scheduled to leave for the US for further studies. However, Mayank and Aditi embark on a Mumbai Darshan mission over next few days and, as it happens in all film stories, it creates a divide between Mayank and Naveen. Mayank is totally distracted from his aim in life as he realises he has fallen in love with Aditi.

    Aditi is ready to take off when Naveen urges Mayank to go stop her if he really loves her. But, as it invariably happens in all the films, Aditi is determined to go ahead with her plans. No last minute getting off plane scene here.

    The friends have parted ways, Mayank takes off to Ladakh to pen his script while Naveen blends with the mainstream and becomes successful in film writing.

    Sulemani Keeda falls in no definite genre and, hence, ambles around most of the time. The film’s treatment reminds one of 1970s NFDC films, slow moving and not going anywhere. There are some wise words of advice for aspirants through the duo by Mahesh Bhatt and Anil Sharma. Direction is fair. Naveen and Mayank put in a good performances. Aditi passes off a permanent pout for acting.

    Despite 1970s touch, this is described as ‘Contemporary film making’ for want of definite genre slot. Not that a money-spending cine-goer cares.

  • Singham Returns scores big at BO

    Singham Returns scores big at BO

    MUMBAI: Singham Returns made the most of its release on the Independence Day holiday on 15 August. The film touched Rs 30 crore mark on day one, a first for an Ajay Devgn film. However, the reports were not complimentary in keeping with the content and the film dropped by over 30 per cent on Saturday, while Sunday saw a small rise.

     

    The film has collected about Rs 72 crore for its first weekend. The film was expected to touch a 100 crore mark at the end of day four, also a holiday due to GokulAshtami. But, it may fall short of that target.

     

    Entertainment succumbs to its mediocre and juvenile jokes at the box office. The film, despite a solo release, collected almost Rs 31 crore for the opening weekend, just managed to add another Rs 19 crore for the next four days to take its one week tally to Rs 49.8 crore.

     

    Kick collects Rs 10.4 crore in its third week to take its three week total to Rs 223.9 crore.

     

    Hate Story 2 collects Rs 11 lakh in its fourth week to take its four week total to Rs 35.91 crore.

     

    Humpty Sharma Ki Dulhania has added Rs 15 lakh in its fifth week to take its five weeks tally to Rs 76.55 crore.