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Tag: Ajay Devgn

  • Disney+ Hotstar leverages the metaverse to promote new show ‘Rudra’

    Disney+ Hotstar leverages the metaverse to promote new show ‘Rudra’

    Mumbai: Disney+ Hotstar has partnered with Hungama Digital’s Web 3.0 venture Hefty Entertainment to create digital avatars of the cast of  its new show “Rudra – The Edge of Darkness.” The platform has created many firsts with this disruptive marketing strategy and innovation leveraging the metaverse.

    The marketing team has installed a hologram of Ajay Devgn with an illusion of him looking at passersby in Mumbai’s Bandra Bandstand. Additionally, in partnership with Smaash the platform created a gaming and entertainment centre with the theme ‘todphod’ playing the iconic catchphrase used by the actor in the show. The gaming room was designed similar to the show’s set.

    “A big part of building a deeper relationship with our consumers is to bring elements from reel life to real life and vice-versa,” said Disney+ Hotstar EVP and chief marketing officer Siddharth Shakdher. “With ‘Rudra-The Edge of Darkness,’ we did exactly that and deployed a unique experiential and immersive show marketing approach, bringing our consumers one step closer to the show, but importantly, also surfacing the show within emerging pop culture trends. With first-of-its-kind initiatives like Rudra Metaverse, gaming room, and hologram displays, we stepped up a notch higher to connect deeper with the audiences and fans.”

    Directed by Rajesh Mapuskar, “Rudra – The Edge of Darkness” features actor Ajay Devgn in the role of a cop who delves into the psyche of highly intelligent criminal masterminds to capture them.

  • Disney+ Hotstar to premiere ‘Rudra – The Edge of Darkness’ on 4 March

    Disney+ Hotstar to premiere ‘Rudra – The Edge of Darkness’ on 4 March

    Mumbai: Disney+ Hotstar has released the second trailer for “Rudra – The Edge of Darkness.” The six-episode series starring Ajay Devgn in the lead is slated to go live on 4 March in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali.

    The show is an India rendition of the British series “Luther.” Directed by Rajesh Mapuskar, the series is produced by Applause Entertainment in association with BBC Studios India. The show features a stellar cast including Raashi Khanna, Esha Deol, Atul Kulkarni, Ashwini Kalsekar, Tarun Gahlot, Ashish Vidyarthi, and Satyadeep Misra in pivotal roles.

    “In Rudra – The Edge of Darkness, we are excited to bring a riveting thriller with one of India’s most loved actors, Ajay Devgn. Sameer Nair and his amazing team, Applause have helped deliver a show that we hope you will enjoy” said the head of content for Disney+ Hotstar and Disney Star HSM entertainment network Gaurav Banerjee.

    “We are truly excited to be part of Ajay Devgn’s digital debut at such an ambitious scale with Rudra – The Edge Of Darkness,” said Applause Entertainment CEO Sameer Nair. “It’s been a terrific experience working on this unique narrative together with an amazing cast, crew and our production partners, BBC Studios. At Applause, we believe in the power of stories and storytelling, and with Rudra, we take forward our creative partnership with industry leader Disney+ Hotstar, and hope to continue entertaining audiences across the globe.”

  • ‘Gangubai Kathiawadi’ to premiere at 72nd Berlin International Film Festival

    ‘Gangubai Kathiawadi’ to premiere at 72nd Berlin International Film Festival

    Mumbai: Sanjay Leela Bhansali’s much-anticipated film “Gangubai Kathiawadi” starring Alia Bhatt and Ajay Devgn will be screened at the 72nd Berlin International Film Festival in February. The screening will also mark the world premiere of the film that is set for theatrical release on 18 February 2022.

    “Gangubai Kathiawadi” has been chosen to be screened as part of Berlinale Special, a segment of the film festival which is dedicated to showcasing exemplary cinema. This year’s selections are films that have been shot during the pandemic. “We are happy to premiere Gangubai Kathiawadi and to be continuing the tradition of the Berlin Film Festival being a special setting for Indian movies, this time with a film that joins the usual craft in shaping camera movement and the choreography of bodies with a subject that is socially relevant, also beyond in India,” stated artistic director of Berlin International Film Festival Carlo Chatrian. “From the very beginning we were taken by the story of Gangubai, an exceptional woman dragged into exceptional circumstances.”

    As Sanjay Leela Bhansali celebrates 25 years in the world of cinema, this will be his tenth film. “The story of Gangubai Kathiawadi has been very close to my heart. My team and I have given it all to make this dream possible. We take pride and honour in showcasing it at the prestigious Berlin International Film Festival,” said Bhansali.

    Producer Jayantilal Gada of Pen Studios added, “I believe in Mr. Bhansali and his craft. It gives me great joy that our film will be presented at the Berlin International Film Festival and I am proud to associate with him for it. Alia has given a great performance and I am thankful to Ajay Devgn too for being a part of this project. It’s a story that will engage and appeal to global audiences.”

  • Discovery’s ‘Into the Wild’ featuring Ajay Devgn reaches 13.6 mn TV audiences

    Discovery’s ‘Into the Wild’ featuring Ajay Devgn reaches 13.6 mn TV audiences

    Mumbai: Discovery India’s “Into the Wild” with Bear Grylls and Ajay Devgn which premiered on 25 October on the Discovery Channel has garnered a unique reach of 13.6 million across the network channels. It became the highest-rated show in the infotainment genre this year with 605K AMAs (average minutes audiences; 2+ India).

    The show has garnered a high TSV of 19 minutes. Discovery channel alone is rated higher than all infotainment channels put together and accounts for 55 per cent channel share in the infotainment genre.

    The journey started with a special edition of “Man Vs Wild” with Bear Grylls and PM Modi which was billed as the TV event of the year. Followed by “Into The Wild” with superstars Rajinikanth and Akshay Kumar, generating record TV ratings and viewership for the cult new franchise. The latest episode of “Into The Wild” with Bear Grylls and Ajay Devgn has continued the legacy for being the most-watched show in the genre this year too.

    “Within its first-week premiere on discovery+, the show opened to rave reviews from the audience witnessing a strong momentum in subscription because of its gripping content and also with its truly out-of-the-box and disruptive marketing innovations,” said a spokesperson from the company.

    (Source: BARC India| TG: All 2+ I Market: India (U+R) |Period: Week 43’2021|AMAs)

    (Source: BARC India| TG: All 2+|Market: India(U+R) |Period: Week 43’2021 | 8pm-9pm |ATS)

    (Source: BARC India| TG: All 2+|Market: India(U+R) |Period: 25th Oct 2021 8pm-9pm |Channel Share %)

  • Discovery set to premiere ‘Into The Wild with Bear Grylls and Ajay Devgn’

    Discovery set to premiere ‘Into The Wild with Bear Grylls and Ajay Devgn’

    Mumbai: Discovery India is all set to premiere “Into The Wild with Bear Grylls and Ajay Devgn” on 25 October on Discovery channels and digitally on 22 October via streaming platform discovery+.

    The broadcast premiere of the show is scheduled at 8 p.m IST on 14 linear channels including Discovery Channel, Discovery HD, Discovery Tamil, Animal Planet, Animal Planet HD, TLC, TLC HD, Discovery ID, Discovery ID HD, Discovery Science, Discovery Turbo, Discovery Kids, Eurosport, and Eurosport HD. 

    The broadcaster has also released a trailer giving a sneak peek into the episode.

    “This is my first ever expedition into the wild and I can tell you it wasn’t child’s play!” said Devgn. “My father was an action director and in my career span of 30 years in the Indian industry, I have had the fortune to play several roles including some dangerous action ones too. And, this was one of those times when I had to put those learnings to the test again.”

    The special episode has attracted marquee advertisers including Vini Cosmetics and Citroen as ‘co-powered by’ sponsors. While Dell, Omron Healthcare, Spotify, and Amazon Alexa have come on board as ‘associate’ sponsors, LIC is the ‘partner’ sponsor for the title.

    “Into the Wild with Bear Grylls is one of our most acclaimed and loved series and with the new episode, the motive was clear – to make it bigger, better and widen our audience base. The show has been appreciated worldwide and we expect to land big with this special season,” said Discovery Inc managing director – South Asia Megha Tata.

    Produced by The Natural Studios and Banijay Asia, the show will be available in seven languages including English, Hindi, Tamil, Telugu, Bangla, Malayalam, and Kannada. The episode will exclusively premiere on discovery+ India and the Philippines followed by other EMEA regions, including the United Kingdom, Netherlands, Poland, Italy, Denmark, Finland, Norway, and Sweden. It will also be showcased on Discovery’s network of channels in over 140 countries.

    “To get to take the legendary Ajay into the wild and have an adventure with him was a privilege,” said Bear Grylls. “Desert islands are always tough to survive on and Ajay showed total commitment to do what we needed to get out in one piece. He was also incredibly honest, sharing so many insights into his life and career and I value that honesty so much.”

    “Into The Wild with Bear Grylls” has featured many recognised faces in the Indian film industry including Rajinikanth, Akshay Kumar, and also featured India’s prime minister Narendra Modi.

  • Leader Batteries signs Ajay Devgn as brand ambassador

    Leader Batteries signs Ajay Devgn as brand ambassador

    NEW DELHI: Pilot Industries has signed Ajay Devgan as the face of its brand Leader Batteries. With this association, Leader Batteries aims to strengthen its pan-India brand presence and also wants to expand its communication from businesses to consumers at large.

    Pilot Group of Industries managing director Sanjeev Aggarwal said, “We are elated to announce this association with Mr Ajay Devgan as an endorsing face of Leader Batteries. He embodies everything our brand stands for – a perfect amalgamation of power, performance, quality, durability and reliability.”

    “A Made-In-India brand like Leader Batteries would be a perfect fit with my priorities. With their products that match global standards and energy efficient solutions, I am confident that the brand will receive positive response from all corners of the country,” Devgn said.

  • Zee Action to air the blockbuster action drama Jung on 20th July at 8PM

    Zee Action to air the blockbuster action drama Jung on 20th July at 8PM

    MUMBAI: Zee Action – India’s One Stop Destination for Action Movies is all set to air the 1996 action blockbuster Jung on Saturday, 20th July at 8 PM, under its property Shanivaar Fight Club. Directed by legendary filmmaker T. Rama Rao, the action-packed drama stars Mithun Chakraborty, Ajay Devgn and Rambhaa in the lead, along with Aditya Pancholi in a double role. The movie also stars veteran actors Sadashiv Amrapurkar, Tinnu Anand and Sujata Mehta in pivotal roles. The action-packed thriller that chronicles the war between law and justice, promises to keep the audience on the edge of their seats.

    Jung revolves around two brothers ACP Arjun Saxena (Mithun Chakraborty) and defence lawyer Ajay Saxena (Ajay Devgn) who are at war with each other over a possibly innocent convict Ram (Aditya Pancholi). Ajay, a brilliant attorney has mastered the art of deceiving the opponent, due to existing loopholes in the law system. This does not go down well with Ajay’s elder brother Arjun and is the fundamental cause of the crack in their relationship.

    While Ajay believes his client Ram is innocent, the law-abiding Arjun believes otherwise and stands as a strong opposition to Ajay. The story heads towards an unexpected twist with the entry of Ram’s evil twin Billa. Meanwhile, Arjun's honesty has found him contending with a powerful new enemy, Chakradhari Choudhry (Sadashiv Amrapurkar), and the relationship of the two brothers only worsens as Ajay falls in love with Chakradhari's daughter Madhu (Rambhaa).

    Will Ajay succeed in proving Ram’s innocence? Or will the two brothers grow apart?

  • Ajay Devgn’s NY Cinemas Launches India’s First Thematic Multiplex in Ratlam

    Ajay Devgn’s NY Cinemas Launches India’s First Thematic Multiplex in Ratlam

    July, 04 2019, Ratlam – NY Cinemas, a venture by Ajay Devgn, launched its first thematic multiplex in one of the rising cities in the Indian heartland, Ratlam. The brand new 2-screen multiplex hosts Ratlam’s biggest screen with a capacity of 460 seats, 3D-equipped 2K projection and 7.1 surround sound, bringing the latest in multiplex technology to the city. Its biggest attraction is the railways-inspired interior which transports you through the different ages of the train and how it has evolved in both India and cinema.

    NY Cinemas is also introducing the concept of Photo Time Machine in its cinemas where movie-goers can teleport themselves to different eras, even dimensions, and take back memories with them that will last forever. Apart from the Photo Time Machine, NY Cinemas Ratlam will also house the NY Store, where you can purchase exclusive memorabilia and merchandise autographed by Ajay Devgn himself. The NY Cafe, on the other hand, will provide cine-lovers with a plethora of food and beverage options, combining perennial cinema favourites with local cuisine.

    NY Cinemas is a multiplex chain launched by Ajay Devgn, with a brand philosophy of “For the Love of Cinema”, aimed at providing an international cinema experience across India with an ethos that pays homage to Indian cinema.

    Speaking on the same, Ajay Devgn said, “We are dedicating this Ratlam multiplex as an ode to the iconic railway network of the country through the years of Indian cinema. We are glad to introduce this thematic movie watching experience with an exclusive concept powered by advanced technological solutions to our audience.”

    NY Cinemas CEO, Rajeev Sharma further commented, “Indian movies are all about their varied themes and taking this further we are introducing cinemas which provide an overall experience. We are proud to present this thematic multiplex catering to all the needs of the audience. With our constant endeavor for innovation, we look forward to welcome movie lovers in Ratlam and are confident that our audience will love the complete experience.”

    The idea behind NY Cinemas is to create a unique, concept-driven multiplex theatre design that will be unlike any other cinema experience in India. NY Cinemas currently has screens operational in Bhuj, Hapur, Ghazipur, Raebareli and Surendranagar. 

  • Star Gold celebrates Ajay Devgn’s 50th birthday with style and aplomb

    Star Gold celebrates Ajay Devgn’s 50th birthday with style and aplomb

    MUMBAI: Superstar Ajay Devgn turned 50 today, and the home of his movies and the biggest blockbusters of the industry – Star Gold – left no stone unturned to make it a memorable one for the actor. 

    The channel created a custom made artwork and presented to him in presence of his fans to mark the actor’s golden jubilee of life. 

    Overwhelmed by this gesture of Star Gold, Ajay Devgn expresses his gratitude by saying, "So humbled by this very thoughtful gesture from Star Gold! The channel has been a home for all my films and today they made me feel like a member of their family. They have truly given me a memory I will cherish for life. I can’t thank them enough for going the extra mile and making my 50th birthday so special, not just for me but also my fans who I got to meet today” 

    Taking the celebrations from off screen to on screen, the channel will also treat the Actor’s fans with a special showcase of his best film with ‘Ajay Devgn Birthday Special’. This day long movie line-up includes Shivaay, Golmaal 3, Action Jackson, Raid, Singham, Golmaal Again and Gangajal and promises to the perfect treat for this quintessential hero’s ardent followers.
     

  • Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

    Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

    MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-before cinema experience.

    NY Cinemas – CEO, Rajeev Sharma said: “This will be the first cinema chain in the world owned and promoted by a mega movie star, and who better to do it than Ajay Devgn, who is not only respected across every strata of Indian society, but who also has a genuine love for cinema and the process of making films. Ajay expressed his desire to bring audiences closer to the film-making experience through this venture, especially in smaller towns which are often left out by mainstream cinema chains. We wanted a creative agency who could do justice to his vision and brand value.”

    CCS Co-founder and Creative Director, Ankit Jain spoke about acquiring this prestigious account through a multi-agency pitch. “It is truly a privilege to work with Mr. Ajay Devgn and the team at NY Cinemas to shape a unique movie-going experience that has not been seen in India yet. It is a challenge we cherish and we are confident that we will be able to translate Mr. Devgn’s love for cinema and his larger-than-life personality to a blockbuster cinema experience.” 

    CCS is a creative agency in Mumbai that provides its clients with 360 degree strategy + design solutions. They will be providing NY Cinemas with brand consulting and design, interior styling and marketing strategy for their cinemas.