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Tag: Ajay Devgn

  • Ajay Devgn takes a swing at India’s whisky drinkers

    Ajay Devgn takes a swing at India’s whisky drinkers

    MUMBAI: Hindi cinema stars launching whisky brands is hardly novel. Ajay Devgn is having a crack anyway. The actor and entrepreneur has co-founded The GlenJourneys, a single malt scotch brand developed with premium spirits outfit Cartel Bros, which launched its Cask Series in India in October with the ambitious goal of capturing 20 per cent of the country’s luxury single malt segment within two years.

    The brand made its global debut with the Pioneer Edition, a 21-year-old Highland single malt priced at Rs 50,000 and limited to 600 bottles worldwide, available only in select international duty-free shops. The India launch takes a more accessible approach. The Cask Series—finished in rum, bourbon and sherry casks—is priced at Rs 6,409 and crafted specifically for the domestic market, which is growing at seven per cent year-on-year.
    GlennjourneysMaharashtra gets first dibs. The GlenJourneys has targeted 10,000 cases in the state by the end of this financial year, with rollouts planned for Haryana, Uttar Pradesh, Goa and Chandigarh in November 2025, followed by other metros in early 2026. The brand has positioned itself as bridging tradition and modernity, appealing to both seasoned collectors and younger drinkers exploring premium spirits.

    Living Liquidz and Mansionz founder and Cartel Bros co-founder Mokksh Sani delivered the expected patter about craftsmanship. “Age refines a whisky—but a great cask defines it,” he said, claiming each expression in the Cask Series reveals “distinctive character” that sets it apart from conventional single malts. Devgn chimed in with talk of tradition meeting innovation and “the quiet power of time, wood, and artistry.”

    The GlenJourneys comes backed by Cartel Bros’ track record. The company makes The Glenwalk Scotch Whisky, which won gold at Mexico’s Spirits Selection Awards and best single malt scotch at the India Wines & Spirits Awards 2025. Whether those accolades translate into market share is another question entirely.

    India’s premium whisky segment is crowded with international heavyweights like Johnnie Walker, Chivas Regal and Glenfiddich, alongside domestic players pushing upmarket. Celebrity endorsements open doors but don’t guarantee shelf space or repeat purchases. Devgn’s star power may generate initial buzz, but sustaining a 20 per cent market share target in a competitive, slow-growing category requires more than name recognition.

    The brand’s pricing strategy suggests pragmatism. At Rs 6,409, The GlenJourneys Cask Series sits below ultra-premium territory whilst claiming luxury credentials through cask finishing and Scottish provenance. It’s a crowded middle ground where execution matters more than marketing spin. Whether Indian whisky drinkers buy into Devgn’s vision—or simply buy the bottle once out of curiosity—will become clear soon enough.

  • Ajay Devgn splits the difference as Instamart launches India’s quickest sale

    Ajay Devgn splits the difference as Instamart launches India’s quickest sale

    MUMBAI: When Ajay Devgn does the splits, India sits up and shops. Swiggy’s Instamart has kicked off its first-ever Quick India Movement 2025 billed as the nation’s quickest festive mega sale by bringing back the actor’s legendary debut stunt with a cheeky twist.

    Rolling out from 19–28 September 2025 on both the Swiggy and Instamart apps, the sale promises lightning-fast deliveries and discounts of 50 per cent to 90 per cent across electronics, kitchen, dining, beauty, personal care, and toys. It’s not just a shopping spree; it’s a sprint.

    The campaign film, conceptualised by Lowe Lintas, reimagines Devgn’s Phool Aur Kaante split, this time not between motorcycles but everyday essentials like speakers, jugs, ladders, and toys. Backed by the playful refrain “I just splitttt”, Devgn declares, “Jo mujhe chahiye, abhi chahiye.” The tongue-in-cheek homage captures the absurd, meme-worthy energy Instamart wants to bottle this festive season.

    Shoppers can score an extra 10 per cent off with Axis, RBL, HSBC, and IDFC Bank, plus an additional 10 per cent cashback on Swiggy HDFC Bank Credit Cards. Digital wallets are in on the action too Rs 150 cashback via Amazon Pay, Rs 50 off on Simpl, and up to Rs 200 cashback on Mobikwik UPI.

    Ajay Devgn summed up the stunt-with-a-spin: “Instamart has given my Phool Aur Kaante stunt a twist. The Quick India Movement is all about bringing speed and ease to everyone!”

    The sale reflects a broader shift in how India shops. From groceries to gadgets, Instamart has become a festive favourite in Tier II cities and beyond, with demand peaking on occasions like Holi, Father’s Day, Mother’s Day, and Rakhi.

    With movie nostalgia, meme-ready swagger, and heavy-duty deals, Instamart’s Quick India Movement 2025 looks set to prove one thing when India wants it, India wants it now.

  • Ajay Devgn turns on the cool as brand face for Summercool appliances

    Ajay Devgn turns on the cool as brand face for Summercool appliances

    MUMBAI: Hindi cinema’s man of steel is now the man of cool. Ajay Devgn has been roped in as the brand ambassador for Summercool Home Appliances, one of India’s long-standing names in home and kitchen essentials, in a two-year association that promises to crank up the chill factor in the marketplace. The actor, known for his unflinching screen presence, will front campaigns for Summercool’s flagship cooler range, while also unveiling the brand’s upcoming refrigerator and air-conditioner lines. Devgn will first appear in Summercool’s Diwali campaign, followed by a flurry of commercials that will run across TV, print, digital, and outdoor media.

    The brand is rolling out a large-scale activation drive with Ajay Devgn’s face branding on product packaging, plus a blitz of hoardings to strengthen visibility in both urban centres and rural towns. The association reflects Summercool’s ambition to hold onto its leadership in cooling solutions while expanding into adjacent product categories.

    “We are thrilled to announce Ajay Devgn as the new face of our brand for the next two years,” said Summercool Home Appliances Ltd CMD Sanjeev Kumar Gupta. “Ajay’s strong personality, credibility, and pan-India appeal align perfectly with our brand’s values of trust, reliability and performance. This partnership will help deepen consumer trust, strengthen market recall and cement Summercool as a household name in cooling solutions.”

    With a product basket poised to widen and a star endorser whose fan base cuts across regions, the brand is clearly aiming to power up both market share and consumer connect. For Devgn, it’s a role that fits like a glove blending his trademark reliability with Summercool’s promise of efficient, high-performance comfort for every Indian home.

  • Boom time at the box office as May grosses over Rs 1,100 crore

    Boom time at the box office as May grosses over Rs 1,100 crore

    MUMBAI: May-day magic as moviegoers power record box office collections.  When Ajay Devgn raids the screen and Tom Cruise races to the finish, you know it’s a blockbuster month. The report released by Omrax Media explains how India’s box office rang up a robust Rs 1,136 crore in May 2025, making it the second-highest-grossing month of the year so far just behind February. The cinematic surge was led by homegrown action thriller Raid 2 and Hollywood spectacle Mission: Impossible – The Final Reckoning, which together contributed a cool 28 per cent of the month’s takings.

    Raid 2 alone punched through the Rs 200 crore barrier, earning it the crown of May’s top earner and placing it just behind Chhaava in the year’s Hindi film rankings. Meanwhile, Ethan Hunt’s final outing delivered over Rs 115 crore at the Indian box office.

    Overall, 2025 is shaping up to be a stellar year for the big screen. The cumulative domestic box office from January to May now stands at Rs 4,812 crore 27 per cent higher than the same period last year.

    May was also a Hollywood high in India. With Final Destination: Bloodlines and Thunderbolts joining Mission: Impossible in the top 10, English-language films raked in Rs 262 crore marking the best month for Hollywood here since the Barbenheimer boom of July 2023.

    Interestingly, the top 10 films so far this year span languages and industries, with four Hindi films and two each from Tamil, Telugu, and Malayalam cinema. The box office is proving to be one of India’s most multilingual success stories.

    With summer in full swing and June releases lining up to impress, the only question now is can the heatwave at the box office get any hotter?

  • Thermocool turns up the heat with ‘Raid 2’ partnership starring Ajay Devgn across India

    Thermocool turns up the heat with ‘Raid 2’ partnership starring Ajay Devgn across India

    MUMBAI: This summer, it’s not just temperatures soaring-so is Thermocool’s brand game. Thermocool Home Appliances has teamed up with the upcoming Hindi cinema thriller Raid 2 in a star-powered collaboration featuring Ajay Devgn, aiming to blitz every screen and street corner across India.

    Produced by T-Series and Panorama Studios, Raid 2 brings themes of courage and justice—values Thermocool claims to bottle into every appliance it sells.

    “We are thrilled to be associated with Raid 2—a film that talks about courage, integrity, and doing the right thing. These are values that we at Thermocool highly admire and mirror in our products and brand philosophy”, said Thermocool Home Appliances Ltd director sales & marketing Tanuj Gupta.

    The campaign is already firing on all cylinders—television ads, Youtube streams, social media blitzes, and giant hoardings have flooded tier one and tier two cities, making sure no thermostat-owning human misses the memo.

    Gupta further noted, “This partnership also showcases our changing marketing strategy, which is centred around high-recall partnerships and more meaningful audience interaction”.

    In-cinema branding, curated contests, and digital content are fuelling Thermocool’s ambitions to lock into the hearts (and homes) of India’s families, especially as the heatwave encourages shoppers to rethink their cooling solutions.

    Devgn’s no-nonsense screen presence dovetails neatly with Thermocool’s promise of robust, value-based home products. With Raid 2 expected to have a wide national reach, the brand is banking on more than just box office success—it’s aiming for serious emotional connect and deeper market penetration.

  • Honour India’s freedom fighters with these must-watch films and audiobooks

    Honour India’s freedom fighters with these must-watch films and audiobooks

    MUMBAI: Martyrs’ Day commemorates the valour of Bhagat Singh, Sukhdev Thapar, and Shivaram Rajguru, who gave their lives for India’s independence. Their unwavering defiance against British rule and deep commitment to the nation continue to inspire generations.

    To honour their legacy, here are six impactful audiobooks and films that bring their ideals, struggles, and sacrifices to life. This Shaheed Diwas, immerse yourself in these stirring accounts of India’s fight for freedom.

    To listen

    Why I Am an Atheist and Other Works (Audible)

    A compelling collection of Bhagat’s writings, offering a rare insight into his revolutionary mind. From challenging religious faith to defending his beliefs in the face of death, this audiobook sheds light on his intellect and unwavering spirit.

    Jail Diary of Bhagat Singh (Audible)

    During his final months, Bhagat penned thoughts on socialism, freedom, and revolution, drawing inspiration from Lenin, Tagore, and Ghalib. His diary presents a deeply philosophical and intellectual perspective beyond the legend.

    Without Fear (Audible)

    Authored by Kuldip Nayar, this audiobook explores Bhagat beyond his martyrdom his ideology, vision for an egalitarian society, and the betrayals that shaped his fate. A powerful listen that redefines his legacy.

    To watch

    The Legend of Bhagat Singh (Amazon Prime video)

    Starring Ajay Devgn, this gripping retelling follows Bhagat’s journey from witnessing the Jallianwala Bagh massacre to his fearless acts of defiance, culminating in his execution on 23 March 1931.

    23 March 1931 Shaheed (Amazon Prime video)

    Bobby Deol portrays Bhagat Singh in this powerful film that chronicles his response to Lala Lajpat Rai’s death, his ultimate sacrifice, and how it fuelled the independence movement.

    Rang De Basanti (Netflix)

    A modern-day tribute, this film follows a group of university students who, while portraying freedom fighters, realise their own role in fighting injustice today. Featuring Aamir Khan, it questions the true meaning of patriotism.

    This Martyrs’ Day, remember the heroes who shaped India’s destiny through these moving stories that continue to inspire.

     

  • Love, loss, and a thrill to remember as &pictures turns up the drama

    Love, loss, and a thrill to remember as &pictures turns up the drama

    MUMBAI: Heartbreak, redemption, and a past that refuses to let go-this 7 February, &pictures is bringing a tale that hits where it hurts and heals where it must. Mark your calendars as Auron Mein Kahan Dum Tha premieres on Friday, 7 February, at 11 am, promising a cinematic rollercoaster packed with passion, suspense, and second chances.

    Featuring powerhouse performers Ajay Devgn and Tabu, alongside Shantanu Maheshwari, Saiee Manjrekar, and Jimmy Shergill, the film weaves a tale of love and loss under the masterful direction of Neeraj Pandey—the man behind Baby, Special 26, and M.S. Dhoni: The Untold Story.

    At the heart of the narrative is Krishna (Devgn), a man haunted by his past, and Vasudha (Tabu), the woman who holds the key to his redemption. Their intertwined destinies unfold against a backdrop of intense emotions, moral dilemmas, and a search for the truth.

    Devgn reflects on his character’s journey, saying, “This film is about resilience, emotions, and the battles life throws at us. Krishna’s story is one that will connect deeply with anyone who has faced struggles and fought to rise above them.”

    Tabu, who shares a long-standing on-screen camaraderie with Devgn, adds, “Vasudha is a woman of immense strength, but her vulnerability is what makes her unforgettable. Neeraj Pandey’s direction ensured we brought our most layered performances to life. This is a story that lingers long after the credits roll.”

    With its mix of raw emotions and edge-of-the-seat drama, Auron Mein Kahan Dum Tha is set to leave a lasting impact. Don’t miss its &pictures premiere—because some stories aren’t just watched, they’re felt.

  • Nikhil Tanwani’s appointment as CMD gets Baba Arts shareholders’ assent

    Nikhil Tanwani’s appointment as CMD gets Baba Arts shareholders’ assent

    MUMBAI: Film and TV production and distribution  company Baba Arts is moving on to the next generation to give it a new thrust. Whole time director and CMD Gordhan P Tanwani’s son Nikhil G Tanwani was appointed as the microcap company’s chairman &  managing director effective 1 November 2024, a couple of days after his father stepped down due to old age and ill health.

    The company had approached its shareholders to give their consent to the proposal through an e-voting ballot process between 3 December 2024 and 1 January 2025. With the evoting closing yesterday, the scrutiniser gave his report which showed that the proposal got 100 per cent of the shareholders assent. Film star Ajay Devgn is one of the shareholders of the company.  

    Baba Arts  informed the Bombay stock exchange on 2 January  as part of its regulatory process that the company and its shareholders had approved of Nikhil’s appointment.

    Baba Arts reported a topline of Rs 12.48 crore and a net profit of Rs 1.97 crore in the year ended March 2024.

    Baba Arts and Baba Films have together produced several films such as Ishq, Pyaar Toh Hona Hi Tha, Dhulhan Hum Le Jayenge, Tumko Nahi Bhool Paayenge, Taarzan – The Wonder Car, Life Main Kabhie Kabhiee, My Friend Ganesha franchise, Action Jackson and many more.
     

  • Konica Minolta & Singham Again partner for innovative brand experience

    Konica Minolta & Singham Again partner for innovative brand experience

    Mumbai: Konica Minolta, a global provider of imaging and printing solutions, has partnered with the upcoming film Singham Again, directed by Rohit Shetty, set for release this Diwali 2024. This collaboration will enhance Konica Minolta’s ‘We Power Your Growth’ campaign, focusing on industry-first initiatives through innovation and creative brand experiences.

    Key highlights include exclusive content from Ajay Devgn and Rohit Shetty, public contests, and a showcase of how Konica Minolta’s technology aligns with the film’s themes. Fans can expect exciting prizes, including exclusive Singham Again merchandise, meet-and-greet opportunities, and immersive experiences related to the movie.

    Konica Minolta Business Solutions India MD Katsuhisa Asari said, “We believe that by aligning ourselves with such a beloved franchise, we are creating meaningful connections with our audience through shared narratives of courage and creativity. By integrating our branding with Singham Again, we are strategically positioning ourselves within a cultural phenomenon that commands attention across demographics. The co-branded marketing efforts will utilise exclusive film footage and innovative digital content, ensuring that our message resonates far beyond the theatre experience.”

    Konica Minolta Business Solutions India head of marketing communications & brand management Mohit Kaval said, “We are proud to announce our collaboration with Singham Again. Our state-of-the-art multi-functional peripherals and production print systems have been pivotal in enhancing the film’s visual storytelling. This partnership showcases our innovative technology in action, empowering filmmakers and aligning with our commitment to excellence. Exclusive content and targeted digital campaigns will highlight our solutions and resonate with fans, reinforcing our leadership in advanced imaging.”

    With a track record of launching innovative campaigns like PrintXpress and PowerHouse, Konica Minolta continues to advance the industry through creativity and strategic partnerships. While more details of the co-branded marketing campaign will be announced soon, Konica Minolta remains committed to innovation, customer satisfaction, and creating experiences that extend beyond the screen.

  • Swiggy with team Singham creates new Guinness World Record

    Swiggy with team Singham creates new Guinness World Record

    Mumbai: Swiggy along with the team of the film Singham Again has created a new Guinness World Record for delivering the largest vada pav order in a single delivery. In collaboration with the team of Singham Again, Ajay Devgn and Rohit Shetty, Swiggy delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO that focuses on fighting hunger through surplus food distribution across multiple locations in Mumbai.

    Mumbai’s iconic vada pavs from MM Mithaiwala, were delivered using Swiggy’s newly launched Swiggy XL Fleet, designed for handling bulk food deliveries. Swiggy collaborated with the Singham Again team and delivered 11,000 vada pavs across various Robin Hood Army-supported schools in Mumbai.

    The first stop was Airport High School & Junior College in Vile Parle, where Ajay Devgn, Rohit Shetty and Swiggy co-founder Phani Kishan received the order, creating a Guinness World Record for the largest number of Vada pavs delivered in a single order. The vada pavs were distributed across RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.

    Swiggy co-founder and chief growth officer, Phani Kishan said, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai, and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for Vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food whether big or small—and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”

    Swiggy XL, a fleet of electric vehicles introduced to efficiently handle high-volume orders, played an instrumental role achieving this Guinness World Record. This first of its kind initiative demonstrated Swiggy’s focus on leveraging technology and innovation to address evolving delivery needs while making a significant contribution to the community.

    Speaking about the record, Rohit Shetty expressed, “We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pav, bringing food and joy to children. Just like Singham’s larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause.”

    The event concluded with children enjoying their meals, marking the success of this collaboration between Swiggy and the Singham Again team. The record-breaking delivery was made possible by Swiggy’s newly launched XL fleet designed for large scale orders. Omega Seiki Mobility (OSM) is the vehicle manufacturer with Moeving Urban Technologies Ltd. operating the fleet on the ground.

    The idea was conceptualised and executed by Havas Play. Havas Media Network India CEO Mohit Joshi said, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry. ”