ITV

Tag: Ajay Dang

  • Godrej Hit ties-up with Mumbai dabbawallas to sensitize 100,000 homes

    Godrej Hit ties-up with Mumbai dabbawallas to sensitize 100,000 homes

    MUMBAI: Godrej Hit has joined hands with the Mumbai dabbawallas to sensitize 100,000 homes. The aim is to educate consumers that cockroaches spread diseases hence the need to eliminate them with Lal Hit.

     

    To achieve this objective, Hit will be present across key media touch points like TV, print and digital media on World Health Day (7 April).

     

    Each dabba will carry a message tag and consumers of dabbas will get an opportunity to participate in a contest by sending name of disease spread by cockroaches to 9902099020 and win prizes.

     

    Godrej Consumer Products Home Care EVP marketing Ajay Dang said, “GCPL has always focused on making the lives of their consumers brighter and better. Through Godrej Hit, the leading household-insecticide spray, GCPL has been creating awareness that cockroaches invade our homes from dirty drains and sewer pipes and hide in the corners and crevices of the kitchen, which are out of our reach and spread diseases by contaminating food, water, utensils etc.”

     

    Supporting the WHO campaign, Hit has taken a step forward to spread awareness that cockroaches spread diseases by contaminating the food therefore to protect children and family’s health we need to eliminate the cockroaches from our home and kitchen.

  • Godrej launches Good Knight Neem coil in South India; rolls out campaign

    Godrej launches Good Knight Neem coil in South India; rolls out campaign

    BENGALURU: Godrej Consumer Products Limited (GCPL) has launched Good Knight Neem Low Smoke Coil in South India. A campaign including a TVC by JWT in South India has been live for the past month or so. The company says that this latest entrant in the Household Insecticides (HI) category has been infused with visible cues of neem using advanced technology that lends enhanced power of neem to the coil.

     

    GCPL vice president, marketing, home care Ajay Dang said, “As pioneers in the Household Insecticide category for over 30 years, we have been known for our innovative and effective product solutions. With the sudden rise of mosquito infestation cases in the country, it was need of the hour to offer a superior solution to the consumers. We felt the need to bring out an effective product that is easy to use by a large set of homes in India and is available at an attractive price point. The launch of Good knight Neem Low Smoke Coil is a positive step towards that direction.”

     

    “Neem is a natural mosquito repellant and the new coil also has low intensity smoke, which makes the new product more attractive to Indian homes. I am sure our consumers will pay heed to our latest offering and appreciate the efficacy of the new Good knight Neem coil,” he added.

     

    “The Good Knight brand is an important brand for Godrej and is valued at between Rs 1000 to 1100 crore,” informed Dang. With regards to the Neem launch, Dang said, “Depending upon the region, we will supplement the TVC with print and/or ground activation. At present the focus is towards the urban market, but we are also interested in the rural market. We will see how the product is received in the South before going in for a national launch.”

     

    The TVCs have been created in Hindi and about 15 to 16 languages for the regional markets. As of now, the Neem Low Smoke Coil ad is being aired on the main channels in South India as the product is available only in the South.

     

    Madison is handling the media buying duties from Godrej’s Neem Low Smoke Coil.

  • Lowe Lintas crafts new Dengue-themed campaign for Godrej HIT

    Lowe Lintas crafts new Dengue-themed campaign for Godrej HIT

    MUMBAI: Having made an impact with its earlier renditions for Malaria, Lowe Lintas has unveiled a new campaign for Godrej HIT that targets another serious vector borne disease – Dengue. While the Malaria threat has been known for some time, Dengue has emerged as the world’s fastest growing vector borne disease.

     

    What makes Dengue more lethal is that it spreads very rapidly in urban areas and its symptoms are difficult to diagnose. It is a debilitating disease, which often leads to hospitalization and in extreme cases death. The fact that there is no vaccine as yet for the disease makes it even more alarming.

     

    The campaign by Lowe Lintas has been themed around the core idea – “Kill it before it kills you”.

     

    Sharing his thoughts on the new campaign, Ajay Dang, VP – Marketing, Godrej Consumer Products Limited said, “Successful campaigns to fight diseases across the globe have one thing in common, a powerful and simple message and a direct call to action. HIT’s fight against Dengue mosquito stems from this very philosophy. The simple message of “bhagao nahi maaro” and the call to action of using the most efficacious mosquito solution – Godrej HIT.”

     

    Instead of talking about multiple things, Godrej HIT decided to keep the communication simple by highlighting the most important characteristic of the mosquito – its stubborn and aggressive nature. The problem is severe and doesn’t have a cure hence the need for a tougher solution – Godrej HIT, that kills every mosquito, leaving nothing to chance.

     

    Elaborating on the creative approach that was followed for the campaign, Arun Iyer – National Creative Director, Lowe Lintas + Partners said, “In order to make people aware about this new and unique Dengue mosquito our starting point was people’s casual attitude towards mosquitoes and how we could alter it. We decided to flip this casual attitude on its head and thus was born the idea ‘Dengue ke machchar ko marne se bada koi kaam nahi’. We thus, dramatized ‘killing mosquitoes’ as the most glorious job ever.”

     

    The campaign went live on August 18, 2014 and will be played across major entertainment, news and sports channels in India. The on-air campaign will be ably supported by a plethora of activities on other media platforms like print, radio, digital, outdoor, etc soon.