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Tag: Ajay Chopra

  • Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    Godrej Vikhroli Cucina reimagine monsoon cravings with a flavourful twist

    MUMBAI: This monsoon, Godrej Yummiez and Godrej Vikhroli Cucina present ‘Cloudy with a Chance of Yummiez’, a campaign that turns classic rainy-day cravings into flavourful surprises. Through a 3-part video series featuring Chefs Anahita Dhondy, Amrita Raichand, and Ajay Chopra, the campaign showcases how Godrej Yummiez products can seamlessly elevate familiar monsoon snacks into crispy, flavourful, convenient delights, right from home kitchens to the city’s most loved street foods.

    Campaign Film Series:

    https://youtube.com/shorts/O9lBBEG7aIk?feature=share

    https://youtube.com/shorts/rXTKvic3S7U?feature=share

    https://youtube.com/shorts/K7gjM8BDyGk?feature=share

    Monsoon in India is incomplete without street-side snacks, from sizzling rolls to spicy chaat’s, it’s a season where cravings peak and food becomes a shared experience. The campaign taps into this deep-rooted connection by collaborating with chefs and iconic street food joints, bringing together familiar flavours and the versatility of Godrej Yummiez to show how a ready-to-cook frozen snack can do so much more than expected.

    The series opens in Delhi, where Chef Anahita Dhondy embraces the rainy-day feels from her home kitchen. With the city soaked and cravings in full swing, she turns to her freezer, and whips up a quick, podi flavoured crispy Chicken Nugget snack at home. Her video sets the tone for the series, nostalgic, experimental, and full of flavour, as she signs off by tagging fellow Chefs Amrita Raichand & Ajay Chopra and passing on the craving to continue the flavour trail.

    Back in Mumbai, the series picks up with Chefs Amrita Raichand and Ajay Chopra in conversation, texting about monsoon snacks and Anahita’s dish. One is in the mood for something nutritious yet crispy, the other inspired by regional flavours. Each steps out with a Yummiez pack in hand and heads to bustling food hotspots in Versova to put their own spin on monsoon favourites; Collaborating with Bhaap Re Bhaap, a Versova-based food truck, owned by Ayesha Khan, which is known for nutritious street food and Rongmit, a kitchen loved for its authentic Northeast flavours. Chef Amrita co-creates a fusion air-fried omelette using Hot & Crispy Chicken Bites, while Chef Ajay explores how Laphing can be elevated by the crunch and convenience of Yummiez Chicken Nuggets.

    Together, they fuse local favourites with the crispness of Chicken nuggets, high in protein and zero preservatives, elevating the dish with a satisfying crunch thus blending cultures and cuisines in a way that feels both inventive and deeply comforting.

    Speaking on the campaign, Godrej Foods Ltd. Head – Marketing & Innovation, Anushree Dewen said: “Speaking on the campaign, Anushree Dewen, Head of Marketing & Innovation, Godrej Foods Ltd. said: “We aim to empower consumers with snackable solutions that fit their dynamic lifestyles. This campaign showcases not just the versatility of our portfolio, but how it resonates across Indian culinary styles and spaces. Our collaborations with celebrity chefs and popular food spots help build rich, authentic narratives that place Godrej Yummiez at the heart of modern food conversations.”

    Sharing her experience, Chef Amrita Raichand mentioned: “The joy of cooking in the monsoon hits differently, especially when you’re working with something that’s already flavourful, and ready to go. I loved stepping out of the kitchen and onto the street to experiment in a setting that feels so real and relatable. Godrej Yummiez made it easy to turn a simple omelette into something memorable.”

    The campaign culminates in a UGC contest inviting audiences to remix their own monsoon snack using any Godrej Yummiez product. By sharing their creations and tagging the brand, participants stand a chance to win exclusive hampers and be featured across brand platforms.

  • Godrej Vikhroli Cucina and Ajay Chopra present ‘Nibbler’s Guide to Nugget Nirvana’

    Godrej Vikhroli Cucina and Ajay Chopra present ‘Nibbler’s Guide to Nugget Nirvana’

    Mumbai: Godrej Vikhroli Cucina, the culinary owned media property of the Godrej Industries Group, in partnership with chef Ajay Chopra, is on a mission to transform your nugget experience. Introducing the “Nibbler’s Guide to Nugget Nirvana”, a comprehensive manual to unravel the secrets to crafting the perfect nugget while avoiding common mistakes, featuring Godrej Yummiez Chicken Nuggets.

    Chef Chopra shares his expert tips for elevating the nugget experience:

    . Skip the thaw: Cook nuggets straight from the freezer for the crispiest bite.

    . Master the oil: Use about half an inch of oil in a pan and ensure it’s hot (but not smoking) before adding nuggets. If its too hot it will burn your nuggets and if it is not hot enough, then the nugget becomes greasy

    . The Temperature Hack: Dip a chopstick or a wooden spoon, if it starts bubbling then your oil is ready

    .  Perfect the timing: Cook for 3-4 minutes on medium heat, flipping halfway through, until golden brown and crispy.

    . Embrace the air fryer: For a healthier option, air fry frozen nuggets at 400°F for 8-10 minutes, flipping halfway through.

    This guide further adds Chef Ajay Chopra’s top 3 picks for dips beyond the ketchup like guacamole, creamy ranch, and sweet chili sauce. The Nugget Nirvana guide also focusses on the common issues in most households- left over meals. It comes with 2 creative recipes which repurposes leftover dal or gravy with crispy nuggets for innovative meals.

    “People often forget how versatile nuggets can be. Through this guide, I want to inspire people to approach nuggets with a fresh perspective. Something as simple as oil depth or temperature can make or break your dish. It can be frustrating comparing the home fried nugget to something your order and it all comes to how you fry it. Smoking point is key, the same varies from oil to oil and one can’t possibly memorize those and stand at the stove with their kitchen thermometers every time you are craving a quick and simple nibble.  This short and simple guide will give you the hacks that don’t require complicated tools and help everyone avoid the common pitfalls. This isn’t just restricted to nuggets, frying like a pro is not rocket science.” said Chopra.

    https://www.instagram.com/reel/C_SxnUUIKR7/?igsh=bHRnenppazcwZnll

    https://www.instagram.com/reel/C_VNmAvi627/?igsh=ajloNmRqY2VxNTll

    https://www.instagram.com/reel/C_akDpRCcyf/?igsh=MXZtMmIwNW42enI0cQ%3D%3D

     

  • Godrej Food Trends Report forecasts 2024’s hottest food trends

    Godrej Food Trends Report forecasts 2024’s hottest food trends

    Mumbai: Godrej Vikhroli Cucina- a curated, brand-agnostic, owned media platform- hosted a star-studded launch for the highly anticipated Godrej Food Trends Report 2024 at the glamorous Godrej L’Affaire 2024. The report, under the theme ‘Provenance’, explores the rich tapestry of India’s food culture, delving into the diverse origins of ingredients and India’s culinary practices. Godrej Industries Ltd executive director & chief brand officer Tany Dubash, unveiled the seventh edition of the report, sparking curiosity among food enthusiasts like Malaika Arora who were present to discover the fascinating trends shaping the future of food.

    The Godrej Food Trends Report 2024 convened over 190 thought leaders from diverse culinary backgrounds, including celebrity chefs, bloggers, and nutritionists who shared their insights on the comprehensive trends cited in the report.

    In an ever-evolving culinary landscape, the theme of Provenance signifies the exploration and amplification of the depth and diversity of Indian cuisine, it not only connects us to the origins of our food but also highlights the need for sustainable practices that preserve our culinary heritage. The report also throws light on conscientious eaters who seek transparency and authenticity and gravitate towards products that champion the values embedded in their journey from farm to plate.

    Commenting on the 2024 edition of the report, Dubash said, “The Godrej Food Trends Report 2024 marks another milestone in our quest to spark conversations and identify trends in the food industry. Consumers are getting savvier about their diets, focusing on mindful nutrition. With a focus on Provenance, this edition celebrates India’s rich culinary heritage and invites readers to explore the myriad flavours and cultures that define our nation. I am confident that readers will be captivated by the depth and diversity of insights offered within this edition, further solidifying India’s position as a global leader in the realm of food and gastronomy.”

    Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the Godrej Food Trends Report, sets the stage for the 2024 edition: “As we launch the 2024 edition, we continue to witness India’s emergence as a global culinary powerhouse, rooted in the theme of Provenance. In India, provenance is guiding our most relevant conversations around food. This interest in provenance is also translating into real growth for the F&B industry. The traditional plate, once dictated primarily by seasonality and local bounty, is now being driven by a quest for flavour. I am optimistic that the Indian food industry will prove to be a benchmark for empowerment and innovation in the years to come. Just as each dish in a multi-course meal tells a story, each section of the Godrej Food Trends Report 2024 invites readers to savour the insights and flavours of our diverse food culture.”

    Some key insights from the Godrej Foods Trends Report 2024 are:

    . Authentic cuisine will drive travel experiences: Experts forecast that 92.3% travellers will join Culinary site tours to enrich their travels through authentic culinary encounters

    . Bespoke cocktails will raise the bar: Experts reveal that the bar scene in 2024 will be illuminated by dedicated menus around Indian-origin spirits by 82.7%

    . Chocolate will become a sophisticated affair: Indian chocolatiers are increasingly showcasing the unique nuances of Provenance by artfully combining local grown, high-quality, cacao beans as experts report a 94.2% in artisanal chocolates.

    . K-food will become mainstream: Korean culture has been garnering a cult following, with its bold flavours and diverse dishes. Korean restaurants will see significant traction, with concepts like teppanyaki, robata, and ramen becoming increasingly prevalent.

    . Ghee will rise again: From health-conscious millennials to flavour-driven foodies, ghee’s natural goodness, will have a renewed appeal by 84.6% as we take inspiration from our culinary roots.

    . Women in food will be in spotlight: 2024 will illuminate the pivotal role women have played in the culinary landscape of India. From regional custodians to food entrepreneurs, chefs, bartenders and brewers, women will finally get due recognition for their contribution to shaping Indian gastronomy.

    “India’s soft power is our cuisine and its sheer diversity, and the power of our history, plurality, and continuity. So, I am happy to see it finally valued for being authentic and unapologetically true to itself. For the longest time, we have been carpet-bombed with a generalized idea of Indian food defined by political boundaries. But whatever prism you use to break it down by, the context for regional cuisines will always be the geography, agriculture, climate, and culture of a place.” shares Celebrity chef Ajay Chopra.

     

  • Zee Zest brings back ‘India’s 50 Best Dishes’ season 3

    Zee Zest brings back ‘India’s 50 Best Dishes’ season 3

    Mumbai: In a culturally diverse country like India, there’s a variety of cuisine for every event.  Be it Andhra Pradesh or West Bengal, every household boasts its unique rendition of a particular dish, offering us a wide array of options. Considering the rich tapestry of India’s cultural and culinary diversity, Zee Zest, the leading lifestyle channel, is all set to bring back the third season of ‘Pril Presents India’s 50 Best Dishes,’ hosted by Chef Ajay Chopra. The premiere had been scheduled for Monday, 4 December at 2 pm.

    Unveiling the #HarStateKaUniqueTaste, the show will celebrate dishes across 17 states creating an iconic 3 course meal from each state. Chef Ajay Chopra sets foot on the journey for the 3rd Season with jury made up of chefs, culinary experts, and common people in a unique, fun-filled series. The show is divided into three segments –

    1.  Channel Ka Panel and Janta Ki Awaaz: The people’s choice segment, where individuals from diverse backgrounds share their views, preferences, and dish recommendations, leading to the selection of the first dish for the 3 Course Meal.

    2.  Ustaadon Ki Awaaz: Esteemed professionals in the culinary field provide their expert judgment, contributing to the selection of the second dish in the 3 Course Meal.

    3.  Ajay Ka Choice: Chef Ajay Chopra’s personal recommendation for the final dish, completing the delectable 3 Course Meal.

    “I’m thrilled to commence the new season of India’s 50 Best Dishes, following the overwhelming feedback from our viewers,” chef Ajay Chopra expressed. “In a nation where diverse cuisines and a plethora of dishes are found in every state, I eagerly anticipate reigniting the discussion about the most beloved ones. In our endeavor to differentiate India’s constantly evolving culinary scene with distinctive regional influences, we’re enthusiastic about our ongoing quest to curate a distinct collection of 50 dishes that will compose this season’s most delicious national menu.”

    With ‘India’s 50 Best Dishes’ Season 3, Zee Zest continues to push the boundaries of culinary exploration, showcasing the richness and diversity of India’s regional cuisines. Get ready for a delectable ride as Season 3 promises to be a feast for the senses, blending the authentic voices of the people, the wisdom of culinary maestros, and the creative touch of chef Ajay Chopra.

    Pril has come on board as the presenting sponsor, while the show is powered by Cadbury Chocobake Centre Filled Cookies with special partners Goldiee Masale and Veeba.

    ‘India’s 50 Best Dishes’ Season 3, premieres 4 December, Every Monday at 2 pm. Try your hands on the delicacies from #HarStateKaUniqueTaste.

    https://zeezest.com/episodes/india-s-50-best-dishes-season-3-promo-1-666

  • Zee Zest announces the second edition of the Unlimit Awards in 2024

    Zee Zest announces the second edition of the Unlimit Awards in 2024

    Mumbai:  Zee Zest, India’s leading lifestyle platform is all set to return with the second edition of the highly anticipated Zee Zest Unlimit Awards 2024. The awards will recognize and felicitate those who inspire innovation, progress, and challenge the status quo; exemplifying the boundless possibilities in the world of food, travel and lifestyle.

    In an era where there is a strong craving for originality, genuineness, and groundbreaking ideas, the Unlimit Award celebrates those trailblazers who are reshaping the definition of innovation in the F&B, travel and hospitality industries. The awards presents an exhilarating array of categories, including Cuisine, Beverages & Nightlife, Travel and individuals . The winners will be decided by a combination of jury selection and viewer’s choice via voting process.

    The previous edition included trailblazing establishments like Izumi,Goa, The Craftery Subko, Mumbai, Avartana at ITC Royal Bengal, and Sidecar,Delhi among others winning the Unlimit awards. These awards stand as a level playing field, welcoming any establishment that has made significant strides in the realms of food, travel, and lifestyle to nominate themselves. It’s an inspiring opportunity for establishments of all scales to shine in the spotlight, gain well-deserved recognition, and set new benchmarks.

    An esteemed panel renowned for their significant contributions to the industry will meticulously assess and scrutinize entries across every category, while consumers cast their votes for their preferred choices to determine the victors. The jury – a mix of culinary and beverage experts, authors and filmmakers, influencers, photographers, and music artists will evaluate the entries based on their understanding and expertise in the industry.

    The illustrious jury panel includes renowned names of the industry like chef Ranveer Brar, food expert and chef Vinesh Johny, chef and restaurateur Anahita Dhondy, celebrity chef and TV presenter Shipra Khanna, actor and TV presenter Maria Goretti, chef and food historians Rakesh Raghunathan, Chef Ajay Chopra, content creators Ashwin Rajagopalan and Indrajit Lahiri, entrepreneur Aneesh Bhasin, musician Anish Sood, photographer Ajay Sood, influencer Nivedith Gajapathy, travel and food writers Anurag Mallick and Priya Ganapathy, Indian filmmaker Hansal Mehta, advisor for craft spirit Priyanka Blah, head programming at Zee Zest Srikant Malladi.

    The process of inviting nomination begins from 15 October – 29 November 2023. A total of 18 categories are open, encompassing top luxury hotels to resorts, cafes to QSRs, and fine-dining restaurants to the best nightclubs. Below is the list of categories –

    QSR

    Speaking of the event, Zee Zest chief channel officer Amit Nair said, “The Zee Zest Unlimit Awards aim to celebrate individuals who epitomize the ‘Unlimit’ perspective and establish fresh standards within the realms of food, travel, and lifestyle. These accolades pay tribute to those who spark innovation, drive advancement, and push the boundaries of conventional norms. For establishments, registering for the Zee Zest Unlimit Awards is not merely participation; it is an invaluable opportunity to etch their mark in the annals of excellence..”

    The second edition of Zee Zest Unlimit Awards is a golden opportunity for industry members to celebrate and honor those who have set new benchmarks in their respective fields. 

  • Zee Zest set to bring ‘India’s 50 Best Dishes’ season 2

    Zee Zest set to bring ‘India’s 50 Best Dishes’ season 2

    Mumbai: Lifestyle channel Zee Zest is all set to bring the second season of ‘India’s 50 Best Dishes’ hosted by chef Ajay Chopra. The show will be aired every Monday and Tuesday at 2 pm from 26 July.

    Unveiling the #DeshKaTastiestMenu, the show will focus on mouth-watering dishes across over 20 exciting categories like monsoon ka swaad, immunity boosters, work from home rasoi, nukkad ka khaana to bachchon ki farmaaish, and more. Additionally, this new season will have viewers virtually supporting chef Ajay by voting for their top choices of dishes through a unique gamification portal on the Zee Zest website. Votes will then be tallied to decide winners of the contest as they pick their favorites from across the country.

    To help chef Chopra curate the best dishes, there are three groups, which map the food atlas of India—Kitchen Gurus, Masala Mantris and Desi Deewane and culinary professionals like Kunal Kapur, Tejasvi Chandela, Sabyasachi Gorai, Pankaj Bhadouria, Antoine Lewis, Jasleen Marwah, and more will bring in their learnings and expertise to these segments.

    “I am elated to kick off the new season of India’s 50 Best Dishes after the resoundingly appreciative response from our audience,” chef Chopra said. “In a country where we find multiple cuisines and countless dishes in each state, I am looking forward to reviving the conversation on what are the most loved ones. In a bid to distinguish India’s consistently evolving culinary landscape with incomparable regional impressions, we are excited to continue our search to curate a unique set of 50 that will make for this season’s desh ka tastiest menu.”

  • DishTV introduces Cooking Active with celebrity chefs

    DishTV introduces Cooking Active with celebrity chefs

    NEW DELHI: Asia’s largest DTH platform DishTV , in association with One Take Media Co, has launched a new active service — Cooking active.

    Cooking Active will have classic and innovative recipes catering to meals and snacks. It will have both, vegetarian and non-vegetarian cuisines.

    The Chef Special section is powered by the celebrity chef Ranveer Brar. The other sections would have recipes handpicked by the chefs. Under Smart Cooking, India’s known and most enjoyed culinary dishes, desserts and the signature spicy curries etc. will be on display.

    The launch of Cooking Active seeks to position DishTV as a service which not only provides entertainment but also opportunities to learn. Valued subscribers of DishTV can subscribe to Smart Cooking by sending a missed call to 18002700283 from their registered calling number.

    With features like Smart Cooking, DishTV Cooking Active Service will put up classic recipes ranging from full course meals to snacks. Under this service, India’s most celebrated preparations, desserts and spicy curries will be showcased.

    The Chef Special section is powered by celebrity chef Aditya Bal, Vicky Ratnani, Ajay Chopra, Bhairav Singh, NileshLimaye and many more further other sections would see handpicked recipes across the regions that are sure to tingle one’s taste buds.

    Dish TV Group CEO Anil Dua said: “With the launch of Cooking Active, we are strengthening our proposition of being more than a provider of regular TV channels. It is our constant endeavour to offer the widest range of content and services to our subscribers. We are pleased to join hands with One Take Media for launching cooking active on the DishTV platform and we are sure that this service will surely add to their element of delight.”

  • Living Foodz launches new show ‘Northern Flavours’

    Living Foodz launches new show ‘Northern Flavours’

    MUMBAI: Living Foodz has launched a new show titled Northern Flavours celebrating the authentic recipes and cooking styles from the subcontinent region. The show will go on air from 28 March 2016 every Monday and Tuesday at 2 pm with a repeat telecast at 7:30 pm.  

    Exploring hidden regional recipes from Rajasthan, Delhi, Haryana, Punjab, Himachal Pradesh, Jammu & Kashmir, Uttaranchal, Bihar, Jharkhand and Uttar Pradesh, the channel will introduce acclaimed culinarian chef Ajay Chopra on the channel for the first time.

    Chopra will intersperse the show with interesting anecdotes behind delectable dishes like Murg Shikasta Hariprasada, a delicacy from Uttar Pradesh created by Begam Akhtar.

    Northern Flavours will also see the chef recreating other dishes like Bhoot ka Halwa, from Rajasthan, Besan ki Kheer and Aloo Wadiya from Punjab, Dal ka Dulha&Potol Mithai from Bihar and Sikandari Raan from Delhi.

    “North Indian food has been shaped primarily by the traveller. The region has witnessed a constant movement of people, including armies, trading communities saints and fakirs, who have all taken ingredients and flavours far and wide. More recently, refugees from Pakistan carried the sanjha chulha (village kitchens of rural Punjab) to many parts of North India, adding another interesting layer to an already hybrid cuisine. The trucker community too, primarily Punjabis, has spawned the quintessential highway dhabas across the region. Overall, the food is a wonderfully rich mixture of multiple cultural influences and it is with great excitement and pride that I look forward to its launch”, said Chopra.

     “We are excited to bring chef Ajay Chopra on board with the launch of Northern Flavours. Through this show, we aim to bring the hidden dishes of North India in to the limelight because we believe that they appeal to a global palette. The show will ignite a sense of nostalgia among viewers from these states who once cooked these scrumptious dishes,” said Living Foodz business head Amit Nair.

     

  • Living Foodz launches new show ‘Northern Flavours’

    Living Foodz launches new show ‘Northern Flavours’

    MUMBAI: Living Foodz has launched a new show titled Northern Flavours celebrating the authentic recipes and cooking styles from the subcontinent region. The show will go on air from 28 March 2016 every Monday and Tuesday at 2 pm with a repeat telecast at 7:30 pm.  

    Exploring hidden regional recipes from Rajasthan, Delhi, Haryana, Punjab, Himachal Pradesh, Jammu & Kashmir, Uttaranchal, Bihar, Jharkhand and Uttar Pradesh, the channel will introduce acclaimed culinarian chef Ajay Chopra on the channel for the first time.

    Chopra will intersperse the show with interesting anecdotes behind delectable dishes like Murg Shikasta Hariprasada, a delicacy from Uttar Pradesh created by Begam Akhtar.

    Northern Flavours will also see the chef recreating other dishes like Bhoot ka Halwa, from Rajasthan, Besan ki Kheer and Aloo Wadiya from Punjab, Dal ka Dulha&Potol Mithai from Bihar and Sikandari Raan from Delhi.

    “North Indian food has been shaped primarily by the traveller. The region has witnessed a constant movement of people, including armies, trading communities saints and fakirs, who have all taken ingredients and flavours far and wide. More recently, refugees from Pakistan carried the sanjha chulha (village kitchens of rural Punjab) to many parts of North India, adding another interesting layer to an already hybrid cuisine. The trucker community too, primarily Punjabis, has spawned the quintessential highway dhabas across the region. Overall, the food is a wonderfully rich mixture of multiple cultural influences and it is with great excitement and pride that I look forward to its launch”, said Chopra.

     “We are excited to bring chef Ajay Chopra on board with the launch of Northern Flavours. Through this show, we aim to bring the hidden dishes of North India in to the limelight because we believe that they appeal to a global palette. The show will ignite a sense of nostalgia among viewers from these states who once cooked these scrumptious dishes,” said Living Foodz business head Amit Nair.

     

  • #fame & CAA Kwan partner to build digital video communities for celebs

    #fame & CAA Kwan partner to build digital video communities for celebs

    MUMBAI: #fame, India’s premier talent led digital entertainment network and CAA Kwan, the country’s leading celebrity management firm have announced a pioneering strategic partnership in the digital entertainment space.

    Through this alliance, #fame and CAA Kwan will help some of India’s top celebrity talent to engage strongly with their fan base by co-creating and promoting digital video content and communities around them. This will take the form of exclusive digital video channels and shows on the #fame network, which will give fans and audiences unique access and insight into the persona of some of the nation’s most loved celebrities including award-winning actors, music maestros, top models and sport stars.

    Speaking on this partnership, Vijay Subramaniam, PARTNER, CAA Kwan said, “Iconic entertainers and celebrities share a common trait, that of having an engaged and active fan community around their brand. In this social age, where digital is revolutionalising everything about entertainment, building a video community is key for our celebrity talent to connect deeply with fans. We’re very excited to partner with #fame and look forward to building a great offering together using our respective strengths.”

    Adding further, Puneet Johar, MD, TO THE NEW Ventures, commented, “As smartphones and web access becomes more mainstream, mobile video will increasingly be the currency of consumer Internet. CAA Kwan shares our vision on digital and complements our talent focus and this partnership will help celebrities benefit in such a fast evolving landscape.” TO THE NEW Ventures is the parent company of #fame.

    Commenting on this, Saket Saurabh, CEO, #fame said, “Entertainment is getting re-defined and disrupted by digital video. The kind of content and engagement that can be served to audiences on it is greatly unaddressed by other media. And this is where India’s top celebrities can create meaningful content and communities, which genuinely reflect their passion and personality as entertainers and icons. We are very excited to lead this shift.”

    #fame has emerged as one of the fastest growing digital entertainment networks in the country within a few months of launch. Catering to mobile millenials through an integrated ‘talent-first’ strategy, #fame is building a pan-Asian digital video network that will straddle over 5,000 channels and 50,000 content creators over the next 3 years. #fame strategically focuses on emerging and established talent to build digital properties, channels and communities around them. #fame recently announced its premium fashion property ‘School of Style’ – a showcase of top fashionistas with Karan Johar as judge. #fame has also brought on board renowned music composer Pritam to spearhead ‘Websinger’, its music initiative which will seek out promising young singing talent. Apart from several emerging talent, other celebrities that have signed up with #fame include TV star Maria Goretti, child comic star Saloni, top model, actress and fashion icon Anusha Dandekar, celebrity chef Ajay Chopra, singing sensation Shibani Kashyap. #fame also has channels with fitness icon and model Milind Soman and renowned sports commentator Harsha Bhogle.  #fame is available across several digital and social platforms including YouTube, Facebook, Google+, Twitter, WeChat, DailyMotion and others.

    CAA KWAN is India’s leading entertainment entity creating unique opportunities for clients in the areas of commercial endorsements, live appearances and performances, motion pictures and television (including packaging and sales), music, sports consulting, licensing and merchandising and business development, among others. Some of the key clients CAA KWAN represents include Ranbir Kapoor, Deepika Padukone, Farhan Akhtar, Shahid Kapoor, Sonakshi Sinha, Shraddha Kapoor, Jacqueline Fernandez, Yo Yo Honey Singh, Pritam, Terence Lewis, Boman Irani, Zoya Akhtar, Kabir Khan among others.