ITV

Tag: Ajay Chacko

  • History appoints MPG as its agency on record

    History appoints MPG as its agency on record

    MUMBAI: The A + E Networks and TV 18 JV has taken MPG onboard for media duties for the soon-to-be-launched History channel in India. History will focus on factual entertainment. The agency will work on the media strategy for the launch of History channel and sustenance thereof in India.

    MPG was appointed for the account, following pitches made by four agencies.

    A+E Networks TV18 JV president Ajay Chacko said, “The subject history has always been associated with the past in India, but with the all new HISTORY channel, we hope to hange people‘s perception of history. The channel today is contemporary, it‘s also about action & adventure. It is about people making history every day. We found the MPG approach to be thorough and insightful. Their strategic thinking, drive and passion give us the confidence to believe that MPG India will truly help us make HISTORY in India and we are looking forward to making this genre as popular in India as it is around the world.”

    A+E Networks TV18 JV GM marketing Sangeetha Aiyer, said, “We have extensive and ambitious plans for the launch of History in India. Being familiar with the agency‘s work, we completely trust MPG to deliver as per our expectations.”

    MPG South Asia CEO Anita Nayyar said, “History‘s launch in India is a landmark development in itself and we are pleased to have won the marketing teams confidence. The team at MPG that worked on the pitch is personally passionate about History‘s content and this passion is what helped us clinch the business.”

    MPG executive director of for West India Kunal Jamuar said, “History channel has a loyal following in most countries it is present in and we feel fortunate to have been tasked to build a buzz around a channel of such distinction. We have put together some interesting plans, which will be rolled out in the next few months. Our aim is to skyrocket the channel into the minds of Indian audiences.”

    History will position itself as having content which is gripping and racy.

  • CNBC TV18 adds personal finance to ‘Your Stocks’

    CNBC TV18 adds personal finance to ‘Your Stocks’

    MUMBAI: CNBC-TV18, the leading English business news channel from the TV18 stable, is revamping one of its longest running shows, Your Stocks’, from 29 April.

    The show, which enables viewers to seek answers to their stock related queries, will now expand its scope by including queries based on personal finance and commodities also.

    Also, the show will now be hosted by markets and personal finance expert Vivek Law along with Sonia Shenoy. The first episode of this new format on 29 April will focus on answering investment queries of personnel from the Indian Armed Forces.

    TV18 business media director and COO – New Media Projects Ajay Chacko said, “Your Stocks has been one of the oldest and most popular shows on CNBC TV18 and has played a critical role in guiding investor education for the past decade. The show’s new avatar will not only broaden its scope to go beyond stock queries and include questions on commodities, mutual funds, insurance, gold etc. but also find connect with newer audiences that are keen to receive information on alternate investment sources.”

    Your Stocks has featured several market experts who have provided information to investors across the country and by expanding its scope, the channel claims that it will reach out to a much larger audience, from small towns to big metros, with customised responses to every query.

    The show shall also feature special episodes once a fortnight focusing on different audience groups such as women, students and retirees.

  • CNBC TV18 to launch talk show with Vir Sanghvi

    CNBC TV18 to launch talk show with Vir Sanghvi

    MUMBAI: English business news channel CNBC TV18 is launching a new weekend talk show with Vir Sanghvi on 6 February.

    The show, Off the Record, will air every Saturday at 8 pm and have a repeat telecast at 9 pm on Sundays. It will focus on some of the biggest names in politics and policymaking, depicting their professional journey and their insights on the biggest issues of the day.

    The first show will see Vir Sanghvi meeting Home Minister P Chidambaram. The home minister will speak on 26/11, Indo-Pak relations, the diplomatic efforts in bringing perpetrators to justice and re-invigorating India’s security apparatus.

    Says TV18 director Ajay Chacko, “We have relentlessly focused on programming that provides insights into the heart of Indian policy making and politics. Off the Record is a significant addition to that portfolio of content.”

  • CNBC-TV18 revamps weekend programming

    CNBC-TV18 revamps weekend programming

    MUMBAI: CNBC-TV18 is revamping its weekend programming with three market-focused shows on the weekend, led by Udayan Mukherjee.

    Markets Next Week, a future focused weekly markets show, will involve India’s leading analysts and market commentators discussing past trends.

    Portfolio will throw light on portfolio management strategies, investing in new asset classes and ensuring good risk-return investing scenarios. The weekend show Classroom will focus on understanding and evaluating the markets, fundamental analysis and trading strategies, especially from a new investor perspective.

    It is launching a weekend show Business With Pleasure, which will feature India Inc’s most well known business leaders as they unwind and relax with their favourite hobbies, interspersed with their unique leadership insights, corporate mantras and vision.

    TV18 business media director Ajay Chacko said, “Our interaction with users further validated our belief that business audiences, especially market participants and corporate executives, are continually interested in relevant news and analysis, irrespective of it being a weekday or weekend. It is a misnomer to assume that weekend programming must restrict itself to only light hearted non-core offerings. Considering the growing interest in markets, we have definitive shows in the weekend markets band, that shall review and spot future trends in market movements as well as provide valuable advice on investing strategies for both early and mature investors.”

  • CNBC-TV18 focuses on South India with ‘Up South’

    MUMBAI: CNBC-TV18 is all set to launch a new show Up South to capture a 360-degree view of southern India. The show will capture the buzz in Bangalore, Chennai, Hyderabad, Trivandrum and Kochi – from multiple perspectives.

    The show will telecast live on every Saturday at 10:30 am and a repeat telecast will be aired at 7 pm on Sundays.

    The show will include a content focus on small and medium enterprises, infrastructure problems, realty prices, private equity flows into the cities; government policy in the states and the entertainment from the South.

    CNBC-TV18 will report stories from the smaller towns and cities that go largely unheard. It claims to act as a trend spotter on the changing trends in southern India’s business landscape.

    Up South will also include a special segment for young viewers straight from major campuses such as IIT Chennai, ISB Hyderabad, IIM Bangalore and the likes — to hear the voice of young India on the key issues of the week. 

    TV18 business media director Ajay Chacko said, “Up South will allow us to aggregate our coverage of Southern India, increase our focus on new business trends in the region and create an appointment opportunity for our viewers”

  • CNBC Universe makes corporate earnings available to iPod’s

    MUMBAI: The CNBC Universe, business and consumer platform, is geared up for earnings season by making available to investors and users the latest news, information and analysis on corporate results through its TV and online properties as well a special feature which will making earnings content iPod friendly. This was launched during the Infosys results last week.

    Apart from carrying live reports, analyst calls and management interviews on CNBC TV18 and CNBC Awaaz, the same will also be available on financial websites namely indiaearnings.com and moneycontrol.com which are a part of the universe, informs an official release.

    CNBC Universe head marketing Ajay Chacko added, “Earnings season is a key occasion for value delivery to our audiences. Our online properties led by moneycontrol.com and indiaearnings.com will supplement our acclaimed earnings reportage on CNBC Channels and will also have an added feature for IPOD downloading. This is another example of our continuous effort to engage with audiences effectively. The response to our offerings during the infosys results was tremendous and we will continue to up the ante in this regard.”