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Tag: Ajax

  • Call of Duty: Mobile goes gothic for Halloween with WWE crossover

    Call of Duty: Mobile goes gothic for Halloween with WWE crossover

    MUMBAI: Nothing says Halloween quite like watching Undertaker suplex a zombie on a haunted Mexican estate at midnight. Welcome to Call of Duty: Mobile’s latest update.

    Season 9—Midnight Rumble—launches today with a hefty serving of Halloween content, including the return of fan-favourite modes like Attack of the Undead and Hordepoint. The update introduces night mode on the Isolated map for the first time since 2020, forcing players to adjust their tactics in near-darkness. Hacienda returns as Haunted Hacienda, complete with ghost ships, jack-o’-lanterns and creatures lurking in the shadows.

    The headline addition is a limited-time WWE collaboration that lets players fight as wrestling legends including Undertaker. Players start matches with boxing gloves and can transform into WWE operators on winning streaks, gaining enhanced health and signature finishing moves that work from any direction. It’s an unlikely crossover that signals the game’s confidence in experimenting beyond military realism.

    The Halloween update kicks off a three-season arc dubbed Black & Gold that will run until the game’s sixth anniversary in Season 11. The campaign starts with Black, bringing back the most popular maps, modes, operators and weapons from the game’s history. Season 10 will flip to Gold  with fresh content before the anniversary finale.

    Beyond the WWE mode, players can earn free legendary weapons through seasonal events, including the FFAR—Shredder and RPD—Road Mongrel. The battle pass introduces the Sten submachine gun, widely used by British forces in the Second World War, alongside Halloween-themed operator skins like Ajax—Insanely Jacked and Seraph—Witch’s Holiday.

    The store update includes a new Mythic weapon draw featuring the Type 25—Deepstar Piercer, two WWE-themed draws for Alexa Bliss and Undertaker, and returning Halloween weapon blueprints in a series armoury. Two previous battle passes—Graveyard Shift and Winter War—are also returning to the vault.

    For a mobile game competing against console-quality shooters and battle royales, the strategy is clear: pile on the content, embrace the absurd, and keep players engaged with constant variety. Whether that approach sustains momentum through to the sixth anniversary remains to be seen, but Activision is betting that zombies and wrestlers make a winning combination.

  • Ten Sports extends broadcast rights for UEFA Champions League till 2018

    Ten Sports extends broadcast rights for UEFA Champions League till 2018

    MUMBAI: Ten Sports, one of the sports broadcasters in South Asia, has extended the broadcast rights for the premium football competitions: UEFA Champions League and UEFA Europa League for the next cycle of three seasons starting 2015-16.

     

    Ten Sports is also the current broadcast rights holder for the properties and has been airing these premier football competitions since 2006-07. “UEFA Champions League and UEFA Europa League rights had become the most key football property up for acquisition and Ten Sports Network reaffirms its commitment to promoting quality football through this major acquisition after beating other rival broadcasters to secure these rights,” the channel said through a statement.

     

    The new deal between UEFA and Ten Sports beginning from the 2015-16 season covers exclusive broadcast rights for the Indian subcontinent which includes India, Pakistan, Sri-Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. Ten Sports will broadcast these properties across all its platforms including premium HD offerings and live streaming of matches on tensports.com.

     

    The channel will broadcast 145 matches of UEFA Champions League and 205 matches of UEFA Europa League every season. Apart from these matches, it will also broadcast the annual UEFA Super Cup, the curtain raiser at the beginning of the European season played between the winners of the UEFA Champions League and UEFA Europa League.  

     

    “We are delighted to extend our partnership with UEFA and have the UEFA Champions League and UEFA Europa League on the Ten Sports Network. Over the last decade, the UEFA Champions League and UEFA Europa League have found a home in the Indian subcontinent at Ten Sports. We thank UEFA and team for all their support and hope to continue and build on the strong and mutually beneficial relationship we have with them. Over the next four seasons we will continue to build on the quality programming we offer around these marquee properties and strive to innovate to increase viewership and audience interest and engagement around these properties,” said Ten Sports CEO Rajesh Sethi.

     

    Widely considered as the toughest and most competitive football competition in the world, only the best teams from the top European Leagues make it to the UEFA Champions League. Real Madrid is the most successful team in this competition with 10 titles, the most recent being the current final in May 2014 where the team achieved the unprecedented ‘La Decima’. Bayern Munich, Barcelona, Manchester United, Ajax, AC Milan, Liverpool are some of the other teams who have enjoyed success in this competition. 

     

    TEN Sports Network reaches over 140 million households across the Indian sub-continent. The network has a bouquet of premium football properties from across the globe including UEFA Champions League, UEFA Europa League, Copa Del Rey, French League, A-League, Capital One Cup, German Cup, Copa Italia, Skybet Championship and Club TV programming of leading European Clubs.  

  • Seventynine launches analytics service for marketers

    MUMBAI: In order to expand its product offerings, the mobile ad network Seventynine has launched its Analytics service.

    Seventynine’s analytics is available on Android and HTML5. It will help track and analyse consumer behaviour.

    According to the company, the Analytics service provides “in-depth” engagement analysis that gives marketers detailed information on consumer engagement with their application. It features a real-time dashboard, device analytics with device database in AsiaPac, AJAX-powered widget zed user interface, multiple file export options and supplements support with redundancy and backup of customer data.

    Seventynine will soon be announcing Analytics for iPhone, iPad, Blackberry and Windows Phone.

    Seventynine head – products Abhijeet Kunder said, “Seventynine analytics will not only empower the app developers to track traffic, interest and consumption of their application across metrics such as geography, demographics, devices and brands but would also enable access to business insights such as M-commerce tracking, sales conversion tracking and predictive analytics. We are a data driven business, consistently striving to help businesses analyze data better to foster profitability.”

    The company will soon launch Predictive Analytics engine that will analyse data to identify trends, patterns and relationships that exist within data to preempt and foresee significant insights into mobile businesses.

    Seventynine app analytics service also houses Install-tracking instrument for Android Apps hosted on the Google Play Store. This feature allows campaign optimisers to measure performance from various publishers, affiliates and networks right from their dashboard, thereby driving organic growth, the company said.

    Seventynine head-technology Mustali Kachwala added, “In addition to analytics, Seventynine’s Ad Platform brings unrivaled optimisation features and engaging ad formats to power advertiser campaigns. It is a compelling tool for businesses to push for maximum yield. The aim has always been to provide formidable targeting constructs that furnish high flexibility, yet at the same time facilitate objective-driven campaign management functionality for campaign directors.”

  • MediaPost’s conference in the US looks at the efficacy of the net as a media solution

    MediaPost’s conference in the US looks at the efficacy of the net as a media solution

    MUMBAI: American publishing firm MediaPost which provides news and information to media and advertising professionals, is organising a conference OMMA Hollywood: Internet
    2006: The 100 per cent solution.

    The event for the business of online media, marketing and advertising takes place from 27 to 28 March 2006 in Los Angeles. The rash of technology innovations and content syndication deals over the past year, coupled with consumer adoption of broadband, DVRs, VOD and an unwavering insistence on media control, are taking the shape of an infrastructure the forward thinking people in the media industry had predicted.

    More than a communications platform, a channel for parking a given percentage of media budget, and a content viewer in homes and offices, MediaPost says that the Internet is now becoming what it was meant to be – the distribution channel for all media.

    Media Post adds that OMMA Hollywood embraces the desire online content producers, marketers and advertisers have for learning about the radical shifts in technology like Ajax, RSS, and video on demand. These marketers will leave OMMA Hollywood with the tools to integrate these technologies into their future business plans and make their businesses more profitable.

    Speakers will talk about the trends that are reshaping online advertising. ABC Television Group executive VP, digital media Al,bert Cheng will be kicking off the conference by presenting: Content 2006: Online’s Breakout Session.

    Denuo president Nick Pahade will challenge the audience by speaking about the theme of the conference and expo – Internet 2006: The 100% Solution?

    Networking site Myspace.com’s chief marketing officer Shawn Gold will offer his take on Marketing to the Online-Everywhere-Always Consumer.

    More than 50 people will address the general audience and as part of track sessions on media, marketing, advertising and online publishing. The tracks are designed to cover programme themes of search, behavioural targetting, podcasting, gaming,
    advertising and email marketing.

    MediaPost chairman and publisher Kenneth Fadner says, “All of our presenters share a forward thinking philosophy when it comes to online marketing and advertising innovations. MediaPost has committed to delivering an event that provides real value to our loyal audience of advertising and media
    professionals.”