Tag: Ajai Jhala

BBDO India wins big with Crompton

MUMBAI: BBDO India has won the strategic and creative duties for Crompton’s entire range of household appliances leading with fans and lights. The mandate for the team is to create a modern and contemporary image of Crompton in the mind of young Indians. The account was handed to the agency following a multi-agency pitch.

Crompton Greaves Consumer Electricals MD Shantanu Khosla shared his thoughts on the win, “We are extremely excited to have BBDO as our partner as we build the Crompton brand. BBDO has a proven capability to truly understand consumer insights and convert these into strong creative programs that will continue to build the Crompton Brand Equity amongst Indian consumers and further accelerate our growth.”

On the win, BBDO India CEO Ajai Jhala said, “The Crompton win is a great opportunity for us to work with inspirational clients who have a clear vision of creating and occupying an emotional high ground rooted in a cultural context. The brand idea ‘Let’s hangout at home’ resonates with modern urban couples who are in the process of discovering each other as they set up their home with Crompton’s brilliant range of durables.”

BBDO India chairman and CCO Josy Paul added, “It’s an emotional win because it was the first brand I handled when I started out in advertising. Crompton always stood for reliability. As we set out to give the brand greater relevance, we believe we’ve captured a positive social and cultural change point that’ll make Crompton the youngest and most exciting brand in home décor and durables.“

May 12, 2016
BBDO India wins big with Crompton

MUMBAI: BBDO India has won the strategic and creative duties for Crompton’s entire range of household appliances leading with fans and lights. The mandate for the team is to create a modern and contemporary image of Crompton in the mind of young Indians. The account was handed to the agency following a multi-agency pitch.

Crompton Greaves Consumer Electricals MD Shantanu Khosla shared his thoughts on the win, “We are extremely excited to have BBDO as our partner as we build the Crompton brand. BBDO has a proven capability to truly understand consumer insights and convert these into strong creative programs that will continue to build the Crompton Brand Equity amongst Indian consumers and further accelerate our growth.”

On the win, BBDO India CEO Ajai Jhala said, “The Crompton win is a great opportunity for us to work with inspirational clients who have a clear vision of creating and occupying an emotional high ground rooted in a cultural context. The brand idea ‘Let’s hangout at home’ resonates with modern urban couples who are in the process of discovering each other as they set up their home with Crompton’s brilliant range of durables.”

BBDO India chairman and CCO Josy Paul added, “It’s an emotional win because it was the first brand I handled when I started out in advertising. Crompton always stood for reliability. As we set out to give the brand greater relevance, we believe we’ve captured a positive social and cultural change point that’ll make Crompton the youngest and most exciting brand in home décor and durables.“

May 12, 2016
BBDO India hires Sidheshwar Sharma to head Blackberry biz

MUMBAI: BBDO India has appointed Sidheshwar Sharma as the regional business director on the Blackberry regional and local business.

Sharma will be based in Mumbai and will report to BBDO India CEO Ajai Jhala.

Sharma moves in from Grey Worldwide where he was working as client services director and managing the Reliance 3G business.

Jhala said, “We are excited to have Sid on board. He fully subscribes to our mantra of ‘Create Acts Not Ads‘. We agreed on terms during his ‘action‘ vacation in Zanskar, a perfect prelude to his taking over the reigns of the Blackberry regional and India businesses”.

Sharma comes in with close to 10 years of experience in the business of brands and ideas. Prior to joining Grey, he had also worked with Ogilvy & Mather and McCann Erickson. He has worked on clients like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Dove Shampoo, Kissan and Kodak.

September 7, 2012
BBDO bags Racold’s creative biz

MUMBAI: BBDO India has won the creative mandate of Racold Thermo’s flagship water heater brand, Racold, following a multi-agency pitch involving iterations over two months.

The account will be handled out of Mumbai office of the agency. The agency will be looking after the creative of both ATL and BTL campaigns of the brand.

Racold Thermo MD Mathew Job said, “Over the last few weeks, we have gone through a rigorous process to select an advertising agency to partner with us. We are excited to travel the next phase of our brand journey in partnership with BBDO.”

BBDO India CEO Ajai Jhala added, “Racold has been an integral part of more Indian bathrooms than any other brand and now wants to play a more active role in people’s lives. We, at BBDO, are very excited that we have been chosen to take Racold the next horizon”.

Racold Thermo is a fully owned subsidiary of Ariston Thermo Spa. With a complete range of electrical, gas and solar water heaters, Racold Thermo is now providing complete water heating solution to all the sectors i.e. domestic, commercial and industrial.

April 10, 2012
PepsiCo India awards digital duties of 7UP to Proximity India

MUMBAI: Proximity India has won the digital mandate of PepsiCo India‘s soft drink brand, 7UP. The agency will also handle 7UP‘s social media activities.

PepsiCo India EVP- Marketing Ruchira Jaitley said, “Proximity India is a part of the PepsiCo agency team. Proximity has done award winning work with PepsiCo in the past and we were delighted with the strong creative work and strategic thinking demonstrated by Proximity India. Proximity is amongst most awarded digital agencies globally, and we look forward to being able to draw upon their international networks for learnings from across the world.”

BBDO/Proximity CEO Ajai Jhala added, “7UP is BBDO‘s founding brand and winning the digital account in Proximity‘s first year of operations makes it that much more special. We are really excited about this win and are looking forward to delivering truly interactive digital ideas.”

“We can‘t be more thrilled than working on this iconic brand and look forward to collaborate on big ideas and amplify them in everything that is digital today.” Proximity India VP and head Ranjeev Vij averred.

Apart from 7UP, over last couple of months Proximity digital team has added clients like Nissan, Visa and Doublemint to its portfolio.

Early next year, Proximity will launch their proprietary Digital Lab Initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.

December 12, 2011