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Tag: Aiwa India

  • Aiwa India launches its QLED TVs range on Amazon

    Aiwa India launches its QLED TVs range on Amazon

    Mumbai: Aiwa India, a global consumer electronics brand, announced the launch of its latest range of QLED televisions on Amazon, marking a significant expansion into the Indian e-commerce space. The launch coincides with Amazon’s highly anticipated ‘Great India Sale’, offering consumers an opportunity to purchase Aiwa’s state-of-the-art QLED TVs at exceptional prices.

    Aiwa’s QLED TV lineup is now available on Amazon, offering sizes from 32 inches to 75 inches. With Japanese R&D and Aiwa Signature Sound Technology, these QLED TVs provide vibrant picture quality and clear sound. The QLED technology is featured across all sizes, ensuring premium viewing experiences for every customer.

    Aiwa’s QLED TVs include advanced QLED display technology, delivering superior brightness, contrast, and color accuracy. This range caters to various needs, from compact spaces to full home theatre setups. Aiwa’s Sound Technology enhances audio quality, elevating entertainment experiences.

    To celebrate the launch, AIWA is offering deals during Amazon’s Great India Sale, including instant bank discounts, No Cost EMI (NCEMI) options, and price cuts on the QLED range.

    This launch marks Aiwa India’s deeper penetration into the e-commerce market. By partnering with Amazon, Aiwa aims to provide Indian consumers with high-quality, technologically advanced products at competitive prices. The company sees e-commerce as a vital channel for growth and expects it to become the second-largest sales avenue after its expanding retail network.

    Speaking on the launch, Aiwa India MD Ajay Mehta said, “Our new QLED TV range showcases Aiwa’s commitment to delivering premium technology with world-class Japanese R&D. Partnering with Amazon allows us to reach more customers while providing exceptional value through exclusive offers. This launch is a significant step in our goal to expand Aiwa’s footprint in the Indian market.”

  • AIWA India’s #MomFriendly campaign celebrates Mother’s Day with Luxury Acoustics

    AIWA India’s #MomFriendly campaign celebrates Mother’s Day with Luxury Acoustics

    Mumbai: As Mother’s Day approaches, AIWA India, the renowned audio technology brand, is excited to announce its latest digital campaign, #MomFriendly, celebrating the multifaceted roles of mothers and the versatility of AIWA India’s Luxury Acoustics.

    The objective of the campaign is to spotlight the parallel between the adaptability of moms in their various roles and the portability of Luxury Acoustics by AIWA India. Through this initiative, AIWA India aims to enhance brand awareness, foster engagement, and underscore the user-friendliness of its products.

    “With our #MomFriendly campaign, we seek to honour the incredible moms who effortlessly juggle different responsibilities while showcasing how AIWA India’s Luxury Acoustics complement their dynamic lifestyles,” said AIWA India MD Ajay Mehta. “We’re excited to curate visually stunning content that not only extends warm Mother’s Day wishes but also highlights Luxury Acoustics as the perfect gifting solution,” he added.

    The campaign will feature five captivating creatives across Instagram, Meta (formerly Facebook), and YouTube. These visuals will spotlight Luxury Acoustics, emphasising their user-friendly retro design and portability. Each creative will be accompanied by joyful copies and vibrant visuals depicting the special bond between mothers and children. The campaign hashtag, #MomFriendly, will be integrated into the captions to amplify its reach and engagement.

    At the heart of the campaign lies AIWA India’s Luxury Acoustics, renowned for their exquisite craftsmanship, superior audio quality, and elegant design. Through the campaign visuals and messaging, AIWA India will showcase how these products seamlessly integrate into mothers’ lives, catering to their diverse roles and accompanying them wherever they go.

  • AIWA India unveils new sound bar range

    AIWA India unveils new sound bar range

    Mumbai: The newest sound bar range from audio technology pioneer AIWA India is here to improve the quality of your home theater experience. The new soundbars offer unparalleled audio performance and versatility to satisfy a broad range of customer needs. They are available in three different SKUs: KANDO, KABUKI, SATORI.

    Let’s dive into the features of each model:

    KANDO (AW-SSB120): This soundbar brings listeners to a world of immersive music that incites powerful emotions. It is named after the Japanese word meaning deep emotional connection and appreciation.

    The 120W output power and 2.1 channel design of the KANDO soundbar allow it to be used with a wide range of devices, including TVs, DVD players, PCs, laptops, tablets, and mobile phones.

    Users may effortlessly connect their preferred audio sources for a flawless listening experience with USB, Bluetooth, AUX, and HDMI interfaces.

    KABUKI (AW-SSB180): The immersive audio experience of the AW-SSB180 KABUKI sound bar transports listeners to a different universe, reminiscent of the fascinating setting of Kabuki performances.

    This soundbar is compatible with many devices, such as TVs, DVD players, PCs, laptops, tablets, smartphones, and MP3 players. It has a 2.1 channel setup with a strong 180W output.

    With its USB, SD, Bluetooth, AUX, OPTICAL, and HDMI(ARC) connections, the KABUKI guarantees flexible music playback and smooth connectivity.

    SATORI (AW-SSB240):  Named after the Japanese word representing a state of pure awareness, the AW-SSB240 SATORI sound bar eliminates sonic distractions to deliver exceptional audio fidelity that immerses listeners in every detail of their favorite music, movies, and games.

    Boasting a powerful output of 240W and a 2.1 channel configuration, the SATORI sound bar offers compatibility with TV, DVD, PC, laptop, tablet, mobile, and MP3 players.

    With USB, SD, bluetooth, aux, optical, and HDMI(ARC) inputs, users can enjoy versatile connectivity options for an enhanced audio experience.

    “At AIWA, we are constantly working to create and redefine entertainment solutions for our valued customers. With the launch of our latest AIWA Sound Bars, we are expanding our product line to provide exceptional audio experiences. These sound bars show our unwavering commitment to perfection by combining exceptional sound quality, intelligent features, and seamless connectivity.  We’re excited to bring this new dimension of entertainment to our customers.” AIWA India MD Ajay Mehta.

  • AIWA India’s launches “Let the #SoundOfStrength rise above the doubt” campaign

    AIWA India’s launches “Let the #SoundOfStrength rise above the doubt” campaign

    Mumbai: AIWA India is excited to introduce its current social media campaign for Women’s Day, with the inspiring slogan, “Let the #SoundOfStrength rise above the doubt.” With a powerful ode to the strength and empowerment of women, this campaign harnesses the transformative power of sound to uplift and inspire.

    The core concept behind the campaign is the understanding of how music empowers and inspires women in all areas of life, the #SoundOfStrength speaks to the unwavering spirit, passion and resilience of women worldwide.

    AIWA India MD Ajay Mehta said, ‘We believe in the profound impact of sound to empower and uplift women in every aspect of their lives. Through our #SoundOfStrength campaign, we aim to celebrate the resilience and determination of women, amplifying their voices and stories of triumph.”

    AIWA India encourages everyone to participate in the campaign on social media by using the hashtag #SoundOfStrength for the giveaway in order to join the movement and disseminate the message of empowerment.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aiwa India (@aiwa.india)

     

  • Weekend Unwind with: AIWA India’s Ajay Mehta

    Weekend Unwind with: AIWA India’s Ajay Mehta

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have AIWA India MD Ajay Mehta.

    Ajay Mehta has also been heading the MCC Group since its inception in 1991. Over the past three decades, Ajay has handled several brands, nationally, including, Canon, Polaroid, JVC, Mitsubishi Electric, and Toshiba. For Ajay, music is his first passion, and has had the privilege to play the Violin, Indian classical, live on stage with the late maestro Pandit Ravi Shankar. He spends as much time with music and his current preferences are Jazz, Delta Blues and Rock.

    Without further ado, here it goes…

    Your mantra for life

    To embrace change, stay curious, and always strive for balance in all aspects of life.

    A book you are currently reading or plan to read

    I’m currently engrossed in ‘Sapiens: A Brief History of Humankind’ by Yuval Noah Harari.

    Your fitness mantra, especially during the pandemic

    During these challenging times, I’ve focused on daily meditation, yoga, and occasional indoor workouts to maintain both physical and mental well-being.

    Your comfort food

    Nothing beats the comfort of a warm, homemade bowl of lentil soup or ‘dal tadka’

    A quote or philosophy that keeps you going when the chips are down

    Adversity is the forge of character. Every challenge is an opportunity for growth.

    Your guilty pleasure

    Indulging in a classic movie marathon with a tub of buttery popcorn.

    The last time you tried something new:

    I recently ventured into learning the basics of pottery, finding solace and joy in creating something from scratch.

    A life lesson you learned the hard way:

    The importance of patience and resilience in navigating through both personal and professional challenges.

    What gets you excited about life?

    The prospect of continuous learning, discovering new horizons, and making a positive impact in the lives of others.

    What’s on top of your bucket list?

    Exploring the Northern Lights in person remains a top aspiration.

    If you could give one piece of advice to your younger self, what would it be?

    Embrace failures as stepping stones, for they pave the path to invaluable lessons and eventual success.

    One thing you would most like to change about the world

    To foster greater empathy and understanding among people, transcending boundaries and differences.

    An activity that keeps you motivated and charged during tough times

    Engaging in soulful music sessions, especially playing the violin, provides a therapeutic escape.

    What lifts your spirits when life gets you down?

    Connecting with nature, whether through a walk in the woods or enjoying the tranquility of a serene landscape.

    Your go-to stress buster

    To unwind and alleviate stress, I often find solace in the company of close friends and family. Engaging in meaningful conversations or simply sharing laughter together acts as an incredible stress buster for me.

  • “AIWA India stays ahead by closely monitoring market trends and consumer behaviour”: AIWA India’s Ajay Mehta

    “AIWA India stays ahead by closely monitoring market trends and consumer behaviour”: AIWA India’s Ajay Mehta

    Mumbai: Founded in 1951, AIWA, a pioneer in consumer electronics, once dominated the audio scene with iconic cassette tape recorders. The company is best known for its speakers, boomboxes, and stereo systems. After a hiatus, the brand has resurged globally, including in India, with innovative devices meeting the demands of today’s tech-savvy consumers. Committed to quality and affordability, AIWA India strives to redefine the electronics landscape with a ‘Made in India’ touch and unparalleled after-sales service.

    Indiantelevision.com in an email chat with AIWA India MD Ajay Mehta gained insights on Aiwa’s differentiating aspect, capitalising on the evolving trends in the consumer electronics landscape, and more…

    Ajay Mehta has also been heading the MCC Group since its inception in 1991. Over the past three decades, Ajay has handled several brands, nationally, including, Canon, Polaroid, JVC, Mitsubishi Electric, and Toshiba.

    Edited Excerpts:

    On AIWA setting itself apart from other consumer electronic brands

    AIWA stands out due to its legacy of innovation, commitment to quality, and a customer-centric approach. We prioritise delivering cutting-edge technology combined with user-friendly designs, providing consumers with reliable and feature-rich products that enhance their lifestyle.”

    On AIWA’s strategic vision for establishing itself in the diverse Indian market aligning with upcoming product launches

    Our strategic vision revolves around understanding and addressing the diverse needs of Indian consumers. We focus on continuous research and development to introduce products tailored to Indian preferences, such as customized sound systems and smart home solutions. Our upcoming launches align with this vision by offering a blend of innovative features and localized offerings.

    On the company’s plan to adapt to or capitalise on the evolving trends in the consumer electronics landscape in India

    AIWA India stays ahead by closely monitoring market trends and consumer behaviour. We adapt swiftly by integrating emerging technologies into our products, such as IoT capabilities, eco-friendly designs, and enhanced connectivity options. This agility enables us to cater to evolving consumer needs while staying at the forefront of technological advancements.

    On the challenges that AIWA is currently addressing in the Indian market, and conversely, where does the company see significant opportunities for growth and expansion in the consumer electronics sector in India

    In the Indian market, we are addressing challenges related to intense competition and rapidly changing consumer preferences. However, we perceive immense opportunities in the growing demand for smart home devices, quality audio systems, and cutting-edge entertainment solutions. Our focus on innovation, quality, and customer satisfaction positions us well to capitalise on these opportunities.

    On the vision and mission for AIWA India

    Our vision is to be a leader in providing innovative, high-quality consumer electronics that enrich people’s lives. AIWA India’s mission is to consistently deliver technologically advanced and reliable products, coupled with exceptional customer service, empowering consumers to enjoy superior entertainment experiences and smart home solutions.

  • AIWA India unveils Sentakki semi-automatic washing machine in India

    AIWA India unveils Sentakki semi-automatic washing machine in India

    Mumbai: Sentakki is an innovation from AIWA India, a high-end Japanese electronic manufacturer, launching its semi-automatic washing machines in India for the first time ever with automation. The washing machine is designed to meet the strictest requirements for drying, cleaning, and washing delicate clothing. The series appeals to a picky consumer base that searches for fresh, industry-leading goods. The range starts from MRP 14,990 to 21,990 for the semi-loaded in 7.5kg, 8.5kg, and 9.5kg.

    The state-of-the-art washing machine offers you the newest smart home experience with its high-performance features, which includes magic filter, aqua jet pulsator, sanitisation, shock resistance panel, and many more. It is also easily customized and comes with cutting-edge technology.

    The series launched in AIWP75P- GR in Grey, which will be complemented by a plastic top. In terms of advancement, it has a Lint filter as a barrier and shielding machines from damage, high spin capacity and active soak will provide deepest cleaning, 2.5 inch deep Aqua jet pressure to improve agitation, and finally, anti-bacterial washing technology.

    With a toughened glass top and a weight of about 8.5 kg, the AIWP85T-BR in Burgundy and the AIWP85T-GL in Gold each have their own unique features like a high spin capacity, an aqua jet pulsator, active soak, sanitization, a magic filter, and a shock resistance panel to increase the appliance’s dependability when using water. The end-of-cycle buzzer helps you efficiently manage your time and lets you know when the drying process is about to speed up by two times.

    The weight of the AIWP95T-BL in blue and the AIW95T-BR in burgundy is 9.5 kg. Along with having a toughened glass top, it also emphasizes the best features, including an end of cycle buzzer, an aqua jet pulsator, a high spin capacity, active soak, sanitization, a magic filter, a shock resistance panel, and two times the drying power.

    These machines are environment friendly as it saves electricity. It is designed in such a way that it will save your time by its 5 minute high capacity spin, which helps drying the clothes in just 5 minutes, it is embedded by tough dirt removal the continuously scrubbing removes dirt in just a single wash, its 3D scrub technology washes 14 kings size bed sheets in one go, the magic filter is equipped with triple layer filter.

    AIWA India MD Ajay Mehta said that, Sentakki series comes with high quality Japanese technology standards that AIWA has been known for over the past 70 years. We introduced AIWA  India’s range of luxury speakers and TV to the Indian market. Customers who thoroughly investigate products before making a purchase and who won’t settle for less than the greatest quality, features, and technology are the ideal fit for our washing machines.

    “We are dedicated to producing top-notch goods and offering them to Indian customers.  AIWA India’s washing machine category is expected to grow to be the largest in terms of value, and numerous additional product categories will be introduced afterward.

    Given that it uses less electricity, the machine’s are advantageous for the environment. Its 5-minute high capacity spin, which aids in drying clothes in just 5 minutes, and its embedded tough dirt removal feature are designed to save you time. With its 3D scrub technology, which washes 14 king-size bed sheets in a single wash, the continuously scrubbing eliminates dirt in just one wash, and the magic filter’s triple layer filter.

  • Aiwa India partners with Dixon to manufacture smart TV range ‘Magnifiq’

    Aiwa India partners with Dixon to manufacture smart TV range ‘Magnifiq’

    Mumbai: The premium Japanese consumer electronics brand, Aiwa has launched its most awaited range of TV series, Magnifiq in India. For the best-in-class Magnifiq series, the company has partnered with Dixon Technologies as its manufacturing partner and looks forward to contributing to the government’s Make In India initiative.

    The television series offers category leading features that give magnificent vision, magnificent sound, and a magnificent experience. 

    With this latest addition, Aiwa is strengthening its commitment and global vision of providing ‘more for less’ to its consumers by giving exceptional quality products at a  competitive price. Powered by android 11 & AI core 4 processor, the series caters to a discerning audience that looks for new range-topping products. The range extends from the fully loaded 32” series to 43” (FHD & UHD), 50 (4K UHD), 55” (4K UHD) & 65” (4K UHD), and is priced (MRPs) from Rs.29,990 to Rs 1,39,990.

    Also, the 55” and 65” models of the range come with a built-in soundbar for enhanced audio which gives users the best-in-class experience. The soundbar has been designed with Aiwa authentic signature sound technology to give users the most optimal audio preference. The television’s sound output is among the highest for products in the same segment.

    The high-performance Magnifiq range of premium televisions is powered by android 11 with built-in Google assistant. With the certified android TVs, the user’s favourite content is always front and centre for quick and easy access.

    With the company’s proprietary CRYSTA Tech Vision in this Magnifiq series, Aiwa is introducing a new standard in picture quality with vertical array display, AI quad-core processor, 1.07 billion colours and 350 nits* of brightness. When the life-like picture quality is paired with Aiwa’s amphitheater view technology, it delivers a truly spectacular audio-visual experience. 

    Aiwa TVs also come with the protective film with black reflect technology, which is designed especially to protect users from potentially harmful radiation. The anti-glare tech used, reduces reflections on the screen and helps to ease eye fatigue. Additionally, the company’s MEMC (motion estimation, motion compensation) ensures that images remain crisp and sharp during fast motion frames.

    Speaking about the launch and the Magnifiq TV series, Aiwa Electronics International managing director Kure Shouichi ci said, “We are excited about the establishment of Aiwa India, as our regional headquarter, via which we hope to assure Aiwa’s permanency to the Indian consumers. At the launch of our word-class televisions, we are sure the consumer will feel confident to see Aiwa’s legacy of excellence over the past 70 years coupled with the latest and most powerful Android 11 technology”

    Aiwa India managing director Ajay Mehta added, “After we brought Aiwa’s range of luxury speakers to the Indian consumer, the Magnifiq series of TV’s, come with exceptional quality standards that Aiwa is known for over the past 70 years. Our TVs are best suited for consumers who research products pre-purchase in detail and will not compromise on quality, technology, and features at the best possible value.”

    “We are committed to making exceptional products and bringing them to the Indian consumers. We are also proud to have contributed to the Make in India initiative through this project. TVs are poised to be the biggest category by value for Aiwa India and will be followed by the launch of many other product categories. This is tangible and a big step towards our goal of a one billion dollar top line for India,” he added further.