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Tag: Aishwarya Rai Bachchan

  • Ayushmann Khurrana named brand ambassador for 25 Ficci Frames

    Ayushmann Khurrana named brand ambassador for 25 Ficci Frames

    MUMBAI: Lights, camera, celebration! As Ficci Frames gears up for its 25 anniversary, Indian cinema superstar Ayushmann Khurrana has been announced as the brand ambassador for the event, becoming the face of India’s media & entertainment industry. This silver jubilee edition promises to combine star power, disruptive innovation, and global relevance, making it a landmark occasion for India’s thriving creative landscape.

    This year’s theme, “RISE: Redefining Innovation, Sustainability, and Excellence,” reflects Ficci Frames’ transformative role in shaping the narratives, creativity, and evolution of India’s media and entertainment industry. Over 25 years, the event has emerged as the premier platform for industry collaboration, bringing together global leaders, policymakers, and creative talents to discuss the future of entertainment.

    Expressing his excitement, Ficci Media chair & entertainment committee and Jiostar CEO- entertainment, Kevin Vaz said, “The silver jubilee edition of Ficci Frames is a celebration of 25 years of excellence and a tribute to the legacy we have built in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of Ficci Frames. His association will elevate this milestone event and inspire future generations of storytellers and creators.”

    Sharing his thoughts on being the first brand ambassador for Ficci Frames, Khurrana said, “It is a huge honour for me to be announced as the first Brand Ambassador for Ficci Frames in its silver jubilee year! As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India’s rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional Ficci team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”

    Ficci Frames has long been a beacon of leadership in India’s creative ecosystem. Previously chaired by Yash Chopra and co-chaired by Karan Johar, the event is now led by Kevin Vaz, alongside co-chairs Meta India VP & MD Sandhya Devanathan, and Warner Bros. Discovery GM, south Asia Arjun Nohwar.

    Notable global icons, such as Hugh Jackman, James Murdoch, and Mukesh Ambani, have graced the Ficci Frames stage in the past. Indian cinema legends like Shah Rukh Khan, Aishwarya Rai Bachchan, and Amitabh Bachchan have also contributed to its star-studded history.

    Held annually in Mumbai, the silver jubilee event promises to dive into cutting-edge technologies like artificial intelligence, virtual reality, digital content creation, and the metaverse, while continuing to highlight traditional media. The programme will feature keynote addresses, B2B meetings, masterclasses, policy roundtables, and the Best Animated Frames Awards (BAF).

    With Khurrana leading the charge, this year’s Ficci Frames is set to redefine the boundaries of media and entertainment innovation, paving the way for the next 25 years of creative excellence.

  • L’Oréal Paris celebrates 27 glamorous years at Cannes with Aishwarya Rai Bachchan and Aditi Rao Hydari

    L’Oréal Paris celebrates 27 glamorous years at Cannes with Aishwarya Rai Bachchan and Aditi Rao Hydari

    Mumbai: L’Oréal Paris returns as the official makeup partner of the Festival de Cannes, scheduled from 14 to 25 May 2024. With an esteemed history as the festival’s makeup partner, L’Oréal Paris enters its 27th year with the theme ‘Many Ways To Be An Icon’ that mirrors the brand’s philosophy of confidence and self-empowerment, reinforcing the belief that every individual is inherently deserving.

    This year, Aishwarya Rai Bachchan and Aditi Rao Hydari are all set to flaunt their iconic presence at the Cannes Film Festival. It is a testament to their talent, beauty, and the ever-growing influence of Indian cinema on the global stage. A pioneer in her own right, Aishwarya was the first Indian female actor to serve as a Cannes jury member, symbolizing the brand’s commitment to global representation.

    The Indian film industry luminary and L’Oréal Paris ambassador Aditi Rao Hydari expressed her excitement, saying, “I am thrilled to embark on this journey to the esteemed Festival de Cannes as the spokesperson for L’Oreal Paris. I strongly advocate that women should confidently embrace their unique selves and I truly resonate with the theme of this year “Many Ways to be an icon”. For me, being an icon isn’t about fitting into a mold; it’s about embracing one’s unique journey and inherent worth. It is an honour to be aligned with a brand that has consistently championed the cause of women’s empowerment, fostering confidence and growth in every facet of their lives.”

    Additionally, the brand presents the fourth edition of the L’Oréal Paris Lights on Women’s Worth Award, with actress and L’Oréal Paris ambassador Elle Fanning to take over from Kate Winslet as the Juror. Founded to spotlight the gender imbalance in filmmaking, this award honors one promising female short-film director from among the official Cannes Short Films selection and the selection of La Cinef Short Films.

    L’Oréal Paris embodies an inclusive representation of beauty that resonates with women across the globe. Aligned with the brand’s core values and cause initiatives, the brand ambassadors transcends boundaries and echo the brand ethos. Through their partnership with L’Oréal Paris, they aim to amplify the message of self-worth and inspire millions worldwide to embrace and honour their unique individuality. As the Festival de Cannes’ official makeup partner, it inspires ambassadors, actors, and actresses to showcase this empowered beauty vision on the red carpet.

  • L’Oréal Paris reimagines haircare in new Total Repair 5 campaign

    L’Oréal Paris reimagines haircare in new Total Repair 5 campaign

    Mumbai: L’Oréal Paris has unveiled its latest campaign showcasing the revolutionary Total Repair 5 range. This compelling campaign features the iconic Aishwarya Rai Bachchan, the global spokesperson for L’Oréal Paris, highlighting the exceptional prowess of L’Oréal Paris Total Repair 5 range to restore damaged hair. The campaign has been translated in 7 local languages in Hindi, English, Bengali, Marathi, Kannada, Punjabi and Telugu for better regional penetration.

    The L’Oréal Paris Total Repair 5 haircare range is specifically designed to address the five signs of damaged hair– frizz, breakage, dryness, stiff hair and split ends, without weighing it down. Recognizing that damaged hair often lacks the essential natural cement that fortifies it, the L’Oréal Laboratories have pioneered the revolutionary Keratin XS technology. Powered by up to nine per cent repair concentrate + Keratin XS, L’Oréal Paris Total Repair 5 range offers a comprehensive solution for damaged hair. This technology replicates the hair’s natural cement by incorporating the smallest form of Keratin XS, which deeply penetrates the hair fibres for faster repair, ensuring stronger and healthier hair from the very first application.

    On the launch of the campaign, L’Oréal Paris India general manager Dario Zizzi expressed his vision stating, “We are delighted to present our latest Campaign for the Total Repair 5 range. This campaign underscores our commitment to providing science-backed products to our consumers and celebrating beauty in all its forms. Total Repair 5 is an iconic franchise and has been loved by consumers for more than a decade for its repairing properties. It continues to live up to its promise of “five problems, one solution” and thus remains a strong pillar in our portfolio. Through this campaign, we aim to inspire women across the country to embrace their hair confidently and trust L’Oréal Paris for expert care for their demanding hair needs. We firmly believe that every woman deserves the utmost care, and she is truly worth it!”

    The Total Repair 5 campaign will be launched across various digital platforms, television channels, social media platforms, in-store touchpoints and outdoor offering consumers an immersive and engaging experience.

  • Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Tiger 3 and Jawan cast tops IMDb’s popular Indian celebrities list

    Mumbai: On this week’s list of IMDb’s popular Indian celebrities, Katrina Kaif, the leading lady of Tiger 3, has clinched the top position for her portrayal of Zoya, while Salman Khan, essaying the protagonist in the film, has secured the fourth spot. The cast of Jawan has also made its mark in the top 10, with Nayanthara grabbing the second position, Shah Rukh Khan securing the third spot, and Riddhi Dogra claiming the seventh rank. Riddhi also has a cameo in Tiger 3.

    Aishwarya Rai Bachchan, Deepika Padukone, Kareena Kapoor, Alia Bhatt, and Hrithik Roshan are in the fifth, sixth, eighth, ninth, and tenth positions, respectively, on this week’s rankings.

    The popular Indian celebrities feature, available exclusively on the IMDb app for Android and iOS, highlights the top trending Indian entertainers and filmmakers each week. This is based on more than 200 million monthly visits to IMDb worldwide. Entertainment fans can see who is trending every week, follow their favourite entertainers, and discover new breakout talent.

  • L’Oréal Paris announces its latest #WinOverDamage campaign featuring Aishwarya Rai Bachchan and Sobhita Dhulipala

    L’Oréal Paris announces its latest #WinOverDamage campaign featuring Aishwarya Rai Bachchan and Sobhita Dhulipala

    MUMBAI: The global iconic French brand, L’Oréal Paris announces the launch of its Total Repair 5 #WinOverDamage campaign today featuring global ambassador Aishwarya Rai Bachchan and the talented Sobhita Dhulipala as the new face in the campaign. The commercial film was launched today across all platforms showcasing the two actresses shooting in harsh conditions.

    The creative premise of the advertisement revolves around effectively winning over hair damage with the #WinOverDamage campaign. In the commercial, while Aishwarya’s hair is prim and proper throughout, she notices Sobhita’s hair needs extra care to look on point, considering the adverse shooting environment. She recommends Sobhita to try the L’Oréal Paris Total Repair 5 Advanced Repairing range of shampoo, conditioner and serum to fight against the 5 problems of hair fall, dryness, roughness, dullness and split ends.

    Speaking on the announcement, Pau Gruart, General Manager L’Oréal Paris, said, “We are elated to announce the release of our Total Repair 5 #WinOverDamage campaign with the gorgeous Aishwarya Rai Bachchan and Sobhita Dhulipala. Harnessing the latest in scientific innovations tailored to specific haircare needs, the campaign aims to highlight the proposition of our Total Repair 5 hair care range that helps repair hair damage because we believe every woman deserves the extra care and she truly is worth it!”

    Speaking on the occasion, Sobhita Dhulipala said, “I am thrilled to be associated with L’Oréal Paris for their latest campaign. Keeping up with all the responsibilities that a woman shoulders while she plays different roles in her personal and professional life, she often tends to compromise on self-care. That’s when products like Total Repair 5 come to her rescue. It is very empowering to be able to represent this new generation’s idea of beauty because every woman is worth it!”

    The campaign is now live and will be amplified in the next few days across all online and offline platforms.

  • Want to build stronger online, offline channels: L’Oréal Paris India GM

    Want to build stronger online, offline channels: L’Oréal Paris India GM

    MUMBAI: The festive season has finally kicked in and brands have tightened their seats to make sure they don’t miss out on reaching any potential consumer. Its the time when you see lights, colours, festivity and a lot of ads around you. Be it on outdoor medium, television or digital. For any girl, no celebration is complete without a good pair of dress and a little red bold lipstick! 

    Think of weddings or festive Indian wear, and Sabyasachi Mukherjee’s famed fashion label is among the first ones to come to mind. Though owning a Sabyasachi saree or lehenga might be a dream for many, women around the country can now own a piece of Sabyasachi in their beauty kit. French personal care and beauty company L'Oréal Paris has tied up with the ace designer to launch a new collection of beauty products, specifically for festive season. This is one of a first where the French beauty label has collaborated with an Indian designer.

    The L’Oréal Paris brand encompasses the four major beauty categories – hair color, cosmetics, hair care, and skin care – and includes such well-known brands as Excellence Crème, Total Repair 5 hair care, White Perfect, Fall Repair, Revitalift, Volume Million Lashes Mascara, Color Riche lipsticks, Superliners and True Match foundations among many others.

    In India, the beauty care giant has top Bollywood celebrities including Aishwarya Rai Bachchan, Sonam Kapoor, Deepika Padukone as Indian brand ambassadors. 

    The partnership seeks to showcase a beautiful blend of fashion and beauty inspired by the iconic cities of Paris and Kolkata.

    The collaboration kicks off with a festive campaign focussing on strong eye and mouth makeup accents curated by Sabyasachi and shot on the streets of Paris, against the beautiful backdrop of the Eiffel Tower with L’Oréal Paris global brand ambassador Aishwarya Rai Bachchan.

    https://www.instagram.com/p/BorXHFxhQXN/?utm_source=ig_web_button_share_sheet

    https://www.instagram.com/p/BorXTklh97g/?utm_source=ig_web_button_share_sheet

    The collection comprises of a range of 10 luxurious and intense lip colours, the quintessential black eye liner and a volumising mascara.

    The announcement of the collaboration came from both Sabyasachi and the brand putting out thoughtful creatives on their social media respectively. This is the first of many more campaigns that the company has chalked out.

    Indiantelevision.com caught up with L'Oréal Paris general manager Raagjeet Garg where he spoke about the collaboration, choice of Paris as the shoot location, way forward and more. Excerpts:

    Over the past many years, L'Oréal Paris has partnered with various ace designers but this is the first time where the brand has an Indian name on board. How did you pin it down to Sabyasachi?
    Yes, over the years, L'Oréal Paris has associated with a lot of international designers but this time, we wanted to look for an Indian designer who would align perfectly with what L'Oréal Paris stands for and also is a power house by himself. We looked around on when do people tend to buy cosmetics the most and tend to get ready and that’s when festive theme came in. Who comes to your mind when you hear the word festive? Sabyasachi was the perfect choice! He has an iconic design house and his brand values are exactly like ours. He is premium and a master when it comes it design thinking. 

    How long did it take for you to lock in Sabyasachi and roll out with the new line of products?
    I think it’s been a year because from the time we first met him to now has been a journey of us understanding each other’s brand, deciding what kind of make up and look do we want to create, deciding who should be the face of the brand and shooting the actual campaign.

    Why did you choose Paris? Why not focus on showcasing the Indian architecture and location since the collection is about festivals?
    We have shot campaigns in India in the past. For this particular campaign, when you have two strong brands, it’s important that both the brands’ value come together. The shoot location perfectly showcased our international collection and Sabyasachi’s saree and gown.

    L'Oréal has some strong female actors as the face of the brand. Why Aishwarya? 

    Well, it’s just the start of our campaign…

    So, will there be more names added to the list for this campaign?
    At this point, all I can say is that we are really happy to have Aishwarya on board. When it comes to festive make up that we really wanted to build, the Indian women really looks up to Aishwarya. That’s why we thought of starting off the campaign with her. 

    Sabyasachi broke the campaign on Instagram. Will this be a digital-first campaign?
    We deliberately launched it on digital first because we knew our customers are digital savvy who should be the first ones to know about the campaign. Now that we have launched it on digital, we will take it forward on television, print and outdoor. 

    Speaking of Out Of Home (OOH), Loreal Paris has been spending a lot of OOH. Is that going to be a focus for this particular range as well?
    L'Oréal Clay is a mass product where the reach was super important. Given the weather right now, the product actually speaks about what people are actually facing in the city. This particular campaign is all about engagement and we felt that it should be digital-first. Even though we will use outdoor extensively for this one as well, it will primarily be on digital.

    The product range starts at Rs 600 which is kind of mid-premium to premium. Are you targeting the urban consumer for this?
    Absolutely! As a company, we are still young and the idea is to target consumers in tier I and tier II cities as well. Owning a Sabyasachi product might be a dream for many there. This is a chance for them to be a part of the Sabyasachi family. 

    What’s your online v/s offline divide in terms of revenue?
    I think we are pretty balanced when it comes to the sale from both channels and our objective is to build both the channels.

    Will you be also using influencer marketing for this campaign?
    Yes, to a large extend. Even though technically Sabyasachi and Aishwarya Rai are two of the biggest influencers in the country, we would still use other influencers to promote the products.

  • Kalyan Jewellers brings Amitabh & Shweta to celebrate Father’s day

    Kalyan Jewellers brings Amitabh & Shweta to celebrate Father’s day

    MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, has kick started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan.

    The video story captures a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.

    Using this video as the launch pad to their Father’s Day campaign, Kalyan Jewellers has partnered with social media influencers from around the country, to take this conversation further. The idea is involve a larger audience and get them to speak about the #AlwaysWalaLove that they share with their father.

    Kalyan Jewellers is parallelly running a contest on the sidelines of their #AlwaysWalaLove campaign wherein the brand has urged its customers and followers to share their father-child story and stand a chance to win exclusive gifts from Kalyan Jewellers.

    Headquartered in Thrissur in the state of Kerala, Kalyan Jewellers is one of the largest jewellery manufacturer distributors in India. Starting with the first jewellery showroom in 1993, Kalyan Jewellers has enjoyed a long-standing presence in India for over two decades.

    Kalyan has been present in the GCC since 2013 and has operations in the UAE, Qatar, Oman and Kuwait. It has set industry benchmarks in quality, transparent pricing and innovation. Kalyan offers an array of traditional and contemporary jewellery designs in gold, diamonds and precious stones catering to the distinct needs of the customers.

    Kalyan Jewellers has 122 showrooms across India and West Asia. Kalyan Jewellers continues to adhere to the founding principles of its forefathers of pursuing fair and ethical business practices.

  • Social media ‘Ae Dil Lets Airbnb’ contest starts

    Social media ‘Ae Dil Lets Airbnb’ contest starts

    NEW DELHI: A social media contest has been launched to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil,‘ a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

    Community-driven hospitality company Airbnb in its ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar’s preferred cafes and insider shopping spots.

    This curated access to two of the world’s most dynamic cities mirrors the central ethos of Airbnb, offering unique, local insight that lets you “Live like a local.”

    Dharma Productions head and director Karan Johar said: “London’s grandeur and the romance of Paris have always enticed Bollywood buffs from every generation. The contest is a great way for travelers and Bollywood aficionados to relive the romance of film. I am thrilled to see Airbnb recreate the ‘Ae Dil Hai Mushkil’ experience for fans by giving them a chance to win a transformative journey in two of the world’s most iconic cities.”

    Prospective participants have to create a dream ‘Wishlist’ of five Airbnb properties in London or Paris on the Airbnb platform (either website or app). Participants can make as many wishlists as desired and title them under a cinematic name to increase their chances of winning. Two lucky winners will be selected based on the most creative name for their Wishlist and will get the chance to travel to either London or Paris with a guest.

    The contest opened today and closes on 30 October 2016 at noon. Each of the two winners will receive (one winner for London and one winner for Paris) a 3 nights/4 days stay for the winner and one friend.

  • Social media ‘Ae Dil Lets Airbnb’ contest starts

    Social media ‘Ae Dil Lets Airbnb’ contest starts

    NEW DELHI: A social media contest has been launched to celebrate the upcoming smash release of ‘Ae Dil Hai Mushkil,‘ a Bollywood feature starring Fawad Khan, Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

    Community-driven hospitality company Airbnb in its ‘Ae Dil Lets Airbnb’ contest gives participants a chance to live the ‘Ae Dil’ lifestyle by revisiting the characters’ on-screen journeys in London or Paris, including local recommendations from the stars such as Ranbir Kapoor’s favourite restaurant and Karan Johar’s preferred cafes and insider shopping spots.

    This curated access to two of the world’s most dynamic cities mirrors the central ethos of Airbnb, offering unique, local insight that lets you “Live like a local.”

    Dharma Productions head and director Karan Johar said: “London’s grandeur and the romance of Paris have always enticed Bollywood buffs from every generation. The contest is a great way for travelers and Bollywood aficionados to relive the romance of film. I am thrilled to see Airbnb recreate the ‘Ae Dil Hai Mushkil’ experience for fans by giving them a chance to win a transformative journey in two of the world’s most iconic cities.”

    Prospective participants have to create a dream ‘Wishlist’ of five Airbnb properties in London or Paris on the Airbnb platform (either website or app). Participants can make as many wishlists as desired and title them under a cinematic name to increase their chances of winning. Two lucky winners will be selected based on the most creative name for their Wishlist and will get the chance to travel to either London or Paris with a guest.

    The contest opened today and closes on 30 October 2016 at noon. Each of the two winners will receive (one winner for London and one winner for Paris) a 3 nights/4 days stay for the winner and one friend.

  • Amazon Prime, Dharma enter licensing deal

    Amazon Prime, Dharma enter licensing deal

    MUMBAI: Amazon and Dharma Productions today announced a long-term agreement that will make Prime Video India the subscription streaming home for well-known films and upcoming new releases from Dharma Productions.

    The digital premiere will include keenly awaited films like Ae Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.

    “We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” said Amazon Video India country head director Nitesh Kripalani. “We know our Prime members are going to love the broad selection of films and stories – everything from soulful romance to heartfelt and funny family stories – that Dharma does so well.”

    “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms”, said Dharma Productions CEO Apoorva Mehta. “We at Dharma felt that the time couldn’t be more right for us to mark our presence on such sought after platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand from users of Prime Video.”

    The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past like Yeh Jawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, and Agneepath, to name a few.

    Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items from India’s largest selection of products, 30 minutes early access for members on top deals and more benefits for an unparalleled shopping experience.