ITV

Tag: Aishwarya Pandit Sharma

  • Inkhabar inks success as originals hit 25 million digital viewers

    Inkhabar inks success as originals hit 25 million digital viewers

    MUMBAI: Lights, camera, traction, Inkhabar’s digital originals are rewriting the playbook. The news and content platform has struck gold with the launch of three flagship shows Mayanagri, Bahi Khata, and Sair Sapata already captivating over 25 million viewers across Youtube, Instagram, X, Facebook, and its own platforms.

    Mayanagri has exploded into a pop culture magnet, moving far beyond Bollywood chatter to become the go-to hub for celebrity exclusives, sharp film reviews, and lifestyle trends. Its glamour-meets-grit format has not just caught eyeballs but shaped conversations and aspirations, making it an irresistible destination for advertisers targeting India’s youth-driven luxury and lifestyle segments.

    Meanwhile, Bahi Khata has turned financial jargon into prime-time clarity, decoding IPO trends, market swings, and investment strategies into sharp insights digestible for both seasoned investors and curious beginners. Its sibling Sair Sapata captures the colours, flavours, and stories of everyday India, blending travel, culture, and lifestyle into a vibrant visual diary that resonates deeply with digital-first audiences.

    For brands, these shows have become more than content, they’re communities. “These original IPs are thriving spaces where millions of viewers feel at home. For advertisers, they represent trusted platforms to engage authentically,” said ITV Network Digital CEO Akshansh Yadav.

    Echoing this ITV Foundation chairperson Aishwarya Pandit Sharma added, “Platforms like Inkhabar are no longer just news outlets. They’re content powerhouses building original formats that audiences crave, creating fertile ground for brands to integrate seamlessly.”

    With 25 million strong viewership already under its belt and momentum on its side, InKhabar’s originals are fast becoming premium stages where ambition, exploration, and discovery meet and where advertisers can’t afford not to play.

  • India News makes Dish-tinct move, returns to DD Free Dish on Channel 0073

    India News makes Dish-tinct move, returns to DD Free Dish on Channel 0073

    MUMBAI: Breaking news just found a new address Channel No. 0073. India News, Itv Network’s flagship Hindi news channel, is back on DD Free Dish, renewing its promise of fearless, fact-driven journalism for every Indian household, from metro hubs to remote hamlets. DD Free Dish, the country’s largest free DTH platform, already beams into 49 million homes making India News’ renewed slot a move of scale and substance. Securing one of only two vacant MPEG-2 slots in Prasar Bharati’s 90th e-auction, the channel has cemented its place in an increasingly crowded media landscape, giving advertisers a rare opportunity to tap into one of India’s widest free-to-air audiences.

    For India News, the return isn’t just about numbers, it’s about purpose. “Strengthening our nationwide reach through DD Free Dish allows us to take fearless, accurate journalism to millions more,” said India News managing editor for input Rakesh Singh. “In an era where reliable information is more important than ever, this expansion ensures citizens can make decisions based on facts.”

    Echoing the sentiment Itv Foundation chairperson Aishwarya Pandit Sharma added: “This renewed inclusion is a strategic step in our commitment to democratising access to quality journalism. It brings our content to every corner of the country while offering advertisers a trusted and credible platform.”

    Renowned for its investigative reporting, hard-hitting analysis, and no-nonsense coverage, India News has long stood out in the Hindi news space. With this move, it doubles down on its mission: to empower citizens with reliable, unbiased, high-impact journalism, one household at a time.
     

  • ITV Network honours UP’s bravest at Shaurya Samman 2025

    ITV Network honours UP’s bravest at Shaurya Samman 2025

    MUMBAI: Heroes aren’t born; they are forged in the fires of courage and sacrifice.

    While the nation sleeps, they stand guard, embodying resilience and patriotism.

    The Shaurya Samman 2025, hosted by ITV Network and India News at Lucknow’s iconic Taj Mahal Hotel, became a beacon of gratitude on 6 January, illuminating the heroic tales of Uttar Pradesh’s police, paramilitary, and army personnel. In a night of honour and reverence, leaders, dignitaries, and citizens united to celebrate those who shield the nation’s soul with unflinching determination and unmatched bravery.

    Uttar Pradesh chief minister Yogi Adityanath graced the occasion as the chief guest and presented the Shaurya Samman awards to the families of fallen heroes, including Lance Naik Martyr Sudama Ram, Major Martyr Narendra Kumar Tuli, and Martyr captain Manoj Pandey, among others. Adityanath also honoured retired major Dhirendra Nath Singh, a Veer Chakra awardee for his gallant efforts during the 1965 war.

    The chief minister lauded ITV Network’s initiative, emphasising that paying homage to the sacrifices of martyrs is a fundamental duty that fosters national unity. “A martyr’s sacrifice defines a community’s essence, infusing society with renewed vitality,” he stated. He further highlighted the pivotal role of security forces in safeguarding the nation under arduous conditions and referenced PM Modi’s vision of a developed India by 2047, urging collective effort in achieving this ambitious goal.

    The Shaurya Samman ceremony also recognised UP’s leading figures from various walks of life, including actors Vineet Kumar Singh, Kushal Tandon, and Aahana Kumra. Dignitaries like Rajya Sabha MP Kartikeya Sharma and deputy CM Brajesh Pathak commended the state’s police force for its relentless efforts in maintaining law and order. ADG Amitabh Yash reaffirmed Uttar Pradesh’s strengthened security framework, while Pathak highlighted the state’s strides toward development and safety.

    The Sunday Guardian Foundation chairperson Aishwarya Pandit Sharma extended gratitude to Adityanath and reaffirmed ITV Network’s commitment to honouring the nation’s brave-hearts. “We remain steadfast in recognising the sacrifices and service of our heroes, ensuring their legacy inspires generations,” she said.

    The event underscored the vital importance of honouring those who ensure national security and called for a continued commitment to fostering an equitable and secure society.