Tag: Airtel

  • Axom Communications signs bandwidth agreement with Airtel

    Axom Communications signs bandwidth agreement with Airtel

    KOLKATA: Assam-based multi-system operator (MSO), Axom Communications and Cable, has signed an agreement with telecom major Airtel for one year. The main objective of this is to have better bandwidth and reach in all the seven north eastern states, where the company operates.

    Currently, the MSO boasts of around six lakh cable TV connections in Assam including the lower and central parts of the state. It had installed a digital headend in 2009 and had laid down the fiber connecting around 250 kms from three sides of Guwahati, the commercial hub of Assam.

    Axom Communications and Cable director Sanjive Narain said that this bandwidth would easily help in connecting all the seven north eastern states. “Before the cable TV digitisation starts in full swing in phase III and IV, we have already finished 60-70 per cent of the work in Guwahati,” he added.

    “Out of the six lakh connections, more than 70,000 cable homes have been converted into digital signal even before the digitisation process has started in the state,” he explained talking about Guwahati.
    “Fiber network connectivity work is on in other states like Tripura, Nagaland, Meghalaya to name a few,” he further added.

    The company has around 10 analogue headends and one digital headend in total, informed Narain.

    It should be noted that Assam and other north eastern states are likely to digitise their cable TV homes in the phase III and IV of digitisation. “Right now the process has not started in the true sense, but the industry is getting ready,” he said.

    With a terrain where cable cannot reach easily, there is a sizeable penetration of DTH in this market. “We will convert a DTH home into cable TV home by giving a lucrative option to consumers,” he concluded.

     

  • Big Magic launches weekend property ‘Shahi Shanivaar’

    Big Magic launches weekend property ‘Shahi Shanivaar’

    MUMBAI: Big Magic, the flagship Hindi general entertainment channel from Reliance Broadcast Network brings another new offering in its bouquet of shows.

     

    Riding on the immense popularity of ‘Har Mushkil Ka Hal Akbar Birbal’, the channel is extending the show now on weekends with a one hour new episode every Saturday at 9 pm.

     

    Titled Shahi Shanivaar’, the latest weekend property stands on the backdrop of magnificent look and historical stories and aims to retain its audience attention even on weekends.

     

    Commenting on announcement of Shahi Shanivaar, Reliance Broadcast Network COO Lavneesh Gupta said, “We are delighted to announce a weekend property called ‘Shahi Shanivaar’ on the popular show ‘Har Mushkil Ka Hal Akbar Birbal’ that keeps up the historical comedy quotient on Saturdays too.”

     

    “The one hour shows will have new and interesting plots backed by historical research on the backdrop of royal splendour and special appearances by celebrities. We have maintained the same timing of 9pm so that from Monday to Saturday our audience’s experience the show same time thus offering greater value and consistency for marketers,” he added.

     

    Beginning on 1 November 2014, popular artist and celebrity Chetan Hansraj will be a part of a major conspiracy plot in the show, which will be followed by an episode on ‘Vishkanya’ on 18 November and a ‘Maha-episode’ on 15 November. Each of these episodes will also be integrating local festivals of the Hindi heartland that characterises India and is backed by strong local research and insight.

  • TRAI’s Khullar lashes out at DoT for delay in giving spectrum to Airtel and Vodafone

    TRAI’s Khullar lashes out at DoT for delay in giving spectrum to Airtel and Vodafone

    NEW DEHI: The Telecom Regulatory Authority of India (TRAI) has lashed out at the Department of Telecom (DoT), noting that it is “unable to understand the reasons for the inordinate delay in the assignment of spectrum despite the clear provision in the notice inviting applications fo the assignment of spectrum and after the payment has been made by the licencees.

     

    In a letter by TRAI chairman Rahul Khullar to Telecom secretary Rakesh Garg, it has been stated that the Authority is seriously concerned that this delay on the part of WPC in assigning spectrum in the 1800 MHz band may lead to a partial breakdown of services offered by  Airtel and  Vodafone especially in Delhi, the national capital.

    This will inconvenience consumers greatly. Both these operators have around 20 million subscribers in Delhi which constitute around 45 per cent of the total subscriber base of Delhi Licence Service Area. It is apprehended that in December 2014, there will be a serious deterioration in the quality of service to these subscribers because of call drops, network congestions etc.
     
    The Authority has suggested that the DoT should immediately call a meeting of both Telecom Service Providers and arrive at a feasible solution so that consumers’ inconvenience can be avoided.
     
    At the outset, Khullar said in the three metros of Delhi, Mumbai and Kolkata, the first two CMTS/UAS licences given in 1994 are due to expire on 29/30 November 2014. These “expiry” licensees were holding spectrum in the 900 MHz and 1800 MHz band which was put to auction in the February 2014 auctions. Except Loop which did not participate in the auctions, other “expiry” licensees.  and Vodafone were successful in re-acquiring spectrum in these LSAs.
     
    In the Delhi LSA, Airtel and Vodafone, which were both having 8MHz in 900 MHz, could re-acquire only 6 and 5 MHz of 900 MHz band respectively in the auctions. Moreover, the spot frequencies now assigned to them are almost entirely different from the earlier different from the earlier assignment.  To make up for the shortfall int eh 900 MHz band, these TSPs have acquired additional spectrum in the 1800 MHz band, but it will require sufficient time to build a new network in the 1800 MHz spectrum.  In addition, in the Delhi LSA, Idea has acquired 5 MHz in the 900 MHz band, which has to be assigned to it after getting it vacated from these two TSPs.
     
    As reported by these TSPs, this whole exercise of change over of frequencies will need to be carried out in two stages. First, these TSPs will have to build a new network of 1800 MHz spectrum by putting new BTSs and augmenting the capacity of the existing ones. In the second stage, they will have to reduce their holding in the
    900 MHz band in steps and carry out swapping of spectrum andreleasing spectrum to the new entrant (Idea). Both of them will berequired to do rigorous planning and work in tandem. The above change  over  will be  a huge challenge  as all these changes are to be carried out on a live network catering to millions of subscribers and any lapse may result in service interruption and serious deterioration in quality of service.
     
    Anticipating the above challenges in mind, the Authority, in its recommendations on ‘Auction of Spectrum’ dated 23 April 2012 had recommended that the 900 MHz spectrum be auctioned at least 18 months in advance so as to enable the winning bidders to be ready with the deployment plans. According to the NIA of 12 December 2013 for the auctions of February 2014 in case of bidders whose licenses were about to expire in 2014, the effective date of spectrum assignment in 1800 MHz band, will be the preferred date of allotment of spectrum indicated by the successful bidders which in no case shall be later than date of expiry of existing licenses in the respective service area.
     
    Khullar noted that media reports had reported and Vodafone and Airtel had told the Authority that there has been inordinate delay in the assignment of spectrum in the 1800 MHz band. Vodafone says it has been assigned spectrum only on 10 October 2014, that is, after almost 8 months from the February 2014 auctions despite a number of representations to the WPC.
     
    In its representation of 16 October, Vodafone has indicated that it would require at least one week for the deployment of new frequencies assigned in the 1800 MHz band and 9 weeks for freeing up the excess 3MHz in the 900 MHz band in a progressive manner.  Subsequently, it would require another three weeks’ time for swapping of its frequencies in the 900 MHz band with Airtel.
     
    However, only seven weeks are left before the expiry of licences, Khullar noted.

     

  • McDonald’s India appoints Kedar Teny as marketing and digital director

    McDonald’s India appoints Kedar Teny as marketing and digital director

    MUMBAI: Hardcastle Restaurants Private Limited (HRPL), a master franchisee for west & south India operations of McDonald’s and a subsidiary of Westlife Development, has announced the appointment of Kedar Teny as director-marketing and digital.

     

    Teny’s primary responsibility will be to spearhead and shape the marketing agenda for the brand across consumer engagement platforms and he will directly report to McDonald’s India (west & south) MD Smita Jatia.

     

    Speaking on the new appointment, Jatia said, “We have strengthened our senior management team with the appointment of Kedar Teny as director –marketing and digital. As we make a coordinated and concerted push to augment our status as an innovator and disruptor in the QSR industry, Kedar’s immense creativity and strategic thinking will help strengthen the McDonald’s position in the market.”

     

    “Kedar is joining us at a hugely exciting time. With the expansion of new communications channels and developments across our growing product mix, he will be instrumental in leading and developing successful multi-channel marketing solutions in a fast paced and competitive digital environment,” she added.

     

    Teny began his career with iB&W in 1997 as a Management Trainee and has almost seventeen year of experience in the field of brand management, strategic planning, and advertising. After iB&W, he joined Lowe Worldwide, one of the leading advertising agencies as account executive in 1999. He has also worked on many iconic brands at Lowe Worldwide in India and South East Asia, and thereon made the shift to marketing at Airtel and then Unilever.

     

    A music aficionado and a cricket enthusiast, Teny holds a masters in business administration, with a specialisation in marketing, from the Institute of Management Studies, Indore.

  • Star World Premiere HD to celebrate first birthday with 24 new series

    Star World Premiere HD to celebrate first birthday with 24 new series

    MUMBAI:  Catering to a super premium audience, Star World Premier HD from the Star India kitty, which was launched last year, is all set to celebrate its first birthday.

     

    Star India English portfolio business head Kevin Vaz is proud with the way the channel has managed to help build a major premium subscriber base. “Despite being a pure a la carte HD-only offering, we are confident that additional premium consumers will begin subscribing to the channel,” he says while adding that on the occasion, the subscription-based channel will showcase 24 of the most popular international television series in genres like comedy and drama.

     

    When quizzed, which have been the best performing markets in the last one year, Vaz informs that since it is  a paid for premium channel, currently priced at Rs 60, it is mostly consumed by audiences in the metros. And hence, it is these markets where the channel has been performing well.

     

    The channel is targeted towards those seeking exclusivity, novelty and superior viewing experience. Even though it is ad free at the moment, Vaz say that its content and popularity has drawn interest from categories like e-commerce, FMCG, automobile companies.

     

    By airing most of the shows in India, 12 hours after their US telecast, the channel has enabled viewers to gets access to latest shows and has curbed issues like piracy and illegal downloads to an extent.

     

    The new launches include: From Tuesday 23 September; New Girl season four at 8 pm, The Blacklist season 2 at 10 pm, Sleepy Hollow season two at 11 pm. Person of Interest season four will start from Wednesday 24 September at 11 pm. Downtown Abbey season five will begin from 25 September at 10 pm. Modern Family season six, Sons of Anarchy season seven, and The Goldbergs season two will start from Thursday 25 September at 8:30 pm, 11 pm and 8 pm respectively. The other shows include Bones season 10 from September 26 at 10 pm followed by Agents of Shield season two at 10 pm. On September 29 The Simpsons season 26 will start at 8 30 pm. How To get Away with Murder will start from September 29 at 10 pm. Revenge season four starts 30 September at 9 pm.

     

    The October lineup includes Blackish at 8 pm, Once Upon A Time season four at 9 pm and Castle season seven at 10 pm on 1 October. On October 3, Manhattan Love Story will begin at 8 30 pm. Last Man Standing season four and Homeland season four will start from 6 October at 8pm and 9 pm respectively. Criminal Minds season 10 will start from 9 October at 9 pm. American Horror Story season four will air at 11 pm from 10 Oct. The Walking Dead season five will start on 13 at 11 pm. 2 Broke Girls season four will start from 29 at 8:30 pm and Two and A Half Men season 12 at 31October at 8 pm.

     

    Meanwhile, White Collar season six will be aired from November 2014 to January 2015 at 10 pm, The Americans season three will start from January to May 2015 at 10 pm while Parenthood season six will start from December at 11 pm. The other shows are Agent Carter, Empire and Backstorm. The channel will continue having its out-put deals with five major studios; Fox, Disney, Universal, Sony Pictures and Marvel.

     

    The channel, in celebration mood, will present its viewers by airing special weekend marathons of shows like Homeland, Two and a Half Men and The Blacklist giving them a chance to catch up on previous seasons before all new and latest seasons commence from 23 September 2014.

     

    Apart from this, it has planned free previews for DTH subscribers of Airtel, Tata Sky and Videocon d2h to offer viewers a feel of the HD proposition. From 20 to 29 September Tata Sky viewers will be provided with the free sampling of the channel. The same will be offered to Airtel subscribers from 29 September to 5 October and Videocon d2h subscribers from 5 to 29 October 2014.

     

    As part of its marketing initiatives, the first episode of Homeland season four will be premiered on Twitter as a curtain raiser. Promotions will run across the Star network channels and advertisements will be placed in editions of the Times of India on 23 September. 

  • DoT challenges TDSAT judgment on 3G roaming services in Supreme Court

    DoT challenges TDSAT judgment on 3G roaming services in Supreme Court

    NEW DELHI: The Department of Telecom has moved the Supreme Court challenging tribunal TDSAT’s judgment that allowed Airtel, Idea and Vodafone to offer 3G services under a roaming arrangement in areas where not all of them own 3G spectrum.

     

    “Legal opinion has favoured challenging TDSAT judgement dated 29 April on 3G intra-circle roaming. DoT has sent petition to Supreme Court registry around a week ago for appeal against the judgement,” an official source told.

     

    The Telecom Disputes Settlement and Appellate Tribunal had overturned a government ban on offering 3G mobile services beyond their licensed zones through roaming pacts, saying that it was in national interest to allow better utilisation of scarce radio frequency.

     

    The three operators – Airtel, Vodafone and Idea Cellular – benefitted from this judgment as they were facing a penalty of Rs 1,200 crore for entering into pacts with each other to offer 3G services in regions where they did not win spectrum in the 2010 auction.

     

    Airtel had won the 3G spectrum in 13 out of 22 telecom service areas for Rs 12,295.46; Vodafone in 9 for Rs 11,617.86 and Idea Cellular in 11 circles for Rs 5,768.59 crore.

     

    DoT issued notices to Airtel, Vodafone and Idea on 23 December 2011 asking them to stop 3G ICR within 24 hours and report compliance but the order was challenged by them.

     

    Tata Teleservices and Aircel too had signed 3G ICR but immediately called off their agreement after DoT issued notice to them.

     

    Following the TDSAT judgement, Airtel, Vodafone and Idea have extended service under their 3G ICR at pan-India level except Odisha.

     

    Reliance Communications also entered in similar agreement with Tata Teleservices to provide 3G services in Karnataka, Andhra Pradesh, Tamil Nadu, Kerala and UP-East telecom Circles.

  • Airtel ad: What’s wrong in cooking?

    Airtel ad: What’s wrong in cooking?

    At a party I attended recently, a woman narrated how at her job interview she was asked if she was planning to get married soon. The question angered us all, as we asked, “Why aren’t the men ever asked the same question?”

    The discussion led to Pepsico CEO Indra Nooyi’s recent statement on work-life debate where she declared that women can’t have it all. Of course, her statements created a lot of furor; the feminists were the ring leaders as the ones, who after their 9-5 jobs go back home to cook for their families, wondered what the big deal was all about.

    But a question that hovers on my mind is why can’t we have it all? Why is it that we have to always choose?

    While I am still trying to figure an answer to that, there is a new debate that has been ignited and this time by a TVC. And I am sure, by now, everyone would have seen the latest Airtel data services advertisement. 

    The TVC shows a woman boss ordering her subordinates to finish an assigned job no matter what. It turns out that the woman boss is the wife who goes back home to cook for her husband who happens to be the junior she had ordered. The ad is about the telecom giant’s data services, but the buzz created by it on the social media has nothing to do with the services.

    ‘They couldn’t afford a cook?’ is the question everyone needs an answer to. As many applaud the first half of the ad for showing the woman as the boss, there is another set of people who can’t digest the fact that she went home and cooked.

    While people are criticising it, I ask what is wrong in that? What if it was one of those days when she wanted to cook for her husband? Is that a wrong thing? Most of us have seen our mothers do that for years and sometimes we do it too. Does that make us less of a feminist? She a boss and she loves to cook.

    Click here to watch the Ad

    Would we have the same reaction if the genders were reversed? Most of us would have gone ‘awwww’ on the man cooking for his wife.

    The question here isn’t about who cooks or not. What is needed is a changed mindset. The husband/employee is fine with a wife who is also his boss. This is a good move in a patriarchal society. So instead of debating on the latter half, we need to focus on the first.

    The ad is forward looking, it should, according to me, be applauded and not criticised. It is a reflection of the fact that a woman can have all that she wants. It’s a choice she makes, and no one can dictate her.

  • ACT reveals new brand identity, claims largest non-telecom ISP in India with 5 lakh subscribers

    ACT reveals new brand identity, claims largest non-telecom ISP in India with 5 lakh subscribers

    BENGALURU: ACT (Atria Convergent Technologies) Broadband claims that it is now the largest non-telecom ISP and the fourth largest ISP in the wired broadband category in India with its subscriber base of five lakh that it crossed last month.  Only public sector telecom companies BSNL and MTNL and the private sector communications giant Airtel are ahead of ACT, the company claims.

     

    ACT is a triple play service provider which claims a subscriber base of 10 lakh of Fibernet (Internet over fiber optics), digital TV and IPTV consumers. The company is headquartered in Bengaluru and its services are spread over towns and cities of Karnataka, Andhra Pradesh and Tamil Nadu.

     

    The company also announced a strategic move in the industry – the launch of its new broadband brand ACT Fibernet.  ACT says that its new brand underscores its continued commitment to offer fastest, most consistent and unparalleled internet experience through the scalable technology of fiber optics. The company announced the fastest speed currently provided by any service provider to the retail segment of 60 mbps.

     

    What is remarkable about ACT’s achievement is that, while the top three players and most of the other ISPs in the country have a pan-India presence, ACT has  achieved its milestones in Karnataka and Andhra Pradesh, with Chennai coming under its footprint only last year.

     

    “Over the next two years, we are confident of doubling the broadband subscriber base to 10 lakh,” said ACT managing director Sunder Raju.

     

    “We have been setting benchmarks in the industry since we began six years ago – when the industry in India considered 256 kpbs as broadband, our benchmark was 512 mbps, our new bench mark is going to be 5 mbps to the industry’s 1 mbps,” says ACT Group CEO Bala Malladi. “Right from the beginning, we have been laying fiber optic wires up to the last mile and hence scaling up to 1 gbps with small changes to the existing infrastructure should not be a problem for us in the future,” added Malladi.

     

    “There is ample scope for us to double our subscriber base within our current catchment area, but we will definitely look at bringing other towns and cities under our footprint,” said Malladi.

     

    The company has announced a high decibel marketing campaign with the tagline ‘Incredibly fast’ across print, outdoor, digital, newspaper inserts, handbills, bus shelters, metro pillars, kites, parking boards etc., over the next three months within their catchment areas. Minimum spend is on Television advertising. Company sources revealed that the campaign costs would be in the range of Rs 10 crore. RK Swamy BBDO is the creative agency and RK Swamy Hansa group handles the media buying duties and Madison PR handles public relations.

     

    The company has received funding from India Value Fund Advisers (IVFA) which would be used for doubling the subscriber base, an industry source reveals to www.indiantelevision.com that ACT had invested around Rs 600 crore in the current phase, of which IVFA funding was between Rs 350 crore to Rs 400 crore.  Last year, the company had raised privately placed non-convertible debenture (NCD) funding of Rs 180 crore.

     

    “ACT would need funding to the extent of around Rs 500 crore for further expansion. This should not be a problem, considering the fact that ACT has crossed Rs 500 crore in revenue a couple of years ago and has seen operating profits in recent years as compared to many other companies that have been bleeding. The company should be reporting profits in the next two or three years,” says an industry source who works for an MSO and who did not want to be named.

     

    Keeping its current consumers in mind, the brand has upgraded its entire subscriber base in Bengaluru to new fast plans at no extra cost starting 24 July. An ACT broadband consumer confirmed that his fair usage policy has been upgraded to 50 GB from the 40 GB that he enjoyed earlier.

  • Sonic unleashes ultimate action this summer

    Sonic unleashes ultimate action this summer

    MUMBAI: Sonic, the ultimate action destination is all set to turn on the heat this summer. An exciting line-up of new shows coupled with a month long interactive campaign is giving kids an action-packed summer. Sonic’s summer campaign ‘Sonic Action Mania’ will travel the length and breadth of the country giving kids their dose of adrenalin with its key shows – Power Rangers, SupaStrikas and Idaten Jump.

     

    The on-air leg of ‘Sonic Action Mania’ excites kids to come to the channel every Mon-Fri from 1 PM to 3 PM to watch shows that are a perfect mix of action, sports and adventure. Power Rangers SPD showcases the samurai warriors battle the evil with their cohesive team-work, intergalactic weaponry and their fighting skills. SupaStrikas is a series for the ones who love sports and the surprises it brings along. The show revolves around the world’s greatest football team. Idaten Jump, a popular adventure series revolves around a young boy and his love for mountain biking. All that kids have to do is to watch Sonic between 1PM-3PM, answer simple questions and win exciting prizes like mobile phones, bi-cycles and watches. Kids can voice their answers through SMS to 56882 or dial 5056882 from Vodafone, Aircel, Airtel, Idea, Reliance, Tata mobile &Airtel Landline/ 1255568 from BSNL Landline, mobile & MTNL mobile and even log on to www.sonicgang.com. Other exciting line-up of action shows includes Power Rangers Mega Force, Koni Chan and Naruto Rock Lee.

     

    ‘Sonic Action Mania’ raises the action meter further with a nation-wide engagement program. In addition to a 360 degree marketing campaign spanning cross channel promotions, print, radio and ambient, Sonic will innovatively connect with kids through a comprehensive on ground activation plan that includes gaming championships, all India van activations and meet and greet with the famous Sonic action heroes.

     

    Speaking on the channel’s initiatives, Ms. Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media stated, “Sonic fills the need gap for action which, as a genre, was missing earlier from the television screens. A great variety of shows and the huge on-ground engagement is only enhancing the experience of real action, sports and adventure.We hope kids enjoy meeting their favourite action heroes and experience the thrill and the adrenaline rush Sonic has to offer on-air and beyond.”

     

    Kids will get a chance to meet and greet their action heroes- ‘The Teenage Mutant Ninja Turtles’ and ‘Power Rangers’,  at popular malls like Phoenix Market City in Kurla, Mumbai and Hamleys outlets in Mumbai and Delhi every weekend. A dedicated Sonic Zone has been created to give kids a flavor of the action and adventure with games like Kill the Alien with Power Rangers, Shoot a Goal with SupaStrikas or even play video games. There are energetic performances by the Samurai heroes and the Ninja turtles, hour long workshops and storytelling sessions at the zone.

     

    That’s not all! Sonic and Fun City have come together to engage the video game enthusiasts in a gaming championship starting June 7,, 2014 across 14 outlets in India. Every weekend of June will have kids join their favorite heroes, Power Rangers and the Teenage Mutant Ninja Turtles, across Mumbai, Pune, Thane, Delhi, Gurgaon, Ghaziabad, Chandigarh, Jaipur, Kanpur, Chennai and Ahmedabad, and participate in cool and unique action-packed games.

     

    The ‘Sonic Action Mania Vans’, yet another leg of the ‘Sonic Action Mania’ will travel across 19 cities that Include Pune, Aurangabad, Nasik, Nagpur, Solapur, Surat, Vadodara, Ahmedabad, Rajkot, Indore, Bhopal, Jabalpur, Lucknow, Kanpur, Ghaziabad, Meerut, Allahabad, Varanasi, and Jaipur all through June. Kids will get to meet their favourite action heroes and there will be engaging games and fun activities like Foosball with SupaStrikas, Bi-Cycle Balance with Idaten Jump lots more at the Action Van.

     

    Sonic will continue to keep the online audience busy on www.sonicgang.com. The website will not only host the Sonic Action Mania Contest but will also give kids a chance to win all through summer with the ‘Kung Fu Panda – Watch-n-Win’ contest this season.

  • Medimix is presenting sponsor for Har Mushkil Ka Hal -Akbar Birbal

    Medimix is presenting sponsor for Har Mushkil Ka Hal -Akbar Birbal

    MUMBAI: Medimix Face Wash has come on board as presenting sponsor for India’s first Historical Comedy – HarMushkilKa Hal Akbar Birbalon Big Magic. Akbar Birbal stories have a timeless appeal across generations and this latest addition to the programming assortment of the Channel supported with a high decibel multi-media campaign synergises excellently with Medimix Face Wash’s endeavor to further brand reach.

     
    The popularity of the show and its potential to work excellently with Indian audiences, its novel format of presentation, the extensive reach of the campaign across the Hindi speaking belt, the multiple formats engaged for the campaign – across television, radio, outdoor, cinemas, on ground, social media and more, and most importantly the reach of the Channel, to the even the LC1 markets through its availability on DD Free Dish, and the audience overlap, made it the perfect platform to ride on creating the partnership.

    Mr. Lavneesh Gupta, COO, Television Business, Reliance Broadcast Network said in a statement, “The holistic media campaign for the show HarMushkilKa Hal Akbar Birbal provides for an excellent opportunity for brands looking for widespread depth in reach across multiple touch points. With both brand objectives in congruence, it just makes for the perfect partnership. It continues to remain our endeavor to offer audiences with superlative entertainment and marketers with properties that they can ride on to meet their business objectives.”

    Speaking on the partnership, Mr. Anish Rajan who is heading the marketing function in Cholayil Pvt Ltd said “Akbar Birbal requires no introduction and we are confident about the comedy entertainment quotient it will offer. With the 360 multi-media marketing plan that has been introduced to promote this high impact property across HSMs, we are assured of an excellent platform to amplify our brand promise as India’s most trustedAyurvedic personal care brand.”

    BIG MAGIC is available across key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.