ITV

Tag: Airtel

  • Airtel targets Gujarat customers with S-VOD service

    Airtel targets Gujarat customers with S-VOD service

    MUMBAI: DTH operators are introducing an increasing number of value added services on their platforms in order to increase consumer delight.

    The latest to do so is Airtel Digital TV, the DTH arm (11.7 million subs) of India’s largest telecommunications provider Bharti Airtel. It has partnered with Shemaroo Entertainment, India’s leading entertainment content house, to launch “Relamchhel”– a subscription based video on demand service in Gujarati.

    Consumers will be able to access a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat. The new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

    This ad free service is available at a nominal fee of Rs39/month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

    Apart from a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat, the new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

    Says Shemaroo Entertainment directo Hiren Gada: “We are glad to launchRelamchhel – a first ever Gujarati DTH service in the country on a DTH platform like Airtel Digital TV. A complete family entertainer, Relamchhel, is not only first of its kind but also gives our Gujarati theatre artists, a platform to be watched by millions. Regional entertainment is the next big thing in India and we’re happy to offer of a library which we have accumulated over the years and comprises of premium entertainment delivered by top artists of the industry.”

    Adds Airtel Digital TV chief marketing officer S. Sriram: “We are delighted to announce the launch of Relamchhel for our Gujarati viewers. Our vision is to bring the most compelling content for viewers across India and adapting to their changing requirements. The launch of this new SVOD service is another concrete step in that direction.”

    The ad free service has a sticket price of Rs39 a month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

  • Airtel targets Gujarat customers with S-VOD service

    Airtel targets Gujarat customers with S-VOD service

    MUMBAI: DTH operators are introducing an increasing number of value added services on their platforms in order to increase consumer delight.

    The latest to do so is Airtel Digital TV, the DTH arm (11.7 million subs) of India’s largest telecommunications provider Bharti Airtel. It has partnered with Shemaroo Entertainment, India’s leading entertainment content house, to launch “Relamchhel”– a subscription based video on demand service in Gujarati.

    Consumers will be able to access a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat. The new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

    This ad free service is available at a nominal fee of Rs39/month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

    Apart from a whole new range of jokes, suvichar and traditional stand-up comedy from Gujarat, the new channel will also feature some riveting stage performances from noted actors like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more and blockbuster Gujarati movies as well. Moreover, this service will also give users access to Shemaroo’s repository of some of the finest theatre performances from Gujarat.

    Says Shemaroo Entertainment directo Hiren Gada: “We are glad to launchRelamchhel – a first ever Gujarati DTH service in the country on a DTH platform like Airtel Digital TV. A complete family entertainer, Relamchhel, is not only first of its kind but also gives our Gujarati theatre artists, a platform to be watched by millions. Regional entertainment is the next big thing in India and we’re happy to offer of a library which we have accumulated over the years and comprises of premium entertainment delivered by top artists of the industry.”

    Adds Airtel Digital TV chief marketing officer S. Sriram: “We are delighted to announce the launch of Relamchhel for our Gujarati viewers. Our vision is to bring the most compelling content for viewers across India and adapting to their changing requirements. The launch of this new SVOD service is another concrete step in that direction.”

    The ad free service has a sticket price of Rs39 a month and can be accessed on channel number 588 on Airtel Digital TV. To activate the service, Airtel Digital TV customers will have to give a missed call to 9109454545.

  • Rajinikanth, Kabali’s marketing overdrive

    Rajinikanth, Kabali’s marketing overdrive

    MUMBAI: Rajini Sir has proved lucky for them. Over the weekend, low cost carrier Air Asia announced the names of three fans who will be given a ticket each to fly to Bangkok and Kaula Lumpur and visit the location where Rajinikanth’s latest film Kabali has been shot. It also announced the names of 10 fans who came out tops in the Air Asia Kabali Video Contest thus winning first day first show tickets to the movie.

    The Air AsiaKabali Video Contest commenced last month and entrants had to film themselves mouthing Rajani’s dialogues from Neruppa Da and upload the videos. Kabali has Rajinikanth playing a underworld Don who fights for Tamils in Malaysia.

    However, the video contest was just one of the initiatives that Air Asia innovated along with Kabali producer-director Kalaipuli S Thanu’s V. Creations. The official airline association deal that the two signed has set a benchmark for film promotion and marketing in India – at least.

    For the last fortnight or so, Air Asia passengers between Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi, have been greeted by a special aircraft as they have walked on to the tarmac. The plane has the salt and pepper haired Rajinikanth splattered all over the exterior of the aircraft.

    Come 22 July, the A-320 aircraft (which took about a month to design) will be flying exclusively between Bengaluru and Chennai. Passengers boarding the aircraft will be given Kabali memorabilia which includes T-Shirts and mugs, audio CDs and even tickets. They will also be able to munch a special Rajinikanth meal. Other merchandise that has been created to coincide with the film’s upcoming release includes: silver coins with the superstar’s image embossed on it and brought out by the Kerala-based Muthoot Pappachan Group. A Kabali Rajinikanth doll has also been designed by the producer and is being sold at Rs 999.

    Air Asia, on its part, has disclosed that it will continue to fly the special Rajini aircraft much after the film’s release as a tribute to the thespian actor. The film features the veteran actor taking Air Asia flights on several occasions.

    Apart from Air Asia, Kabali’s producer V.Creations has snared tieups with Mondelez for chocolates, PVR Cinemas for multiplexes, Airtel for mobile, Muthoot FinCorp for finance, VS Hospitals for health, Amazon for merchandise, and Emami for healthcare products.

    The brand that Mondelez has chosen for the partnership is 5 Star. Special TVCs featuring the goofy brothers Ramesh and Suresh promoting Kabali have been created and have been running on social media and on television. Advertising panels on buses in Tamil Nadu touting the film with the tagline SuperStar ka 5 star and Superstar in 5 Star. Buses with LED panels screening Kabali trailers, teasers, songs have taken part in road shows covering colleges, schools and malls. The chocolate maker has also put out 18,000 cutouts promoting the film and 5 Star nationally in retail outlets and at the point of sale.

    Keychains, posters, T-shirts, mugs, posters, the Kabali Rajinikanth doll are to be sold on the ecommerce platform as part of its partnership with Amazon.

    Like other partners, the media partners agreed to extend the promotional period when the film release date was extended from 1 July to 15 July to 22 July.

    Apart from Rajinikanth, the film stars Attakathi Dinesh, John Vijay, Dhanika, Koshire, Roshan, Nassar and Winston Cho along with Radhika Apte. Helming it is the young but successful director P.A. Ranjith.

    Estimates are that the valuation of the various tieups that Kabali has managed is in the region of Rs 70-80 crore. The film’s makers are targeting a box office revenue of Rs 500 crore for the film which was made at a budget of around Rs 80 crore.

    It is slated to be released in Tamil, Telugu, Malayalam, Hindi, Thai, Chinese and Japanese. Broadcast, audio, dubbing, digital and overseas rights sales had already netted close to Rs 150 crore for V. Creations. The Hindi version of the film is being distributed by FoxStar Studios India and is expected to debut1,000 screens nationally. In the US, distributor CineGalaxy has lined up a 400 cinema hall release. The sourthern market is expected to see a release in about 2,000 screens even as Kabali is released simultaneously in Singapore, Malaysia and Indonesia.

    Rajinikanth’s previous two films Lingaa and Kochadaiiyaan did not do as well as expected at the box office. And questions were being asked whether Thalaivar is a bankable star. If the push that has been being given to Kabali courtesy its marketing tieups gets the cash registers ringing, the critics and naysayers will have been silenced.

  • Rajinikanth, Kabali’s marketing overdrive

    Rajinikanth, Kabali’s marketing overdrive

    MUMBAI: Rajini Sir has proved lucky for them. Over the weekend, low cost carrier Air Asia announced the names of three fans who will be given a ticket each to fly to Bangkok and Kaula Lumpur and visit the location where Rajinikanth’s latest film Kabali has been shot. It also announced the names of 10 fans who came out tops in the Air Asia Kabali Video Contest thus winning first day first show tickets to the movie.

    The Air AsiaKabali Video Contest commenced last month and entrants had to film themselves mouthing Rajani’s dialogues from Neruppa Da and upload the videos. Kabali has Rajinikanth playing a underworld Don who fights for Tamils in Malaysia.

    However, the video contest was just one of the initiatives that Air Asia innovated along with Kabali producer-director Kalaipuli S Thanu’s V. Creations. The official airline association deal that the two signed has set a benchmark for film promotion and marketing in India – at least.

    For the last fortnight or so, Air Asia passengers between Bengaluru, New Delhi, Goa, Pune, Chandigarh, Jaipur, Guwahati, Imphal, Vizag and Kochi, have been greeted by a special aircraft as they have walked on to the tarmac. The plane has the salt and pepper haired Rajinikanth splattered all over the exterior of the aircraft.

    Come 22 July, the A-320 aircraft (which took about a month to design) will be flying exclusively between Bengaluru and Chennai. Passengers boarding the aircraft will be given Kabali memorabilia which includes T-Shirts and mugs, audio CDs and even tickets. They will also be able to munch a special Rajinikanth meal. Other merchandise that has been created to coincide with the film’s upcoming release includes: silver coins with the superstar’s image embossed on it and brought out by the Kerala-based Muthoot Pappachan Group. A Kabali Rajinikanth doll has also been designed by the producer and is being sold at Rs 999.

    Air Asia, on its part, has disclosed that it will continue to fly the special Rajini aircraft much after the film’s release as a tribute to the thespian actor. The film features the veteran actor taking Air Asia flights on several occasions.

    Apart from Air Asia, Kabali’s producer V.Creations has snared tieups with Mondelez for chocolates, PVR Cinemas for multiplexes, Airtel for mobile, Muthoot FinCorp for finance, VS Hospitals for health, Amazon for merchandise, and Emami for healthcare products.

    The brand that Mondelez has chosen for the partnership is 5 Star. Special TVCs featuring the goofy brothers Ramesh and Suresh promoting Kabali have been created and have been running on social media and on television. Advertising panels on buses in Tamil Nadu touting the film with the tagline SuperStar ka 5 star and Superstar in 5 Star. Buses with LED panels screening Kabali trailers, teasers, songs have taken part in road shows covering colleges, schools and malls. The chocolate maker has also put out 18,000 cutouts promoting the film and 5 Star nationally in retail outlets and at the point of sale.

    Keychains, posters, T-shirts, mugs, posters, the Kabali Rajinikanth doll are to be sold on the ecommerce platform as part of its partnership with Amazon.

    Like other partners, the media partners agreed to extend the promotional period when the film release date was extended from 1 July to 15 July to 22 July.

    Apart from Rajinikanth, the film stars Attakathi Dinesh, John Vijay, Dhanika, Koshire, Roshan, Nassar and Winston Cho along with Radhika Apte. Helming it is the young but successful director P.A. Ranjith.

    Estimates are that the valuation of the various tieups that Kabali has managed is in the region of Rs 70-80 crore. The film’s makers are targeting a box office revenue of Rs 500 crore for the film which was made at a budget of around Rs 80 crore.

    It is slated to be released in Tamil, Telugu, Malayalam, Hindi, Thai, Chinese and Japanese. Broadcast, audio, dubbing, digital and overseas rights sales had already netted close to Rs 150 crore for V. Creations. The Hindi version of the film is being distributed by FoxStar Studios India and is expected to debut1,000 screens nationally. In the US, distributor CineGalaxy has lined up a 400 cinema hall release. The sourthern market is expected to see a release in about 2,000 screens even as Kabali is released simultaneously in Singapore, Malaysia and Indonesia.

    Rajinikanth’s previous two films Lingaa and Kochadaiiyaan did not do as well as expected at the box office. And questions were being asked whether Thalaivar is a bankable star. If the push that has been being given to Kabali courtesy its marketing tieups gets the cash registers ringing, the critics and naysayers will have been silenced.

  • Assam revises entertainment tax on DTH & Cable TV

    Assam revises entertainment tax on DTH & Cable TV

    MUMBAI: Watching television is set to become very expensive in homes in Assam. Reason: the state government earlier this month revised entertainment tax that’s levied on DTH and cable TV services such as Airtel, Tata Sky, Videcond2h, Dish TV, Sun TV, Reliance Big DTH, Manthan, Sitcable among others.

    The Assam governor earlier this month issued a notification under which the rate of entertainment tax has been revised from Rs 25 per home to Rs 30 per subscriber for DTH services. That’s a 20 per cent jump in the tax rates.

    Another executive order was issued under which tax on cable TV services was revised from Rs 10 per subscriber to Rs 20 per residential subscriber. That’s a massive 100 per cent jump in tax tariffs.

    The Assam government has not touched the rate that hotels fork out per subscriber for both cable TV and DTH services. It has stayed constant at Rs 50 per subscriber.

    Will this extra burden turn viewers away from both cable & satellite TV and DTH? The jury is out, but most media watchers say that they don’t think it will have much of an impact.

  • Assam revises entertainment tax on DTH & Cable TV

    Assam revises entertainment tax on DTH & Cable TV

    MUMBAI: Watching television is set to become very expensive in homes in Assam. Reason: the state government earlier this month revised entertainment tax that’s levied on DTH and cable TV services such as Airtel, Tata Sky, Videcond2h, Dish TV, Sun TV, Reliance Big DTH, Manthan, Sitcable among others.

    The Assam governor earlier this month issued a notification under which the rate of entertainment tax has been revised from Rs 25 per home to Rs 30 per subscriber for DTH services. That’s a 20 per cent jump in the tax rates.

    Another executive order was issued under which tax on cable TV services was revised from Rs 10 per subscriber to Rs 20 per residential subscriber. That’s a massive 100 per cent jump in tax tariffs.

    The Assam government has not touched the rate that hotels fork out per subscriber for both cable TV and DTH services. It has stayed constant at Rs 50 per subscriber.

    Will this extra burden turn viewers away from both cable & satellite TV and DTH? The jury is out, but most media watchers say that they don’t think it will have much of an impact.

  • April-2016: Poor growth in wired broadband subscribers

    April-2016: Poor growth in wired broadband subscribers

    BENGALURU: Historically April seems to be a poor month in terms of wired broadband subscriber additions, if one were to go by the numbers reported by The Telecom regulatory Authority of India (TRAI).  For the month of April ended 30 April 2016 (Apr-16), TRAI has reported addition of just 70,000 subscribers (0.39 percent growth over Mar-16). TRAI data for Apr-16 shows 170.5 lakh wired broadband subscribers and 169.8 lakh for Mar-16. This growth is however much better than the numbers reported by TRAI for Apr-15, which actually saw a decline in wired broadband subscribers by 10,000 from 136.4 lakh in Mar-15 to 136.3 lakh.

    As per TRAI data, the top five players in India in the wireline broadband internet space in pecking order are the public sector Bharat Sanchar Nigam Limited (BSNL), Bharti Airtel Limited (Airtel), public sector Mahanagar Telephone Nigam Limited (MTNL), Atria Convergence Technologies Private Limited (ACT, ACT Broadband) and You Broadband (You BB). Among these 5, only BSNL and Airtel could be termed as national players at present. BSNL, Airtel and MTNL also provide wireline telephony voice and data and mobile services while Airtel also has a direct to home (DTH) segment. ACT started off as an MSO with operations concentrated in a few major cities and towns located mainly in South India. It started internet services (ACT Broadband) a little later and has grown its broadband internet subscriber base over time, to the extent that it is quite likely the biggest private wireline broadband player in South India. You BB offers broadband operations in a few cities in Maharashtra, Gujarat the NCR region Andhra Pradesh and Karnataka.

    Note:(1) 100,00,000 = 100 Lakh = 10 million = 1 crore

    (2) TRAI reports indicate data in millions of numbers up to 2 decimal places. Hence it is assumed in this report that a figure of 0.47 million (4.7 lakh) subscribers for You BB for July-2015 would be granular to the nearest 10,000. While percentages have been mentioned up to two decimal places, the accuracy may vary, depending upon the exact number.

    (3) Industry sources say that TRAI numbers in the case of ACT for May-2015 are incorrect at 0.66 million and the correct number would be 0.693 million. This paper considers the number as 6.93 lakh or 0.693 million.

    (4) MSOs’ have a number of subsidiaries and alliances, hence broadband numbers are split as applicable. The consolidated subscription numbers of these entities could be larger. Hathway is a case in point.

    So how much did the top 5 wired broadband players add to the growth of 70,000 subscribers in Apr-15? Just 10,000- because the net subscriber additions by the three private players of 50,000 was eroded by the loss of 40,000 wireline broadband subscribers (30,000 by BSNL and 10,000 by MTNL) by the two public sector service providers. Please refer to Fig 1 below.

    Among the top 5 players, ACT has seen the largest wireline broadband subscriber growth until Apr-16 in calendar year 2016 with 1 lakh additions followed by Airtel with 90,000. You BB stood third with 30,000 wireline broadband subscriber additions in 2016 until Apr-16. The public sector players have lost wired broadband subscribers until Apr-16 in 2016 – BSNL has seen subscribers decline by 10,000 while MTNL has lost 20,000 subscribers. Overall, the top 5 wired broadband players have added 1.9 lakh subscribers between 31 January 2016 and 30 April 2016 as opposed to the overall growth of 5.4 lakh subscribers in the country during the same period. Please refer to Fig 2 below:

    In Mar-16, the largest ever number of wired broadband subscribers were added – in absolute numbers as well as in month-over-month (m-o-m) percentage terms.  2.3 lakh wired broadband subscribers were added, with m-o-m growth of 1.37 percent in Mar-16. The combined subscription numbers of the top 5 wired broadband players also had the largest ever subscriber additions in terms of absolute numbers at 1 lakh and at 0.71 percent in terms of m-o-m growth

    At the same time, the subscriber numbers share of the top five wired broadband players in the country has reduced from 87.62 percent in Mar-15 to 83.70 percent as on Apr-16. During the same period the all India wireline internet subscriber base has grown 9.86 per cent from 155.2 lakh to 170.5 lakh. The combined numbers of the top five players have increased by less than half of that in percentage terms – by 4.62 per cent from 136.4 lakh to 142.7 lakh. The top five players have added 6.3 lakh subscribers during these 14 months, with ACT and Bharti Airtel contributing a major chunk to the growth.

    Other wireline broadband players in India

    MSOs’ in India have started providing internet services on the back of their television cable networks using Docsis technology. In general, they have started reporting double digit YoY increase in internet subscribers and revenue. The television cable players see broadband services improving their Average Revenue per User (ARPU) numbers. Three of the major MSOs and a regional MSO – Hathway, Siti Cable, Den Networks, Ortel Communications respectively whose results are available in the public domain have been showing steady growth in their broadband segment over the past few quarters. All the four have been reporting growth in average revenue per user (ARPU).

    Overall broadband subscriber numbers for April 2016 including wireless and mobile

    Overall, as per the reports received by TRAI from the service providers, the number of broadband subscribers (including wireless, mobile) increased from 149.75 million (14.975 crore) at the end of Mar-16 to 151.09 million (15.109 crore) at the end of Apr-16 with a monthly growth rate of 0.89 percent. The top five service providers constituted 83.86 percent market share of the total broadband subscribers at the end of Apr-16. These service providers were Airtel (39.13 million or 3.913 crore), Vodafone (28.11 million or 2.811 crore), Idea Cellular

    (23.23 million or 2.323 crore), BSNL (20.48 million 2.048 crore) and Reliance Communications Group (15.74 million or 1.574 crore).TRAI’s definition of broadband is internet download speeds greater than or equal to 512 Kpbs.

    Also read:

    ACT leads in wired broadband subscriber additions in 2016

    http://www.indiantelevision.com/iworld/broadband/act-leads-in-wired-broadband-subscriber-additions-in-2016-160426

     

  • April-2016: Poor growth in wired broadband subscribers

    April-2016: Poor growth in wired broadband subscribers

    BENGALURU: Historically April seems to be a poor month in terms of wired broadband subscriber additions, if one were to go by the numbers reported by The Telecom regulatory Authority of India (TRAI).  For the month of April ended 30 April 2016 (Apr-16), TRAI has reported addition of just 70,000 subscribers (0.39 percent growth over Mar-16). TRAI data for Apr-16 shows 170.5 lakh wired broadband subscribers and 169.8 lakh for Mar-16. This growth is however much better than the numbers reported by TRAI for Apr-15, which actually saw a decline in wired broadband subscribers by 10,000 from 136.4 lakh in Mar-15 to 136.3 lakh.

    As per TRAI data, the top five players in India in the wireline broadband internet space in pecking order are the public sector Bharat Sanchar Nigam Limited (BSNL), Bharti Airtel Limited (Airtel), public sector Mahanagar Telephone Nigam Limited (MTNL), Atria Convergence Technologies Private Limited (ACT, ACT Broadband) and You Broadband (You BB). Among these 5, only BSNL and Airtel could be termed as national players at present. BSNL, Airtel and MTNL also provide wireline telephony voice and data and mobile services while Airtel also has a direct to home (DTH) segment. ACT started off as an MSO with operations concentrated in a few major cities and towns located mainly in South India. It started internet services (ACT Broadband) a little later and has grown its broadband internet subscriber base over time, to the extent that it is quite likely the biggest private wireline broadband player in South India. You BB offers broadband operations in a few cities in Maharashtra, Gujarat the NCR region Andhra Pradesh and Karnataka.

    Note:(1) 100,00,000 = 100 Lakh = 10 million = 1 crore

    (2) TRAI reports indicate data in millions of numbers up to 2 decimal places. Hence it is assumed in this report that a figure of 0.47 million (4.7 lakh) subscribers for You BB for July-2015 would be granular to the nearest 10,000. While percentages have been mentioned up to two decimal places, the accuracy may vary, depending upon the exact number.

    (3) Industry sources say that TRAI numbers in the case of ACT for May-2015 are incorrect at 0.66 million and the correct number would be 0.693 million. This paper considers the number as 6.93 lakh or 0.693 million.

    (4) MSOs’ have a number of subsidiaries and alliances, hence broadband numbers are split as applicable. The consolidated subscription numbers of these entities could be larger. Hathway is a case in point.

    So how much did the top 5 wired broadband players add to the growth of 70,000 subscribers in Apr-15? Just 10,000- because the net subscriber additions by the three private players of 50,000 was eroded by the loss of 40,000 wireline broadband subscribers (30,000 by BSNL and 10,000 by MTNL) by the two public sector service providers. Please refer to Fig 1 below.

    Among the top 5 players, ACT has seen the largest wireline broadband subscriber growth until Apr-16 in calendar year 2016 with 1 lakh additions followed by Airtel with 90,000. You BB stood third with 30,000 wireline broadband subscriber additions in 2016 until Apr-16. The public sector players have lost wired broadband subscribers until Apr-16 in 2016 – BSNL has seen subscribers decline by 10,000 while MTNL has lost 20,000 subscribers. Overall, the top 5 wired broadband players have added 1.9 lakh subscribers between 31 January 2016 and 30 April 2016 as opposed to the overall growth of 5.4 lakh subscribers in the country during the same period. Please refer to Fig 2 below:

    In Mar-16, the largest ever number of wired broadband subscribers were added – in absolute numbers as well as in month-over-month (m-o-m) percentage terms.  2.3 lakh wired broadband subscribers were added, with m-o-m growth of 1.37 percent in Mar-16. The combined subscription numbers of the top 5 wired broadband players also had the largest ever subscriber additions in terms of absolute numbers at 1 lakh and at 0.71 percent in terms of m-o-m growth

    At the same time, the subscriber numbers share of the top five wired broadband players in the country has reduced from 87.62 percent in Mar-15 to 83.70 percent as on Apr-16. During the same period the all India wireline internet subscriber base has grown 9.86 per cent from 155.2 lakh to 170.5 lakh. The combined numbers of the top five players have increased by less than half of that in percentage terms – by 4.62 per cent from 136.4 lakh to 142.7 lakh. The top five players have added 6.3 lakh subscribers during these 14 months, with ACT and Bharti Airtel contributing a major chunk to the growth.

    Other wireline broadband players in India

    MSOs’ in India have started providing internet services on the back of their television cable networks using Docsis technology. In general, they have started reporting double digit YoY increase in internet subscribers and revenue. The television cable players see broadband services improving their Average Revenue per User (ARPU) numbers. Three of the major MSOs and a regional MSO – Hathway, Siti Cable, Den Networks, Ortel Communications respectively whose results are available in the public domain have been showing steady growth in their broadband segment over the past few quarters. All the four have been reporting growth in average revenue per user (ARPU).

    Overall broadband subscriber numbers for April 2016 including wireless and mobile

    Overall, as per the reports received by TRAI from the service providers, the number of broadband subscribers (including wireless, mobile) increased from 149.75 million (14.975 crore) at the end of Mar-16 to 151.09 million (15.109 crore) at the end of Apr-16 with a monthly growth rate of 0.89 percent. The top five service providers constituted 83.86 percent market share of the total broadband subscribers at the end of Apr-16. These service providers were Airtel (39.13 million or 3.913 crore), Vodafone (28.11 million or 2.811 crore), Idea Cellular

    (23.23 million or 2.323 crore), BSNL (20.48 million 2.048 crore) and Reliance Communications Group (15.74 million or 1.574 crore).TRAI’s definition of broadband is internet download speeds greater than or equal to 512 Kpbs.

    Also read:

    ACT leads in wired broadband subscriber additions in 2016

    http://www.indiantelevision.com/iworld/broadband/act-leads-in-wired-broadband-subscriber-additions-in-2016-160426