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Tag: Airtel Xstream Fiber

  • TAM Sports: Top advertisers added more than 38 per cent share of ad volumes in IPL 17

    TAM Sports: Top advertisers added more than 38 per cent share of ad volumes in IPL 17

    Mumbai: TAM Sports has released an IPL report based on the first 23 matches of IPL 17 and for all the channels on which matches are telecasted.

    Television advertising for IPL 17 experienced a six per cent increase in ad volumes per channel compared to IPL 16 during the first 23 matches played.

    During IPL 17, the count of categories and advertisers increased by 65 per cent and 37 per cent compared to IPL 16.

    The top five categories present in IPL 17 together covered 50 per cent share of ad volumes with ecom-gaming leading the list. Among the top five categories, ecom-gaming and pan masala were the common categories in IPL 17 and IPL 16. Two of the top five categories in IPL 17 belonged to the F&B sector. Sporta Technologies clinched the top position among advertisers in 16 matches, while Parle Products emerged as the leading advertiser in seven matches during IPL 17. Together, the top advertisers added more than 38 per cent share of ad volumes in IPL 17. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among the top five of IPL 17 & IPL 16.

    In the 23 matches of IPL 17, there were 37 new categories and 86 new brands present compared to the same no of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured first and second positions among the 73 new brands present in IPL 17.

  • TAM Sports: Top advertisers added 37 per cent share of ad volumes in IPL 17

    TAM Sports: Top advertisers added 37 per cent share of ad volumes in IPL 17

    Mumbai: TAM Sports has released an IPL report based on the first 15 matches of IPL 17 and for all the channels on which matches are telecasted.

    Television advertising for IPL 17 observed growth in ad volumes/per channel of one per cent compared to IPL 16.

    During IPL 17, the count of categories and advertisers increased by 63 per cent and 26 per cent compared to IPL 16.

    The top five categories present in IPL 17 together covered 52 per cent share of ad volumes with Ecom-gaming leading the list. Also, throughout all the 15 matches of IPL 17, Ecom-Gaming dominated the category list. Ecom-gaming and pan masala were the common categories between IPL 17 and IPL 16. Among the top five categories in IPL 17, two of them were from food & beverages sector. In advertisers, Sporta Technologies secured first position from Match one to seven and Parle Products was the leading advertiser from Match eight to eleven during IPL 17. Together, the top advertisers added 37 per cent share of ad volumes in IPL 17. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present between IPL 17 & IPL 16.

    In the 15 matches of IPL 17, there were 36 new categories and 73 new brands present compared to the same no. of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured first and second positions among the 73 new brands present in IPL 17.

  • Equinox Films unveils dynamic advertisement for Airtel’s ‘Xstream Fiber’

    Equinox Films unveils dynamic advertisement for Airtel’s ‘Xstream Fiber’

    Mumbai: Equinox Films, the renowned production house, has announced the launch of an innovative advertisement campaign for Bharti Airtel’s ‘Xstream Fiber’ in collaboration with ad agency Fundamental, the fiber optic internet connection offering superfast speed and unlimited entertainment.

    Directed by acclaimed filmmaker Ram Madhvani and Equinox Films, the campaign brings to life the abundance of entertainment choices available through Airtel Xstream Fiber.

    Characters from beloved shows across various OTT platforms, including Netflix, Prime Video, and more, burst onto the scene, symbolizing the diverse array of content accessible to users. This innovative approach brings a sense of relatability and excitement to viewers, highlighting the endless entertainment possibilities available at the touch of a button.

    Accompanied by a captivating soundtrack celebrating various genres, the campaign showcases the seamless integration of OTT platforms and TV channels, tailored to meet the diverse preferences of consumers. The tagline for this campaign, ‘Entertainment Jordar – are you Tayyar?’, encapsulates the essence of the Airtel Xstream Fiber experience, emphasizing the boundless entertainment options available to users.

    Ram Madhvani and Equinox Films have a long-standing history of creating iconic ad campaigns for Airtel, including the memorable ‘Har Ek Friend’ and ‘Jo Tera Hai Woh Mera Hai’. With this latest campaign, they continue to push boundaries and captivate audiences with their unique storytelling and creative vision.

    Critically acclaimed director, visionary producer, and Equinox Films founder Ram Madhvani commented, “With this campaign, we aimed to redefine engagement by placing content at the forefront and capturing audience attention in a meaningful way. By highlighting the extensive entertainment options offered by Airtel Xstream Fiber, we sought to create a connection with viewers that goes beyond traditional advertising.”

    The campaign launch signifies a significant milestone for Airtel as it continues to lead the way in innovation within the digital entertainment space, enriching the lives of consumers across India.

  • Airtel Xstream Fiber transforms home entertainment with its brand-new campaign

    Airtel Xstream Fiber transforms home entertainment with its brand-new campaign

    Mumbai: Bharti Airtel, one of India’s leading telecommunications service providers, today announced the launch of its high decibel 360° campaign for Airtel Xstream Fiber. With a primary emphasis on home entertainment, this comprehensive campaign aims to raise awareness for Airtel Xstream Fiber and position it as the ultimate solution for big-screen entertainment.

    Produced in collaboration with ad agency Fundamental, this dynamic campaign will leverage multiple platforms including Television, Outdoor advertisement and Digital channels to create maximum impact. The campaign creatives will be adopted in nine languages including Hindi, Tamil, Kannada, Telugu, Marathi, Gujarati, Bengali, Malayalam and Punjabi, ensuring it resonates with viewers across the country.  This multi-lingual approach reflects Airtel’s commitment to cater to the diverse entertainment preferences of audiences throughout India.

    The campaign features characters from popular entertainment shows burst onto the scene, symbolising the plethora of entertainment choices available through Airtel Xstream Fiber. Accompanied by a catchy soundtrack celebrating diverse shows and genres, the campaign highlights the seamless integration of leading OTT platforms and TV channels accessible through Airtel Xstream Fiber. This campaign unveils a nuanced approach to capture all the touchpoints of entertainment for the users. It integrates seamlessly with the pattern of how the current user consumes entertainment.

    With this, the brand redefined engagement by bringing content to centre stage and focused on capturing audience attention to spark meaningful connections. The campaign launch marks a significant milestone for Airtel as it continues to pioneer innovation in the realm of digital entertainment, enriching the lives of consumers across India.

  • Airtel Xstream Fiber’s new film by DDB Mudra aims to solve bandwidth issues

    Airtel Xstream Fiber’s new film by DDB Mudra aims to solve bandwidth issues

    Mumbai: Airtel Xstream Fiber has launched a new campaign to showcase its superior connection and service, which aims to solve bandwidth issues commonly encountered by broadband users. Conceptualised by DDB Mudra, the campaign has been developed to establish the product and its benefits in comparison with regular broadband services.

    Since the pandemic, every household has seen an increase in their internet consumption – for school, work, entertainment and more. However, with all devices connected to the same internet connection, bandwidth and connectivity issues are common. Backed by this insight, the campaign showcases an urban family’s dissatisfying virtual experience caused by a slow internet connection. The film ends as it explains the benefits of an Airtel Xtream Fiber connection.

    The campaign has been amplified on various consumer touchpoints including TV, print, digital, outdoor and cinema.

    DDB Mudra creative head – west Pallavi Chakravarti says, “On-off-on-off is a mantra no one wants to chant, but invariably does when living with poor broadband at home. If everyone in a family is plugged in, something’s got to give. We translated this pain-point into a fun campaign which paved the way for our solution to make a seamless entry and save the day.”

  • Bharti Airtel launches new broadband plans for connected TV homes

    Bharti Airtel launches new broadband plans for connected TV homes

    Mumbai: Bharti Airtel on Monday announced the launch of new bundled plans for its home broadband customers. The highest tier plan at Rs 1,599 includes subscriptions to Netflix, Amazon Prime and Disney+ Hotstar. All the plans include subscriptions to 14 OTT (over-the-top) platforms and 350 TV channels and speeds up to 300 mbps.

    The new Airtel Xstream fiber broadband plans include single-login access to the OTT platforms SonyLIV, Eros Now, Lionsgate Play, Hoichoi, ManoramaMax, ShemarooMe, Ultra, Hungama Play, EpicOn, DivoTV, Klikk, Nammaflix, Dollywood and Shorts TV for customers who purchase the Airtel 4K Hybrid TV Box.

    The home broadband market has grown by 2X while the number of OTT has jumped from 9 in 2012 to 40+ in 2021. Bharti Airtel has launched the new bundle plans keeping in mind the entertainment needs of connected TV homes.  

    Bharti Airtel CEO – homes Vir Inder Nath said, “Our new plans are built for India’s emerging entertainment needs. Through these bundle offers we plan to offer our discerning customers great value, convenience and unlock a multi-faceted digital experience.”

    “Increased broadband consumption in Indian homes has given rise to the phenomena of hybrid viewing, where families are looking to consume OTT content on the TV screen along with linear TV without the hassle of managing multiple subscriptions and devices,” he said in a statement.

  • Eros Now extends partnership with Airtel

    Eros Now extends partnership with Airtel

    Mumbai: Eros Now, an over-the-top (OTT) South Asian entertainment platform owned by Eros STX Global Corp on Wednesday announced the extension of its partnership with Airtel. The alliance will bring Eros Now’s content library to Airtel Xstream Premium, a newly launched aggregation-oriented video streaming service by Airtel.

    The partnership is in line with Eros Now’s strategy to focus on direct-to-consumer relationships while strengthening and expanding key distribution partnerships. As part of this collaboration, Eros Now will also be available across new bundled offerings to customers on Airtel Xstream Android set-top-boxes and Airtel Xstream Fiber.

    “Airtel users will get access to Eros Now’s content of over 12,000 films, originals, music, and short-form content across languages and genres. All this will be accessible through a simplified search, customised recommendations and single access login on the Airtel Xstream Premium app on mobile and large screens (TV, tablet and PC),” said the statement.

    “Video-on-demand has emerged as the key driver of data consumption on telecom networks making content and its delivery channel equally important and Airtel has been a market leader in video and 4G penetration,” said Eros Now CEO Ali Hussein. “This partnership allows for a symbiotic play wherein both entities can analyse the customer data and precisely target subscribers with the content of their choice. The collaboration also entitles Eros Now to be a part of Airtel’s preferred channel network and further strengthens our leading position in the Hindi-speaking markets.”

    As per a Redseer report, Hindi and other Indian languages dominated the comprehensive streaming growth. Hindi language content accounted for more than 50 per cent of the overall streaming in April-July 2020. This also indicates that video experience is becoming increasingly important to Indian consumers, hence any operator who provides greater video experience has an edge. As per the latest OpenSignal’s Mobile Network India Report, Airtel won the best video experience category nationally for the fifth time in a row.

    “We are witnessing a huge surge in video consumption amongst our customers. And this growth is not limited to big cities but is also coming from smaller cities and towns,” stated Airtel Digital CEO Adarsh Nair. “This strategic partnership with Eros Now enables us to provide the most sought-after content to consumers in the true heartland of India in their preferred language. It also allows us to enhance our offering and enrich our customer’s digital experience.”