Tag: Airline

L&K Saatchi & Saatchi bags creative mandate of Akasa Air

Mumbai: L&K Saatchi & Saatchi has won the creative mandate of India’s newest airline brand, Akasa Air. As its creative partner, the agency will manage strategic and creative initiatives for the airline, which include developing brand and tactical communication for above-the-line and below-the-line elements. It will also develop brand communication campaigns and creatives for launch and sustenance phases and be involved in designing brand identity applications across mediums.

The account will be managed by the Mumbai office of the agency.

Commenting on the association, Akasa Air co-founder and chief marketing & experience officer Belson Coutinho said, “We are on a journey to build India’s most dependable and affordable airline that delivers warm, reliable, and efficient service. Hence, it is inevitable to have a communication strategy that complements both the brand promise and our actual delivery on the ground. We want our brand communication to be authentic, drive creativity and innovation, and at the same time reflect our core value of empathy.”

“We found L&K Saatchi & Saatchi an ideal partner to help us on our journey with their creative, collaborative, and insights-led approach, and we are pleased to have them on board as our Agency on Record,” he added.

Sharing his views on how Akasa Air would power India’s growth engine, L&K Saatchi & Saatchi CEO Paritosh Srivastava said, “It’s literally a once-in-a-lifetime opportunity to launch an airline; it doesn’t get bigger than this. The experience of being a part of the core team at Akasa and going through the journey of the launch of something as massive and transformational for our country and people is truly humbling. Aviation is a tough business, and everyone involved has to bring their best game to the table. We will try everything in our power to contribute to Akasa’s success in the time to come. We believe we are not an agency for Akasa; we feel a sense of ownership, and treat this as our own business.”

August 23, 2022
WATConsult wins Brussels Airline mandate

MUMBAI: WATConsult, one of India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network, has won the social media mandate of Belgium’s largest airline, Brussels Airlines.

WATConsult will be involved in the digital media strategy planning for the brand’s Indian presence along with the content creation and design across its social media platforms.

Speaking on the same, WATConsult CEO Rajiv Dingra said, “As an avid traveller, I have always seen Brussels Airlines as one of the best airlines in the world. It is exciting to have partnered with them and bringing this world class brand to India.”

“Social Media, and digital in general, has become a very important marketing channel for Brussels Airlines over the last few years. As we enter the Indian market for the first time, it is important to have a strong partner in order to raise awareness about the Brussels Airlines brand. We firmly believe that WATConsult is the right partner for us to do just that”, says Brussels Airlines Director Commercial Development India Patrick Roofthooft.

WATConsult, which recently celebrated its 10th Anniversary, is headquartered in Mumbai with branch offices in Delhi and Bangalore. Now a part of Dentsu Aegis Network, it has received more than 100 awards and recognitions in the field of social media marketing. These include the prestigious global DMA echo in San Diego, “The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’” at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai, the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards and the Digital Agency of the year at DOD awards 2016.

March 6, 2017
British Council awards India PR mandate to LinOpinion GH

NEW DELHI: LinOpinion GH, India’s premier public relations consultancy and the PR division of Lowe Lintas + Partners, today announced that it has won the prestigious PR mandate for British Council, UK’s international organisation for cultural relations and educational opportunities for India. The mandate is to assist British Council in India to develop strategic communication routes and create consistent visibility for the organization. The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK. LinOpinion GH won this mandate in a multi-agency pitch and this account will be led by its Delhi office.

Commenting on this strategic win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas + Partners said, “We are delighted to partner with a coveted brand like British Council. Cultural relations and exchange is at the core of international relations and so important to both India and the UK. We have been successful in understanding the wide ranging imperatives and we look forward to contributing to the core objectives of British Council in India and playing a strategic role in strengthening their relationship with the country.”

“The thinking and strategic framework we recommended was well appreciated. In addition, our deep understanding of the media and the environment gives us an edge to recommend concepts that will work best with the media and we intend to use innovative platforms to reach out to the right target audiences with the right message. We take pride in designing and implementing public relations plans that result in a large impact in terms of share of voice for brands.” added Lavang Asthana Khare, Executive Vice President, LinOpinion GH.

British Council comes as a significant addition to LinOpinion GH’s roster of clients in Delhi. The agency currently services some iconic brands like Discovery Networks Asia Pacific, Starwood Group of Hotels, DCM Shriram Ltd, Rapid Metro, Malaysia Airlines and Ciena among others.

November 7, 2014
Emirates to give away tickets to the 2013 Formula 1 Airtel Indian Grand Prix

CHENNAI: Emirates is offering 100 Emirates Skywards members the opportunity to win tickets to the 2013 FORMULA 1 AIRTEL INDIAN GRAND PRIX event on the 27th October in Delhi. Emirates is a Global Partner of Formula 1®.

From now until 16th October, Emirates will be giving away 100 tickets to the race. The competition is open to Emirates passengers who book and purchase their tickets on www.emirates.com/in for travel to one of Emirates’ 135 destinations before 30th November.

Non-Emirates Skywards members can easily join the programme at www.emirates.com/inand be eligible to enter the competition for their chance to win one of the tickets. They will also enjoy additional benefits as a member of Emirates Skywards, the award-winning frequent flyer programme of Emirates airline, such as priority waiting list and extra baggage. After registering with a valid Emirates Skywards membership number, a question on Formula 1® must be answered correctly.

Emirates offers 185 weekly flights from its 10 Indian gateways, giving passengers travelling from India an extensive selection of flight options. As of today there are already over 700,000 Emirates Skywards members in India who are already earning Miles on our flights, said Brian LaBelle, Senior VP Skywards. Miles can also be earned at a wide range of airline, hotel, car rental and financial partners, including India-based partners, such as Jet Airways, the Taj Group and The Standard Chartered Bank of India.

October 4, 2013
Airlines first a380 in Qatar airways colours takes flight carrier will take delivery of its first A380 in spring 2014

MUMBAI: The much anticipated delivery of Qatar Airways’ first A380-1000 is one step closer to joining the airline’s fleet, as the aircraft was ferried from Toulouse to Hamburg during a test flight last week.

The Airbus A380, the world’s largest passenger aircraft, is one of thirteen on order by Qatar Airways. The airline is set to take delivery of the aircraft in spring 2014.

The aircraft will be fitted in a tri-class configuration with seats in First Class, Business Class and Economy Class. The first route will be to a European destination, with the city to be confirmed at a later date. The airline’s original order of 8 A380-1000 aircraft was made at the Dubai Air Show in January 2004, and then nearly doubled with an order for an additional 5 aircraft at the Dubai Airshow in 2010.

Qatar Airways’ future home, the Hamad International Airport, scheduled to open in the beginning of 2014, has been specially designed to cater to the A380, with 6 contact gates designed with specifications required for the super jumbo. In addition, the maintenance hangar at HIA – which will be the largest in the world – is able to accommodate two of A380s simultaneously.

Qatar Airways CEO Akbar Al Baker said that the airline is pleased to see the progress being made on their first A380.

It is thrilling to see the A380 painted in Qatar Airways colours on display during its test flight from Toulouse to Hamburg. We have been awaiting the delivery of our first A380, and are delighted to soon operate passenger services with this fantastic aeroplane.

“Our mission is to provide our passengers the best – whether it is comfort, cuisine, the most expansive route network, or the best connectivity. By introducing the A380 to our ever expanding young and modern fleet, we are keeping to our commitment of ensuring that our passengers have the best possible experience when travelling with Qatar Airways,” he added.

The airline has seen rapid growth in just 16 years of operations, currently flying a modern fleet of 129 aircraft to 130 key business and leisure destinations worldwide.

Qatar Airways has so far launched eight destinations this year – Gassim (Saudi Arabia), Najaf (Iraq), Phnom Penh (Cambodia), Chicago (USA), Salalah (Oman), Basra (Iraq), Sulaymaniyah (Iraq) and Chengdu, (China).

Over the next few weeks and months, the network will expand with the addition of further destinations – Addis Ababa, Ethiopia (September 18), Ta’if, Saudi Arabia (October 2), Clark International Airport, Philippines (October 27), and Philadelphia, USA (April 2, 2014).

September 17, 2013