ITV

Tag: aircraft

  • ADC World Advertising awarded Air Deccan’s aircraft fleet graphics for branding contract

    BANGALORE: Air Deccan’s (AD) Captain Gopinath says that his dream is to have people fly for free, and hopes that one day ancillary income would make this possible-this is catering revenue, advertising revenue, other types of income that airlines can generate besides seat charges.

    That the aircraft body can be a medium like a billboard was first demonstrated by Goinath’s. airline in India and was one of the initiatives taken by AD in that direction. Today, AD announced in Bangalore that it has awarded the fleet graphics for aircraft branding contract to ADC World Advertising for a period of five years. This means big money potential to the Airline and how.

    “We will be flying around 8 million passengers this year – this means 16 million eyeballs.” said Gopinath.

    While refusing to disclose the size of the revenues that aircraft branding generates, AD principal sales & marketing officer, Samyukth Sridharan explained “We currently have 19 A380’s and 20 ATR’s. Branding an aircraft is not as simple as it seems. We have to take into account the cost of paints, the additional weight of the paint added and the additional fuel required for that, well taking all these into account, if I were asked to offer a single aircraft – I’d charge Rs 1 million a month for an A380 and half that amount for an ATR, do the math yourself, and this is just the outside of the aircraft.”.

    Gopinath and his team are looking at all avenues for generating ancillary revenues and growing them from the current 9% to between 25-30% of annual revenues over the next three years. They are looking at web-enabled insurance, excess baggage, which currently brings them around Rs.35-36 per passenger on a average, in-flight shopping, and in-flight catering.

    “I think in-flight sales on Air Deccan contribute about 12% to Café Coffee Day’s present revenues,” informed Sidharan.. AD receives around 24,000 calls daily for bookings. At the end of the call, our people offer ICIC credit cards or loans, this too will help generate ancillary income for us,” he added.

  • Discovery remembers the events of 9/11 with special

    Discovery remembers the events of 9/11 with special

    MUMBAI: As the fourth anniversary of 9/11 draws near Discovery has announced that it will air a two-hour special programme The Flight That Fought Back.

    The special will chronicle the heroism of the 33 passengers and seven crew members on United Airlines Flight 93, which was hijacked, re-routed toward Washington, D.C., and crashed in Pennsylvania.

     
    The special airs on 11 September at 8 pm. The special is a minute-by-minute retelling of the plane’s final moments as those on board fought to regain control of the aircraft. This dramatic documentary was developed with unprecedented cooperation from United Airlines and access to the families and friends of those on board.

     
    The special is based on research, comprehensive evidence including the 9/11 Commission Report and actual voice recordings left by passengers and crew. Discovery states that the special uses the best possible evidence available to recreate the struggle inside Flight 93, including extensive interviews with family and friends and their very personal conjectures on how their loved ones would have reacted to the situation. The film enables viewers to better understand the events of that fateful morning and provides a deeper appreciation of the remarkable men and women aboard the plane.

    Discovery Networks India brand director Raja Balasubramaniam says, “The special uses the research available to chronicle how 40 strangers determined the terrorists’ scheme and devised an action plan to counter their deadly plot – in just 30 minutes. The majority of this documentary’s content is based on personal stories from family members and direct witnesses, with dramatic reconstructions of the moments leading up to the crash”.

    Discovery commissioned the London-based production company Brook Lapping Productions (BLP) to research and present the story.