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Tag: Aircel

  • Aircel unveils new ad campaign ‘Joy of Little Extra’

    MUMBAI: Aircel has launched its new brand campaign titled ‘Joy of Little Extra‘ which captures a slice from daily life pertaining to the joy experienced when one unexpectedly gets a little extra.

    Under the new ad campaign, Aircel will launch products and services which will offer that “little extra” in value for its subscribers through all its products, be it Extra SMS‘, Extra Talk time or Extra Data.

    Aircel‘s new campaign is a series of commercials, on the plank of always bringing to its subscribers that joy of a little extra. The campaign is conceived by McCann Worldgroup India.

    Aircel chief marketing officer Anupam Vasudev said, “With the launch of our new ‘Joy of Little Extra‘ campaign, we hope to bring more joy to the lives of our customers by giving them opportunities to feel that unexpected ‘Extra‘ happiness through the use of our products and services. By means of this, we also wish to get closer to the hearts of our customers and continue to build on our commitment to them. The new campaign series will see three products launches shortly.”

    The ‘Joy of Little Extra‘ is based on customer insights highlighting that joy is not always derived by big things in life, such as an increment at work or additional funding for business but the same happiness could also be felt through little things like getting an extra run in a friendly neighbourhood match or getting a few extra minutes to complete an examination paper.

    The new campaign highlights the power of ‘Extra‘ as delivered by Aircel‘s voice and data products as a simple way of bringing big happiness.

  • Marks & Spencer is ‘Official Fashion Show Partner‘ of Aircel Chennai Open 2013

    CHENNAI: Marks & Spencer, one of the UK‘s leading retailer with 24 stores in India, has come on board as the ‘Official Fashion Show Partner‘ of India‘s only ATP World Tour championship, the Aircel Chennai Open 2013.

    The world of tennis has always had a serious affair with fashion and style both on and off the court. During the upcoming edition of the tournament that attracts the biggest names from the world of sports, business, films and politics, Marks & Spencer, will host a glamorous fashion evening showcasing their on-trend stylish and fashionable pieces.

    Legendary player, Vijay Amritraj will play the master of ceremonies, setting the mood of the evening with his charming personality. The runway will be set ablaze by India‘s leading models, as they adorn Marks & Spencer‘s exclusive collection and create magic on the ramp. And taking a break from making that perfect serve or smashing back a volley, a number of ATP players will hit the runway showcasing M&S‘ stylish range of merchandise.

    The fashion extravaganza will be hosted at The Park Hotel, Chennai on Sunday, 30th December 2012 with an exclusive invite list for the event.

    Venu Nair, Managing Director, Marks & Spencer India said “We‘re absolutely delighted to be the ‘Official Fashion Show Partner‘ of the Aircel Chennai Open 2013. We‘re looking forward to showcase our latest stylish and innovative fashion collection to tennis fans across India. This will be a perfect way to kick off 2013, an exciting year for M&S India.”

    Commenting about the partnership, Mr. Ashu Jindal, COO, IMG Reliance said, “We are pleased to have Marks & Spencer on board as the ‘Official Fashion Show Partner‘. Their uncompromising attitude towards creating stylish and high quality products has made them one of the most iconic brands in the international market.”

    The 18th edition of Aircel Chennai Open has one of the strongest playing fields ever, featuring an impressive line-up of tennis players including top 20 players Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka among others. Both Indian and International participants will compete for the coveted title.

  • Bols renews deal with Aircel Chennai Open

    MUMBAI: BOLS Kyndal, the premium brandy brand has renewed its deal with Aircel Chennai Open 2013 as an Official Partner. This will be the second year of Bols associating with the Aircel Chennai Open.

    The 18th edition of the ATP World Tour event will be held from 31 December 2012 – 6 January, 2013 at the SDAT Stadium in Chennai. The tournament will see in action Indian and International players including Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka, who are among the top 20 players in the world.

    As part of the association, Bols will host the official Player Party of the tournament.

    Bols Kyndal MD Siddharth Banerji said, “We are elated to be associated with the most prestigious sporting event in the country ‘Aircel Chennai Open‘ for second year in the row. With participation from world class players, the tournament will ensure excitement & vibrancy from a wider audience. BOLS as a known brand in the region will strengthen its base & build upon it‘s connect with our connoisseurs.”

    IMG Reliance COO Ashu Jindal said,” We are delighted to have a global brand like BOLS associating with Aircel Chennai Open 2013 as the Official Partner. This is the second year of our association and we are excited to have the brand back for another year. We are sure this is just the beginning of yet another successful partnership.”

  • Aircel brings to the youth a ‘Limitless’ proposition

    MUMBAI: Telecom brand Aircel has launched a campaign to communicate its latest proposition for the youth – ‘Limitless‘ which is about bringing to the youth limitless friendship, fun, music, games, and hanging-out together with friends 24×7.

    The campaign includes a new TVC to promote Aircel‘s new product – Aircel Pocket Buddies which offers limitless surfing and texting options. The TVC stars south Indian actor Suriya and is directed by Kunal Kohli.

    The advertisement is conceived by McCann Worldgroup India chairman Prasoon Joshi and will be on air from 24 September across all electronic channels. The advertisement demonstrates the limitless joys that people will experience through Aircel‘s Pocket Buddies.

    The ad follows a girl‘s life who is overwhelmed as she is connected to the boy of her dreams wherever she goes. It is accompanied by a soundtrack composed by music composer Shantanu Moitra. The ad takes the tagline ‘Life mein koi limit nahi hai.‘

    Aircel Limited head marketing OPCO Anupam Vasudev said, “Youth has always been the primary focus for Aircel. The youth of today is digital savvy who like to stay connected with their friends, family and peer group. Aircel now makes it possible for them through the latest ‘Limitless‘ proposition.”

    Kohli said, “The new ad film is all about capturing fun, passion and dreams. It is about Limitless friendship, fun, music, games; Limitless hanging-out together; Limitless Opportunities to help you excel and Limitless connection with friends 24×7. All my films have always revolved around the youth and Aircel has given me this opportunity to continue my trend of working on youth centric projects. It is great working with a versatile and young actor like Suriya who touches the right cord with his audiences.”

  • L&T consolidates digital mandate with DDB MudraMax

    MUMBAI: After getting the Rs 1 billion media account of Larsen & Toubro last year, DDB MudraMax has pocketed the company‘s full service digital mandate.

    DDB MudraMax will handle SEM (search engine marketing), SEO (search engine optimisation), web design, online planning, buying and creative for the brand.

    The agency already handled the digital media planning and buying duties for L&T and now has been entrusted with the entire range of digital duties.

    The experience and engagement network arm of DDB Mudra Group runs 36 offices in India. It enables clients to interact at a single point to reach consumers through a complete spectrum of specialist touch points such as TV, print, radio, digital, out-of-home, retail, activation, events, bottom of the pyramid, sports, music, youth and entertainment.

    DDB MudraMax‘s clients include Pepsi, Gillette, Volkswagen, Reebok, Aircel, ITC, Birla Sun Life, Titan, Castrol, Uninor, Star, Colgate, Standard Chartered Bank, Tata, Hindustan Times, Asian Paints, Yamaha, Kotak, Hewlett Packard, Fosters, Ashok Leyland, Western Union, Jyothy Laboratories – Henkel, LIC, World Gold Council, BPCL, TTK Prestige, Wipro Consumer Care, Amway and ACC.

  • Aircel to launch PocketBuddies campaign

    BENGALURU: Telcom player Aircel announced the all India launch of a new product ‘PocketBuddies- Srf n txt‘ in Bengaluru. The company plans to back this product with what would probably be its biggest mass media and BTL campaign this year, according to industry sources.

    Since PocketBuddies is a value unlimited surfing and texting plan, the thrust would be on digital, online and social networks combined with television and other mass media communications including radio. The main TG of the campaign will be the youth of India. The campaign will go on for over a 4 to 6 week period and will be rolled out within the next 2-3 weeks.

    Aircel has been spending big money towards branding. It had signed the most expensive sponsorship deal in the Indian Premier League (IPL) in 2011 to renew its sponsorship contract with the Chennai Super Kings- Rs 850 million for three years. It had signed on M S Dhoni, the captain of the Indian cricket team, as brand ambassador for a reported Rs 270 million for a three year period, also in 2011.

    Speaking at the launch of PocketBuddies Aircel regional business head Hamir Bakshi said, “Youth has always been the primary focus at Aircel. They are a generation that has seen it all – from television to computers and now smart phones. The youth of today is digital savvy who likes to stay connected with their friends and family and peer groups on a second to second basis, PockeBudies will be received well by them.”

    Aircel also announced registrations for the Aircel College Brand Ambassador – Harvard Business Certification Program which will enable youth to hone their sales and marketing skills. Selected candidates will have to undergo on the job training at Aircel with the successful candidates having the opportunity to qualify for a special Harvard Business Certification Program.

    Aircel also announced the launch of a series of inspirational lectures by eminent speakers representing various industries called ‘Aircel -The Power of Inspiration‘. The series is planned to run over a period of 25 weeks targeting educational institutions present in 25 different cities in India.

  • PGTI scouts for title sponsor as Aircel pulls out

    PGTI scouts for title sponsor as Aircel pulls out

    MUMBAI: Professional Golf Tour of India (PGTI) is scouting for a title sponsor after telecom major Aircel pulled out of the deal.

    Aircel has decided to focus completely on the Indian Premier League (IPL) where it sponsors the Chennai Super Kings team,. The company, thus, did not go ahead with the renewal of its title sponsorship deal with PGTI.

    PGTI director Padamjit Singh Sandhu said, “We had a very healthy partnership with Aircel for three and a half years, but they have decided not to renew the deal.”

    While Sandhu refused to reveal the financials of the sponsorship agreement, the three-year agreement is believed to be in the region of Rs 150 million.

    An Aircel spokeswoman confirmed that the company was not renewing its sponsorship of PGTI without specifying any reason.

    The telecom company, which has its roots in Chennai, had last year renewed its partnership with CSK for three more years.

    Sandhu, however, affirmed that the professional golf body was in talks with three potential sponsors – two Indian business conglomerates and one MNC – to replace Aircel.

    “I can’t say anything right now but we should be able to sign-up a sponsor in two months,” Sandhu asserted.

    Sandhu also revealed that the PGTI has already signed-up two more partners which include a soft beverage partner and a magazine partner in Golf Plus. Without divulging the name of the soft drink partner, he hinted it’s between Pepsi and Coca -Cola.

    Aircel had associated with Golf to engage with consumers from the higher income socio-economic category.

  • Nature Valley partners Aircel Chennai Open 2012

    Nature Valley partners Aircel Chennai Open 2012

    MUMBAI: Nature Valley, which operates in the snacks bar segment, has come on board as the official “Healthy Snack Partner” for the Aircel Chennai Open 2012.

    The 17th edition of the ATP World Tour event will be held from 2 – 8 January, 2012 and will see in action Indian and International players including world number nine Janko Tipsarevic and world number 10 Nicolas Almagro.

    Further to associating with Aircel Chennai Open for the first time, Nature Valley has taken a key initiative in giving scholarships to highly ranked young tennis players who will be selected by Tamil Nadu Tennis Association (TNTA).
     
    General Mills India director Premium Foods Arindam Haldar said, “Aircel Chennai Open has emerged as one of the most prestigious sporting events in India. Nature Valley is delighted to be associated with Aircel Chennai Open 2012 as the official ‘Healthy Snack Partner‘ of the event. To become a part of such global sport/event is a natural fit for a successful global brand like Nature Valley. Nature Valley Granola Bars are all about wholesome, healthy and tasty snacking, which suits the requirements of tennis – a health and fitness sport.”

    IMG Reliance COO Ashu Jindal said, “The growing support from global corporations such as Nature Valley is yet another testament that the Aircel Chennai Open has built the reputation of being the definitive ATP World Tour event in South Asia. I am certain sure this is the beginning of a long and mutually beneficial relationship between Nature Valley and Aircel Chennai Open.”

  • NDTV raises Rs 48.6 mn from Save Our Tigers Telethon

    NDTV raises Rs 48.6 mn from Save Our Tigers Telethon

    MUMBAI: 35 Rapid Rescue Teams (RRTs) to be deployed across Tiger Reserves of the country in partnership with Wildlife Conservation Trust with the funds raised.

    MUMBAI: NDTV has managed to raise Rs 48.6 million for its “Save Our Tiger” campaign by telecasting a 12-hour nonstop program -The Telethon on its network channels.

    The Telethon, in association with Aircel, saw wildlife champions from across the country coming forward to extend a hand in saving the national animal the Indian Tiger.

    Campaign ambassador Amitabh Bachchan along with NDTV chairman Dr Prannoy Roy and Vikram Chandra highlighted the key issues of tiger conservation and keenly monitored events across the country from the central hub at Pench, Tiger Reserve from 11 am to 11 pm on 12 December.

    NDTV said that people and organisation from across the nation come forward to contribute Rs 24.3 million for the cause, while investment banker, Hemendre Kothari matches the contribution with a donation of Rs 24.3 million.

    Apart from Kothari, some of the donors are Bhaichung Bhutia, Abhishek Bachchan, Nitin Gadkari, Diya Mirza, Manish Malhotra, Soli Sorabjee, Priya Dutt, industry body CII, and coporates such as Westside.

    Campaign ambassador Bachchan donated Rs 2.8 million and also auctioned his Cartier watch and two pairs of designer glasses which raised another Rs 845,000 million.

    According to Wildlife Conservation Trust director Dr Anish Andheria, the funds raised in this telethon are sufficient to create and deploy 35 Rapid Response Teams (RRTs) and cover all the Tiger Reserves across the country.

    Roy said, “NDTV is overwhelmed by the nationwide response. We are most pleased that the Tigerthon achieved three aims: to raise awareness and initiate action on the ground, to get Chief Ministers to pledge support to save the tiger and, most exciting, the full-day Tiger Conclave by CII, all political parties and tiger experts which hopefully will lead to Project Tiger 2.”

    Aircel COO Gurdeep Singh added, “We would like to thank each and everyone who came forward and supported the cause. The level of participation and support for our national animal, the Tiger is over whelming. Aircel‘s support to the cause is long term and we will continue to build on our efforts to save our tigers.”

  • Aircel launches WiMAX technology in Chennai

    Aircel launches WiMAX technology in Chennai

    BANGALORE: Aircel Business Solutions (ABS), part of Aircel, has launched wireless Internet services through Worldwide Interoperability for Microwave Access — popularly known as the WiMAX technology — which enables ‘last mile’ connectivity using ‘near line of site’ (NLOS) wireless equipment. 

    By doing so, ABS becomes the first company in India to launch WiMAX and one among the five global operators to achieve this feat.

    “Initially, ABS aims to make Chennai ‘wire free’ using WiMAX technology enabling wireless Internet connectivity for SME, enterprise and residential use,” says Aircel Business Solutions SVP Ram Shinde, while announcing the launch. “ABS is also positive about the commercial viability and acceptance of WiMAX across varied user profiles and geographies considering the substantial growth rate of Internet subscribers in recent times” he added.

    As of now, ABS can provide pan-city coverage (more than 90 percent) across commercial areas in Chennai and has already enabled wireless connectivity for SME and Enterprise clients through WiMAX based on 802.16d standards at a speed range of 2 to 10 Mbps. This would help the end user to stay connected to the Internet and Intranet with high uptime. These WiMAX deployments use NLOS wherein the customer premises equipment (CPE) does not have to face the base station (BTS). The forthcoming 802.16e standard will be even capable of mobile Internet, states an official release.

    ABS has also deployed WiMAX Networks beyond Chennai with limited coverage in many other prominent Indian cities such as Coimbatore, Hyderabad, Bangalore, Pune, Delhi, Cochin and Ahmedabad and would extend its pan-city coverage in a phased manner. Apart from these, ABS also plans to WiMAX another 26 cities in the near future, the release adds.

    With WiMAX, end users can have Internet accessibility based on portable technologies at an affordable price. WiMAX is unaffected by environmental or climatic disturbances and provides relief to organizations from ‘last mile’ connectivity concerns both in urban and rural areas with limited network infrastructure.

    The backend systems and processes (OSS / BSS) of ABS are highly sophisticated with end-to-end manageability from Sales Prospecting to Order Management and Internet Protocol (IP) Provisioning. All these systems are developed in-house and have the capability to accommodate future business requirements of ABS, the release adds.

    ABS is also identifying and deploying Wi-Fi ‘hotspots’ throughout the Chennai city with indoor and outdoor points backhauled with WiMAX. Internet services at these ‘hotspots’ will be enabled through pre-paid cards integrated with Payment Gateways for on-line registration and subsequently activated using the ‘Authentication, Authorization & Accounting’ (AAA) mechanism.