Tag: Aircel

  • SureWaves to tie-up with 50 cable TV channels

    SureWaves to tie-up with 50 cable TV channels

    KOLKATA: Having tied-up with over 300 local cable TV channels, Bangalore-based digital media-technology company SureWaves MediaTech now aims to have another 50 cable TV channels for integrated advertisement aggregation.

     

    “We plan to reach out to all cable TV channels in the country. At present, we have tied up with 300 channel partners. It is a continuous process. With time, aggregation with the remaining channels will take place,” SureWaves head strategy and regional director-south, Nishant Nair, told indiantelevision.com.

     

    SureWaves MediaTech offers the SureWaves Media Grid, an integrated advertisement aggregation, content delivery, network management, media planning, and reporting platform. The company positions a proprietary device that is connected to the grid and the TV channels. SureWaves provides real-time data monitoring of ads, which has made cable TV advertising accountable for the first time; according to Nair.

     

     The company collaborates with local channels owned by multi-system operators (MSOs). “We are not interested in tying up with local cable operators who have channels as we are not sure about the quality of these channels,” said Nair. “SureWaves is already on its way to becoming a game-changer in the way geo-targeted advertising currently works in the country.”

     

     With digitisation picking up pace, the number of satellite channels in the country is expected to grow and SureWaves plans to approach these channels to extend its solution. At present, around 150 brands such as HUL, Wipro, Dabur, Parle, Aircel, Vodafone, Nestle and Honda are utilising SureWaves’ services.

     

     “We are also targeting national advertisers, who want to reach all the markets,” said Nair. The television advertising spend is around Rs 15,000 crore and the eastern region, primarily dominated by West Bengal, accounts for nearly 20 per cent of the TV advertisement market.

     

     Just last month, SureWaves started its Kolkata operations and is betting on the Kolkata market for growth. The company currently has over 75 employees.

  • TRAI study reveals telecom sectors growing pains

    TRAI study reveals telecom sectors growing pains

    MUMBAI: With foreign promoters increasing their stakes or purchasing the stakes of Indian promoters in telecom companies such as Aircel, Unitech, Sistema Shyam, Bharti Airtel and Vodafone, the latter’s total shareholding of major telecom access providing companies has dropped from 59.77 per cent in the year 2007-08 to 40.42 per cent in 2011-12.  A study paper released today by the Telecom Regulatory Authority of India (TRAI) on shareholding, financing and capital pattern of Indian private telecom access service providers (TSPs) has revealed this.

     

    It attempts to provide an overview of the capital structures (deployment of funds in the form of owners’ equity and loan fund) of companies operating in the telecom sector based on the annual accounts and other information provided by 24 Private Telecom Access Service Providers.

     

    The study paper also points out that while the share of Indian promoters in the equity shareholding declined from 59.70 per cent in 2007-08 to 56.63 per cent in 2011-12, the share of the foreign promoters has increased from 5.30 per cent to 13.90 per cent in the same period. So while Unitech, Tata and Vodafone have reported a decline in Indian promoters’ equity, Bharti, Unitech, Tata, Sistema Shyam, Loop and Vodafone have seen an increase in the stake of foreign promoters in equity shareholding.

     

    The study paper is a comparative study of facts in the year 2007-2008 and 2011-2012. The trend indicates that the preference shareholding of Indian promoters and others has declined from 60.89 per cent (2007-08) to 2.62 per cent (2011-12). This decline is mainly in the case of the Tata group. The share of the foreign promoters in the total preference shareholding has gone up sharply from 0.59 per cent to 95.84 per cent. The increase in foreign promoter’s shareholding is Rs 5,988 crore and is mainly in the Aircel group.

     

    Foreign currency loans for these companies have gone up from Rs 13,929 crore in 2007-08 to Rs 40,045 crore in 2011-12. The increase in foreign currency loans in 2008-09 over the previous year was attributed to the borrowings by Reliance Communications and Idea Cellular.  Reliance, Tata, Bharti Airtel and Idea have the major share (88 per cent) in foreign currency loans/bonds outstanding at the end of year 2011-12.

     

    The study shows that Bharti, Vodafone and Reliance have not shown any change in their share capital.  Idea’s share capital has increased 26 per cent from Rs 2,635 crore in 2007-08 to Rs 3,309 crore in 2011-12, making it the only TSP showing that kind of growth. Total reserves and surplus in respect of Vodafone have declined from Rs 9,991 crore to Rs 2,975 crore, whereas the total reserves and surplus of other companies have shown an increase.  As on 31 March 2012, while Bharti, with Rs 50,470 crore had the highest reserves and surplus; Tata showed negative reserves and surplus of Rs 4,748 crore.

     

    As on 31March 2012, Vodafone had the highest debt of Rs 45,332 crore followed by Reliance at Rs 31,195 crore and Tata at Rs 23,986 crore. Vodafone and Tata have shown persistent increase in debt during the past five years whereas the other three service providers have shown fluctuating trends in debt.

     

     The study also highlights the fall in EBITDA margins for almost all the TSPs over the past five years.  Bharti’s EBITDA has gone up from Rs 11,447 crore in 2007-08 to Rs 15,441 crore in 2011-12; however as a margin it has fallen from 41.96 per cent to 33.82 per cent. Vodafone’s and Reliance’s EBITDA has declined from Rs 6,247 crore and Rs 5,175 crore in 2007-08 to Rs 4,248  crore and Rs 3,018 crore in 2011-12 respectively.

     

    Vodafone’s PBIT has declined very sharply from Rs 3,473 crore in 2007-08 to Rs 27 crore in 2011-12 while Tata’s has been negative throughout the period and has declined progressively from a negative Rs 1,194 crore to a negative Rs 2,275 crore over the past five years.  Ditto with Reliance which has seen its PBIT fall during 2008-09 and become negative in 2009-10 and 2010-11; however it has improved and become positive in 2011-12.

     

    The study talks about the problems plaguing the TSP sector.  It says that “After their initial success, the Indian telecom companies are confronted today with serious growth challenges. The sector is characterised by mounting competition, declining average revenue per user (ARPUs) and rising costs. All these factors have put tremendous pressure on operating margins. The main reason cited by telecom service providers for declining profitability are their inability to pass on cost inflation due to hike in the price of power and fuel, debt servicing burden and the declining value of the rupee. This has been further aggravated by the prevalent tariff competition.”

     

    It goes on to add:  “Each telecom service provider is endeavoring to focus on growth and investment, improvement of profitability and cost control without compromising on the quality of service to the customer.  Of the several strategies being adopted by the sector to witness growth include: focus on development of network and eco-system for 3G and 4G services; shifting towards outsourcing model where various medium and long term leasing arrangements for towers and other network infrastructure have been made with the third party operators or equipment vendors; maximising share of passive infrastructure in the short-term and initiating efforts to share active infrastructure over the longer term etc.”

     

    The study concludes that the low market tariffs and the presence of large number of service providers in each licence service area have caused profitability to decline and made the telecom sector less attractive for infusion of equity.

     

    New investments are therefore being financed through debt. Sector indebtedness is growing.  However, the sector’s debt-equity ratio has not as yet reached alarming proportions. On the other hand, the declining profitability of the sector, which lies at the root of the inability to attract fresh investment, is a cause for deep concern.

     

    The study also indicates that some portion of debt is being utilised for interest payments and other liabilities rather than for acquisition of new assets, which potentially places the companies in a debt trap. Replacing debt financing by equity financing could help increase profitability by reducing the interest burden.

     

    The report published by the TRAI also says that in order to turn around the financing pattern and the deteriorating profitability position of the sector, apart from measures and strategies of individual companies, clarity needs to emerge on the following policy issues and optimal utilization of resources:

     

     · Emergence of an enabling environment for mergers and acquisitions to aid in market consolidation;

     

    · Permission and policy framework for sharing, trading and sale of underutilised or unutilised spectrum by service providers so that spectrum is optimally utilised;

     

     · Liberalisation of spectrum usage to enable flexibility in deployment of alternative technologies;

     

     · Improvement in the availability of power to run telecom networks so that network operations require less fuel and captive power generation.

  • Temporary ads to mushroom with KMC waiving tax

    Temporary ads to mushroom with KMC waiving tax

    KOLKATA: Kolkata Municipal Corporation’s (KMC) decision to waive advertisement tax on temporary banners, festoons and hoardings put up on the bamboo structures during the festive season, is likely to see the temporary ads mushrooming across the city during the Durga Puja.

     

    “Though government’s decision to waive corporation tax on advertisements put up by Puja organisers during the festive season will cost the civic exchequer crores, it will benefit the Puja committee. Companies like Parle, Kurlon, Vodafone, Aircel, ITC have started their advertisement campaigns,” said West Bengal Outdoor Advertising Association treasurer and grievance committee convener Ashif Kumar Biswas.

     

    Biswas recalls that last year, the KMC authorities had called for a tender and had mopped up over Rs 1 crore as price for collection of advertisement tax from temporary banners, festoons and hoardings. “However, at the last moment, the tender was cancelled after chief minister Mamata Banerjee suddenly announced the waiver,” he said.

     

    “City based small and medium businesses will be encouraged to put up more outdoor advertising and promote their business further and reach out to a broader mass”, said Let’s Assist Digital Services director Prasit Bhattacharya.

     

    “The advertising agencies should also offer some discounts which will encourage businesses to try out temporary advertising,” he feels.

     

    While Fame Per Second chief dreamer Suman Sen opines: “This was the best opportunity for the state government to mop up funds and later use for some good cause.”
     “So it is cheaper for advertisers now especially when the economy is not doing well and companies are not spending on advertisement. Puja Committees can hope for more advertisers backing them now,” said a city based media buying agency.

     

    The city would be all cluttered with advertisements for next 10 days, states another planner, adding that many advertising companies are likely to make a lot of unaccounted money from such a tax-free venture.

  • DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra appoints Sambit Mohanty as creative head, North

    DDB Mudra creative head, North Sambit Mohanty

    MUMBAI: DDB Mudra has roped in Sambit Mohanty (fondly known as Sam) as creative head, North. Sambit will be based out of Delhi and will report in to DDB Mudra Group chairman and CCO Sonal Dabral.

    Sam joins DDB Mudra from McCann Erickson where he was executive creative director, New Delhi, instrumental in creating memorable work for Coca-Cola (Haan, Haan, Mein Crazy Hoon) and Aircel (Thoda Extra Milta Hai Toh Achcha Lagta Hai).

    With over 14 years in advertising and design, Sambit has worked with world-class brands in categories ranging from Telecom, Food & Beverage, Automotive, Retail, Media & Publications, Healthcare and Lifestyle. In his diverse career, Sam has been a part of well-known agencies including Leo Burnett, Publicis, Lowe and Elephant Design and worked on an envious list of clients such as Coca-Cola, GM, Nestle, HP, Pernod-Ricard, Virgin Mobile, Hitachi, Max Bupa, Godfrey Philips, The Indian Express, BBC World, Tanishq, Britannia, Reckitt-Benckiser and more.

    DDB Mudra Group chairman and CCO Sonal Dabral

    On joining DDB Mudra, Delhi, Sambit said: “It’s a privilege to be part of DDB’s creative culture that’s guided by play books not rule books. With Sonal’s help, I’m keen on creating a place where one looks forward to coming to work – even on a Monday morning. And also producing some glorious work along the way!

    An avid quizzer, Sambit is well-known on the Delhi quiz circuit. He has had the distinction of being a finalist in BBC Mastermind as well as a National winner of the Brand Equity Quiz.

    Sambit has won national and international awards including a Silver World Medal at New York Festivals. He has also been acknowledged by 4Ps business magazine as one of ‘India’s Gen-Next Creative Brains’.  

    DDB Mudra Delhi president Vandana Das

    DDB Mudra Group chairman and CCO Sonal Dabral said: “New Delhi is an extremely important market for us so I’m really happy that a talent like Sambit will lead our creative offering there. Sambit is among the rare breed of creative professionals in India who are equally comfortable with Hindi or English, with paper and pen or mouse and computer screen. I’m certain Sambit will play a big role in helping shape an exciting creative future for DDB Mudra Group.”

    DDB Mudra Delhi president Vandana Das added: “We have got to dot our “I”s in the creative business. I am looking at ushering, welcoming, embracing creative leadership in DDB Mudra Delhi through Sambit. He is a phenomenal talent and he has got the three Is – Inspiration, Imagination and Involvement. Many “I”s put together becomes “We” and I look forward to generating some more incredible work from our office.”

  • Techzone and Aircel launch Re 1 store

    Techzone and Aircel launch Re 1 store

    MUMBAI: After Techzone’s alliance with Aircel for Re 1 video store four months back, the encouraging response has prompted the launch of another promising platform – Aircel’s Re 1 store!  Powered by Techzone as their technology and platform partner, Aircel has enhanced its offerings for their users by opening the exciting Re 1 store that includes downloading videos, full tracks, images and games just for Re 1.

     

    Techzone not only offers its vast library of more than 10,000 pieces of content across multiple categories in more than 12 languages to this store but has also powered the VAS platform for Aircel. Consumers can access this latest value added service on mobile via WAP or GPRS/2G/3G and download the same on mobile handset at just Re1 per content. The social media savvy youth can also share their content preference on Facebook and Twitter along with referring the same to their friends.

     

    The content at store for Re 1 covers over 12 languages including English, Hindu, Marathi, Gujarati, Assamese, Bhojpuri, Tamil, Telugu and Malayalam amongst others. This new VAS would let the consumers download the videos across 8 genres including bollywood, Hollywood, reality shows, lifestyle, music, regional, comedy and more from a vast collection of 10,000+ videos. Along with the latest music, Techzone also offers their aficionados retro music too.

     

    To engage more customers, the Re 1 store will have ‘Goodies Section’ and Premium section where the customers can collect points on every download and later redeem those points for recharge, movie tickets and much more and Premium section will offer high on value combo offers wherein a user can avail packs for Rs 10 or for Rs 25 and enjoy different services. Users can also book mark by downloading the icon on the handset where the icon would direct them to the WAP page directly, thus making the process simpler. This service is aimed at introducing more Aircel customers to the mobile internet experience. The charges for browsing the portal is as per the data plans opted by the users.

     

    Explaining the expansion of their VAS offering, Techzone MD Naveen Bhandari said, “Increased usage of smart phones and internet penetration in the Tier II & Tier III cities, has led the VAS industry to grow leaps and bounds resulting us to provide innovative services to the customers. With approximately more than a billion subscribers in India there is a strong potential market for expansion in terms of services. Sticking to our pull based strategy our content team is constantly making an effort to add plethora of new services and features so as to reach out to those billion consumers. The VAS market, though currently facing turbulence for a short term, is likely to see an upward surge and grow by 15-20 per cent by the end of 2013. This growth is majorly due to cheaper handsets and growing digital space and we are expecting positive response for our services.”

  • Aircel and Micromax join hands to share channel and retail network

    Aircel and Micromax join hands to share channel and retail network

    BENGALURU:  Telecom player Aircel and Indian handset supplier Micromax announced a strategic partnership with the aim to drive data growth. Under this new partnership, Aircel and Micromax will share their channel and retail networks, sales resources and run an integrated device sales activation program. The announcement was made simultaneously in four cities in India – New Delhi, Mumbai, Bengaluru and Chennai today.

    Also, the duo introduced reverse bundling handset offers worth Rs 12,000 per month for every new Aircel customer. Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level claim the companies.
    Micromax business head – feature phone Khaja Muzaffarullah and Aircel Circle Business Head Kadhiravan

    In Bengaluru, Aircel Circle Business Head, Karnataka, Kadhiravan K, said, “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow four – five times and smartphone penetration is set to increase five times to 50 per cent in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future.”

    “Aircel recognises the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services,” added Kadhivaran.

    At present, mass media communications will be limited to print media by Aircel and Mircomax individually, where each company will mention the other in their advertisements. Since the festive season is not very far off, a joint multimedia ATL and BTL campaign will be launched before the Durga Pooja/Duhessara and Diwali festivals revealed a source.

  • Aircel and Micromax join hands to share channel and retail network

    Aircel and Micromax join hands to share channel and retail network

    BENGALURU:  Telecom player Aircel and Indian handset supplier Micromax announced a strategic partnership with the aim to drive data growth. Under this new partnership, Aircel and Micromax will share their channel and retail networks, sales resources and run an integrated device sales activation program. The announcement was made simultaneously in four cities in India – New Delhi, Mumbai, Bengaluru and Chennai today. 

    Also, the duo introduced reverse bundling handset offers worth Rs 12,000 per month for every new Aircel customer. Aircel’s focus on data innovation and its expertise in mobile network, along-with Micromax’s expertise in device marketing will redefine the user experience and take data penetration to the next level claim the companies. 

    In Bengaluru, Aircel Circle Business Head, Karnataka, Kadhiravan K, said, “India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration.  According to a recent study, by the year 2020, mobile internet users are set to grow four – five times and smartphone penetration is set to increase five times to 50 per cent in India. Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future.” 

    “Aircel recognises the importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products. In this exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services,” added Kadhivaran. 

    At present, mass media communications will be limited to print media by Aircel and Mircomax individually, where each company will mention the other in their advertisements. Since the festive season is not very far off, a joint multimedia ATL and BTL campaign will be launched before the Durga Pooja/Duhessara and Diwali festivals revealed a source.

  • Aircel launches an e-book store ‘BookMate’ for its customers

    MUMBAI: Aircel, one of India’s leading telecom players, launched an e-book store ‘Aircel BookMate’ for its customers. Aircel BookMate is a one-stop-shop for avid readers and book lovers to browse, store, download and read books, magazines and comics, on their smartphones, tablets and PCs. The e-book store will enable users to access a comprehensive catalogue of fiction and non-fiction bestsellers, magazines, comics, biographies, classics, children’s stories and reference books, as well as a range of titles available for free download. The e-book store will also have a variety of books available in vernacular languages.

     

    Aircel chief marketing officer Anupam Vasudev said, “India is an emerging market for digital books as e-book sales have risen exponentially in the recent time. Digital devices will play in important part in how people buy and consume books. According to a study by Juniper Research, globally about 30 per cent of e-books will be purchased on tablets, 15 per cent will be purchased on smartphones and roughly 55 per cent will be purchased on e-readers by 2016. The popularity of e-books have generated a perfect opportunity for publishers, book retailers, mobile network operators, device manufacturers and even authors to supply, deliver and monetize electronic book content across the Internet and mobile networks. Thus, as Aircel continues to build on its commitment to provide content for data users, we have introduced our own e-book store ‘Aircel BookMate’ which gives our customers a myriad of e-books & e-magazines to choose from in various categories.”

     

    Aircel BookMate will be available on WAP, Web and App platforms (Google Play) and customers can avail its benefits by registering on www.aircelbookmate.com. A well-established Points System has been introduced for users to buy e-books from the website. The users can also purchase points using their Aircel account balance. The content library is constantly being added with bestsellers from leading publishers across the world. It includes titles from some of the top publishers including Syndication Today (India Today), Outlook, Diamond Comics (Chacha Chaudhary), Chandamama & Media Transasia. 

  • Aircel launches marketing campaign with CSK for IPL 2013

    MUMBAI: Aircel, the official sponsor of Chennai Super Kings team, has launched the ‘Kaun Dega Man of the Match‘ contest for all its prepaid and postpaid subscribers.

    The contest gives three lucky winners a rare opportunity to hand over the ‘Man of the Match’ award live in front of millions of cricket fans, in any one of the Chennai Super Kings game.

    An all-expenses paid offer, Aircel intends to share this unique opportunity and experience with its new as well as existing subscribers (both prepaid and post-paid).

    All Aircel’s existing and new pre-paid subscribers can buy a connection and recharge it with Rs 100 or above to be eligible for participation to the contest. However, all its existing and new post-paid customers are automatically eligible to participate in this contest.

    Apart from the giving of the ‘Man of the Match’ award, the contest also offers eight lucky winners, an exciting chance to meet the Chennai Super Kings team to their city.

    Other interesting offers by Aircel for its valuable subscribers for IPL include: CSK players R. Ashwin, Suresh Raina, Ravindra Jadeja and Murali Vijay talk to Aircel subscribers via Celeb Chat, a specially developed CSK app with updated information on the team, and a newly created Video Scorecard for an innovative presentation of scores along with videos of key events.

    Speaking at the occasion, Aircel CMO Anupam Vasudev said, “Aircel is proud to be associated with one of the most prestigious and successful cricket teams of the IPL – Chennai Super Kings. Our partnership with CSK aims to encourage cricket and provide a great platform for the new crop of talent to shape up into champions of future. Through our association with CSK, we offer our customers something ‘Extra’ like tickets, CSK merchandise and innovative consumer engagement programs along with the opportunity to witness and experience the best international cricket with some top ranking Indian and international players.”

    Tapping into the digital world to create buzz around CSK in the social media community, Aircel also launched the “Blogger Hunt” contest. The contest gives one winner a unique opportunity to travel with the Chennai Super Kings team for over 45 days wherein they would publish candid inside stories/content on the Aircel micro blogging site, on the Facebook and the Twitter page.

  • Aircel extends Chennai Open title sponsorship deal till 2016

    MUMBAI: Aircel has extended its title sponsorship deal with Chennai Open for three more years till 2016.

    The telco has been associated with India and South Asia‘s only ATP World Tour event since 2010.

    The tournament has not only given the telecom player a platform to extend its market presence by reaching out to the youth, but has also helped make tennis as a sport more accessible, affordable and sustainable.

    Aircel CMO Anupam Vasudev said, “Our four year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment. We have been offering unique and innovative products and services to cater to the youth and believe that Aircel Chennai Open will help us gain more popularity amongst them.”