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Tag: Airbus

  • Sky’s the limit Maxposure buys XR trailblazer Neutral Digital for tech lift

    Sky’s the limit Maxposure buys XR trailblazer Neutral Digital for tech lift

    MUMBAI: Inflight entertainment just got a futuristic facelift with a dash of CGI and a lot of XR. Maxposure Limited, known for keeping airline passengers engaged at 30,000 feet, has acquired London-based immersive tech specialist Neutral Digital in a move that promises to upgrade more than just seatback screens.

    With clients like Indigo and Air India already on board, Maxposure has long been a go-to for aviation content and tech solutions. But this latest deal plugs the brand into a whole new dimension, literally. Neutral Digital is a rising force in XR-driven aviation experiences, with a glittering clientele including Boeing, Airbus, Emirates, and British Airways. From training modules to interactive customer journeys, they’ve been building digital flight decks long before the metaverse made it cool.

    As part of the deal, Maxposure will invest in Neutral Digital’s tech and growth while letting the company keep its independent identity. That means more immersive content, smarter integrations, and cross-selling possibilities that would make even seasoned frequent flyers look up from their screens.

    Maxposure founder and CEO Prakash Johari commented, “This marks a transformative chapter for Maxposure. By combining our aviation-focused solutions with Neutral Digital’s capabilities, we’re revolutionising passenger experience with next-generation inflight technology that doesn’t just meet airline requirements; it anticipates them. This integration positions us at the forefront of creating immersive, seamless experiences that redefine what’s possible in the skies.”

    Neutral Digital CEO Christian Grou added, “The digital world is rapidly moving towards the third dimension, and we are at the forefront of that revolution. This partnership accelerates our vision and strengthen s our ability to deliver transformative solutions to airlines worldwide.”

    Together, the two firms are setting out to redefine how airlines engage with passengers whether that’s through mind-bending cabin visualisations, next-gen inflight interfaces, or storytelling that doesn’t just entertain, but immerses. Buckle up, aviation’s digital future just got a serious upgrade.
     

  • Annapurna Vishwanathan joins Airbus as VP head of IM & Digital

    Annapurna Vishwanathan joins Airbus as VP head of IM & Digital

    MUMBAI: Airbus has appointed Annapurna Vishwanathan as vice president, head of IM & Digital, India and south Asia. She previously served as CIO at Cummins India and has worked at Hindustan Coca-Cola Beverages, GE Digital, and GE Corporate in various digital and technology-focused roles.

    At Hindustan Coca-Cola Beverages, she was head of digital, managing technology initiatives. At GE Digital, she was senior director of product software engineering, overseeing global product development and critical systems. She also worked on digital transformation at GE Corporate as IT transformation manager.

    Her earlier experience at GE Corporate includes roles as senior team manager for sourcing systems, IT PMO for global operations finance, and corporate audit staff. She began her career at Atos Origin as a trainee programmer and was part of GE’s Information Management Leadership Program (IMLP).  

  • TO THE NEW Digital bets high on video content management

    TO THE NEW Digital bets high on video content management

    MUMBAI: Digital services company TO THE NEW Digital, has made a mark in the  digital ecosystem  with Fortune 500 clients like Sony, P & G, Airbus, Time Warner Cable and Nike. The company reached another milestone as it leveraged the power of videos by publishing 2.5 lakh hours of online video content and 1 lakh hours of YouTube channel management for different clients.

     

    TO THE NEW Digital CEO Deepak Mittal says, “Digital revolution has compelled companies to capitalize on new-age communication tools. Video management is the need of the hour for brands to get the maximum out of their video content. At TO THE NEW Digital, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”

     

    As per TO THE NEW Digital’s market analysis, by 2020, Asia will be the largest hub for social networkers and mobile operators with about 60 percent digitally-inclined population. Driven by this estimation, TO THE NEW Digital plans to be at the forefront of exploding digital landscape, creating eye-catching content, promoting technocratic practices for the existing and emerging businesses as a sure-shot method of achieving unwavering success, and ultimately delivering the best digital solutions.
     

    ETV, a large network of satellite TV channels in India, approached TO THE NEW Digital to optimize, publish and manage its content on YouTube channel for their 17 regional channels. ETV wanted a 24×7 support system and operations to increase visits and traction through video SEO services. TO THE NEW Digital helped them increase their monthly subscriber growth rate by 254 percent.

    Digital multi-channel network #Fame also engaged TO THE NEW Digital for end-to-end services for their multi-channel content publishing, management and promotion to increase viewership/subscriptions. By deploying analytics-driven content curation, contextualization and multi-platform content publishing, #Fame achieved a significant growth in their monthly viewership rate.