ITV

Tag: Airbnb

  • Snapdeal launches new brand campaign

    Snapdeal launches new brand campaign

    Gurugram: Snapdeal has launched a festive season brand campaign that showcases the rich diversity and depth of products available on its platform.

    The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping – products for everyday living at great prices – all of which enable the user to upgrade her life in a snap!

    The campaign uses the theme of discovering products at “the snap of a finger” to underscore the ease of discovery on the platform. Set to foot-tapping music by Milan-based sound agency, Smider, each film shows users having fun with the products bought on Snapdeal.

    The range of products showcased in the films include fun, eclectic products like magnifying mirrors, makeup brushes, selfie lights and camera tripods for those putting up perfect pics on social media and blogs.

    For those using Diwali to upgrade their homes, sensibly priced products like multi-function fruit & vegetable peelers, wooden spoons, frying pan sets, USB-powered smoothie blenders, sponge hand gloves for cleaning, water pH meters etc have been showcased. A range of beautiful LED lights and diyas offer a short introduction to the vast range available on the platform.

    According to a Snapdeal spokesperson, “E-commerce in India is now beyond just brands and discounts. It is about accessing products that add value and help upgrade the daily lives of the users in multiple, small yet meaningful ways. The purpose of the “Snap-Diwali” campaign is to showcase the vast selection of unique and functional products that are available online. ”

    The campaign is already live on digital platforms like YouTube, Instagram, Facebook, TikTok, Voot, Hotstar etc. Later this week, it will also be seen across various top national and regional TV channels. The rise of regional consumption is reflected in the fact that the campaign will run in seven languages – Hindi, Tamil, Kannada, Marathi, Bangla, Telugu and English. The campaign is expected to run across four weeks.

    According to Mohit Dhar Jayal, co-founder of Motherland Joint Ventures, which is Snapdeal’s strategic advisor on various aspects of customer experience, “Snapdeal is in a category of its own. It offers customers a kaleidoscopic, non-stop mix of shopping and entertainment – all wrapped up in fun, accessible user experience, and super-affordable pricing. And there’s a pipeline full of exciting innovations on the way from the Snapdeal lab!”

    The films have been made by Italy-based illo.tv, a design studio which has worked on iconic projects for brands like Airbnb, UEFA, Snapchat, Bloomberg and various other innovative international startups. Led by the creative duo of llenia Notarangelo and Luca Gonnelli, Illo’s  style is characterized by a minimal and colourful aesthetic with particular attention to clear storytelling. According to Ilenia Notarangelo, Creative Director, illo, “Snapdeal was one of the most fun & challenging projects in terms of production for our studio, this year. We tried to come up with some quirky, not stereotypical 15 second plots that could match the different and unusual products that Snapdeal offers. From a stylistic point of view, we tried to match our visually synthetic set design approach with the Indian Diwali mood. I think that the result is a pretty refreshing mix, with a little reference to the Memphis style.”

    The music for the Snap-Diwali films has been created by Milan-based sound agency Smider, which has created iconic compositions for brands like Reebok, Nike, MTV, Yamaha, Ducati, Audi, BMW and others. Smider offers an unconventional flavour driven by a taste for experimental compositions mixed with the use of traditional instruments. According to Smider, “We are excited about this music since we wanted to merge a contemporary way of music production with some Indian elements. The sound design process, in this case, was all about the transitions from one scene to another, layering different sounds and of course using the “snap” as an element of both music and sound.”

    Snapdeal is India’s largest value-focused e-commerce marketplace. More than 70 million users visit Snapdeal every month to browse and buy from amongst the 200 million SKUs listed by more than 500,000 independent registered sellers on Snapdeal.

  • Airbnb’s Varun Raina elaborates on marketing plans for India

    Airbnb’s Varun Raina elaborates on marketing plans for India

    MUMBAI: Airbnb, the America-based marketplace and hospitality service brokerage company recently announced its intent to double market spends in India  for better visibility. Airbnb Asia-Pacific regional director Siew Kum Hong mentioned that one of the prime reasons behind this move is the increasing number of listings within the country, which went up by 150 per cent the last year.

    Speaking to Indiantelevision.com, Airbnb India marketing lead Varun Raina said that tourism in emerging economies is expected to increase at twice the rate as compared to other global markets and India is playing a crucial role in this growth, making it important for the company to expand its footprints here.

    He said, “Airbnb’s growth in India has been phenomenal on all fronts – the number of listings, hosts and the travellers choosing the service in India. There are approximately 50,000 Airbnb homes and more than 250 unique Airbnb Experiences across the country.”

    Quoting Airbnb CEO Brian Chesky, Raina shared that the aim is to get over 1 billion people to join the platform by 2027 and India is expected to be a huge contributor to this number owing to its huge millennial demographic and growing middle class.

    He added, “The dominant segment of Indian consumers is led by 410 million millennials who have a very progressive travel mindset.” Raina went on to reveal that India has been performing phenomenally good for the platform. He mentioned that over two million Indian guests travelled using Airbnb globally in 2018. “Our Host community has welcomed more than 1.25 million travellers since 2016, over 60 per cent of which occurred in 2018. That growth isn’t just limited to foreign travellers; domestic travel on Airbnb in India has increased by 78 per cent in 2018.”

    The focus of India’s marketing communication will be about Airbnb’s availability for all. With every communication the goal is to highlight that with Airbnb, one can get unprecedented access to travel on one’s own terms. The media are chosen based on its target audience. Its latest campaign, “That’s Why We Airbnb” is running across TV (music, news, GEC impact, sports) outdoor, airports, digital, and social media.

    Elaborating more on the campaign, Raina noted, “Our newest campaign highlights real travellers discovering real places solely while in an Airbnb home. With their Airbnb as an anchor, the brand aims to guide travellers through their new environments and experience what truly interests them in and around the home. Given that there is an Airbnb for everyone, it’s only natural that our campaigns relate to every type of traveller-whether it’s a couple, a family, movie stars or workgroups.” 

  • Saif and Kareena discover Windsor through Airbnb

    Saif and Kareena discover Windsor through Airbnb

    MUMBAI: As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.

    Fuelling their love for the UK and its transcendental beauty, Bollywood star couple Saif Ali Khan and Kareena Kapoor Khan were the newest guests’ to find their abode with Airbnb in Windsor.

    Windsor with its charming country aura and iconicity for housing Windsor Castle, one of the homes of the British royal family, had been on the Khan’s travel bucket list for a long time. 

    In the latest Airbnb campaign, the family is seen spending an intimate vacation unwinding in the beautiful Windsor countryside while exploring the ethereal beauty of the area and basking in the gorgeous summer sun.

    Known for their love for travel, Saif and Kareena have been giving their fans some serious wanderlust for years now. This time, during their stay in Windsor, the couple is seen choosing an Airbnb home that was a 6 bedroom 4578 sq ft private estate located in Dunboyne Place (Windsor) opposite to the Royal Windsor Farm Shop and close to Windsor Town Centre.

    Commenting on their experience, Saif Ali Khan and Kareena Kapoor Khan said, “London has always been one of our favourite cities in the world and every time we visit this city, we discover something new. This time, we chose to stay in Windsor because we wanted to immerse ourselves in the history and charm of the city and experience living like locals. With Airbnb, Windsor felt just like home where we spent quality time with each other away from our daily lives and routines while doing some of the things we love the most. This truly was a one of kind refreshing vacation and we look forward to our next trip with Airbnb.”

  • Online majors are biggest spenders on TV, says a global report

    Online majors are biggest spenders on TV, says a global report

    MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now investing in TV advertising.

    For example, in Australia in 2017, Google spent sixtimes as much on TV advertising, reaching A$11.3 million and Apple increased its ad spend by 17.4 per cent to A$20.2 million. Amazon backed its Australian launch with a TV ad investment of A$3.2 million, and Uber increased its TV spend with a first investment of A$3.4 million, according to Nielsen Adex,.

    Using comScore data in the US, the Video Advertising Bureau found that online businesses see an immediate and significant lift in web traffic once they launch TV campaigns – data from 14 online businesses showed the lift ranged from 11 per cent to 1,075 per cent. Studies from around the world have proven the impact that TV advertising has on online activity. A study in France by SNPTV found that organic traffic to a pure players’s website increases by 66 per cent during a TV advertising campaign.

    The global figures were compiled by The Global TV Group, an informal grouping of TV broadcasters’ and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin America. Findings show that from Brazil to Germany, brands such as Amazon, Zalando, Netflix, Expedia and Airbnb are building their image, reputation and sales through the reach and influence of TV.

    The investment trend demonstrates the strong relationship between TV and online, with viewers armed with Internet-connected devices able to respond to TV advertising immediately.

    According to Google Australia and New Zealand marketing director Aisling Finch,”Like most marketers, we use a range of channels to achieve campaign objectives. We know that audiences engage with content across different platforms at different times, and marketers do the same. For campaigns such as the launch of Google Home we used a combination of radio, TV, cinema, print, outdoor and online channels including search, YouTube and social. In this campaign we found the combination of contextual media and creative drove stronger uplift.”

    In Belgium, during 2016, TV represented a 62 per cent share of the online business sector’s media investments. The Rocket Internet group, the second biggest spender, which owns companies like HelloFresh and Home24, spent a total of €6,072,463 in 2017 on TV advertising.

    Online businesses’ TV ad spend grew by 17 per cent in Brazil between 2015 and 2017. When including the e-commerce players owning physical stores, the increase is almost 20 per cent. In Canada, online businesses represent one of the fastest growing sectors in TV advertising. Online businesses have doubled spend on TV over the past five years, with spend in 2017 topping $105 million.

    Over a 3-year period (2015 to 2017), Airbnb’s TV ad spend increased by 44 per cent. Expedia and Amazon show even more impressive figures with an increase of 65 per cent each. In Italy, online businesses invested a total of €95,653,000 in TV in 2017, representing a 10.7 per cent increase compared to 2015 whereas in Netherlands, e-commerce advertisers increased their TV investment by 26 per cent between 2015 and 2017 to become the fourth biggest category of TV-advertisers. 200 e-commerce advertisers invested €300 million gross in TV in 2017. The highest TV investor was the German booking site Trivago with a gross investment of €25 million. Spain saw Amazon’s TV ad spend go from €106,990 in 2015 to €11,006,360 in 2017, more than 100 times the investment in 2015. Google’s investment in TV went from €40,250 in 2015 to €603,620 in 2017, 15 times more.

    In United Kingdom, online businesses including brands Amazon, Trivago, Google and Purple Bricks invested a total of £682 million in TV advertising in 2017, up from £590 million in 2015. Despite cuts in other categories due to ongoing economic uncertainty, online businesses, which in 2016 became the biggest spenders on TV in the UK, remained steadfast in their TV investment.

    United States of America in 2017, saw digital-native companies including brands like Amazon, Expedia, Wayfair and eBay spend over $5.9 billion US dollars on TV, representing a 10 per cent increase over 2016.  Within this spend is a group of 50 “direct-disruptor” newcomer brands, including Gwynnie Bee, Peloton and Leesa – who only recently began investing in TV but now collectively spend over $1.3 billion US dollars in TV annually.

    The positive trend is set to continue in 2018 as more e-commerce brands around the globe put their trust in TV advertising to strengthen their image, drive traffic and generate return.

    Video Advertising Bureau president and CEO Sean Cunningham said, “We’ve been analysing digital-native companies since 2014 and found that those who turned to a heavy reliance on TV early in their company’s history saw substantial benefits.”

    n a more recent study, featuring various case studies, the VAB looked into how TV drives business outcomes for disruptor brands. For example, expanding brands saw an average increase of 188 per cent in their search volume as they increased their TV investment.

  • MTV India to aid Airbnb break away from commoditised travel, says exec Bajaj

    MTV India to aid Airbnb break away from commoditised travel, says exec Bajaj

    MUMBAI: Airbnb, a community-driven hospitality company, announced the launch of its #LiveThere online contest, which appeals to spirited travelers who seek unique travel experiences whether it’s via music, adventure, culture or fashion.

    Airbnb has partnered with Viacom 18’s entertainment channel MTV India to host the online #LiveThere contest, which is part of Airbnb’s Live There campaign, designed to encourage people to change the way they experience the world around them. Live There gives aspiring travelers the chance to experience popular destinations through the Airbnb lens, with a refreshing perspective of popular destination through curated experiences which break away from standard itineraries.

    Contest winners will have the chance to head to their favorite destination accompanied by popular celebrities – DJ Nikhil Chinapa in Thailand; fashion icon VJ Anusha Dandekar in Milan; and Bollywood actress Radhika Apte in London. These celebrities will share insights corresponding to their respective areas of interest in order to curate unique experiences for winners in any of these cities.

    The #LiveThere contest requires participants to log onto their Instagram or Twitter and submit image/video entries which best capture their ‘Live There’ moments. Along with this, participants will need to use a creative caption along with their choice of destination in the following format – #InThailand, #InMilan or #InLondon.

    Throughout the contest, there will be a daily selection of the Best Entry of the Day. Each winning entry stands the chance to receive Airbnb vouchers worth up to US$ 200 in the form of a prize. Finally, the top creative entries per destination will be declared Grand Winners and they will have the chance to visit their chosen destination with the corresponding celebrity.

    Airbnb India country manager Amanpreet Bajaj said, “Milan, Bangkok and London are a few of the most famous travel destinations in the world with stock lists of to-do’s available for reference. However, urban youth today, want to break away from commoditised travel, and discover a place on their own terms. With Airbnb’s #LiveThere experience, we want travelers who are seeking a new approach to travel, to discover these places through a local’s eyes/ perspective. Collaborating with popular icons like Nikhil Chinappa, Anusha Dandekar and Radhika Apte, is our way of establishing greater relevance with the young Indian traveler, based on their unique passion points. We want travelers to feel like they can belong anywhere in the world, even if it is just for a night.”

    While trained Scuba instructor Nikhil Chinappa shares insights on how to best experience music and adventure in Thailand, Anusha Dandekar will offer an insider’s view into the hidden fashion hubs in Milan, while Radhika Apte suggests the best way to experience art and theatre in London.

    One winner each for Bangkok, Milan, and London will receive a three nights / four days-stay for the winner and one friend along with arrangements for unique, local experiences so they can truly live there.

  • SRK rediscovers commomer’s life via Airbnb

    NEW DELHI: There is no place like home to disconnect from the outside world, and spend some time with oneself. And if it is a place where one can live like a local and not a star, then it is idyllic.

    Bollywood star Shah Rukh Khan,who went on vacation to Los Angeles, is known for constantly looking for methods to reinvent his ways, and with this trip he is changing the way stars travel. This vacation has served as the getaway he needs to be able to experience the lights and palm trees of LA, by living like a local.

    Khan said “Being able to break away from a fast paced lifestyle, several thousand miles away from the city has been a refreshing experience. Our lovely Airbnb host made sure we have everything we needed. Living here like the locals in our spacious and beautiful LA home has been an ideal break. This has been a perfect retreat!”

    The popular Bollywood actor made the most of his short break to indulge himself on a lavish vacation in Beverly Hills LA, with Airbnb at an ideally located Beverly Hills estate to experience the beauty of the local place.

    The plush home chosen by the popular actor for his vacation comes with a tennis court and pool, offering a breathtaking view of Beverly Hills through a unique lens, breaking away from the standard itinerary. Khan’s entire family also accompanied him on this trip.

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  • Airbnb in strategic partnership with Times Group hopes to help Indian travelers discover more

    Airbnb in strategic partnership with Times Group hopes to help Indian travelers discover more

    NEW DELHI: Community driven hospitality company Airbnb has joined with The Times of India Group to help Airbnb create a truly localized presence for India, leveraging the media group’s vast network of media and operational resources.

    The strategic partnership comes as part of Airbnb’s plans to focus on developing the Indian travel market. As a part of the partnership, The Times Group will drive awareness of Airbnb accommodations.

    This is a key partnership for Times Global Partners that supports the launch and expansion of emerging global digital companies in India. Previously, Times Global Partners has partnered with Huffington Post, Coursera, as well as other digital companies.

    Times Internet MD Satyan Gajwani said, “We are excited to partner with Airbnb to transform the way Indians travel. As a personal user, I’ve found that Airbnb has brought a new dimension of convenience, value, and uniqueness to travel. We look forward to working closely with Airbnb to evangelize community driven hospitality.”

    Commenting on the partnership, Airbnb Chief Technology Officer & CoFounder Nathan Blecharczyk said, “We are excited about the opportunity that India presents, and to have one of the most respected partners in The Times Group. We are working on adapting our product for the Indian market so that Indian travelers can live like a local anywhere in the world.”

  • Airbnb in strategic partnership with Times Group hopes to help Indian travelers discover more

    Airbnb in strategic partnership with Times Group hopes to help Indian travelers discover more

    NEW DELHI: Community driven hospitality company Airbnb has joined with The Times of India Group to help Airbnb create a truly localized presence for India, leveraging the media group’s vast network of media and operational resources.

    The strategic partnership comes as part of Airbnb’s plans to focus on developing the Indian travel market. As a part of the partnership, The Times Group will drive awareness of Airbnb accommodations.

    This is a key partnership for Times Global Partners that supports the launch and expansion of emerging global digital companies in India. Previously, Times Global Partners has partnered with Huffington Post, Coursera, as well as other digital companies.

    Times Internet MD Satyan Gajwani said, “We are excited to partner with Airbnb to transform the way Indians travel. As a personal user, I’ve found that Airbnb has brought a new dimension of convenience, value, and uniqueness to travel. We look forward to working closely with Airbnb to evangelize community driven hospitality.”

    Commenting on the partnership, Airbnb Chief Technology Officer & CoFounder Nathan Blecharczyk said, “We are excited about the opportunity that India presents, and to have one of the most respected partners in The Times Group. We are working on adapting our product for the Indian market so that Indian travelers can live like a local anywhere in the world.”