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Tag: AirAsia

  • FPSB India appoints Amisha Sethi as senior vice president – policy & communication

    FPSB India appoints Amisha Sethi as senior vice president – policy & communication

    MUMBAI: The Financial Planning Standards Board of India (FPSB India), the Indian subsidiary of FPSB. and the global certifying body for certified financial planner (CFP) professionals, has appointed Amisha Sethi as its senior vice president – policy & communication, effective 3 January 2025.

    Amisha Sethi is a seasoned marketing leader with over 22 years of experience across telecom, mobile, technology, aviation, and AI industries. Known for her expertise in brand building, strategic communication, partner relations, and customer engagement, she has held pivotal leadership roles in global organisations.

    FPSB India CEO  Krishan Mishra said: “Amisha’s diverse experience, visionary approach, and proven expertise in strategic communication will undoubtedly help us drive impactful initiatives. Her leadership will strengthen our engagement with stakeholders and further our mission to elevate financial planning education in India.”

    Hitherto she has had stints with Infilect  as vice president of global marketing and customer relations; with Locus as vice president of global marketing; with Blackberry as director of Asoa-Pacific brand marketing ; with AirAsia s chief commercial officer, with Airtel as marketing manager, and with AI and deep learning start up Frrole as vice-president of marketing.

    Said Amisha: “It is an honor to contribute to shaping the financial planning landscape in India. This opportunity allows me to blend my expertise in communication and strategy with FPSB India’s mission to enhance financial literacy and professional standards.”

    Amisha is a multifaceted individual with accomplishments in acting, writing, and fitness. She was crowned Mrs. India Worldwide 2021 and has won multiple acting accolades, including a special jury mention as the best actor at the 14th Dada Saheb Phalke  Awards.

    She also starred in the OTT-released short film Dronacharya, earning critical acclaim. Amisha is the author of the bestseller It Doesn’t Hurt To Be Nice and has delivered inspiring TEDx talks on leading a balanced, multidimensional life.

    An executive scholar in marketing and sales management from the Kellogg School of Management, Amisha also holds a post graduate diploma in management from Amity Business School and a science degree from Delhi University.

  • AirAsia India launches 360 marketing campaign asking flyers to #JoinTheFamily

    AirAsia India launches 360 marketing campaign asking flyers to #JoinTheFamily

    Mumbai: AirAsia India has launched a 360-degree marketing campaign inviting flyers to become ‘Aviators’ and make the most of the benefits of the NeuPass rewards program by Tata Neu. The campaign is based on the insight that being a part of a family is a rewarding experience.

    Conceptualised by  AirAsia India’s creative agency, Wunderman Thompson India, the campaign features three distinct films with quirky and heart-warming human stories that bring alive the joy of being part of a family.


    The integrated campaign across cinema, print, out-of-home, digital and social media platforms, showcases the power-packed benefits offered by AirAsia India on the NeuPass rewards program such as exclusive member discounts, complimentary Red Carpet priority check-in, baggage and boarding services and assured NeuCoins that can be redeemed across the family of Tata brands participating on the Tata Neu platform.


    Speaking on the launch of the campaign, AirAsia India chief marketing officer Siddhartha Butalia said, “The NeuPass rewards program affords us the unique opportunity to redefine loyalty from the commoditised and transactional nature of traditional frequent flyer programs where individuals are defined by numbers, to a seamless and fulfilling experience of recognition and reward in every interaction. The campaign resonates the essence of what being part of a family is meant to be – a relationship of understanding, a feeling of fulfillment and an experience that is truly rewarding.”

    Speaking of this association, Wunderman Thompson senior national creative director Priya Shivakumar commented, “We saw the launch of this unique rewards program and the wonderful benefits of becoming an Aviator with AirAsia India as an opportunity to communicate simple and endearing human stories with a touch of humour that bring alive the fact that close friends and family are the ones you can always count on. The campaign ties back seamlessly to the thought of ‘redeeming rewards from each member of the family’ which was the idea we set out to deliver. By doing this, we not only elevated the conversation, but also made it as personal and fulfilling as the rewards.”

     

  • AirAsia named the 4th Strongest Airline Brand Globally in Brand Finance Airlines 2020 Ranking

    AirAsia named the 4th Strongest Airline Brand Globally in Brand Finance Airlines 2020 Ranking

    As per the latest report by Brand Finance for 2020,  AirAsia was rated as having the highest growth in brand value in Asia and the second highest among all airlines globally, with a year on year growth in brand value of 15.5%. The phenomenal growth in brand value saw AirAsia enter the league of top 25 most valuable airline brands in the world in 2020 and the only LCC from ASEAN in the global 50 airline brand rankings.

    Brand Finance also rated AirAsia as having the highest year on year increase in Brand Strength among the 10 strongest Airline Brands in the world. AirAsia is one of only four airline brands in the world to have an AAA+ rating on Brand Strength. Brand Strength is based on marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Brand Finance correlates brand strength with stock market outperformance.

    Based on the cash positions, brand strength and brand value, AirAsia was also listed as one of the airline brands well poised to survive the Covid-19 crisis, unlike many others that have been cited as being in precarious positions and needing financial support to survive.

    AirAsia also came out on top of the ASEAN airline ratings in 2020 on a number of parameters, being the 8th most valuable airline brand in Asia, the second most valuable in the ASEAN region and among only four Asian brands to grow brand value.

    Speaking about the report, Mr. Sunil Bhaskaran, MD & CEO, AirAsia India said, “We are proud to be custodians of the AirAsia brand in India and this latest report by Brand Finance is a testament to the strength of the brand and the trust our guests, markets and other stakeholders place in the AirAsia brand. As published by the Directorate General of Civil Aviation, AirAsia India has had the best On Time Performance in 2020 and, on average over the last 12 months of reported data, has had the lowest cancellation rate (0.5%) amongst all the major scheduled airlines in India and the lowest number of complaints (0.2 per 10,000 passengers) among Indian LCCs. Along with our investment in our brand and communications, these measures of operational excellence continue to contribute to our reputation, loyalty and brand strength.”

    Samir Dixit, Managing Director, Brand Finance Asia Pacific, commented: “While there were very few brands that had positive brand value growth, AirAsia found itself to be a strong contender with some of the best brands in the world. This can undoubtedly be attributed to the consistency of brand experience and the brand building efforts by AirAsia across customers and other stakeholders. The current COVID-19 crisis presents a dangerous threat to airlines, and will not be easy to manage given that airlines will struggle to recapture lost demand and could lose up to 20% of overall brand value. The only thing that will drive customer preference in difficult times is the brand and the airline brands that are weaker may not even survive the crisis. Based on our criteria, we found AirAsia to be one of the 30 global airline brands well poised to survive the Covid-19 crisis.”
     

  • AirAsia India on the lookout for publishing agency for in-flight magazine

    AirAsia India on the lookout for publishing agency for in-flight magazine

    MUMBAI: India’s low-cost airline, AirAsia India is on the lookout for a publishing agency for its in-flight magazine, travel360° India, which was first published in April 2017 and will complete 24 editions in March 2019. travel360° India caters to a wide range of readers and it is also well positioned to inform, entertain, and educate AirAsia’s guests on a large spectrum of topics.

    The magazine seeks to serve guests in line with the global content setup, but with a distinctly local flavour, encompassing the cultural and social landscape of India. The content is tailored to the Indian traveller, and features destinations on the airlines’ domestic network, and places situated near cities connected by AirAsia India. travel360° India also has an award-winning section called “TravelHer,” which is solely dedicated to empowering women travelers and documenting their experiences. The writers are solo travelers or women travelling with other women.

    While AirAsia India expects the publishing agency to have a strong editorial team, the airline also looks forward to working with an agency with strong leadership and client relationship qualities combined with value added for a long-term relationship.

    AirAsia India extends an invite to all publishing agencies to be a part of the multi-agency pitch for the airline’s publishing mandate.

  • AirAsia renews MotoGP sponsorship with Dorna

    MUMBAI: Dorna Sports, the commercial rights holder of MotoGP, has renewed partnership with AirAsia for the next two years.

    The renewed agreement places the airline in the position of title sponsor for the Japanese GP in 2012 and 2013, and the Australian GP in 2012 with an option for the title sponsorship of the same GP in the 2013 campaign.

    AirAsia CEO Tony Fernandes said, “Our close relationship with MotoGP is further strengthened through the signing of this agreement. Our airline believes in MotoGP because it allows us to expand our brand awareness and also helps us reach a young audience who are going to use our broad range of services.”

  • Isobar to handle Expedia’s social media and ORM account

    Isobar to handle Expedia’s social media and ORM account

    MUMBAI: Aegis Media’s Isobar has been signed on by online travel company, Expedia, to manage its social media presence in India.


    Expedia marketing head Manmeet Ahluwalia said that social media and ORM is perhaps the most important tool for success in today’s digitally connected world specially in their line of business.


    “It is core to our marketing strategy and hence we wanted to look for the best agency to partner with. We chose Isobar as they have done some outstanding work in India,” he concluded.
     
    Isobar India MD Shamsuddin Jasani added, “This is a great win for us. We are much exited that the world leader in online travel has appointed us as their social media and ORM agency. Social is a core ingredient for Expedia’s success and isobar will work as the catalyst in achieving this success.”


    Expedia recently entered into an exclusive partnership with AirAsia to offer a complete range of value flights, hotels, and holiday options for the Indian consumer.

  • Singapore TV personality Allan Wu to host AXN’s Amazing Race Asia edition

    Singapore TV personality Allan Wu to host AXN’s Amazing Race Asia edition

    MUMBAI: One of the action oriented AXN’s biggest on ground initiatives for this year is The Amazing Race Asia. Like its American counterpart, the reality show will see contestants from different Asian countries running from one location to another on specified modes of transport to emerge as a winner and get $100,000.

    The host of the show will be Singapore-based TV personality Allan Wu. He has in the past participated in the US reality series Fear Factor which also airs on AXN. As had been reported a few months ago by indiantelevision.com, over 1,000 teams had applied to participate in the race.

    As a marketing initiative, AXN will conduct a series of road shows in the region to engage the public. AXN will be holding the Amazing Race Fan Tour from July to October. The places it will visit are Delhi on 8 October, Korea on 8 July, Bangkok on 5 August, Singapore on 26 August, Kuala Lumpur on 9 September and Manila on 30 September.

    AXN says that it was searching for a host that could not only relate to various Asian cultures but who would be able to keep up with the intense physical demands of the race.

    SPE Networks Asia GM Ricky Ow says, “Having participated in another world-class TV show, Allan Wu understands what it takes to be the host of The Amazing Race Asia. He embodies the spirit of AXN and The Amazing Race Asia. As a big fan of The Amazing Race, Allan will be able to give interesting insight to the Asian version of this hit reality show.

    “And it doesn’t hurt that Allan is easy on the eyes. His good looks and natural charisma will offer a different appeal from the US version, and will definitely ‘Wu’ new fans for The Amazing Race Asia.”

    AXN has also announced a raft of sponsors for the event. They are Malaysia Tourism and Promotion Board, and the regional sponsors are: Official Camera Partner – Sony Electronics Asia Pacific Pte. Ltd, Official Airline Partner – AirAsia, Caltex, MSN, Official Mobile Partner – Nokia, and Official Hospitality Partner – Bintan Lagoon Resort and Bintan Resorts. Ford is a local sponsor.

    Production on The Amazing Race Asia finished last month. Post-production work will shortly commence and the show will air in 13 episodes across Asia later in the year.

    Each team comprises of two people with a pre-existing relationship like husband – wife, mother – daughter.

    As with the US version, participants will be perpetually guessing their next destination as venturing into the unknown has always been the entertaining hallmark of the show. This sense of the unknown puts everyone on a level playing field.