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Tag: Aidem Ventures

  • Aidem Ventures to handle ad sales for Al Jazeera in India

    Aidem Ventures to handle ad sales for Al Jazeera in India

    MUMBAI: Aidem Ventures is appointed as Al Jazeera’s India media representative for its English and other flagship channels. These channels include Al Jazeera Arabic, Al Jazeera Documentary and Al Jazeera Mobasher.

    Al Jazeera English was granted a licence by the Government of India in December 2010 to broadcast in India for the first time.

    Announcing the appointment Group Media General Manager at q.media, the media representative of Al Jazeera Channels Jaber Al-Ansari, said,”We are excited to establish our business presence in India with the appointment of Aidem Ventures as our representative in India. This partnership reflects q.media’s ambition to pursue Al Jazeera’s successful global expansion and to meet Indian based companies’ needs for a prestigious media platform like Al Jazeera English Channel to market their brands to a global audience”.

    Al Jazeera English currently has a bureau and a distribution office in New Delhi. Al Jazeera English is the first English language world news channel to be headquartered in the Middle East.

    Aidem Ventures director Vikas Khanchandani said,”We are delighted to be entrusted with the mandate to develop the advertising potential of an iconic and credible media brand like AJE in India. As India continues to integrate strongly with the world economy, more and more Indian companies and brands will be looking to expand their footprint globally and will be seeking robust global media platforms to build their brands. Aidem, with its extensive experience and track record in the news genre, is best equipped to partner with Al Jazeera in their foray into the Indian market.”

    Launched in November 2006, Al Jazeera English seeks to present every side and every angle to its stories and act as a bridge between cultures. With unique access, making it the channel of reference for Middle East events, and 65 bureaus strategically placed around the world, Al Jazeera English laims to provide independent and impartial news for a global audience, giving voice to different perspectives from under-reported regions around the world.

    Al Jazeera English is available in more than 100 countries to more than 220 million households worldwide. The channel was awarded”Best 24 Hour News Programme” at the 48th and 50th Annual Monte Carlo Television Festival and has received awards from the Royal Television Society, Amnesty International and YouTube.

    The channel has also received a total of six International Emmy nominations in the News, Documentary and Current Affairs categories.

  • NDTV, Raj Nayak’s Aidem Ventures to split

    NDTV, Raj Nayak’s Aidem Ventures to split

    MUMBAI: NDTV Ltd. has decided not to renew its ad sales contract with Raj Nayak-promoted Aidem Ventures from 1 April, according to sources familiar with the development.

    NDTV had outsourced its ad sales to Aidem Ventures for one year, after Nayak quit as CEO of NDTV Media to float his own company. NDTV had bought back Nayak and his team‘s 26 per cent stake in NDTV Media, a company that was handling the ad sales of the broadcasting company.

    The split was in course and an official announcement is expected to be made soon. NDTV had earlier revised the estimates of the fee payable to Aidem in the third quarter of the fiscal, in keeping with the terms of the arrangements and accordingly reversed the provision amounting to Rs 50 million recognised in the earlier quarters.

    NDTV has started talking with at least two media outfits including Star India to outsource its ad sales, sources said. The company is also considering managing its own ad sales by forming an internal team.

    “All the options are open but the most likely course would be to outsource ad sales. Star seems the favourite choice at this stage but anything can happen. Nothing is signed yet,” a source said.

    Nayak could not be reached for his comments.

    When contacted, Star India CEO Uday Shankar did not want to comment on the issue.

     

  • Aidem Ventures, eBus Media float JV for India

    Aidem Ventures, eBus Media float JV for India

    MUMBAI: eBus Media Network and Aidem Ventures have formed a joint venture in India to offer a complete solution for digital distribution and management of television commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.

    The new JV between the two companies will be known as eBus-Aidem. Ajay Verma will be the chief executive of the new entity.

    Verma has over 17 years of advertising & marketing experience, having worked with organisations like O&M, Draft-FCB, Redifussion, Y&R, Contract and Percept Hakuhodu and has been part of eBus startup operations in India.

    eBUS is a Singapore-based company involved in video content management and distribution business for the media industry. Aidem Ventures is a media consulting, sales and marketing company.

    Says Aidem director Kaushal Dalal, “We believe that the future is going to be tapeless and digital delivery of TVCs will be the norm. To this end, the solution that eBUS has to offer is truly excellent. The coming together of eBus and Aidem will not only add to the range of media related services that Aidem provides but will also help bring in the future much faster.”

    In the new service, the advertiser has to send TVCs once and it is digitally delivered to the list of broadcasters as specified by the client/agency within six hours. Advertisers can also track the commercial going to broadcasters online and have access to commercials in different formats for their presentation on mobile, Internet, etc.

    Averred eBUS Singapore CEO Carmine Masiello, “With the expansion and modernisation of the television industry, including digital and HD, we provide advertisers a much faster and convenient mode for delivering TVCs. Given the complexity of the Indian markets, we trust that partnering with Aidem will not only add the local expertise we need to promote our products and services but also go a long way in establishing eBus as the standard mode for delivering TVCs in this market space.”

    For the broadcasters this will mean faster arrival of TVC‘s in digital quality, complete library management, no more handling of physical tapes or ingesting, thereby saving physical space, time, effort and money.

    Said Aidem Ventures managing director Raj Nayak, “We believe this technology will be a game changer and goes with the company‘s vision to diversify into areas that is in synergy with our core business. Leading broadcasters have already started using the eBus technology and more are signing shortly. Many leading advertisers also have already signed up and are currently using and having the benefits of the eBus solution.”