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Tag: Aidem Ventures

  • Mallika Nath Handa inks a new chapter with Network18 leadership move

    Mallika Nath Handa inks a new chapter with Network18 leadership move

    MUMBAI: When it comes to building big brand bridges, Mallika Nath Handa knows the blueprint. The seasoned media and partnerships leader has joined Network18 Media & Investments Limited in August 2025 to helm Building Strategic Relationships, marking yet another power move in a two-decade career spanning India’s biggest media and digital houses.

    Handa’s career arc is as eclectic as it is impressive. She most recently spent 1 year and 9 months at Zomato, where she headed partnerships and played a pivotal role in shaping the food-tech major’s brand-building efforts. Before that, she spent a mammoth 11 years and 8 months at Times Internet, rising to the position of head of revenue and branded content for Indiatimes Lifestyle Network.

    Her early innings saw her hold senior sales roles at AIDEM Ventures (1 year 11 months), NDTV Media (4 years 3 months), and Star TV (2 years 5 months). Across these stints, she sharpened her expertise in revenue growth, branded content, digital innovation, and strategic partnerships, working at the intersection of media, technology, and brand storytelling.

    An alumna of the National Institute of Fashion Technology (2000–2004) with a degree in Fashion Design and Information Technology, Handa’s journey reflects a blend of creativity and commercial acumen, a combination that’s particularly suited to navigating Network18’s expansive media ecosystem.

    The move comes as Network18 continues to deepen its relationships with advertisers, creators, and platforms in an increasingly fragmented media landscape. With her proven track record in forging partnerships and scaling businesses, Handa’s entry signals the company’s intent to fortify its strategic growth playbook.

    From fashion design to food-tech to forging the future of one of India’s largest media networks, Handa’s career trajectory proves she has always been in the business of connections and at Network18, she now gets to take that literally.

  • Nitin Bhatnagar rises to VP – programmatic ad ops at Sony Pictures Networks

    Nitin Bhatnagar rises to VP – programmatic ad ops at Sony Pictures Networks

    MUMBAI: Sony Pictures Networks India (SPNI) has dialled up its programmatic firepower with the elevation of Nitin Bhatnagar as vice president – programmatic advertising & digital advertising operations. The move solidifies SPNI’s commitment to sharpening its data-driven advertising game across OTT and digital platforms.

    With over 15 years under his belt, Bhatnagar is no stranger to the fast-changing digital ad terrain. Having joined Sony in 2021, he steadily climbed the ranks—from handling programmatic ops to now helming the entire digital ad stack, including video, analytics, and monetisation models.

    Prior to Sony, he spent six action-packed years at NDTV Digital, managing ad ops and client servicing. His resume reads like a guided tour through India’s digital media evolution—with stints at BBC Worldwide, Sizmek, Starcom, and Aidem Ventures for Microsoft Online Advertising.

    From launching BBC campaigns across APAC to running MSN’s trafficking team pan-India, Bhatnagar’s worked across everything from banner ads to BTL activations, Wap to programmatic pipes, with a sharp eye for optimisation and delivery.

    His style? Quietly methodical. His rep? A fixer who knows his SSPs from his DMPs and can troubleshoot like a pro.

  • Kalinga TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

    Kalinga TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

    MUMBAI: Aidem Ventures, an independent media consulting and marketing solutions company has been mandated to handle ad sales for Kalinga TV, a 24-hour Odia news channel. Launched in 2015 by Kalinga Media and Entertainment, the channel is a unit of KIIT Group of Institutions. Apart from leading DTH services like Tata Sky, Dish TV,Airtel Digital TV etc, the channel is also available on all major MSOs and LCOs. Kalinga TV is the only channel in the state which has a special bulletin in Santhali language and is a top rated news channel in terms of “Breaking News”. 

    HimansuSekharKhatua, MD, Kalinga TV said, “Aidem has a proven track record of creating success stories for its partners. They not only have a strong sales force but also offer end to end solutions to the broadcaster which makes them different from competitors and the most preferred choice in this space.  I am confident that this collaboration will help us position the channel’s potential rightly in the advertiser market and monetize our advertising inventory better.

    Karan Gupta, MD, Aidem Venturessaid, “It’s an honor to be the exclusive partner of Kalinga TV. Kalinga has a strong foothold in Odisha and I’m sure that their rich group legacy will give us an in-depth access to the Odia Market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. With our strong infrastructure of teams across the country, we are confident of the channel’s success”.

  • Aidem Ventures appoints Pradeep Hejmadi as CEO

    Aidem Ventures appoints Pradeep Hejmadi as CEO

    MUMBAI: Aidem Ventures, an independent media consulting and marketing company, has appointed  Pradeep Hejmadi as the chief executive officer (CEO), effective August 2018. In his new role, Hejmadi will be spearheading AIDEM’s newest verticals: Aidemtec and AIDEM Sporty. Simultaneously, he will help unlock new partnerships and opportunities in the company’s traditional broadcast sales business.

    Talking about his new role, Hejmadi said, “I’m excited to join Aidem Ventures and look forward to working with an extremely talented team. AIDEM is an energetic and dynamic organization that has witnessed tremendous growth over the past few years. My focus will be on spurring exponential growth for the organisation, and leveraging an eclectic team of professionals to convert challenges into profitable business outcomes.”

    Aidem Ventures MD Karan Kumar Gupta said, “There couldn’t be a better time for AIDEM to work with someone like Pradeep who has extensive experience and a proven track record in the entertainment space. With the launch of Aidemtec and Aidem Sporty, we have a massive opportunity to capitalize on Pradeep’s experience in pioneering initiatives in the broadcast field. I’m confident that his leadership assets will be valuable for us in the long term.”

    Hejmadi brings with him more than 20 years of multi-dimensional experience in the Indian media industry. He has spearheaded and successfully launched profitable initiatives. His previous stints include working with Zee TV, TAM Media Research, MTV Networks India, Turner Broadcasting and Discovery Networks.

    Aidem Ventures chairman Ashok Kumar Gupta said, “We are delighted to have Pradeep join us at this pivotal point in the company’s journey.We continue to attract impressive leaders like him who can take our technology and consulting solutions to the broader market and grow our already-robust roster of clients very quickly, thus creating an incredible future for AIDEM.”

  • Aidem Ventures appointed as exclusive “Ad – Sales” Partner for DSport in India

    Aidem Ventures appointed as exclusive “Ad – Sales” Partner for DSport in India

    MUMBAI: Aidem Ventures, an independent media consulting and marketing company will handle ad sales revenue monetization exclusively for the DSport channel in India.

    The channel exclusively caters to sports genre with a rich catalogue of more than 4000 hours of live content every year for Indian audiences. The channel also telecasts a wide range of leagues and events from across the world of sports including Football, Cricket, Golf, Horse Racing, Cycling, Motor Sports, Rugby and Action Sport (MMA and Wrestling). The channel also showcased the recently concluded Nidahas Trophy featuring India, Sri Lanka and Bangladesh, which propelled the channel to the No. 1 Spot amongst sports channels in the country during March 2018. 

    Aidem Ventures, MD, Karan Gupta states, “DSport is essentially going to be in the growth curve within the sports genre. Given the growth of the overall sports ecosystem in the country and our experience of selling sport properties like Indian Badminton League, Sri Lanka Premier League, Bangladesh Premier League, National Games Kerala and many more, we are all set to deliver the best”.

    Aidem Ventures, President, Alok Rakshit says, “We look forward to this exciting assignment and endeavour to deliver the best results from our rich sporting experience. In addition to our exposure of working with key sporting federations, clients and other relevant stakeholders, we are proud to have DSport in our roster”.   

    Mr T.S.Panesar adds, “Aidem is undoubtedly a powerful sales house and we are confident that with their ability of representing their channel partners and in depth experience in the sport genre, DSport will be positioned rightly in the advertiser’s market.

    Aidem Ventures have been operating the sports vertical and providing curated solutions to sporting federations, clients and owners of high impact sporting properties under the banner of AidemSporty with a vision to build the largest Sports Marketing Solutions provider in the country.
     

  • Amrita TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

    Amrita TV appoints Aidem Ventures as their exclusive “Ad – Sales Representative”

    MUMBAI: Aidem Ventures, an independent media consulting and marketing company has been mandated to handle ad sales for Amrita TV, a Free to Air, Malayalam General Entertainment Channel. Formed in 2005, Amrita TV is one of the earliest players to launch and develop the Kerala General Entertainment market. The channel stands apart in terms of delivering family based and value driven quality programs. Apart from leading DTH services like Sun Direct, Tata Sky, Dish TV etc, the channel is also available on leading cable networks like COA Kerala, ACV, Siti, Den and many more. The channel also has its presence in the global market and is Free to Air across Australia, Singapore, Middle East, Europe, UK, USA, Canada and South Africa. 

    Amrita TV, COO, Jayakesh Nair states, “We have developed a new content strategy for Amrita TV. The channel is all set to present a variety of exquisite programs in 2018. Aidem’s knack of positioning channels in the advertiser market is remarkable. They establish a win – win scenario for both advertisers as well as the channel. I am sure this collaboration will help us exhibit Amrita TV’s potential as a valuable advertising platform.  

    Aidem Ventures, MD, Karan Gupta says, “At Aidem Ventures, we have always created success stories for the channels we have been assigned. It’s an honor to become the exclusive partner of Amrita TV. In the last couple of years, we have been extremely focused on building up our regional bouquet on a Pan-India basis. Equipped with a strong distribution and new content strategy for the coming year, we are confident of the channel’s success in the entertainment space.  

    Aidem Ventures, President, Alok Rakshit adds, “Amrita TV gives us an in-depth access to the Kerala market, further enhancing our overall sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help Amrita TV to effectively leverage our domain knowledge, revenue management skills and industry relationship, thereby making it a mutually beneficial arrangement”.  

    Aidem has an in-depth experience of the southern market and has helped turnaround the revenues of Jaya TV Network, Flowers TV, Kasthuri TV Network and Mi Marathi to name a few. In addition to Amrita TV, Aidem currently represents around 15 different partners across the market with successful and popular brands like Bhojpuri Cinema, Dangal, Kolkata TV, Kolkata Live, Music Fatafati, APN News, NaapTol and Box Cricket League. 

    Aidem Ventures also represents eBus in India with an aim to offer a complete solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters. 

  • Sporty Solutionz and Aidem Ventures form Aidem Sporty

    MUMBAI: Aidem Ventures and reputed sports Management Company, Sporty Solutionz have formed a joint venture under the name of ‘Aidem Sporty’. Aidem Sporty would announce about their other sports properties in due course of time.

    Aidem Sporty as a venture is set to provide holistic solutions and create success stories for the current Sports league and team owners on board. As per the contract, the highly experienced Aidem team will be managing and monetising the valuable sports properties in India.

    In the past, Aidem has been an exclusive media representation house for established sports properties such as Indian Badminton League [a Sporty Solutionz property], National Games Kerala 2015, Bangladesh Premier League, Sri Lanka Premier League and many other salient properties.

    Since 2011, Sporty Solutionz has been actively launching various sports properties in India. As a leader in media rights distribution in the Indian sub-continent, Sporty Solutionz has a 360 degree expertise in the business of sports.

    Aidem Ventures chairman Ashok Kumar Gupta said, “This expansion will now help us to streamline our focus on general entertainment and sports entertainment as two individual platforms enticing brands to leverage our segmented products on board. With Aidem Sporty, we are looking forward to being one of the leading solution providers in the field of sports consultancy and marketing.”

    Sporty Solutionz CEO Ashish Chadha mentioned, “I believe this synergy of two successful businesses will be an ideal promotional vehicle for all the sports-based brands in India.”

    Recently, AidemSporty seized their first deal with a newly-launched sports portal, www.insidesport.co that delves into the business of Sports in India and overseas. The portal was unveiled in Pune amidst the presence of global sports legends like Shane Warne, Harbhajan Singh, Sunil Gavaskar, Virendra Sehwag, VVS Laxman and many other luminaries.

    “We are confident to scale up the sports business with our expertise,” exclaimed Aidem Ventures president Alok Rakshit.

  • RBNL ex-CBO Khanchandani joins Arnab’s Republic

    RBNL ex-CBO Khanchandani joins Arnab’s Republic

    MUMBAI: : Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

    Arnab Goswami has been recruiting for catalysts for his team who would make his new venture a comprehensive set up for the new media landscape. Republic will be an independent platform for journalists and content professionals. The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India’s first footprint into global journalism.

    Commenting on the same, Republic founder Arnab Goswami said, “We are delighted to welcome Vikas on board. He is a great leader and joins us with very strong industry experience across multimedia platforms. Together, we believe, we will create the No. 1 News Channel in India.’’

    Khandchandani added, “I am looking forward to working with Republic as I believe in the core objective and vision of launching the first global independent media venture. I am certain we will change the media scenario in India”

    Khanchandani is a senior media industry professional with nearly two decades of experience. After an initial stint of running his family business in Medium Enterprise Financing and Estate Management, he joined STAR TV as a key member of the Strategic Planning and Management team which worked on sales strategies for the entire bouquet of channels across multiple genres. After STAR TV, Khanchandani was part of the core leadership team which set up NDTV Media. As Senior Vice President – Advertising Sales in charge of the English and Hindi news channels of NDTV, he played an important role in helping the NDTV network optimally monetize its revenue potential. Apart from co-founding Aidem Ventures, he played the dual role of managing existing businesses of Aidem with his operational skills. For the next 5 years, he drove the various businesses with undying enthusiasm, raw energy and a keen sense of fair play and vision, expanding into Digital advertising in a major way.

  • RBNL ex-CBO Khanchandani joins Arnab’s Republic

    RBNL ex-CBO Khanchandani joins Arnab’s Republic

    MUMBAI: : Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

    Arnab Goswami has been recruiting for catalysts for his team who would make his new venture a comprehensive set up for the new media landscape. Republic will be an independent platform for journalists and content professionals. The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India’s first footprint into global journalism.

    Commenting on the same, Republic founder Arnab Goswami said, “We are delighted to welcome Vikas on board. He is a great leader and joins us with very strong industry experience across multimedia platforms. Together, we believe, we will create the No. 1 News Channel in India.’’

    Khandchandani added, “I am looking forward to working with Republic as I believe in the core objective and vision of launching the first global independent media venture. I am certain we will change the media scenario in India”

    Khanchandani is a senior media industry professional with nearly two decades of experience. After an initial stint of running his family business in Medium Enterprise Financing and Estate Management, he joined STAR TV as a key member of the Strategic Planning and Management team which worked on sales strategies for the entire bouquet of channels across multiple genres. After STAR TV, Khanchandani was part of the core leadership team which set up NDTV Media. As Senior Vice President – Advertising Sales in charge of the English and Hindi news channels of NDTV, he played an important role in helping the NDTV network optimally monetize its revenue potential. Apart from co-founding Aidem Ventures, he played the dual role of managing existing businesses of Aidem with his operational skills. For the next 5 years, he drove the various businesses with undying enthusiasm, raw energy and a keen sense of fair play and vision, expanding into Digital advertising in a major way.