MUMBAI: TV news network Live Times has signed on media concessionaire and marketing consultancy Aidem Ventures as the agency on record for advertising sales.
With over two decades of experience managing advertising sales for leading news media brands, Aidem Ventures will enhance Live Times’ capabilities by employing innovative sales strategies to boost ROI for advertisers. The collaboration will leverage Aidem’s extensive network, research, and technology to expand Live Times’ revenue and market presence.
This partnership comes as Live Times gains recognition for its delivery of authentic news. By combining Aidem’s marketing expertise with Live Times’ vision for truthful journalism, the collaboration aims to disrupt the media news ecosystem.
Said Live Times founder Dilip Kumar Singh: “Our partnership with Aidem aligns with our quality-driven approach and allows us to scale our advertising efforts. Together, we are poised to set new benchmarks in the media industry and create greater value for advertisers and viewers alike.”
Aidem Ventures director Karan Gupta, added: “We believe that their dedication to delivering credible news will resonate with consumers and brands, and we look forward to ensuring their content receives the recognition it deserves in the advertising community.”
Tag: AIDEM
-
Live Times enlists Aidem Ventures as its ad sales partner
-
Bharat Media recruits Sumaiya Shaikh Vaidya in biz development role
MUMBAI: From being an executive assistant or administrator for almost 10 years in various companies in the beginning of her career, to associate director business development at the Bharat Media & Entertainment group (BMEG), Sumaiya Shaikh Vaidya has progressed extremely well.
Her first big break outside the EA or admin role came when she was appointed as a deputy manager at India News in charge of revenue generation from the western Indian region – a position she enjoyed for two years. Following this, she moved to Star TV as a senior sales executive , hopping on to dailyhunt for five months as regional manager, and then back to Disney Star for more than five years, leaving it in December 2024 as assistant manager looking after revenues for Star Suvarna SD, HD & Plus. In between she dabbled in short assignments for companies such as Red Digital Cinema, Aidem Ventures and dailyhunt.
Her motto all along has been “to seek a higher level of work to expand my experience.”
BMEG is headed by Andy Charles and is a marketing service company with expertise in media planning and buying skills, strategic brand building, OOH + experiential, and creative design solutions. It has offices in Bengaluru, Mumbai, Delhi , Chennai, Kochi, Hyderabad and Kolkata with new age clients such as Dangal, Linc, KochiKodens, Rapido, Bombay Shaving Co, IDBI Bank, among a long list of others.
-
Aidem to handle WB metro’s Incoda TV HD monetisation
MUMBAI: Media sales specialist Aidem Ventures recently tied up with West Bengal’s unique advertising medium Incoda TV HD, the high-definition channel telecast in all the metro stations of Kolkata. Aidem has been roped in to handle the revenue and help monetise Incoda’s inventory.
Incoda TV HD is the high definition TV channel in the underground metro railway premises of Kolkata. Incoda TV HD reaches out to 15 million captive spectators every month from Kolkata & rest of Bengal. The channel is available across all 23 active metro stations.
Incoda TV HD chairman Arijit Dutta said, “Since its inception, we are bringing forth Incoda TV HD as a fresh advertising platform reaching out to millions in Bengal. When we approached Aidem with our proposal, they were more than keen to join hands. Aidem had always been my first choice considering their hold in the media world. I am excited to work with the expert team of Aidem and unleash our potential as a genuine advertising platform.”
With over 30 years of experience, Incoda TV HD is synonymous with the Metro service in Kolkata. Each station has eight to 10 LED screens allotted with crystal clear audio-visual content on sports, entertainment, music, latest bollywood and tollywood gossip etc.
Aidem Ventures president Alok Rakshit added, “The way Incoda TV HD tactfully reaches out to the West Bengal cosmopolitan audience is commendable. This medium is perfect for the national set of advertisers who desire a better ROI and effective reach in Bengal. I am amazed to see the leading print houses, broadcasters and national clients of Bengal already optimizing Incoda TV HD as a valuable communication tool.”
In Kolkata, the metro commuters are seen to be glued to the television screens in the network-less, non-chaotic underground stations. In order to garner maximum eyeballs, the advertisements on Incoda TV HD are strategically telecast just two to three minutes prior to the train’s arrival. According to ORG-MARG reports, above 93% of the daily commuters claim to have seen the advertisements on Incoda TV HD.
Recently, AC Nielsen also tied up with Incoda TV as its third-party monitoring & certification partner.
-
Aidem ropes in Sanjay Hemady, Sandeep Singh
MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.
Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.
Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”
Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.
Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”
Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.
Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”
-
Aidem ropes in Sanjay Hemady, Sandeep Singh
MUMBAI: Aidem Ventures recently roped in Sanjay Hemady and Sandeep Singh thereby constructing a robust management team along with Alok Rakshit and Joydeep Ghosh.
Hemady and Singh come with over two decades of media experience. Both have been appointed as the senior vice presidents.
Aidem Ventures president Alok Rakshit, said, “I am confident that their rich experience & leadership assets will definitely be valuable for Aidem in the long run.”
Prior to joining Aidem, Hemady worked with Clear Media India. He has donned senior managerial roles across organizations like Clear Media India Pvt Ltd & CNBC TV18. He has been actively involved in driving the business at media companies like MTV, Indya.com, BBC World, IndusInd Media & Communications, Mid-Day and Indian Express. He will be heading Broadcast Sales for Aidem.
Hemady said, “I am excited to be a part of such an environment and lead the high-spirited sales teams in their challenging yet fascinating responsibilities. I look forward to identify and scale up Aidem’s growth opportunities in the coming years.”
Singh who has served organizations like R. K. Swamy, HTA [WPP], A.C. Nielsen, Sab TV and Sahara TV will be spearheading strategy and business development for Aidem.
Singh added, “Aidem’s repertoire, strong presence, network, work-culture and passionate team of employees enticed me to consider this role. With a strong vision and strategy, I look forward to lead a committed squad in exploring new methods of functioning.”
-
AIDEM co-founder Vikas Khanchandani joins RBNL
MUMBAI: Reliance Broadcast Network Limited (RBNL) has appointed Vikas Khanchandani as chief business officer.
With over 20 years of experience working across digital, television, ad and media technology, Khanchandani will be responsible for driving strategic business initiatives – new technologies and customer engagement. He will be reporting to RBNL COO Ashwin Padmanabhan.
On the development, Padmanabhan said, “We are happy to have Vikas on board who comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth story of the group.”
Prior joining to RBNL, Khanchandani was the co-founder of AIDEM Ventures where he played the dual role of managing existing businesses of AIDEM even while he was aggressively driving the growth agenda of building a unique and valuable media sales and services company.
He was also the part of the core leadership team which set up NDTV Media. Under his leadership, the channel witnessed phenomenal growth, creating a benchmark within the news genre and leading the category. He started his media career with Star India as a key member of the strategic planning and management team which worked on sales strategies for the Network’s channels.
-
AIDEM co-founder Vikas Khanchandani joins RBNL
MUMBAI: Reliance Broadcast Network Limited (RBNL) has appointed Vikas Khanchandani as chief business officer.
With over 20 years of experience working across digital, television, ad and media technology, Khanchandani will be responsible for driving strategic business initiatives – new technologies and customer engagement. He will be reporting to RBNL COO Ashwin Padmanabhan.
On the development, Padmanabhan said, “We are happy to have Vikas on board who comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth story of the group.”
Prior joining to RBNL, Khanchandani was the co-founder of AIDEM Ventures where he played the dual role of managing existing businesses of AIDEM even while he was aggressively driving the growth agenda of building a unique and valuable media sales and services company.
He was also the part of the core leadership team which set up NDTV Media. Under his leadership, the channel witnessed phenomenal growth, creating a benchmark within the news genre and leading the category. He started his media career with Star India as a key member of the strategic planning and management team which worked on sales strategies for the Network’s channels.
-
Zirca Digital Solutions eyes expansion in SE & North Asia
MUMBAI: Aidem’s digital brand solutions arm Zirca Digital Solutions is planning to expand in the Southeast Asia and North Asia regions.
The agency has set shop in Singapore in order to cater to their clientele in the region and has appointed Sukesh Singh as consultant – sales and business development. Singh will be based out of Singapore.
With an aim to create a strong international presence, plans are also afoot to set shop in the Middle East and in Europe during the company’s next expansion phase.
Additionally, in order to further strengthen their services to clients, a major tech acquisition is on the cards for Zirca Digital Solutions.
Having worked with companies like Microsoft Advertising to The Economist, Outbrain amongst others in the digital media space, Zirca will be leveraging its experience to bring its services to clients across the globe.
Singh, who has experience in sales, business development and partner management during his previous stints at Phunware Inc. and BBC Worldwide, will provide considerable advantage to Zirca’s extensive partner and client base in the Southeast Asia and North Asia regions. He will be actively involved in building local teams for these markets. Some key personnel from the India team will also be given the opportunity to international exposure.
“The business environment certainly won’t be identical to that in India. However, the fact that Southeast Asia and North Asia are more developed markets, works in our favour. Establishing our business here will be less of a challenge as compared to what it would be for a similar company looking to expand into India. Our expertise in digital media sales and operations brought from the years of experience in the Indian market combined with the localised knowledge that Sukesh brings in will enable us to systemize the expansion process and provide a suite of services that are specific to this region,” said Zirca Digital Solutions CEO and director Neena Dasgupta.
“Geographic expansion is a clear & powerful way to drive growth. Our clients need a global service and a global perspective. Asia is diverse. A ‘one size fits all’ approach to asset monetisation does not work – we recognise this and hence plan to have offices setup across locations in order to be more in sync with these market differences. We are looking to build a strong team focused solely on our international expansion,” added Zirca Digital Solutions managing director Karan Kumar Gupta.
The company recently updated its brand identity. The new brand identity and logo convey the energy and the vigour with which they aim to address the new markets and new opportunities.
-
Hathway appoints Aidem ventures for ad sales
MUMBAI: One of India’s biggest multi system operators (MSOs), Hathway Cable & Datacom has appointed Aidem Ventures to reach out to the country’s marketing and advertising fraternity.
It has launched high impact advertising solutions’ suite on its digital platform to reach out to a captive audience through its TV channels. Its ad capabilities include:
1. EPG Banner – appears when and as long as the electronic programme guide is on display
2. Programme banner – served up for 10 seconds every time the programme ID is displayed; hence appears each time a user lands on a destination channel
3. Boot and Boom – displayed on the boot up screen each time it is launched
4. Aston pop-up – displayed at the bottom of the screen when the user is in full screen video
5. Volume pop-up – appears on the screen each time one increases/decreases the volume
6. Advertisement on mute – displayed when and as long as the mute popup is displayed on the screen
7. Synopsis Banner – displayed when and as long as the synopsis banner is shown on the screen
8. DCA Banner – displayed when the digits to the destination channel are entered on the remote control
9. Co-branded solutions on their national TV channels viz Hathway Music – a non-stop 24 hours Hindi music channel, CCC Cine channel – a Hindi movie channel and Hathway Life – the best of National Geographic channel’s content managed by NGC broadcast team. These channels are available across all Hathway and Asianet platforms.
10. Channel partnership solutions on all Hathway channels
Announcing the news, Hathway MD and CEO Jagdish Kumar said, “We are confident that once advertisers experience these ad capabilities, they will be back for more. We plan to roll out more ad products over the coming year, while ensuring that they offer great ROI to advertisers and build a long term partnership. We are happy to partner Aidem in this journey in creating a market place for Hathway’s ad products and I am confident that they will be able to successfully bridge these partnerships.”
Aidem Ventures director Vikas Khanchandani said, “The Hathway ad solutions suite provides clutter-free and exclusive space on TV. It is already emerging as a powerful media option in the hands of advertisers. It is great to see such a positive response in the market. We are very happy about our association with Hathway.
Hathway has operations across 140 cities and towns with subscriber base for cable TV services of analogue and digital at 11.7 million homes. Hathway has been awarded the best MSO by the Indian Telly Awards for its quality services nine times in a row.
“In spite of the proliferation of various screens, time spent with TV continues to dominate viewing. Advertisers are seeing a huge captive reach and SOV in the Hathway ad platform. They will benefit immensely by the number of organic and inorganic exposures that it delivers,” added Aidem Ventures Hindi entertainment and niche channels business head Nikhil Sheth.
-
Aidem wins ad sales mandate for AM Television
MUMBAI: To expand its reach even further in north east, AM Television has appointed Aidem Ventures as its media representative in the Delhi, Kolkata and Chennai markets for its channels – Prag TV & Rengoni.
AM Television director Rajeev Bora said, “I am very happy about this association with Aidem. Their national footprint will give the channels the advertising exposure they need. We hope that this combined with Aidem’s expertise will prove beneficial to the channels’ overall growth. The north east as a market has always been ignored by marketers. Now one sees FMCG, pharmaceutical, F&B, tourism and auto clients apportioning a good amount of their advertising budgets to this market.”
Launched in 2000, Prag TV is the oldest news channel of the north east region of India while Rengoni is an Assamese GEC that delivers a mix of fiction and non-fiction shows catering to the region. Both the channels are distributed by Assam Cable Communication (ACC) in association with the digital system of Scientific Atlanta USA.
Aidem Ventures business head regional channels Alok Rakshit added, “Prag TV and Rengoni give us access to the North East market which has been untapped by major television networks so far. This association will give our advertisers a chance to reach out to the North East markets. The team is
very excited about both the channels.”