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Tag: AI

  • Nalin Mehta appointed chief AI officer at Network18

    Nalin Mehta appointed chief AI officer at Network18

    MUMBAI: Network18 has appointed Nalin Mehta as its chief AI officer (editorial operations), adding another milestone to his expansive career across journalism, academia, and public policy. Mehta, who also serves as managing editor at moneycontrol, will now lead the integration of artificial intelligence in editorial workflows across the group.

    With over two decades in Indian media, Mehta has held senior editorial positions at some of the country’s top news organisations. He was executive editor of The Times of India’s digital operations and managing editor at India Today TV. He has also served as group consulting editor at Network18.

    Outside the newsroom, Mehta has held academic roles including dean and professor at the School of Modern Media, UPES, and associate professor at Shiv Nadar University. He is currently a non-resident senior fellow at the Institute of south Asian studies (National University of Singapore), and a member of the economic advisory council to the prime minister.

    His work has spanned media strategy, digital innovation, public policy, and research—making this move into AI-driven editorial systems a logical progression. As AI reshapes newsrooms globally, Mehta’s role positions him at the intersection of journalism and technology in one of India’s largest media networks.

  • Google’s AI arm gets new marketing muscle in Anuj Gulati

    Google’s AI arm gets new marketing muscle in Anuj Gulati

    MUMBAI: Google has appointed a new ringmaster to its artificial intelligence circus. Anuj Gulati, a 12-year veteran of the search giant’s marketing ranks, has been tapped as head of global growth marketing for Gemini, the company’s conversational AI platform that aims to give ChatGPT a run for its money.

    Gulati announced his promotion on LinkedIn with the customary corporate humility: “I’m happy to share that I’m starting a new position as head of global growth marketing, Gemini at Google!” The exclamation mark suggests genuine enthusiasm—a commodity as rare in Silicon Valley these days as profitable startups.

    The appointment comes at a crucial moment for Google’s AI ambitions. As the chatbot wars heat up faster than a neural processor under load, Gemini represents Google’s best hope of maintaining relevance in a world where users might soon bypass traditional search entirely.

    Gulati brings a developer-focused pedigree to the role. He previously served as group marketing manager for developer growth and performance, where he led global growth, lifecycle and paid media marketing for Google’s developer products across mobile, web and the increasingly crowded AI landscape.

    His career trajectory reads like a textbook case of corporate ladder-climbing done right. Prior to his developer marketing stint, Gulati spent nearly six years as senior product marketing manager for developer platforms based in Singapore, where he helped developers in India and southeast Asia “build great products and successful businesses” on Google’s ubiquitous platforms.

    Before joining the Google mothership, Gulati cut his teeth at The Times of India, where as head of mobile products he claims to have increased mobile traffic sixfold in just 12 months—a performance that likely caught Mountain View’s acquisitive eye.

    His CV also features a brief philanthropic interlude as head of marketing at Save the Children, sandwiched between stints at The Times of India, where he began his career as a brand manager after a short consultancy role at Tata Technologies.

    As Google continues its desperate sprint to catch up with OpenAI’s head start, Gulati will need to draw on every marketing trick in his considerable playbook. For while Google may have invented much of the technology underpinning today’s AI boom, it finds itself in the unfamiliar position of underdog in the race to commercialise it.

    Whether Gulati can help Gemini outshine its competitors remains to be seen. But one thing is certain: in the increasingly cutthroat world of AI, Google is gemini-ly serious about winning.

  • Adobe teams up with AWS and Amazon Ads to boost customer experiences

    Adobe teams up with AWS and Amazon Ads to boost customer experiences

    MUMBAI:  Adobe has announced a strategic partnership with Amazon Web Services (AWS) to create new offerings that help marketing and creative teams deliver better customer experiences more efficiently. The collaboration, revealed at Adobe Summit, combines Adobe’s customer experience expertise with AWS’s cloud capabilities.

    Building on Adobe experience platform’s availability on AWS, the partnership introduces new integrations with AWS’s generative AI services, Amazon connect and Amazon ads. These tools will enable businesses to create more meaningful customer interactions while leveraging AWS’s security and global infrastructure.

    “The growing digital economy demands more engaging and personalised content to drive customer loyalty,” said Adobe experience cloud vice president Sundeep Parsa, “These new integrations will help businesses deliver impactful customer experiences using deep data insights, while maintaining high privacy and security standards.”

    The collaboration will bring several new offerings to market:

    1    Enhanced omnichannel experiences: Integration between Adobe experience platform and Amazon connect will provide comprehensive visibility into customer journeys while protecting privacy. This combines Adobe’s customer profiles with Amazon connect’s customer care insights.

    2    AI-driven interactions: Using Amazon Q in connect alongside Adobe’s AI assistant and AI agents, businesses can deploy personalised experiences based on unified customer data, enabling more contextual interactions across touchpoints.

    3    Marketing performance boost: Adobe real-time customer data platform collaboration will integrate with Amazon marketing cloud, allowing marketers to combine customer data with performance insights from Amazon Ads to measure segment performance and improve ad spend return.

    4    Streamlined creative workflows: Direct integration between Amazon ads and Adobe creative cloud applications will help businesses create and publish high-quality ads more efficiently. Creative teams will access professional templates for Amazon ads within Adobe Photoshop and Adobe Express.

    Applications powered by Adobe experience platform will also be available in AWS marketplace, making it easier to find, test and deploy solutions.

  • TCS takes off with Air New Zealand in AI-fuelled digital leap

    TCS takes off with Air New Zealand in AI-fuelled digital leap

    MUMBAI: Tata Consultancy Services (TCS) has clinched a five-year deal with Air New Zealand to revamp the airline’s digital infrastructure, propelling it into the AI-powered future. The tie-up, inked at TCS’ Banyan Park campus in Mumbai, aims to supercharge customer experience, sharpen operational efficiency and make Air New Zealand the world’s most digitally advanced airline.

    With the airline ferrying over 15 million passengers on 3,400 weekly flights, TCS will streamline digital services across 600-plus applications, injecting AI-driven automation and cloud muscle into fleet management, crew scheduling and ground services. Disruption management, cargo services, retail offerings and maintenance systems are also in for a tech overhaul.

    The signing ceremony saw a heavyweight guest list, including New Zealand prime minister Christopher Luxon, Tata Group chairman Natarajan Chandrasekaran, Air New Zealand chief executive Greg Foran and TCS chief executive K Krithivasan.

    Foran called TCS an “instrumental partner” in Air New Zealand’s cargo digital transformation and digital retail expansion. “We’ve already seen results since teaming up in September 2024. The benefits this partnership will bring to our customers and the aviation sector are huge,” he said.

    Krithivasan echoed the excitement: “With AI, automation and cloud tech, we’ll help Air New Zealand set new benchmarks in efficiency, sustainability and passenger engagement. This partnership is all about reimagining airline operations and unlocking new growth.”

  • Viswanathan Anand decodes the game of deception in a high tea duologue with Barun Das

    Viswanathan Anand decodes the game of deception in a high tea duologue with Barun Das

    MUMBAI: The latest episode of Duologue with Barun Das, airing on News9 on 15 March at 10 pm, features a compelling exchange between TV9 Network’s MD & CEO Barun Das, and chess legend Viswanathan Anand. Known for its deep, thought-provoking conversations, Duologue once again delivers an intellectual discourse that goes beyond the surface.

    Anand, a five-time World Chess Champion, delves into how chess mirrors life, shaping critical thinking and resilience. Reflecting on his playing style, he remarked, “How you approach chess often reflects your approach to life.” With humour, he recalled his mother’s jest, “If I hated losing in chess as much as in cards, I’d be a better player.”  

    Das described the conversation as “a fascinating dive into Anand’s visionary outlook on chess, AI, and life itself.” He added, “In chess, checkmate signals the end, but in this duologue, the discussion only deepens, sparking new perspectives and ideas.”

    Anand shared his views, the sport’s potential inclusion in the Olympics, and the growing prize money, especially in women’s chess. He also addressed the Nikhil Kamath controversy, acknowledging it as an unfortunate event.

    Anand noted that computers have surpassed human players for over 25 years, with AI-driven neural networks revolutionising chess even further. Instead of resisting change, he believes players must learn to ask the right questions rather than seek fixed answers.

    As Duologue nears the end of its third season, this episode stands out as an insightful and engaging discussion. Don’t miss it on News9 this Friday at 10 pm.

  • FIFA+ selects Magnifi for AI-powered football highlights

    FIFA+ selects Magnifi for AI-powered football highlights

    MUMBAI: Football’s global governing body FIFA has partnered with AI technology firm Magnifi to transform how fans experience match highlights and key moments across its digital platform FIFA+.

    The collaboration will leverage Magnifi’s artificial intelligence capabilities to deliver real-time highlights, crucial match moments and personalised player clips to football supporters worldwide.

    The technology will be deployed across more than 600 matches in the first year, processing approximately 1,200 hours of content. The partnership aligns with FIFA’s Global Game 2023-2027 strategy, which emphasises digital innovation and enhanced fan engagement.

    FIFA’s digital platforms demonstrated their significant reach during the 2022 World Cup in Qatar, generating over 5 billion engagements. The organisation, which governs football across 211 member countries, continues to seek new ways to connect supporters with the sport.

    Magnifi executives described the partnership as “transformative” for football content delivery, promising faster, more immersive experiences for fans worldwide.

  • India Today group unveils AI pop stars in groundbreaking musical initiative

    India Today group unveils AI pop stars in groundbreaking musical initiative

    MUMBAI: The India Today Group (ITG) has orchestrated another technological crescendo in its innovation symphony, launching a revolutionary new music genre called A-Pop featuring two virtual vocalists who promise to hit all the right algorithmic notes.

    Just two years after introducing Sana, reportedly India’s first AI news anchor who has since evolved from digital debutante to virtual veteran, the media powerhouse is now harmonising human creativity with artificial intelligence in the musical realm.

    “A-Pop is more than a genre — it is a fluid, evolving, and collaborative creative process,” explains ITG vice chairperson & managing director Kalli Purie. “It merges human imagination with AI capabilities, producing music that is unrestricted by conventional limitations.”

    The virtual virtuosos making their melodic debut are Aishan and Ruh, each with carefully crafted personalities that blend the authenticity of human backstories with the boundless potential of digital existence.

    AISHANAishan, a 22-year-old musical wunderkind with roots in Bareilly and Jodhpur, has been fine-tuning his craft since 17. This digital dream weaver blends indie acoustic, pop and R&B into a sonic tapestry that reflects his fabricated yet relatable life experiences. When not composing computer-generated compositions, this binary Bieber can be found embracing mountain scenery, sporting designer trainers, and maintaining his “old-money” aesthetic.

    Inspired by new people and sounds, his lyrics reflect his thoughts and experiences. An ambivert, he connects with fans but values his quiet moments. A Nainital soul, he’s drawn to the mountains, while also being a dog lover, bike enthusiast, sneakerhead, and food explorer, all with a classy, old-money style. 

    His virtual counterpart Ruh, a 24-year-old Delhi native, embodies the spirit of freedom in both personality and performance. This pixelated pop princess brings vibrant energy to new-age music while ostensibly travelling the world, absorbing diverse cultural influences that inform her distinctive sound. Her programming prioritises authenticity and self-expression, values designed to resonate with the group’s younger audience demographic. 
     

    RUHWith an extroverted, vibrant personality, she embraces adventure and travel, exploring new cultures to create new-age pop music. A passionate music lover, she uses it to express herself boldly and authentically. Driven by personal freedom, self-expression, and individuality, she inspires others to live authentically and pursue their passions without fear of judgment. 

    “Our latest foray into music is a sterling example of what the fusion of human creativity and AI can produce,” notes Purie. “A team of music professionals spent relentless hours over several weeks working with AI-led technology to create this pioneering work.”

    The virtual vocalists represent a new movement where the boundaries between human and machine creativity become increasingly blurred. Their songs may feature human-written lyrics with AI composition, or machine-generated verses with human musical arrangements, all delivered through synthesised voices that never tire or demand royalties.

    Unlike their flesh-and-blood counterparts, these digital divas can produce multilingual music, engage with fans around the clock, and personalise content based on audience preferences—offering a performance that’s literally inhuman in its consistency and availability.

    For listeners keen to tune into this binary balladeering, Aishan and Ruh’s musical offerings are available across all major streaming platforms, including YouTube, Spotify, Amazon Music, Apple Music, and Saavn. Fans can also follow their carefully curated digital lives on social media, where these virtual performers will be hitting high notes and high engagement metrics for the foreseeable future.

  • Orient Technologies partners with AWS to advance AI and GPU solutions

    Orient Technologies partners with AWS to advance AI and GPU solutions

    MUMBAI: Orient Technologies has joined forces with Amazon Web Services (AWS) India to advance AI with GPU-powered solutions, supporting the IndiaAI mission and driving innovation, scalability, and sustainable digital growth.

    By integrating AWS’s state-of-the-art GPU chips and AI services, Orient Technologies aims to accelerate AI adoption across industries, enabling businesses to leverage cutting-edge technology while reducing costs. AWS GPUs offer over 50 per cent cost savings and 25 per cent higher energy efficiency compared to traditional alternatives, making AI development more accessible and sustainable.

    Orient Technologies director Umesh Shah stated, “We are excited to collaborate with AWS in shaping the future of AI in India. This alliance strengthens our role in supporting Ministry of Electronics and IT’s (Meity) IndiaAI mission and expanding AI-driven solutions on a global scale.”

    With AWS’s support, Orient Technologies is set to drive large-scale AI deployment, enhance digital infrastructure, and position India as a global leader in AI development. This collaboration marks a significant step towards building world-class AI solutions that will benefit businesses and communities alike.

  • NDTV Profit conclave 2025 unites industry leaders to shape India’s future

    NDTV Profit conclave 2025 unites industry leaders to shape India’s future

    MUMBAI : The NDTV Profit Conclave, a premier business event, is coming to Mumbai on 18 February 2025. With the theme ‘blueprint for Viksit Bharat 2047,’ the event will unite leading corporate and political figures to chart India’s journey toward becoming a developed nation by its 100 year of independence.

    The conclave will serve as a key platform for dialogue on inclusive growth, sustainability, governance, and youth empowerment, reflecting India’s commitment to long-term economic transformation. Industry stalwarts and policymakers, including Piyush Goyal, CS Setty, Raamdeo Agarwal, Ridham Desai, Anish Shah, Dipali Goenka, Nadir Godrej, and Ashishkumar Chauhan, will lead discussions on manufacturing, AI, banking, investment, and sustainability.

    Live coverage will be available on NDTV Profit’s tv & digital platforms from 10 am on 18 February. Attendees can register online, with entry granted on a first-come, first-served basis.