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Tag: AI in journalism

  • Praveen Someshwar moves to Diageo India as MD & CEO after transforming HT Media

    Praveen Someshwar moves to Diageo India as MD & CEO after transforming HT Media

    MUMBAI: Praveen Someshwar is no stranger to transformation. After steering HT Media Group through a period of digital reinvention and AI-powered journalism, he is now shifting gears—this time to the world of premium spirits. Diageo India has appointed him as its new managing director & CEO, a move that signals an exciting new chapter for both Someshwar and the country’s leading beverage company.

    After six and a half years at HT Media, where he spearheaded the digital-first evolution of iconic brands like Hindustan Times, Mint, and Fever Network, Someshwar is now set to bring his sharp business acumen to Diageo India. Under his leadership, HT Media embraced AI-driven journalism, expanded its digital footprint, and built a robust ecosystem blending print, OTT, podcasts, and video. His tenure saw the integration of 400+ engineers, product specialists, and designers working alongside 3,000+ journalists, transforming the organisation into a tech-savvy media powerhouse.

    Someshwar himself reflected on his HT journey with a heartfelt farewell on Linkedin, saying, “Transforming a traditional media powerhouse into a digital-first, tech-driven organisation was no small task. And yet, what I witnessed over the years was nothing short of extraordinary.”

    At Diageo India, Someshwar steps into the shoes of Hina Nagarajan, who moves into a global role. His appointment comes at a crucial time when the premiumisation of the beverage sector, digital innovation, and market expansion are at the forefront of Diageo’s strategy. Someshwar’s career has been a masterclass in reinvention. From leading PepsiCo’s India and Asia operations to redefining media with HT’s tech-driven expansion, he has consistently pushed boundaries. At Diageo India, he now faces a new challenge—bringing the same strategic foresight to a dynamic, fast-evolving beverage industry.

    His new role will focus on strengthening Diageo’s market dominance with a digital-first approach, enhancing consumer engagement through AI-driven insights, and driving premiumisation in India’s evolving spirits market.

    With India’s premium beverage market booming and digital innovation reshaping consumer experiences, his leadership could redefine the future of premium spirits in India.

  • AI takes the spotlight at Storyboard18 DNPA Conclave 2025 in New Delhi

    AI takes the spotlight at Storyboard18 DNPA Conclave 2025 in New Delhi

    MUMBAI: As artificial intelligence reshapes industries at an unprecedented pace, the Storyboard18 DNPA Conclave 2025 is set to decode its impact on media. Slated for 27 February in New Delhi, the event will centre around the theme “Media Transformations in the Age of AI”, bringing together policymakers, technology leaders, media veterans, and marketing experts to explore the evolution of digital journalism and the ethical responsibilities that come with it.

    Union minister Ashwini Vaishnaw will deliver the keynote address, joined by EU’s AI Working Group co-chair Michael McNamara, and senior bureaucrats S Krishnan (MEITY) and Sanjay Jaju (I&B ministry). These high-profile policymakers will discuss the intersection of AI, media regulations, and governance.

    The conclave will also host stalwarts from the corporate world, including Havas Media CEO Mohit Joshi, EY partner Amiya Swarup, Dabur VP Rajiv Dubey, and Policybazaar.com CMO Sai Narayan, who will explore AI’s role in revolutionising digital advertising and cost structures.

    The rise of AI-generated content has sparked a crucial debate—where do we draw the line between machine efficiency and human editorial judgement? At the conclave, top news anchors will engage in a thought-provoking session examining AI vs. human journalism and the ethical boundaries in reporting.

    Tech innovators, including CoRover AI’s Ankush Sabharwal, Frammer AI’s Kawaljit Singh Bedi, and Elevenlabs – Audio AI’s Siddharth Srinivasan, will demonstrate how AI is making digital news content richer, more interactive, and highly personalised. Meanwhile, Google’s Durga Raghunath and Boom Live’s Jency Jacob will address fact-checking, misinformation, and deepfakes—the growing challenges in an AI-driven news cycle.

    DNPA, representing India’s top 20 print and TV media houses—including Times of India, Indian Express, Hindustan Times, NDTV, Zee Media, The Hindu, and Dainik Jagran—has curated this conclave to pave the way for an equitable, sustainable, and responsible digital media ecosystem.

    From showcasing AI-driven newsroom innovations to providing a platform for startups to present their breakthroughs, the Storyboard18 DNPA Conclave 2025 promises a day packed with insights, debates, and groundbreaking ideas.

    To know more, visit: Storyboard18 DNPA Conclave