ITV

Tag: AI-campaign

  • Sunrise Spices cherishes the success of its AI-powered Durga puja campaign

    Sunrise Spices cherishes the success of its AI-powered Durga puja campaign

    Kolkata: ITC Sunrise Spices has announced the success of its AI-powered Durga Puja campaign, designed in collaboration with Bengali actor – Abir Chatterjee. This initiative brought the magic of Kolkata’s grand Durga Puja pandals to participants’ screens, offering a personalised, immersive experience through cutting-edge AI technology.

    This initiative also enabled participants to upload a selfie, which was then transformed into a customized AI video featuring them alongside Abir Chatterjee, touring some of the most beautifully decorated pandals in Kolkata. The result was an immersive and accessible celebration, breaking geographical boundaries and allowing people from across the country to experience the magic of Pujo.

    Over 29,000 people participated and got their personalised AI videos created, bringing the joy of Durga Puja to participants across Bengal.

    “We’re excited by the incredible response to this campaign, which blends the rich traditions of Durga Puja with state-of-the-art AI technology,” said Piyush Mishra, Business Head, Sunrise Spices. “What makes this initiative truly unique is the AI face-swapping feature that allowed users to immerse themselves in the pandal-hopping experience, making it feel personal and engaging. This innovation helped us bring the joy of Durga Puja to thousands of people, no matter where they were, breaking physical boundaries and offering a fresh way to celebrate together.”

    Participants also enthusiastically shared their virtual pandal-hopping experiences on social media using the hashtag #PandalvisitwithAbir, vying for a chance to be featured in a special video montage with Abir Chatterjee, commemorating their best Durga Puja moments.

  • PUMA launches AI campaign with Virat Kohli

    PUMA launches AI campaign with Virat Kohli

    Mumbai: Sports brand PUMA India has launched a unique AI-led campaign called PUMA DIVE  this season. Virat Kohli, ace cricketer and PUMA ambassador, took to his social media today to announce the PUMA Dive campaign along with an image of him diving and asking fans to rate it.

    Virat’s fans in the past have often compared his iconic dives on pitch to PUMA’s leaping cat logo, creating content that has gone viral several times. This season, PUMA has taken the fans’ love for spotting the cat and created a platform to reward them for every image of a dive that they upload on X (formerly Twitter).

    Under the two-month-long campaign, participants will be invited to upload images of the best dives in everyday life – be it swimming, sky diving, artistes at concerts, to even self-participation at PUMA’s offline events at malls and stores this season with hashtag PUMADive. With #PUMADive, the brand promises that once you see the dive, you can’t unsee it!

    What makes PUMA DIVE unique is the integration of generative AI, which will assess the accuracy of each dive in relation to the PUMA’s iconic leaping cat logo, in under a minute. The closer a participant’s image of a dive matches the PUMA logo, the greater the reward they receive.

    Top entries in the season have the unique chance to play a real life cricket match against PUMA brand ambassador Virat Kohli or win his special boots. Every participant is guaranteed a reward.

    “Fans are the heart and soul of the sporting culture of our country. As a brand, PUMA wants to give these fans a fun way to engage to celebrate iconic moments. Our #PUMADive campaign is a reflection of PUMA’s unique approach at capturing a collective emotion and creating innovative ways for people to own and express it. This campaign is an immersive mix of fun and AI-led technology with once-in-a-lifetime rewards such as playing a game with our star ambassador Virat Kohli, building an all-round fan experience,” said PUMA India MD Karthik Balagopalan.

    Conceptualised by Leo Burnett India exclusively for PUMA, the campaign is expected to see enthusiasts from around the world taking part in this unique engagement.

    “When it is about owning the sporting season, we at Leo Burnett spotted a simple observation. Be it a diving catch at mid-wicket, or a goal-keeper saving a top-corner penalty; all dives in sport and in life resemble the PUMA logo. We leaned on AI technology to open the PUMA Dive campaign for fans, offering them dive scores for each dive they capture and share, gamifying the two-screen experience entirely. Our big plan is to make “PUMA Dive” a universal phrase because ‘once you see it, you can’t unsee it’, “ said Leo Burnett India national creative director Sachin Kamble.

  • OTTplay releases a series of TVCs with AI-based personalised recommendations

    OTTplay releases a series of TVCs with AI-based personalised recommendations

    Mumbai: OTTplay has announced the launch of its first-of-its-kind personalised artificial intelligence-based feature that recommends content from a library of over 65,000+ web-series, movies, and shows, in 18+ genres and across many languages.

    The platform has tapped into the latest AI-powered technology and developed the feature in-house to equip audiences with smart recommendations. The platform aspires to democratise content offered across OTT platforms by handing it over, thus empowering the users to discover content they are most likely to enjoy.

    The one-of-its-kind streaming platform is promoting the unique AI-based feature with its all-new digital ad campaign with an all-new tagline “OTTplay se pucho, OTTplay pe hee Dekho aur Majey Karo Multiply!”

    Considering this is an innovative concept introduced in India, the digital ad aims to educate audiences about the benefits of the feature. The 20-second teaser videos are quirky and filmic, making fun of the inherent difficulties in selecting the most crucial piece of content to watch—’Aaj kya dekhun.’

    The three ad films, “Alien,” “Exorcism,” and “Interrogation,” which are each based on different scenarios, are focused on figuring out the solution to this biggest puzzle and cleverly plugging OTTplay in the process.

    With its personalised recommendation feature and the recently launched OTTplay Premium, which offers access to the content of 12 OTTs with a single subscription, OTTplay solves the problems of “OTTplay se poocho and OTTplay pe dekho” giving a glimpse into the OTT ecosystem in India’s future for content discovery.

    Commenting on the latest AI-based feature, OTTPlay co-founder & CEO Avinash Mudaliar said, “As category creators, OTTplay’s latest AI-powered technology has revolutionised content navigation in India’s OTT ecosystem. We are razor focused on providing audiences with the convenience to discover and consume content from across OTT platforms. Our recommendation engine analyses user activity on the platform and aims to showcase curated content based on user preferences, making the content consumption experience seamless.”