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Tag: AI Automation

  • Alok Agrawal joins Kapture CX to supercharge strategic account growth

    Alok Agrawal joins Kapture CX to supercharge strategic account growth

    MUMBAI: If customer experience is the new battleground, then Kapture CX just added a heavyweight to its arsenal. Alok Agrawal has officially joined as head of strategic account growth, bringing a proven track record in enterprise product sales, revenue expansion, and customer engagement. With Kapture CX revolutionising customer interactions through Gen AI-powered solutions, Alok’s arrival signals a bold step forward in strengthening client relationships and business growth.

    Agrawal, an alumnus of IIM Calcutta and NIT Tiruchirappalli, steps into this role fresh from Razorpay, where he played a pivotal role in scaling enterprise product sales, driving revenue, and launching industry-first solutions. Before that, he led strategic initiatives at Paytm, where he spearheaded product sales for enterprise solutions and executed go-to-market strategies that helped shape the fintech ecosystem. From fintech to retail to manufacturing, Agrawal has consistently delivered high-impact results across industries.

    At Kapture CX, Agrawal is set to spearhead strategic account growth initiatives, ensuring that AI-driven customer experience solutions don’t just integrate seamlessly into enterprise operations, but also transform the way businesses engage with their customers. His deep understanding of enterprise needs and his forward-thinking approach will help push Kapture CX’s growth to new heights.

    Welcoming Agrawal aboard, Kapture CX CEO & co-founder Sheshgiri Kamath said, “Alok’s appointment comes at an important phase for Kapture CX as we continue to scale and innovate in the customer experience space. His extensive experience in enterprise product sales and revenue expansion will play a crucial role in strengthening our client relationships and ensuring seamless customer journeys.”

    Agrawal himself couldn’t be more excited, “Customers are at the core of every successful business, and I’m excited to contribute to Kapture CX’s mission of enhancing customer experience with smart, seamless solutions. I’m looking forward to working with this energetic team to improve customer interactions and expand into new and existing markets. While we are a young team, the enthusiasm here is infectious, and I’m eager to see what we can accomplish together.”

    With Agrawal’s leadership, Kapture CX is gearing up to deepen its client engagement, refine its AI-powered solutions, and expand its footprint in the customer experience space. The goal? To not just manage customer interactions—but to redefine them.

  • Trailytics supercharges FMCG brand’s Blinkit sales with Ad-Auto Tool

    Trailytics supercharges FMCG brand’s Blinkit sales with Ad-Auto Tool

    MUMBAI: In the breakneck world of Q-commerce, where every click counts, one leading FMCG brand in India found itself on the fast track to success with Blinkit—thanks to Trailytics’ Ad-Auto Tool. Navigating a new advertising ecosystem can feel like steering a Formula 1 car through rush-hour traffic, but this case study proves that the right tech can put brands in the fast lane.

    With Q-commerce still in its early days, brands faced an uphill battle. Limited historical data, rising competition, and skyrocketing CPMs meant that scaling paid sales while maintaining a strong ROI was no easy feat. The FMCG brand needed a strategy that could drive consistent growth, optimise ad spend, and increase its share of voice (SOV) without breaking the bank.

    Trailytics’ Ad-Auto Tool brought much-needed automation and analytics to Blinkit’s evolving ad space. Designed for efficiency, this tool streamlined ad deployment, optimised bidding, and automated campaign management. Features like buybox automation, bulk actions, and keyword optimisation gave the brand a cutting-edge advantage.

    Trailytics approached the challenge with a structured, data-first strategy:

    . SKU & traffic experimentation: The team tested different SKUs, optimised bidding strategies, and analysed traffic patterns to identify the highest-performing products.

    .  Real-time campaign adjustments: Using automated insights, the brand dynamically adjusted its bidding and placement strategies to maximise visibility while maintaining cost efficiency.

    .  Balancing awareness & conversions: A blend of brand awareness campaigns and direct conversion ads ensured sustained long-term growth and immediate revenue impact.

    Phased approach for maximum impact

    1.  Phase 1 – Testing & learning (First three quarters)

    .    Identified winning SKUs through experimentation.

    .     Evaluated ad placements and optimised CPM bids.

    2.   Phase 2 – Scaling up (December 2023 – January 2024)

    .    Increased ad spends on high-performing SKUs.

    .     Launched time-sensitive campaigns to capture peak shopping hours.

    .    Balanced cost efficiency with aggressive scaling.

    The Results

    .  Consistent MoM sales growth: Sales surged steadily, peaking in December 2023 and January 2024.

    .   ROI optimisation: Despite rising CPMs, refined ad strategies boosted return on investment.

    .   Expanded brand visibility: Share of Voice on Blinkit saw a significant rise.

    .   Smart budget allocation: Data-backed decision-making ensured a balanced investment in awareness and conversion campaigns.

    Building on this success, Trailytics aims to refine its AI-driven targeting, expand into other Q-commerce platforms, and introduce predictive analytics for smarter ad spend optimisation. Continuous monitoring and agile adaptation will remain key as digital commerce continues to evolve.

    Through automation, data-driven decision-making, and strategic ad placement, Trailytics helped the FMCG brand crack the Blinkit code. In an industry where timing and targeting are everything, the ability to pivot, optimise, and scale is the secret sauce to sustained growth. And with AI-driven tools like Ad-Auto, brands are no longer just keeping up—they’re leading the charge.

     

  • Google developing AI to control computers, aims for seamless automation

    Google developing AI to control computers, aims for seamless automation

    Mumbai: In a bold leap towards the future of technology, Google is developing an artificial intelligence system capable of fully taking over and operating computers. The tech giant’s latest AI initiative aims to push the boundaries of automation by allowing AI to perform tasks traditionally handled by humans, such as managing applications, executing commands, and even troubleshooting issues. This development was first reported by ‘The Information’ and has since stirred a wave of anticipation and concern within the tech community.

    The project, dubbed ‘Project Tailwind’, seeks to automate computer operations, potentially transforming the way people interact with technology. Google’s approach involves training the AI to execute tasks across various software applications, thereby reducing the need for human intervention. The AI system could streamline tasks ranging from data entry and document formatting to more complex activities like coding and data analysis.

    Google’s ambitious project could redefine automation, particularly in business environments where repetitive tasks dominate. With AI capable of running computers autonomously, organisations might see increased productivity and cost savings. Additionally, this technology could pave the way for new AI-driven solutions across various industries, from customer service to software development.

    However, the initiative has also raised questions about privacy and security. Experts caution that an AI with the ability to control computers may present risks if not properly regulated. There is a growing need to establish guidelines on how such AI systems will be deployed and monitored to ensure they operate within ethical boundaries.

    As AI continues to evolve, its impact on the workforce is a topic of debate. With Project Tailwind, Google could be ushering in a new era where AI becomes an integral part of daily operations, potentially reshaping the future of work. The development is expected to bring significant changes in the way businesses and individuals approach routine tasks, driving greater efficiency.