ITV

Tag: AI agents

  • Affle gets regulatory clearance for rebranding to Affle 3i

    Affle gets regulatory clearance for rebranding to Affle 3i

    MUMBAI: Adtech and martech firm Affle has marked its third decade with a rechristening and a bold leap into AI-driven advertising. The rebranding to Affle 3i officially went into effect today with  approval from the registrar of companies,  ministry of corporate affairs. Earlier in April, an extraordinary general meeting of shareholders had given the management the go-ahead to rename the firm. Affle 3i informed the Bombay stock exchange (BSE)  about the official name change today.

    Earlier this week the company held a  glitzy summit at the BSE where it showcased its “Power of 3i” vision to investors and clients.  The “3i” pillars—innovation, impact, and intelligence—were the stars of the show. Affle 3i demonstrated OpticksAI, a system capable of delivering hyper-personalised, real-time consumer experiences, powered by advanced AI. It s also highlighted its AI integration across connected TV (CTV) advertising, aiming to democratise the platform and boost ROI.

    But the real showstopper was Affle’s live demonstration of 100 AI agents, showcasing what the company calls  “active and authentic intelligence.” This, it claims, builds on the company’s formidable intellectual property, including 15 Indian patents and two US patents related to AI-driven experiences, filed well before the generative AI craze.

    Affle 3i chairperson, managing director, & chief executive officer  Anuj Khanna Sohum said the company’s vision is to “invoke the power of 3i” for intelligence that goes beyond efficiency. The aim is to scale from targeted creatives to millions of dynamic, personalised experiences, driven by “authentic, actionable, and augmented intelligence.”

    Chief architect & technology officer Charles Yong added that digital advertising is ripe for generative AI adoption. Affle 3i’s AI agents, he claimed, will streamline workflows and meet the demand for real-time, personalised content.

    In a flourish, Affle 3i also snagged records from the Asia Book of Records and the India Book of Records for the first-ever “Live Intelligence in Action” presentation at the BSE, proving the ad tech firm is not just talking the talk, it is walking the AI-powered walk. This rebranding and AI push signals Affle 3i’s intent to dominate the future of digital advertising, and it is not pulling any punches.

  • Affle launches AI-driven ad tech solutions for SMEs, targeting connected TV growth

    Affle launches AI-driven ad tech solutions for SMEs, targeting connected TV growth

    MUMBAI: Affle India, celebrating its 20th anniversary at the Bombay Stock Exchange, has announced the launch of new AI-powered advertising technology solutions aimed at small and medium-sized enterprises (SMEs). Founders Anuj Khanna Sohum and Anuj Kumar presented the company’s long-term strategy, focusing on innovation, impact, and intelligence, during the event.

    Key platforms introduced include OpticksAI for hyper-local creative generation and CTV AI, designed to facilitate ad campaigns for SMEs on connected television (CTV). The company also showcased 100 AI agents developed to enhance team productivity.

    “We are targeting a tenfold growth over the next decade, with a planned increase in manpower from 600 to 1,000,” stated Sohum.

    The CTV AI platform aims to provide SMEs with affordable access to television advertising within geographically defined areas. 

    “Shopkeepers and SME business owners can utilise these platforms to advertise on connected TVs,” explained Kumar. “Both platforms feature user-friendly interfaces.”

    Sohum elaborated, “Many small business owners desire television advertising at an accessible cost. Our CTV AI service enables them to achieve this at a significantly lower expense compared to traditional satellite and national television in a performance advertising format for bite sized ad campaigns.”

    Kumar highlighted the potential market growth, noting, “Currently, there are approximately 12,000 television advertisers out of a total of 250,000 advertisers across various mediums, indicating substantial growth potential.”

    Affle intends to deliver approximately a billion hyper local and hyper contextual  creatives annually through OpticksAI and onboard one million SMEs globally. “We are focusing on the vernacular vertical, addressing language and localisation needs for ad creation and delivery,” emphasised Sohum.

    The company is exploring various strategies to reach and onboard smaller advertisers, including the potential use of agents spread all over the country.