ITV

Tag: AI Advertising

  • Adcounty Media marks eight year milestone with eye on IPO and deeper global expansion

    Adcounty Media marks eight year milestone with eye on IPO and deeper global expansion

    MUMBAI: Adcounty Media has clocked eight years of digital dominance, marking its anniversary with global milestones, platform innovations, and bold plans for public listing. What began in 2017 as a mobile-first ad network has transformed into a full-stack marketing engine spanning 30+ countries, redefining how brands engage with digital audiences.

    The company, co-founded by Chandan Garg and Aditya Jangid with Abbhinav R. Jain (CFO), Delphin Varghese (CRO), and Kumar Saurav (CSO), has grown into a multi-million-dollar digital business with strongholds across India, LATAM, southeast Asia, the middle east, and Europe. With campaigns spanning gaming, BFSI, e-commerce, edtech, travel, and entertainment, Adcounty Media has focused its mission on simplifying complexity and delivering measurable brand impact.

    In a significant move that underscores its ambitions, Adcounty confirmed its IPO plans for the coming months. This follows its 2023 certification as a Great Place to Work®, cementing its reputation as a people-first, performance-focused organisation.

    Adcounty’s arsenal of proprietary tech includes:

    ●    Bidcounty: An in-house DSP for AI-powered programmatic buying across mobile, CTV, web, and DOOH

    ●    Opsis: Performance marketing suite built for CPL and CPS-driven user acquisition

    ●    Genwin: Conversion-first lead engine with real-time scoring, multi-channel targeting, and optimised landing pages

    ●    iSearch Ads: AI-based app store optimisation for high-intent installs

    ●    SeeTV: A connected TV commerce solution targeting 30 million+ households

    ●    Brand safety & Fraud detection: Enterprise-grade security and transparency infrastructure

    Operating out of eight global offices, the company is actively expanding its footprint in the middle east and southeast Asia. It has ramped up hiring across media sales, game development, app monetisation, and programmatic roles to support this next phase of growth.

    “We’re not just connecting brands and consumers. We’re rewriting how performance marketing works across the funnel”, said Adcounty Media MD Garg. “The future lies in AI-led storytelling, shoppable media, and immersive, measurable experiences”.

    With an eye on the trillion-impression economy and brand-safe, results-driven strategies, Adcounty Media appears well poised for its next act: scaling with speed, intelligence, and intent.

  • Vox introduces advanced ad formats to revolutionise brand engagement in India

    Vox introduces advanced ad formats to revolutionise brand engagement in India

    MUMBAI: Vox, a pioneer in AI-driven contextual advertising, unveiled its latest suite of advertising packages tailored for the dynamic Indian market. These innovative ad formats promise to redefine how brands engage with audiences, offering eye-catching, non-intrusive placements that deliver exceptional results.

    The new format package leverages Vox’s proprietary semantica 360° technology and advanced Computer Vision to seamlessly integrate ads into popular website content. By analysing images, videos, and text, VOX ensures that ad placements align perfectly with user intent, enhancing engagement and maximising campaign metrics.

    Vox’s state-of-the-art advertising formats are strategically placed at focal points within premium inventory, delivering clutter-free visibility. Brands can now utilise vibrant, contextually relevant creatives enhanced with special effects to captivate audiences and achieve measurable results.

    The newly launched Vox packages are designed to cater to varying client needs, offering flexibility in budget and performance goals. The four distinctive options include:

     1 . Basic:

     .  Entry-level multi-format package.

     .  Includes programmatic banners, rich media, and premium in-image banners.

     .  Cost-effective with an average CTR of 0.56 per cent.

    Basic

      2 .  Light:

     . Builds on classic Vox in-image placements.

     .  Offers additional formats to boost visibility and engagement.

     .  Delivers an average CTR of 0.90 per cent.

    Light

     3 .  Mix:

     .  Maximum visibility with special in-image formats like wow effects, detection, touch, DCAI, and shopping.

     .  Highest user engagement with an average CTR of 1.00 per cent.

    mix

     4 .  Video:

     . Dedicated to video-based creatives for high-impact placements.

     . Features out-stream options for enhanced brand awareness and retention.

     .  Average CTR of 0.81 per cent.

    video

    The launch of these packages underscores Vox’s commitment to providing superior quality and performance in digital advertising. Brands seeking to prioritise KPIs and leverage premium placements can utilise these packages to drive standout campaign moments, achieving unmatched engagement and visibility.

    Country Head, India, Hybrid, Gandharv Sachdeva expressed his excitement about the launch, “With our new Vox format packages, we’re bringing a premium approach to contextual marketing that meets the high standards of today’s brands. These packages represent a significant advancement in digital ad solutions, delivering contextually relevant placements that break through the noise and drive measurable results.”