ITV

Tag: Ahmedabad

  • Hungama TV kicks off auditions for ‘John Aur Kaun?’

    Hungama TV kicks off auditions for ‘John Aur Kaun?’

    MUMBAI: Hungama TV is all set to make a splash this monsoon with the auditions of John aur Kaun (JAK) – its talent hunt for kids that will kick-start in Mumbai on 29 July.

    In the first round of Oral-B JAK auditions, 50 kids will be short-listed from the applicants on 29t July in Mumbai.

    In the second round on 30 July, final eight will be selected from Mumbai. There will also be ‘on-the-spot’ auditions for those who missed out on sending their entry from 9 am to 12 noon, on a first come first serve basis on 29 July.

    The Oral-B JAK auditions will travel across five cities to Mumbai, Delhi, Kolkata, Hyderabad and Ahmedabad over 58 days, with the similar selection process and will culminate in August. The most talented eight contenders per city will be flown to Mumbai for the final rounds.

    The auditions will be aired on Hungama TV where kids will be seen displaying their singing, acting and dancing talents.

    The selected talent pool will be further groomed by industry professionals at every step of the contest. By a process of elimination, the final four candidates will be put up for a nationwide voting process via SMS / televoting, following which the final two winners will be announced at an event in Mumbai.

    Finally, one boy and one girl will be chosen to act in a UTV-produced movie with Hungama TV’s brand ambassador John Abraham and will also be presented with a cash prize of Rs 500,000 each, along with a three year contract with UTV to manage their acting careers.

    Hungama TV COO Zarina Mehta says, ”We are delighted to be moving into the auditions phase of Oral B John aur Kaun. We look forward to encountering some hugely talented kids, two of whom will get the chance of a lifetime to act with John in a UTV film. Excitement levels amongst kids around the country are at fever pitch, so let the show begin!”

    Oral-B JAK has received an overwhelming response and UTV has announced a refund of Rs 400 to those who have applied and paid an entry fee of Rs 500.

    For spot auditions, kids needs to go to the audition center with their parent/guardian and pay Rs 100 as an entry fee. UTV will get their entry forms filled and photographs taken and take the audition.

  • Mid-Day Radio Go 92.5 relaunches as Radio One 92.5

    Mid-Day Radio Go 92.5 relaunches as Radio One 92.5

    MUMBAI: Radio Mid-Day Go 92.5 FM has undergone a change in its brand identity as well as positioning of the FM channel. From a niche player, Go 92.5 FM is set to create a mark as a mass player. Towards that end the station has undergone a name change to Radio One.

    Radio One is a Mid-Day Multimedia and BBC Worldwide venture.

    Earlier this year, BBC Worldwide Holdings B.V. entered into a deal with Mid-Day Multimedia Ltd to invest Rs 318.5 million for a 20 per cent stake in Radio Mid Day West (India) Pvt Ltd.The venture has bagged licenses to operate FM stations in Delhi, Chennai, Bangalore, Kolkata, Ahmedabad and Pune. While the Mumbai station is operational, other metros like Bangalore, Chennai and Delhi will go on air in the next few months.

    Interestingly, one of the radio brands from the BBC Worldwide stable is called BBC Radio 1. BBC Radio Service also runs BBC Radio 2, BBC Radio 3, BBC Radio 4 and BBC Radio Five Live in the UK. 

    BBC Radio 1 specialises in popular music and targets the 16-24 age bracket. It was launched in September 1967.

    “With Radio Mid-Day becoming a national player in seven major metros around the country, it was only natural that we would evolve what we were doing in Mumbai into what is going to be a robust national play,” says Radio Midday CEO Rajesh Tahil.

    “As a single city player, being niche made sense, but a national presence gives us the opportunity to go back to the drawing board and look at opportunities to shed our niche image and broaden our markets, both in terms of audience and revenue,” Tahil adds.

    Commenting on the opportunities that the Phase II licensing allows for the growth of private FM in India Tahil adds, “For both Mid-Day Multimedia and the BBC, being a significant national radio player is of great strategic significance.”

    Radio Mid-Day and operating head of the Mumbai station Radio One Shariq Patel said, “We have tested the new format and have seen a healthy improvement in numbers from our own internal tracking. With FM becoming a truly mass medium, we’re on our way to building a mass brand.”

    The company has also brought about a change in its programming strategy. According to a statement issued today, the change in programming for the Mumbai station will be the first big change in the play-out of the national brand through which Radio Mid-Day aims to become the number one station in the cities it transmits.

    “The new radio station will still have the flavour of Go and the essence of what the brand stood for, which is fun, energy and exuberance reflecting the city of Mumbai. This will all remain though the language and the context changes a little,” says Radio Mid-Day VP programming and brand Vishnu Athreya. “For us, music and Bollywood are an integral part of the programming mix. Hindi music itself has come a long way and the attitude that Abhishek Bachchan reflects in a new Bollywood film or the fact that Himesh Reshammiya queues up playlists at a club shows us the new age of a changing audience.”

    The company is also optimistic about the new format giving a boost to revenues. “As the market share (audience) of the radio station increases, we are certain the share of revenue will increase as well. Already we have seen interests from a wider list of advertisers that may not have considered us a necessity earlier,” Radio Mid-Day VP advertising sales Avinash Pillai, who has recently joined, concludes.

  • Sun TV to consolidate radio assets in Kal Radio, South Asia FM

    Sun TV to consolidate radio assets in Kal Radio, South Asia FM

    MUMBAI: Sun TV is transferring the existing licenses of its operational radio stations to the subsidiary companies – Kal Radio Ltd and South Asia FM Ltd.

    The company has applied to the ministry of information and broadcasting (MIB) for approval. The plan is to consolidate Sun’s FM radio assets in Kal Radio and South Asia FM, the two subsidiaries who have bid for licenses under Phase II of FM radio expansion.

    Sun’s existing FM radio operations are in four cities. Suryan FM has licenses and operates in Chennai, Coimbatore and Tirunelveli. Udaya TV Pvt Ltd. operates Vishaka FM in Visakhapatnam and has also applied to the MIB for the transfer of the license to Kal Radio.

    Some analysts expect radio operations to contribute to 20 per cent of Sun’s total revenues by FY 2008. Suryan FM generated 9.3 per cent and 8.8 per cent of the total advertising income of Sun TV for fiscal 2005 and nine months ended 31 December 2005. Suryan FM was launched in Coimbatore and Tirunelveli in March and in Chennai in May 2003.

    Sun TV is using the radio vehicle to expand to language markets other than Tamil and Malayalam. It plans to set up and operationalise FM radio stations in 41 cities across the country. Kal Radio has bid for stations like Bangalore and Hyderabad in the southern region while South Asia will operate in the other markets including cities like Pune, Ahmedabad and Allahabad.

    Sun TV will use a major chunk of the proceeds from the initial public offering (IPO) to capitalise the radio business. The company aims to raise Rs 6.03 billion at the top end of the price band at Rs 875 per share.

    Kal and South Asia FM would require an approximate of Rs 1.83 billion towards acquisition of broadcasting equipement (FM transmitters, FM antennas, payment of common infrastructure), setting up of local offices and radio studios. Besides, the inter-corporate deposits provided to the subsidiaries for bidding in Phase II amounted to around Rs 1.55 billion.

    The public issue opens on 3 April and will close on 7 April.

    Sun TV owns 89 per cent in Kal Radio and 94.91 per cent in South Asia FM. Promoter Kalanithi Maran holds 10.5 per cent in Kal Radio and 5.1 per cent in South Asia FM.