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Tag: Ahmed Naqvi

  • #IAmGreenArmy, campaigns Mahindra Lifespaces

    #IAmGreenArmy, campaigns Mahindra Lifespaces

    MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

    Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

    MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

    Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.

  • #IAmGreenArmy, campaigns Mahindra Lifespaces

    #IAmGreenArmy, campaigns Mahindra Lifespaces

    MUMBAI: Mahindra Lifespace Developers, the real estate and infrastructure development arm of the Mahindra Group, has launched #IAmGreenArmy, a social media campaign.

    Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Twitter and Facebook to enhance awareness of sustainable living habits and choices. In its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents, and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

    MLDL VP – Marketing & CRM Sunil Sharma said that, with social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas, they hoped the campaign will bring together all the stakeholders to ensure a sustainable and healthy future for the planet.”

    Gozoop co-founder & CEO Ahmed Naqvi said that Mahindra Lifespaces’ #IAmGreenArmy encouraged citizens to make better choices that have a lasting impact on the society.

  • Gozoop executes #BurgsMeetUp for food bloggers and Twitter influencers

    Gozoop executes #BurgsMeetUp for food bloggers and Twitter influencers

    MUMBAI: Gozoop, which recently acquired Red Digital and won the social media mandate of the gourmet burger chain, Burgs, carried out a successful bloggers meet for the brand. The bloggers meet was carried out at the Andheri outlet in Mumbai.

     

    Gozoop had invited 30 renowned food bloggers and Twitter influencers to come down at the outlet and make their own burgers. The bloggers were offered a variety of ingredients and sauces to make their own burgers. The primary objective behind the activity was to reach out to a wider audience through these influencers and to give them a one-of-a-kind chance to make their own burgers.

     

    The event was simultaneously promoted across social media too. The twitter campaign was carried out using the hashtag #BurgsMeetUp, where they posted live updates from the meet along with pictures of the delicious burgers they made.

     

    Commenting on the event, Gozoop MD and co-founder Ahmed Naqvi said, “Social media is rapidly growing and becoming an interactive medium across sectors. With Burgs recently entering in India, they wanted to create awareness about their outlets and give the food enthusiasts a firsthand experience of the burger. We received an overwhelming response from the bloggers and influencers who enjoyed participating in the bloggers meet and had a great time making awesome burgers.”

     

    Commenting on the same Burgs India CEO Subroto Mukherjee added, “A bloggers meet is something we are very keen on doing as we receive a lot of feedback on what is trending and what consumers love. This will really help in taking the brand Burgs to the evoked set and thus influence consumer preferences.”

     

    Overall the bloggers made 24 types of burgers and the winner of this blogger meet was @BhookaJanta whose, burger “Bhooka Janta Bomb” will be available at all Burgs outlet this week.

  • Gozoop wins Khandani Rajdhani’s digital marketing mandate

    Mumbai: Khandani Rajdhani, a vegetarian Thali restaurant which is the flagship brand of Mirah Hospitality, has handed over its digital marketing mandate to Gozoop Online.

    The digital agency will forefront the entire online marketing strategy of the brand and manage the social media communication for Khandani Rajdhani.

    As a part of the mandate Khandani Rajdhani will also explore services like Search Engine Optimisation (SEO) and Online Reputation Management with the agency.

    Gozoop will also ensure inputs for key strategic decisions, in order to maintain sync between the online and offline activities, the agency said.

    Gozoop.com founding director Ahmed Naqvi said, “My team and I are extremely happy to spearhead the digital presence of Khandani Rajdhani. Our focus is going to be on enhancing people connect by humanizing the brand through social and other digital platforms. It is all about giving Rajdhani lovers an immersive experience that will make them feel more strongly about the brand.”

    Mirah Hospitality VP – F & B Division Aji Nair added, “Khandani Rajdhani has spanned across print media and now we plan to take it strongly on the digital front with the help of Gozoop. We are confident that with the expertise that Gozoop gets to the table, we will be able to build a strong community online while being present on various platforms”