ITV

Tag: Ahimsaa channel

  • ATN opts for change in nomenclature

    ATN opts for change in nomenclature

    MUMBAI: ATN International, which launched the Ahimsaa Channel on 2 October 2003, has gone in for a name change and will now be known as Ahimsaa Global Media Limited.
     

    According to a notice sent to the National Stock Exchange, the company whose board met yesterday, has decided to appoint Price Water House Coopers or any other management consultant for suggestions for restructuring of the company.

    The company recently struck a deal with Fifth Avenue Media Services for distribution of Ahimsaa in India as well as overseas. It has also reached an agreement with the Government of India, Department of Space for telecasting the channel through the Noida teleport using INSAT – 3A. The 24-hour predominantly Hindi global satellite television channel was originally supposed to have launched on 30 January 2003, then on 15 August 2003 and finally took off on 2 October.

    Promoted by Kolkata-based Santosh Kumar Jain, who besides being a partner in Aastha Television and CMM Music has also launched ATN World and ATN Bangla in West Bengal, Ahimsaa is backed by The Brahma Kumaris World Spiritual University, headquartered in Mount Abu, India. The channel telecast talks on Hinduism, Islam, Christianity, Sikhism and other religions. For women, there would be special shows like the gourmet special Aah Kya Swad , Ghar Beethe on self-employment opportunities and Haq on legal issues.

  • ATN plans Ahimsaa channel by 15 August

    ATN plans Ahimsaa channel by 15 August

    MUMBAI: ATN International is planning to launch a satellite channel, Ahimsaa from 15 August 2003.

    The company has informed the National Stock Exchange that the board of directors, at its meeting held on June 4, has decided to launch the new 24 hour global satellite television channel shortly. The channel will serve as a platform to portray issues on value education like spiritual discourses, environment conservation, animal protection, health care, human rights, gender equality, women’s empowerment, racial and economic parity, corruption and unemployment and so on, according to the company statement. 

    The channel will be uplinked from India on a global platform tentatively from 15 August and would cover more than 50 countries of the world, the statement says.

  • Ahimsaa channel to be launched on 30 Jan 2003

    Ahimsaa channel to be launched on 30 Jan 2003

    MUMBAI: Ahimsaa, a 24-hour global satellite television channel is all set for its launch on 30 January next year. The content of the channel will primarily comprise social, environmental and women empowerment issues.

    The first official announcement about the launch was made at the ‘Converging World 2002’ held in Bangalore between 3-5 December. The channel is promoted by the Kolkata based Santosh Kumar Jain who besides being a partner in Aastha Television and CMM Music has also promoted ATN World and ATN Bangla in West Bengal. It is being backed by The Brahma Kumaris World Spiritual University (BKWSU) which is headquartered in Mount Abu, India.

    “We propose to have kids shows; serials aimed at the youth and career guidance; women’s rights and issues beauty tips; and even cooking. We shall even cover issues like Aids, health, alternate therapies and cures,” Ahimsaa Global Media Director, Sonal Jain elaborated while speaking to the indiantelevision.com team.

    The channel will reach out to over four billion people in more than 150 countries through its programmes on spiritual, ethical and social themes, stated an official release. It will show children’s programme like ‘moral story telling’ sessions, alternate methods of education and special programmes for the youth on career guidance, awareness regarding drugs, AIDS and other issues, the release added.

    “Negotiations are on with the managements of PAS-10 and Thaicom for uplinking facilities. We are also commissioning inhouse content at Kolkata. Within two years, we expect the advertisers to provide content. At present we have programming content of around eight hours and there will be repeat telecasts. We propose to increase the programming content as time goes by, ” said Brahma Kumaris’ chief of multimedia, B K Karuna.