MUMBAI: Alfred Haber Distribution (AHD) has teamed up with the International Fight Leagu (IFL), the world’s first team-based professional league of the fastest growing sport in the world today, Mixed Martial Arts (MMA).
AHD will be the exclusive international distributor (excluding Latin America and the Middle East) of the IFL’s two new series IFL Fight Night and IFL Batleground.
IFL is looking to make the sport of MMA more mainstream by moving from the cage to an oversized boxing ring, while also taking out many of the moves that emphasised blood over strategy and athleticism. The result has been the production of two series, one for primetime and one late night for television.
IFL Fight Night showcases five fights between two teams. IFL Battleground takes a behind-the-scenes look at the IFL with action footage of the MMA’s rising stars and their world champion coaches. The series also includes event action, highlights, and vignettes.
Haber says, “Over the last few years, the growth rate of the MMA has been nothing less than phenomenal. With the IFL coming on the scene at this juncture, with its team based format, the FSN combat series and the primetime network ‘Battleground’ presentation, it all combines to create explosive television for broadcasters around the world. This is a tremendous opportunity to grow the audience from the original limited mainstream exposure.”
