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Tag: Aha

  • Balaji Telefilms hires Arha Media executive Nitin Burman

    Balaji Telefilms hires Arha Media executive Nitin Burman

    MUMBAI: It’s an aha moment for Nitin Burman. The senior executive has joined Balaji Telefilms as group chief revenue officer effective 11 November 2024. Nitin’s last posting was with Arha Media – which runs the OTT platform Aha. His position there: senior president & head – non-subscription revenue.

    With over 13 years of experience,  he was responsible for Arha’s revenue and creative brand solutions teams and generated revenues through brand solutions, brand studio, AVOD, syndication, You Tube channel and impact properties.

    Prior to that, Nitin worked in telecom and banking industries for almost a decade across multiple functions and geographies. Among the companies he worked for include Airtel and Jio. In the past, he has also worked with Radio Mirchi as director – impact properties and brand solutions for Maharashtra, where he was responsible for revenues in digital, TV properties, concerts, events and activations. 

    Nitin is an electronics engineer with a master’s in business administration from Dauphine University Paris and UBS Chandigarh, Punjab University.  
     

  • Vipin Unni joins OTT platform Aha as chief marketing officer

    Vipin Unni joins OTT platform Aha as chief marketing officer

    Mumbai: In a strategic move to enhance its market footprint, Aha, the popular regional OTT platform, has appointed Vipin Unni as its chief marketing officer (CMO). Unni’s appointment comes as Aha seeks to elevate its brand positioning and tap into a larger audience base in an increasingly competitive streaming industry.

    Unni, renowned for his expertise in leading marketing strategies at Airtel, Reliance, and Star TV, brings a strong track record in digital marketing and brand expansion to Aha. He has spearheaded initiatives that seamlessly integrate innovative marketing approaches with profound consumer insights. Previously, Unni held pivotal leadership positions, refining his ability to thrive in the fast-paced digital environment.

    The appointment is timely as competition among streaming platforms intensifies, with companies vying for the attention of regional audiences who increasingly prefer local language content. Unni’s leadership could propel Aha to expand its subscription base and fortify its brand presence across South India and beyond.

    The OTT platform has been focusing on high-quality original content, and Unni’s marketing acumen will be crucial in positioning these offerings effectively.

  • IBS 2024: Unravelling the CTV puzzle

    IBS 2024: Unravelling the CTV puzzle

    Mumbai: The second edition of the Indian Brand Summit 2024, held in Mumbai, witnessed insightful discussions on how addressable advertising is transforming personalised marketing, the role of data in driving success, and the evolving landscape of OTT platforms and sports marketing. The event also explored the complexities of CTV and highlighted the rise of local brands to national prominence.

    One of the key sessions, titled “Unravelling the CTV Puzzle,” explored the rapid transformation of content consumption and the rise of connected TV (CTV). Chaired by Indian Television.com group founder, chairman & editor-in-chief Anil NM Wanvari, the panel featured Sujay Ray, L’Oréal India’s head – digital & media professional products division, Ashutosh Sinha, NDTV’s VP – distribution, and Nitin Burman, aha’s head – revenue and monetisation.

    Sujay Ray spoke about the significant technological shift over the last few years, marked by two waves—pre and post Jio, and pre and post COVID. “The first wave saw consumption move from linear and analog formats to digital,” Ray explained. The second wave further emphasized personalized content consumption, starting on smaller screens and gradually moving to larger ones. Ray added that legacy platforms have adapted to these changes, becoming more consumer-centric: “Legacy platforms have pivoted themselves, remaining cognizant of consumers’ evolving choices.”

    Nitin Burman highlighted how affordability and accessibility have driven CTV adoption, with smart TVs becoming more affordable, now available for as low as ₹7,000. He noted that this shift has made CTVs more accessible to both urban and rural markets. “People are switching from handheld devices to bigger connected TV screens for a more immersive experience,” Burman said, adding that this has led to higher revenue for platforms as audiences are willing to pay for better content and viewing experiences.

    Ashutosh Sinha pointed out how connected TV offers new opportunities to reach audiences and make previously unavailable content accessible. “Connected TV allows us to offer content that wasn’t available in traditional formats, expanding our reach to new audiences,” he remarked.

    The session shed light on how CTV is reshaping the media landscape, driven by technological advancements, shifting consumer preferences, and increasing affordability. As content consumption continues to evolve, connected TV is positioned to play a central role in the future of media.
     

  • aha and GluedIn unveil ‘Minis’ – A new frontier in short-form content

    aha and GluedIn unveil ‘Minis’ – A new frontier in short-form content

    Mumbai:  aha, India’s No.1 local OTT platform, proudly introduces “aha Minis,” a dedicated section within its mobile app catering to short videos. Aligned with global trends emphasizing the surge in “short-form content consumption” by the youth, this strategic move aims to diversify aha’s content portfolio, solidifying its position as the ultimate entertainment local destination,

    “aha Minis” debuts with an extensive collection of captivating video content, featuring highlights, memes, mashups, and behind-the-scenes (BTS) glimpses. Anticipating a significant surge in user engagement, aha Minis provides a seamless and immersive viewing experience, easily accessible through a dedicated Minis category on the home navigation bar of aha’s mobile app.

    In a groundbreaking collaboration, aha has partnered with GluedIn, a Singapore-based SaaS company specializing in technology for short videos, social features, and user-generated content within existing apps. This partnership has yielded a comprehensive roadmap, reflecting aha’s commitment to offering a diverse array of short-form videos and showcasing its dedication to sustainable and engaging content.

    Commenting on the launch, Product& Analytics VP  Dilip Chandra said, “Our strategic objective is to capture the attention of a younger demographic audience, and in pursuit of this goal, we are excited to introduce ‘Minis’ – a dedicated section within the aha app designed exclusively for short-form content. Through our collaboration with GluedIn, we have empowered ourselves to provide a dynamic and personalized experience for our users. With the launch of Minis, we are confident that it will swiftly evolve into a central hub for entertainment within the aha app, redefining the way our users engage with our platform.

    Adding to the excitement, GluedIn CEO Puneet Johar said, “Collaborating with aha on Minis has been an exhilarating journey. Our shared vision for revolutionizing short-form content experiences through advanced technology is now a reality. The partnership represents a significant step forward in providing users with a seamless and engaging platform, and we are thrilled to contribute to aha’s success in this endeavour.”

  • Airtel Xstream Play partners with aha Telugu and Tamil

    Airtel Xstream Play partners with aha Telugu and Tamil

    Mumbai: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, today, announced that Airtel Xstream Play, India’s fastest-growing OTT aggregator service with over five million paid subscribers, will now offer aha Tamil and Telugu to its subscribers.

    aha OTT, a joint venture between Allu Arvind’s Geeta Arts and My Home Group was launched in 2020 and is one of the fastest-growing regional OTT platforms in the country. aha provides a diverse array of original content, encompassing 750 plus films and 40 plus original shows besides talk shows and reality TV.

    Commenting on the collaboration, Airtel Digital CEO Adarsh Nair said, “We welcome team aha on to our platform and look forward to collaborating with them and taking their content across the length and breadth of India. Over the years, we have observed regional content gain prominence and transcend the barriers of language within India. aha’s addition will not just get the best in Tamil and Telugu content to the audiences in TN, AP and Telangana but also to discerning audiences elsewhere in the country. At Airtel Xstream Play, as the largest OTT aggregator in the country, we remain committed to being a trusted partner for OTT players and helping them solve for discovery, pricing and other challenges.”

    Speaking about the partnership, aha Sr VP and head-SVOD and business strategy Rakesh CK said, “We are pleased to unveil this strategic collaboration with Airtel Xstream, marking a significant stride in our ongoing mission to be in every Telugu and Tamil household. We hope that the partnership with Airtel Xstream will enhance our reach and impact, helping us tap into a broader audience. Together, we are committed to redefining the entertainment experience, ensuring that our exclusive content resonates profoundly with viewers.”

    Airtel Xstream Play offers India’s largest bouquet of OTT content aggregated on a single app. Airtel subscribers can have access to premium content from partners such as Sony LIV, Lionsgate Play, Chaupal, Hoichoi, FanCode, ManoramaMax, ShemarooMe, Alt Balaji, Ultra, ErosNow, EPICon, Docubay, Playflix, etc. and can watch 40,000+ movie titles and shows from 20 content partners on the Airtel Xstream app with a minimum recharge of Rs. 148.

  • Unlocking the untapped potential: India’s regional markets outshine Europe: Nitin Burman, aha

    Unlocking the untapped potential: India’s regional markets outshine Europe: Nitin Burman, aha

    Mumbai: Picture the ever-evolving digital terrain of regional content, marked by innovation, unwavering dedication, and that ever-enticing element of unpredictability. aha, the acclaimed 100% regional entertainment platform, has set sail on an extraordinary voyage, redefining the conventions of the AVOD (Advertising Video on Demand) platform in a truly revolutionary manner.

    Launched in 2020, aha is an Indian video-on-demand streaming service that provides 100% local entertainment.  It started out with a 100% Telugu OTT and witnessed great success across the world with its extensive content slate that includes original programming of web series and movies, with a new release every Friday. Fulfilling its promise of 100% Local entertainment, aha has launched aha Tamil in 2022. aha is a joint venture by My Home Group and Allu Aravind (Geetha Arts).

    Let’s fast forward to the present, where aha has undergone a remarkable transformation, going from zero revenue to a staggering 50 crores in just two years, boldly defying conventional norms and expectations. This incredible journey extends far beyond the digital realm, venturing into on-ground IPs where aha breathes life into its captivating shows and births lucrative IPs. Notably, the uproarious comedy tours spanning six cities and sponsored movie screening events have struck a chord with audiences nationwide. With ambitions as vast as the horizon, aha is now setting its sights on new horizons by entering the realms of music, talent hunts, and film festivals, further enriching its array of offerings.

    But this journey wouldn’t be complete without acknowledging the importance of brand collaborations and sponsorships. High-profile annual deals, such as the ongoing partnership with Sprite under the captivating “screentime campaign,” have redefined the digital landscape and expanded the horizons of last-mile consumer engagement and brand recognition. Prominent brands like Realme, choosing aha as their launch platform for new handsets, have notably driven increased sales. It’s worth mentioning that Andhra Pradesh and Telangana now rank among the top contributors to Realme’s market share.

    Nitin Burman holds the position of Vice President – Head of Non-Subscription Business at Arha Media and Broadcasting Pvt Ltd (aha), a prominent OTT platform in India. He is responsible for overseeing strategy and business operations at aha, and he has been a valuable part of the team for almost 3 years. In his current role, NB is tasked with formulating strategies to drive revenue from all sources other than subscriptions. NB has successfully launched this vertical from ZERO and is now contributing to close to 30% of overall company’s revenue.

    With an accomplished track record spanning more than 12 years across diverse sectors and geographies including Media & Entertainment, Telecom, and Banking, NB excels in steering business objectives through effective P&L management, creating new avenues for revenue and fostering high-performing teams.

    Indiantelevisio.com in an email interaction with Nitin Burman – Vice President, Head – Non-Subscription Revenue, aha on their strategy to move to a hybrid platform, and achieving a tremendous growth and much more…

    Edited excerpts

    On aha’s transition from a subscription model to a hybrid platform is a significant shift

    The first big hurdle was to change the mindsets. Everyone internally was tuned to run this app ad-free, and we did that for a year successfully. After one year of operations, we started the Non-Subs revenue and within the first 8 months, we contributed significant revenue that resulted in rethinking the strategy of app operations. Every start-up wants to hit break even at the earliest and with Non-Subs contribution, we could now see that goal closer.

    On achieving revenue growth from zero to 50 crores in just two years

    We as a brand were completely unknown. We had a very clear vision of reaching out to all clients and agencies who are advertising in the AP&TG area and introducing them to the world of aha. We had set up our direct sales team in all major cities – Delhi, Mumbai, Bangalore, Hyderabad & Chennai. The entire team from top to bottom had just one task covering maximum ground and ensuring that aha was established as the choice platform for all advertisers who want to advertise to Telugu audience.

    On the rise of global streaming giants and aha positioning itself to cater to the preferences of regional audiences

    We are very clear in our positioning. We want to be a one-stop entertainment digital platform for the Telugu audience and want to be present in every Telugu household. We have been working on that by having a very robust content lineup. We are not just releasing movies on our platform but are also releasing fiction series & daily episodic series. We have the strongest line-up of OTT-exclusive non-fiction shows and have also started live news on our platforms. We are targeting consumers who want high-quality standards by providing our content in 4k with Dolby audio and an ad-free experience through our gold plan and are also simultaneously reaching out to budget consumers by giving them access to our entire library with limited ads at entry-level price points.

    On the insights into the challenges and opportunities in managing brand collaborations and sponsorships

    We have our in-house creative team which takes the brand briefs from our sales team and writes integrations along with our content team to create seamless brand integrations. We have done integrations in our fiction shows, aha original movies and non-fiction shows. Apart from this, we have also now started creating white-label products like brand films and music videos based on brand requirements. We have created a rap music video for ITC Bingo with our Indian idol singers & roll ride. We created a Ganesha song for a retail brand – Tenali Double Horse. With Sprite we created a campaign – Sprite screentime where we wanted to establish Sprite as the go-to beverage while watching content on aha.

    On the expansion into on-ground IPs and unique events and the long-term potential of these initiatives in terms of audience engagement and revenue generation

    It serves 2 purposes for

    It helps us to take the aha brand to the audiences and create much deeper engagement, and

    It helps us to generate revenue and cut our existing marketing expenses as the brand helps to fund our on-ground IPs.

    We rolled out this vertical 3 months back and launched aha comedy nights – a 6 city standup comedy tour where we started in Hyderabad with Zakir Khan and then took 2 Telugu comedians to 4 cities of AP & TG and will be ending the tour on 27th Oct with Atul Khatri. We have had a tremendous response in the first 5 cities and have engaged with close to 10k audiences. We have also done aha screen time where we screened our movies for the audiences in a cool evening outing avatar. Our upcoming events range from talent hunts to film festivals to music concerts.

    On the AVOD model playing a significant role in aha’s growth

    We started AVOD inventory last year on mobile and web for Telugu. Now, we have added inventory on both Telugu and Tamil – mobile and web and CTV.

    We are running AVOD at an average fill rate of 85%+ on both banner and video inventory for Non-Skip Ads.

    We have seen CTRs of 3x times the industry average.

    We have been able to operate at a particular CPM benchmark and have been able to maintain that as we have a limited inventory with the best engagements.

    We are rated number 2 on comScore after YouTube and number 1 across all OTTs.

    On the expansion in the south, any plans to come to the Hindi market

    As of now no plans to be in the Hindi market. The regional markets in India are big and can be self-sustaining as in terms of audiences it is bigger than many European countries. We are now in 2 languages and are currently evaluating options for 3rd language.

    On the vision of aha in the next 3 years

    I would love to see aha as the biggest regional OTT across multiple regional languages and maybe expand to one of the foreign languages.

  • Customised subscriptions: Tailored experiences for every taste!

    Customised subscriptions: Tailored experiences for every taste!

    Mumbai: aha was launched in 2020, as an Indian video-on-demand streaming service that provides 100% local entertainment.  It started out with a 100% Telugu OTT and witnessed great success across the world with its extensive content slate that includes original programming of web series and movies, with a new release every Friday. aha has launched Tamil in 2021. aha is owned by Arha Media & Broadcasting Pvt Ltd, a joint venture by My Home Group and Allu Aravind (Geetha Arts).

    Rakesh CK is the head of the SVOD business unit and business Strategy for Arha Media and Broadcasting Pvt Ltd, Rakesh has rich experience managing business operations and has been with Arha Media for close to a year now. At present, he is leading the subscription business for both their domestic and international business. In his role, Rakesh is responsible for strategising growth across aha’s Telugu & Tamil language offerings.

    His forte includes keen planning and implementation with expertise in devising plans for improving business performance, tapping new markets, driving high-value revenue and profit plans, building strategic alliances, and improving organisational productivity and performance.

    His varied background has enabled him to view business from various vantage points and have a holistic view of business opportunities that have helped organisations he has worked with develop and upscale their reach and meet business objectives efficiently.

    In an email interaction with Indiantelevision.com, Arha Media and Broadcasting Pvt Ltd head SVOD business unit and business strategy Rakesh CK, spoke at length about the platform’s content and the reason for revising subscription rates…..

    Edited Excerpts:

    On interpreting this phenomenon of the growth of OTT in regional content gaining immense popularity and regional content managing to capture attention even amidst Hindi content dominance

    The growth of OTT platforms has expanded the canvas for India’s innovative content. Regional content’s popularity surge can be attributed to its authenticity, cultural resonance, and ability to deeply connect with audiences. While Hindi content continues to be influential, regional content’s rise showcases the power of local narratives. This resonates with audiences seeking relatable stories that reflect their culture and language.

    On aha achieving a reach of 32 million app downloads and an active user base of 2.3 million in a short span of three years and its YoY growth

    Achieving 32 million app downloads and an active user base of 2.3 million in just three years is indeed a journey we are extremely proud of. Despite industry challenges last year, our unwavering commitment to match up to our customers’ expectations allowed us to surpass milestones from previous years. Tamil launch gave us an added impetus and we exceeded our previous years’ numbers handsomely, showcasing our resilience and the value we offer to our customers. This year has commenced with strong growth momentum, propelling us toward further success.

    On the content strategy when it comes to greenlighting shows

    Our content strategy revolves around accessibility and value creation. We’re investing in a diverse array of content to cater to Telugu and Tamil families. This includes acquisitions like ‘Krack, Baby,’ ‘Samajavaragamana,’ ‘Malli Pelli,’ and ‘Intinti Ramayanam.’ We’re also dedicated to producing fiction originals such as ‘Newsense’ and ‘Sathi Gani Rendu Ekuralu,’ along with engaging non-fiction content like ‘Family Dhamaaka’ and ‘Telugu Indian Idol 2.’ This diverse approach ensures we deliver wholesome entertainment to Telugu and Tamil families alike.

    On the strategy behind going for a rate revision in your subscription packages

    Our strategy for revising subscription packages aims to offer tailored options that cater to a diverse audience. Ranging from mobile-focused plans to premium experiences like aha Gold, our goal is to provide a variety of choices aligned with varying preferences. For example, we are enhancing our Gold proposition to value beyond the platform and create experiences for Gold customers. This approach enhances accessibility while maximising the value we provide to our subscribers.

    On the southern market’s consumer preference, SVOD or AVOD

    Similar to the national context, the South market demonstrates diverse consumer preferences between SVOD (Subscription Video on Demand) and AVOD (Ad-Supported Video on Demand) models. Preferences vary among viewers, with some opting for ad-free experiences while others find comfort in ad-supported content.

    On aha maintaining its position in the Telugu and Tamil markets and its USP to stay ahead and wow the audience as there is competition in this market from the other plates

    aha’s success in the Telugu and Tamil markets is rooted in our commitment to authenticity and innovative storytelling. Our unique selling proposition lies in delivering content that resonates with the local audience. Combined with our user-friendly interface and experience, this sets us apart and fortifies our position amidst competition. Staying true to our roots and consistently wowing the audience drives our continued success.

    Where do you see yourself in the next three years

    In the next three years, we envision aha growing toward profitability while maintaining a strong presence in Telugu and Tamil households. We’ll continue providing compelling content experiences that cater to evolving viewer preferences.

    On the plan to expand to other languages

    While our primary focus remains on growing and sustaining success in Telugu, we continue to invest and build our Tamil proposition to a similar scale. Entry to other languages continues to be an exciting proposition, but entry is defined by multiple factors. Recognising India’s linguistic diversity is key to our success and delivering quality content to a broader audience while maintaining authenticity and excellence is core to aha’s continued success.

  • aha releases its original ‘Intinti Ramayanam’ trailer

    aha releases its original ‘Intinti Ramayanam’ trailer

    Mumbai: aha has released the trailer for its latest original film, Intinti Ramayanam. Directed and written by Suresh Naredla, the film is set to release on 16 December with a stellar star cast including Naresh, Rahul Ramakrishnan, Navya Swamy, Gangavva, and Bithri Sathi in prominent roles.

    The producers DJ Tillu and Bheemla Nayak, under the banner of Sithara Entertainments, are set to make their OTT debut with Intinti Ramayanam.

    Intinti Ramayanam alludes to the routine rhythms of rural middle-class Indian life. Set against the backdrop of Karimnagar, Ramulu’s (Naresh’s) close-knit family begins to doubt one another when they are suddenly faced with a challenge, and their hidden motives and ambitions come to light and have a cascading effect on other family members.

    Intinti Ramayanam will soon make its Telugu streaming debut on aha. The poster was released on 21 November on the digital streaming service.

    Commenting on their OTT debut, Sithara Entertainment’s Suryadevara Naga Vamsi said, “The movie is a labour of love for all of us, from the wonderfully talented cast to the hardworking crew, each of whom has done their best to bring this amazing film to the audience. Our latest film, an aha original in Telugu, Intinti Ramayanam, is a story with intricate storytelling interspersed with human emotions and several life lessons that continue to be with the audiences long after they have finished watching the movie. It’s a familiar world; however, nothing is quite as it seems.”

    “Intinti Ramayanam” will join the list of binge-worthy shows and movies in the aha catalogue. These include films like Color Photo, Bheemla Nayak, DJ Tillu, Krack, and shows like Unstoppable with NBK 2, Dance Ikon, Telugu Indian Idol, as well as web series like Anya’s Tutorials, Geetha Subramaniam, 11th Hour, and many more.

  • aha collaborates with Sprite for its new campaign featuring Keerthi Suresh

    aha collaborates with Sprite for its new campaign featuring Keerthi Suresh

    Mumbai: The leading regional OTT platform, aha has partnered with Sprite in a co-branded partnership that is the first of its kind in Telugu-speaking states. The partnership includes a campaign entitled “Friday Night is perfect with Sprite and aha-100 per cent Telugu Entertainment,” featuring national award-winning actress Keerthi Suresh.

    It was launched with the idea of positioning Sprite as the preferred drink during OTT consumption on Fridays. Consumers can buy the Sprite bottles carrying the aha logo and scan the QR code to access 24 hours of free aha’s unlimited entertainment.

    This offer is exclusive to consumers in Andhra Pradesh and Telangana for a limited period. The ad film runs around how Keerthi is dodging her parents’ plan to attend a wedding just to chill at home watching a movie on aha with Sprite. The central insight in this campaign is how critical the Friday fix is for young consumers these days and how aha and Sprite give you that fix.

    Launched with a promise to provide non-stop entertainment, this partnership will be instrumental in allowing the audience in Andhra Pradesh and Telangana to access the high-quality local content offered by aha and experience the entertainment in their native language. Viewers can watch over 250 films, including blockbusters like Bheemla Nayak, the DJ Tilluseries, and original shows like Dance Ikon and Unstoppable, for free for the first 24 hours before choosing from the platform’s multiple subscriptions.

    Commenting on this partnership, aha CEO Ajit K. Thakur said, “At aha, we have always tried disruptive innovations to reach our consumers and make 100 per cent local entertainment accessible. We are happy to partner with a leading brand like Sprite to bring great consumer delight. Our audience can access unlimited Telugu content for free by the mere scan of a QR code on a sprite bottle. We are confident that with partnerships like this, we can bring 100 per cent Telugu entertainment closer to Telugu-speaking audiences where they are.”

    Adding to it, aha head of non-subscription revenue Nitin Burman said, “We are thrilled to be working with the prestigious beverage brand Sprite. Sprite’s presence and strong emphasis on entertainment will make it possible for local consumer markets to function by providing appropriate entertainment at affordable prices. This collaboration will allow aha subscribers in Telangana and Andhra Pradesh to watch their favourite films, series, and shows on aha gold from the comfort of their own homes.”

    Speaking on this engagement and co-branded campaign with aha, Keerthy Suresh said, “I am excited to be associated with aha Telugu. This aha and Sprite partnership is innovative and helps Telugu audiences consume much more entertainment than before.”

  • aha Tamil & Vetri Maaran’s Jallikattu-based ‘Pettaikaali’ to stream from this Diwali

    aha Tamil & Vetri Maaran’s Jallikattu-based ‘Pettaikaali’ to stream from this Diwali

    Mumbai: aha Tamil is all set to offer yet another engrossing series titled Pettaikaali based on the world of Jallikattu.

    Collaborating with the iconic Vetri Maaran, one of the finest storytellers and filmmakers in the Indian film fraternity, the premise of this series will take the audience deep into the never-seen-before world of Jallikattu.

    Besides, the title has created a massive sense of inquisitiveness about who’s that Pettaikaali?

    The web series has been crafted and created with the utmost craftsmanship by the cast and crew and will be an amalgamation of an engaging and gripping tale. While Vetri Maaran is the showrunner of this series. Pettaikaali is directed by his long-time assistant, Raj Kumar. Santhosh Narayanan composes the music, and Velraj handles the cinematography. GV Prakash Kumar launched the motion picture on 28 September 2022.

     

     

    Pettaikaali will be the first-ever web series based on Jallikattu. With promising technicians like Santhosh Narayanan and Velraj involved, the web series will offer an enthralling experience for the audience. The details about the others in the cast and crew will be revealed soon.