ITV

Tag: Agriculture

  • Greaves Cotton shifts gears with Parag Satpute as group CEO

    Greaves Cotton shifts gears with Parag Satpute as group CEO

    MUMBAI: Greaves Cotton Ltd has turned a fresh chapter in its storied 165-year history, appointing Parag Satpute as group CEO and managing director. Satpute, a seasoned leader with a career spanning over three decades, steps into the driver’s seat of the engineering powerhouse, renowned for its pivotal role in powering India’s growth story across agriculture, transportation, and infrastructure.

    Under Satpute’s stewardship, Greaves Cotton is set for a transformation — evolving beyond its roots to become a fuel-agnostic mobility solutions provider. With a portfolio that spans diesel, petrol, CNG/LPG, electric, and even hydrogen-powered engines, the company is charging towards its vision of “Empowering Lives,” aiming to touch a billion lives by 2030.

    Satpute’s credentials speak for themselves. His leadership stints at Bridgestone and Sandvik have honed his expertise in change management and strategy, making him a perfect fit to lead Greaves Cotton through this next phase of growth. From leading Bridgestone Mobility Solutions in Amsterdam to overseeing Sandvik’s India operations, Satpute has a proven track record of steering industry giants through transformative journeys.

    As he steps up at Greaves Cotton, Satpute aims to build a digitally integrated ecosystem that connects consumers, business partners, and service providers across the mobility and power generation value chain — setting the stage for a new era of sustainable, inclusive growth.

  • M&M hires Toru Saito as President & CEO of Mitsubishi Mahindra Agricultural Machineries

    M&M hires Toru Saito as President & CEO of Mitsubishi Mahindra Agricultural Machineries

    New Delhi: Home-grown multinational automotive manufacturing corporation Mahindra and Mahindra on Monday appointed Toru Saito as the president and CEO of Mitsubishi Mahindra Agricultural Machinery Co Ltd (MAM), Japan.

    He will also be a representative director on the board of MAM, which has played a key role in establishing Mahindra as a global player in the area of tractor and farm implements. 

    Saito carries over three decades of experience with Nissan Motors and Audi Japan. For the past six years, he was associated with Audi. Before joining Mahindra, he was president, Audi Japan Sales KK.

    ”Our endeavour is to bring on board top global talent to support our ambitious growth plans,” said M&M executive director and chairman of the board of directors, Rajesh Jejurikar. “Saito brings with him global cross-functional experience. I am sure under his leadership MAM will continue its transformative journey and meet the commitments of a profitable growth.”

  • No plans to enter corporate farming business: Reliance

    No plans to enter corporate farming business: Reliance

    NEW DELHI: Reliance Industries Ltd has moved a petition in the Punjab and Haryana high court today, seeking the government’s intervention to bring a complete stop to acts of vandalism by miscreants, who destroyed some of its telecom towers in the states a few days ago.

    “Taking advantage of the ongoing farmers’ agitation near the national capital, these vested interests have launched an incessant, malicious and motivated vilification campaign against Reliance, which has absolutely no basis in truth,” the conglomerate said in a statement.

    While thanking authorities for their action against the vandals, Reliance has sought punitive and deterrent action against miscreants and vested interests in its plea to the high court.

    “These acts of violence have endangered the lives of thousands of its employees and caused damage and disruption to the vital communications infrastructure, sales and service outlets run by its subsidiaries in the two states. The miscreants indulging in vandalism have been instigated and aided by vested interests and our business rivals,” it claimed.

    Reliance has asserted that it has nothing to do with the three farm laws enacted by the Centre, and in no way benefits from them. It added that its subsidiary Reliance Retail, Reliance Jio Infocomm has not engaged in any “corporate” or “contract” farming in the past, and has no plans to enter this business in future.

    The Mukesh Ambani-owned company clarified that it has not purchased any agricultural land, directly or indirectly, in Punjab/Haryana or anywhere else in India, for agricultural purposes. It further mentioned that it does not purchase any food grains directly from farmers, and has never entered into long-term procurement contracts to gain unfair advantage over farmers or sought that its suppliers buy from farmers at less than remunerative prices.

    “Reliance and its affiliates fully share and support the aspiration of Indian farmers to get a fair and profitable price on a predictable basis for what they produce with exemplary hard work, innovation and dedication. Reliance seeks significant augmentation of their incomes on a sustainable basis, and pledges to work towards this goal. Indeed, we shall insist on our suppliers to strictly abide by the Minimum Support Price (MSP) mechanism, and/or any other mechanism for remunerative price for farm produce, as may be determined and implemented by the government,” the company said.

    The conglomerate’s statement comes on a day the government was scheduled to hold talks with protesting farmers in New Delhi. This round of discussions, too, proved inconclusive; the next meeting will be held on 8 January. Meanwhile, farmers have declared their intention to further intensify their movement.

  • Swaraj tractors launches new brand campaign with a ‘Josh’ manifesto

    Swaraj tractors launches new brand campaign with a ‘Josh’ manifesto

    NEW DELHI: Swaraj Tractors, a part of the USD 19.4 billion Mahindra group today launched a new brand campaign ‘Josh Ka Raaz Mera Swaraj’ to communicate how Swaraj tractors fuel the passion in its customers as true companions in their farmlands.

    This new brand campaign is a sequel to Swaraj Tractors’ – Mera Swaraj campaign, which successfully highlighted the feeling of ownership, pride, and togetherness among its stakeholders, especially its customers. It defined the long-standing and successful association of its stakeholders with the brand Swaraj.

    The new ‘Josh Ka Raaz Mera Swaraj’ campaign describes the passion within its stakeholders, which is the key to the success of the brand and its ability to outperform. To describe ‘Josh’, a new Swaraj Tractors’ manifesto has been released with this campaign. The manifesto exemplifies the passion of its stake holders to take on every new challenge and inspires Swaraj engineers to design powerful, rugged & reliable tractors.

    Swaraj Division CEO Harish Chavan said, “We believe Mera Swaraj brings out the Josh in each one of us and in everything we do. This Josh in turn is also reflected in the ability of our powerful tractors that perform the best in toughest conditions across the length and breadth of our country.”

    The new Josh Ka Raaz Mera Swaraj campaign is also an indication towards the changing face of Swaraj in times to come.

    The campaign has been crafted by FCB Interface. 

  • Agriculture news on private TV channels recommended

    Agriculture news on private TV channels recommended

    NEW DELHI: Private television channels should devote some of their time for news on development of agriculture and farmers, Information and Broadcasting Minister M Venkaiah Naidu has said.

    He pointed out that Doordarshan’s Kisan channel was providing credible information to farmers and updating their knowledge about agriculture. He said that it would be useful if private TV channels reduced some of their time from news to focus on agriculture.

    Naidu was in Hyderabad over the weekend to give away anniversary awards of Rytu Nestam journal for progressive farmers.

    Local journalists who had contributed to development of agriculture were also honoured for their contribution.

  • Agriculture news on private TV channels recommended

    Agriculture news on private TV channels recommended

    NEW DELHI: Private television channels should devote some of their time for news on development of agriculture and farmers, Information and Broadcasting Minister M Venkaiah Naidu has said.

    He pointed out that Doordarshan’s Kisan channel was providing credible information to farmers and updating their knowledge about agriculture. He said that it would be useful if private TV channels reduced some of their time from news to focus on agriculture.

    Naidu was in Hyderabad over the weekend to give away anniversary awards of Rytu Nestam journal for progressive farmers.

    Local journalists who had contributed to development of agriculture were also honoured for their contribution.

  • Green TV to go the AFP way, soon

    Green TV to go the AFP way, soon

    MUMBAI:  India’s first agriculture oriented private TV channel launched on 21 October has already managed to penetrate 11 per cent of the total TV homes in the country.

    However, the channel headed by Nomad Films managing director Junaid Memon, has not been able to get any advertiser on board but it soon plans to change that. “Within the next few days you will see some advertiser funded programmes on Green TV,” says Memon. However, unlike other channels, they won’t be entertainment or news shows but awareness-based programmes that will educate farmers.

    It is looking at one year tie ups with brands wherein shows will be created on ground first and then aired on the channel. Though he did not wish to reveal the names, he says that talks are on with FMCG brands. Memon says that the channel is not going by conventional advertising since is very limiting. “What we can offer is allowing brands to meet their buyer. We are beyond just a TV channel, we can offer two-way communication,” he says.

    “We are picking people from agriculture institutes and then teaching them how to talk to the farmers and how to create shows for TV,” he adds. Currently, the channel has about 160 people which he soon looks to increase to 250.

    The primetime bands are morning 9 am to 12 pm and evening 4 pm to 7 pm with about six hours of original content being produced now. It will be soon taken up to eight hours. Morning shows consist of business, commodity market and daily updates on crop, afternoon is targeted to women with health and education programmes and evening is dedicated to information based technical shows. Memon advises that ‘agriculture’ is just a word but the channel’s scope involves a variety of things including horticulture, pisciculture, etc. All programmes are being shot in HD but currently telecast only in SD.

    The research team consists of 13 people, which he will be increasing to 23 by January. The group CEO is Ravi Bhatnagar, programming head is Nitin Sukheja, sales head is Sudeep Bhattacharya, and distribution head is Devinder Verma.

    It is soon going to bring on board an ad sales company. The marketing for the channel will begin in January with creatives being done by Guava Creative Solutions.
    So far, its distribution team has seeded about 2000 of the targeted 8000 boxes to LCOs.

    It is also closing in on deals with two DTH operators.

     

  • ICAR wants channel dedicated to agricultural programmes

    ICAR wants channel dedicated to agricultural programmes

    MUMBAI: When India’s first TV channel went on air –pubcaster Doordarshan- one of its most popular programmes was Krishi Darshan which till date runs on its national channel.

     

    Taking a step further, now, the Indian Council of Agricultural Research (ICAR) has decided to urge the Centre and Planning Commission to come up with a TV channel that will be dedicated for airing programmes related to agriculture. ICAR says that it wants to make the farmers of the country aware of modern farming techniques that will benefit their crops.

     

    “We have been urging for an agriculture TV. They ask whether there was enough content and who would watch the channel. There are over 65 crore farmers in the country and if each of them are given 10 minutes, we have enough content for long,” ICAR Director General S Ayyappan said in an interview to PTI.

     

    The report also said that nearly Rs 300 crore was needed to set up such a channel. However, Ayyappan believes that due to the size of the country and the number of farmers, it will benefit them a lot.

     

    Currently, Krishi Darshan airs everyday at 5:30 pm on DD National. However, a fully dedicated channel that can reach out to farmers would lead a lot of advancement in the profession of farming.
     

  • ET NOW in association with DuPont presents The Power of Shunya: Challenge for Zero

    ET NOW in association with DuPont presents The Power of Shunya: Challenge for Zero

    ET NOW, India’s No.1 business news channel in association with DuPont India, a leader in market driven science & innovation is launching an inspiring television competition series ‘The Power of Shunya™: Challenge for Zero’. This unique show will give university students the opportunity to present their best ideas and innovations that will help India achieve progress against the goal of Shunya or zero – a country of zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The 10-part series will be hosted by popular television anchor Gaurav Kapur and will premiere on Saturday, October 12, at 6:30 pm only on ET NOW.

     

    ‘The Power of Shunya™: Challenge for Zero’ is an invitation to the best minds from science, technology and business schools to come together to showcase ground-breaking innovations and their go-to-market strategies across key sectors like food, agriculture, nutrition, health, energy, mobility, infrastructure, safety and sustainability.